Companies Vital Farms
Vital Farms (VITL): executive pay, fiscal 2025
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CEO pay, last three years
- $3,155,173FY2023
- $5,999,349FY2024
- $3,616,512FY2025
CEO total pay was $3,616,512 in fiscal 2025, down from $5,999,349 in fiscal 2024.
FY2025: salary $749,808 · stock awards $2,149,975
Executives and directors
Frequently asked questions
Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.
Full detail
Every table from the filing. Open any section.
Summary compensation table
| Named executive officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|
| Russell Diez-Canseco | $749,808 | — | $2,149,975 | — | $697,500 | $0 | $19,230 | $3,616,512 |
| President, Chief Executive Officer and Executive Chairperson | ||||||||
| Thilo Wrede | 454,808 | — | 924,983 | — | 253,890 | 0 | 13,710 | 1,647,391 |
| Chief Financial Officer | ||||||||
| Peter Pappas | 429,769 | — | 649,993 | — | 239,940 | 0 | 21,510 | 1,341,212 |
| Chief Sales Officer and President, Eggs | ||||||||
| Joanne Bal | 415,877 | — | 499,973 | — | 232,128 | 0 | 11,710 | 1,159,688 |
| Chief Legal Officer, Corporate Secretary & Head of Impact | ||||||||
| Joseph Holland | 415,877 | — | 499,973 | — | 232,128 | 0 | 10,580 | 1,158,558 |
| Chief Supply Chain Officer | ||||||||
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.
Three-year trend — total compensation per named executive
| Named executive officer | FY2025 total | FY2024 total | FY2023 total | Δ FY2024→2025 |
|---|---|---|---|---|
| Russell Diez-Canseco | $3,616,512 | $5,999,349 | $3,155,173 | ↓ −2,382,837 |
| Thilo Wrede | 1,647,391 | 1,786,758 | — | ↓ −139,367 |
| Peter Pappas | 1,341,212 | — | — | — |
| Joanne Bal | 1,159,688 | 1,644,152 | — | ↓ −484,464 |
| Joseph Holland | 1,158,558 | — | — | — |
Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.
Incentive-plan design — the Compensation Discussion & Analysis
We have designed our compensation program based on the following guiding principles: Pay for Performance, Talent Attraction and Retention, Balance Short-Term and Long-Term Interests, and Alignment with Purpose and Mission.
| CEO STI target (% of salary) | — |
|---|---|
| CEO LTI target (% of salary) | — |
| Independent consultant | FW Cook |
| Clawback policy | true |
| Anti-hedging | true |
| Anti-pledging | true |
Equity grants and outstanding awards
No plan-based awards are on file for this fiscal year.
Outstanding equity awards at fiscal year-end 2025
| Executive | Award | Shares unvested | Exercise price | Market value unvested |
|---|---|---|---|---|
| Peter Pappas | RSU | 663 | — | $21,037 |
| Peter Pappas | Option | 1,744 | 12.58 | — |
| Joseph Holland | RSU | 2,626 | — | 83,323 |
| Peter Pappas | RSU | 3,810 | — | 120,891 |
| Joseph Holland | PSU | 3,939 | — | 124,984 |
| Peter Pappas | Option | 4,190 | 15.31 | — |
| Joanne Bal | RSU | 4,354 | — | 138,152 |
| Joanne Bal | PSU | 7,923 | — | 251,397 |
| Joanne Bal | RSU | 7,924 | — | 251,429 |
| Joseph Holland | RSU | 7,924 | — | 251,429 |
| Joseph Holland | PSU | 7,924 | — | 251,429 |
| Thilo Wrede | RSU | 10,184 | — | 323,138 |
| Peter Pappas | RSU | 10,301 | — | 326,851 |
| Peter Pappas | PSU | 10,301 | — | 326,851 |
| Peter Pappas | RSU | 11,513 | — | 365,307 |
| Russell Diez-Canseco | RSU | 12,192 | — | 386,852 |
| Joanne Bal | Option | 12,252 | 15.31 | — |
| Joanne Bal | RSU | 13,022 | — | 413,188 |
| Thilo Wrede | RSU | 14,292 | — | 453,485 |
| Thilo Wrede | RSU | 14,659 | — | 465,130 |
| Thilo Wrede | PSU | 14,659 | — | 465,130 |
| Peter Pappas | PSU | 17,270 | — | 547,977 |
| Joanne Bal | PSU | 19,533 | — | 619,782 |
| Thilo Wrede | PSU | 21,438 | — | 680,228 |
| Thilo Wrede | Option | 29,068 | 13.91 | — |
| Russell Diez-Canseco | PSU | 34,073 | — | 1,081,136 |
| Russell Diez-Canseco | Option | 44,930 | 15.31 | — |
| Russell Diez-Canseco | RSU | 63,522 | — | 2,015,553 |
| Russell Diez-Canseco | PSU | 95,283 | — | 3,023,330 |
Director compensation
| Director | Cash fees | Stock awards | Option awards | Non-equity incentive | All other | Total |
|---|---|---|---|---|---|---|
| Karl KhouryIndependent · Compensation · Nominating and Corporate Governance | $87,500 | $109,981 | — | — | — | $197,481 |
| Kelly J. KennedyIndependent · AUDIT COMMITTEE (Chair) | 87,500 | 109,981 | — | — | — | 197,481 |
| Gisel RuizIndependent · COMPENSATION COMMITTEE (Chair) | 80,000 | 109,981 | — | — | — | 189,981 |
| Denny Marie PostIndependent · Audit | 80,000 | 109,981 | — | — | — | 189,981 |
| Kofi Amoo-GottfriedIndependent · NOMINATING AND CORPORATE GOVERNANCE COMMITTEE (Chair) | 70,000 | 109,981 | — | — | — | 179,981 |
