Fiscal year 2025 executive and director compensation, incentive-plan design, equity activity, and governance — every figure in this brief is traceable to its exact location in the company’s SEC filing — the document, the section, the page, and the table, linked directly.
Each company listed discloses COCO in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named COCO in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.
| Named executive officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|
| Michael Kirban | $625,000 | $0 | $1,879,998 | $920,002 | $1,114,375 | $0 | $10,500 | $4,549,875 |
| Co-Founder and Executive Chairman | ||||||||
| Martin Roper | 625,000 | 0 | 1,879,998 | 920,002 | 1,114,375 | 0 | 10,500 | 4,549,875 |
| Chief Executive Officer | ||||||||
| Jonathan Burth | 390,000 | 600,000 | 284,995 | 175,006 | 417,222 | 0 | 10,500 | 1,877,723 |
| Chief Operating Officer | ||||||||
| Charles van Es | 385,000 | 600,000 | 284,995 | 175,006 | 411,873 | 0 | 10,500 | 1,867,374 |
| Chief Commercial Officer | ||||||||
| Corey Baker | 385,000 | 600,000 | 284,995 | 175,006 | 411,873 | 0 | 10,500 | 1,867,374 |
| Chief Financial Officer | ||||||||
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.
| Named executive officer | FY2025 total | FY2024 total | FY2023 total | Δ FY2024→2025 |
|---|---|---|---|---|
| Michael Kirban | $4,549,875 | — | — | — |
| Martin Roper | 4,549,875 | — | — | — |
| Jonathan Burth | 1,877,723 | — | — | — |
| Charles van Es | 1,867,374 | — | — | — |
| Corey Baker | 1,867,374 | — | — | — |
Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.
No insider equity transactions reported since the proxy statement.
| Executive | Award | Grant date | Threshold | Target | Granted | Maximum | Grant-date fair value |
|---|---|---|---|---|---|---|---|
| Corey Baker | PSU | 2025-03-04 | — | — | 3,447 | — | $114,992 |
| Corey Baker | RSU | 2025-03-04 | — | — | 5,096 | — | 170,003 |
| Corey Baker | OPTION | 2025-03-04 | — | — | 13,218 | — | 175,006 |
| Jonathan Burth | RSU | 2025-03-04 | — | — | 5,096 | — | 170,003 |
| Jonathan Burth | OPTION | 2025-03-04 | — | — | 13,218 | — | 175,006 |
| Jonathan Burth | PSU | 2025-03-04 | — | — | 3,447 | — | 114,992 |
| Charles van Es | PSU | 2025-03-04 | — | — | 3,447 | — | 114,992 |
| Charles van Es | RSU | 2025-03-04 | — | — | 5,096 | — | 170,003 |
| Charles van Es | OPTION | 2025-03-04 | — | — | 13,218 | — | 175,006 |
| Michael Kirban | PSU | 2025-03-03 | — | — | 28,676 | — | 939,999 |
| Michael Kirban | OPTION | 2025-03-03 | — | — | 70,715 | — | 920,002 |
| Martin Roper | OPTION | 2025-03-03 | — | — | 70,715 | — | 920,002 |
| Martin Roper | PSU | 2025-03-03 | — | — | 28,676 | — | 939,999 |
| Named executive officer | Time-vested (RSU) | Performance-vested (PSU) | Options / SARs | % performance-vested |
|---|---|---|---|---|
| Corey Baker | $170,003 | $114,992 | $175,006 | 25.0% |
| Jonathan Burth | 170,003 | 114,992 | 175,006 | 25.0% |
| Charles van Es | 170,003 | 114,992 | 175,006 | 25.0% |
| Michael Kirban | 0 | 939,999 | 920,002 | 50.5% |
| Martin Roper | 0 | 939,999 | 920,002 | 50.5% |
% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.
