Russell Diez-Canseco is President, Chief Executive Officer and Executive Chairperson of Vital Farms, Inc. (VITL). The company reported total compensation of $3,616,512 for fiscal year 2025.
| Salary | $749,808 |
|---|---|
| Bonus | $0 |
| Stock awards | $2,149,975 |
| Option awards | $0 |
| Non-equity incentive plan | $697,500 |
| Pension and non-qualified deferred compensation | $0 |
| All other compensation | $19,230 |
| Total | $3,616,512 |
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed, without adjustment.
Cited to the compensation disclosure Vital Farms, Inc. filed April 27, 2026, accession 0001193125-26-182023.
| Fiscal year | Role | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|---|
| FY2025 | President, Chief Executive Officer and Executive Chairperson | $749,808 | $0 | $2,149,975 | $0 | $697,500 | $0 | $19,230 | $3,616,512 |
| FY2024 | President, Chief Executive Officer and Executive Chairperson | $711,539 | $0 | $3,999,980 | $0 | $1,268,750 | $0 | $19,080 | $5,999,349 |
| FY2023 | President, Chief Executive Officer and Executive Chairperson | $686,539 | $0 | $560,009 | $839,995 | $1,050,000 | $0 | $18,630 | $3,155,173 |
Totals as disclosed in each year's own compensation disclosure for Vital Farms, Inc..
| Peer-group chief executive median | $4,765,204 |
|---|---|
| Difference from that median | $-1,148,692 |
| Percentile within the disclosed peer group | 20th |
| Peers with a disclosed figure | 10 |
Medians and percentiles are computed across the peer group Vital Farms, Inc. discloses in its own compensation disclosure.
| Named executive officer | Role | FY2025 total |
|---|---|---|
| Russell Diez-Canseco this page | President, Chief Executive Officer and Executive Chairperson | $3,616,512 |
| Thilo Wrede | Chief Financial Officer | $1,647,391 |
| Peter Pappas | Chief Sales Officer and President, Eggs | $1,341,212 |
| Joanne Bal | Chief Legal Officer, Corporate Secretary & Head of Impact | $1,159,688 |
| Joseph Holland | Chief Supply Chain Officer | $1,158,558 |
The company's named executive officers for fiscal year 2025, and what it reported for each. See the full Vital Farms, Inc. compensation brief.
Russell Diez-Canseco's compensation sits inside Vital Farms, Inc.'s full executive and board picture — the peer group, pay against peers, incentive design and the board itself.