| Glenda FlanaganIndependent · Audit | 70,000 | 109,981 | — | — | — | 179,981 |
| William CyrIndependent · Audit | 35,000 | 119,994 | — | — | — | 154,994 |
| Russell Diez-CansecoEmployee director · Board Chair | — | — | — | — | — | 0 |
Board fee structure and ownership guideline
| Annual cash retainer | $60,000 |
|---|---|
| Annual equity retainer | $110,000 |
| Per board meeting fee | — |
| Committee chair fees (audit / comp / nom-gov) | 20,000 / 15,000 / 10,000 |
| Stock ownership guideline | overseeing compliance with our Stock Ownership Guidelines (as applicable to non-employee directors) and Pledging Policy; |
Total cost of the board
| Component | FY2025 |
|---|---|
| Cash retainers and fees | $510,000 |
| Equity awards (grant-date value) | $779,880 |
| All other compensation | $0 |
| Total cost of the board | $1,289,880 |
Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.
Peer group, and who names Vital Farms as a peer
Companies that benchmark against VITL
6 companies name VITL as a compensation peer
The list of companies that name VITL as a peer is temporarily unavailable — recheck shortly.
Disclosed peer group — fiscal year 2025
The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.
Peer reciprocity
Of the companies Vital Farms names as compensation peers, which name it back in their own disclosed peer groups. A peer set the market reciprocates reads differently from one selected in a single direction.
Reciprocity shown where the peer’s own current proxy has been read — each mark is cited in the register to that peer’s filing. A dash means the peer’s current proxy was read and names no reciprocal group including Vital Farms.
Chief executive pay against the peer group
Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company’s own proxy statement.
| Rank | Company | FY | Chief executive | Salary | Stock awards | Option awards | Non-equity incentive | Total |
|---|---|---|---|---|---|---|---|---|
| 1 | Vital Farms | 2025 | Russell Diez-Canseco | $749,808 | $2,149,975 | — | $697,500 | $3,616,512 |
| — | The Vita Coco Company, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | The Duckhorn Portfolio, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | The Simply Good Foods Company | — | — | — | — | — | — | not in coverage universe |
| — | SunOpta Inc. | — | — | — | — | — | — | not in coverage universe |
| — | Misson Produce, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | e.l.f. Beauty, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | Freshpet, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | Celsius Holdings, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | Beyond Meat, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | PetMed Express, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | Limoneira Company | — | — | — | — | — | — | not in coverage universe |
| — | Nature’s Sunshine Products, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | MGP Ingredients, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | Dutch Bros Inc. | — | — | — | — | — | — | not in coverage universe |
Each peer’s compensation is from its most recently filed proxy; fiscal years differ by company. Each peer’s figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.
Incentive design against the same peers
| Company | Annual incentive payout | Long-term vehicle mix | PSU measures include TSR | Compensation consultant |
|---|---|---|---|---|
| Vital Farms | not disclosed | not disclosed | not disclosed | not disclosed |
| Beyond Meat, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| Celsius Holdings, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| Dutch Bros Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| e.l.f. Beauty, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| Freshpet, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| Limoneira Company | not disclosed | not disclosed | not disclosed | not disclosed |
| MGP Ingredients, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| Misson Produce, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| Nature’s Sunshine Products, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| PetMed Express, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| SunOpta Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| The Duckhorn Portfolio, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| The Simply Good Foods Company | not disclosed | not disclosed | not disclosed | not disclosed |
| The Vita Coco Company, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
Read from each company’s Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company’s filing does not state the item.
Say-on-pay history and pay ratio
| Meeting year | Meeting date | For | Against | Abstain | Support | Outcome |
|---|---|---|---|---|---|---|
| 2026 | 2026-06-10 | 25,303,758 | 2,246,660 | 298,218 | 91.85% | Passed |
| 2025 | 2025-06-11 | 34,318,470 | 2,248,282 | 297,302 | 93.85% | Passed |
Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year’s compensation.
Say-on-pay — history, company’s computation
| Meeting year | Meeting date | Approval — company’s computation |
|---|---|---|
| 2026 | 2026-06-10 | 91.85%a |
| 2025 | 2025-06-11 | 93.85%b |
a. Voting standard not stated in the filing.
b. Voting standard not stated in the filing.
Approval percentages are the company’s own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.
CEO pay ratio
| Ratio (CEO : median employee) | 44 : 1 |
|---|---|
| CEO total compensation | $3,616,512 |
| Median employee compensation | $81,259 |
Insider trades since the proxy
Equity transactions since the proxy statement are temporarily unavailable — recheck shortly.
Sources (19 citations)
Each figure is listed with the filing it comes from, where it appears in that filing, and the value as printed. Any figure can be independently confirmed against the source.
- Section 01, Russell Diez-Canseco. DEF 14A, filed 2026-04-27. Section “Executive Compensation” · page 59. As printed: 3,616,512. View filing ↗
- Section 01, Thilo Wrede. DEF 14A, filed 2026-04-27. Section “Executive Compensation”. As printed: 1,647,391. View filing ↗
- Section 01, Peter Pappas. DEF 14A, filed 2026-04-27. Section “Executive Compensation”. As printed: 1,341,212. View filing ↗
- Section 01, Joanne Bal. DEF 14A, filed 2026-04-27. Section “Executive Compensation”. As printed: 1,159,688. View filing ↗
- Section 01, Joseph Holland. DEF 14A, filed 2026-04-27. Section “Executive Compensation”. As printed: 1,158,558. View filing ↗
- Section 07, pay ratio. DEF 14A, filed 2026-04-27. Section “CEO Pay Ratio”. As printed: 44 : 1. View filing ↗
- Section 08, Karl Khoury. DEF 14A, filed 2026-04-27. Section “Director Compensation”. As printed: 197,481. View filing ↗
- Section 08, Kelly J. Kennedy. DEF 14A, filed 2026-04-27. Section “Director Compensation”. As printed: 197,481. View filing ↗
- Section 08, Gisel Ruiz. DEF 14A, filed 2026-04-27. Section “Director Compensation”. As printed: 189,981. View filing ↗
- Section 08, Denny Marie Post. DEF 14A, filed 2026-04-27. Section “Director Compensation”. As printed: 189,981. View filing ↗
- Section 08, Kofi Amoo-Gottfried. DEF 14A, filed 2026-04-27. Section “Director Compensation”. As printed: 179,981. View filing ↗
- Section 08, Glenda Flanagan. DEF 14A, filed 2026-04-27. Section “Director Compensation”. As printed: 179,981. View filing ↗
- Section 08, William Cyr. DEF 14A, filed 2026-04-27. Section “Director Compensation”. As printed: 154,994. View filing ↗
- Section 08, Russell Diez-Canseco. DEF 14A, filed 2026-04-27. Section “Director Compensation”. As printed: 0. View filing ↗
- Section 06, 2026 vote. Form 8-K, filed 2026-06-16. Item 5.07 · say-on-pay result. As reported: 91.85% (votes for as printed: 25,303,758). View filing ↗
- Section 06, 2025 vote. Form 8-K, filed 2025-06-17. Item 5.07 · say-on-pay result. As reported: 93.85% (votes for as printed: 34,318,470). View filing ↗
- Section 01 trend, Δ column (computed). Computed. Δ = current-FY total − prior-FY total per named officer.
- Section 09b board cost (computed). Computed. Cash 510,000 + equity 779,880 + all other 0 = 1,289,880, summed across the director compensation table rows.
- Vital Farms (subject), Section 10b CEO total. DEF 14A, filed 2026-04-27. CEO total compensation as printed in Vital Farms's own proxy. As printed: 3,616,512. View filing ↗