The Company's executive compensation programs effectively align the interests of our NEOs with those of our shareholders by linking a significant portion of their compensation to the Company's performance and by providing a competitive level of compensation designed to recruit, retain, and motivate talented executives critical to the Company's long-term success.
| CEO STI target (% of salary) | — |
|---|---|
| CEO LTI target (% of salary) | — |
| Independent consultant | Pearl Meyer & Partners, LLC |
| Clawback policy | true |
| Anti-hedging | — |
| Anti-pledging | — |
| Meeting year | Meeting date | For | Against | Abstain | Support | Outcome |
|---|---|---|---|---|---|---|
| 2026 | 2026-06-03 | 44,532,948 | 2,168,378 | 31,044 | 95.36% | Passed |
| 2025 | 2025-06-03 | 41,060,459 | 2,011,299 | 74,677 | 95.33% | Passed |
| 2024 | 2024-06-04 | 41,902,786 | 180,290 | 45,646 | 99.57% | Passed |
Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year's compensation.
| Meeting year | Meeting date | Approval — company's computation |
|---|---|---|
| 2026 | 2026-06-03 | 95.36%a |
| 2025 | 2025-06-03 | 95.33%b |
| 2024 | 2024-06-04 | 99.57%c |
a. Voting standard not stated in the filing.
b. Voting standard not stated in the filing.
c. Voting standard not stated in the filing.
Approval percentages are the company's own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.
| Director | Cash fees | Stock awards | Option awards | Non-equity incentive | All other | Total |
|---|---|---|---|---|---|---|
| Jane C. MorreauIndependent · Audit (Chair) | $94,882 | $115,010 | $0 | $0 | $0 | $209,892 |
| Aishetu Fatima DozieIndependent · Audit · Nominating and ESG | 71,522 | 115,010 | 0 | 0 | 0 | 186,532 |
| John LeahyIndependent · Audit · Compensation | 71,522 | 115,010 | 0 | 0 | 0 | 186,532 |
| Kenneth SadowskyIndependent · Nominating and ESG (Chair) | 69,448 | 115,010 | 0 | 0 | 0 | 184,458 |
| John ZupoIndependent · Compensation (Chair) | 64,022 | 115,010 | 0 | 0 | 0 | 179,032 |
| Ira LiranIndependent · Nominating and ESG | 60,272 | 115,010 | 0 | 0 | 0 | 175,282 |
| Eric MelloulIndependent · Compensation | 46,522 | 115,010 | 0 | 0 | 0 | 161,532 |
| Martin RoperEmployee director | — | — | — | — | — | 0 |
| Michael KirbanEmployee director · Board Chair | — | — | — | — | — | 0 |
| Shelley BroaderIndependent · Audit · Compensation · Newly elected | — | — | — | — | — | — |
| Annual cash retainer | $60,000 |
|---|---|
| Annual equity retainer | $115,000 |
| Per board meeting fee | — |
| Committee chair fees (audit / comp / nom-gov) | 35,000 / 10,000 / 10,000 |
| Stock ownership guideline | — |
| Component | FY2025 |
|---|---|
| Cash retainers and fees | $478,190 |
| Equity awards (grant-date value) | $805,070 |
| All other compensation | $0 |
| Total cost of the board | $1,283,260 |
Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.
The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.
Of the companies Vita Coco Company names as compensation peers, which name it back in their own disclosed peer groups. A peer set the market reciprocates reads differently from one selected in a single direction.
Reciprocity shown where the peer's own current proxy has been read — each mark is cited in the register to that peer's filing. A dash means the peer's current proxy was read and names no reciprocal group including Vita Coco Company.
Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company's own proxy statement.
| Rank | Company | FY | Chief executive | Salary | Stock awards | Option awards | Non-equity incentive | Total |
|---|---|---|---|---|---|---|---|---|
| 1 | BRC Inc. | 2025 | Bryant Riley | $639,292 | $0 | $0 | $15,298,388 | $16,123,180 |
| 2 | Warby Parker Inc. | 2025 | Neil Blumenthal | 575,000 | 8,408,680 | 0 | 0 | 9,000,180 |
| 3 | MGP Ingredients, Inc. | 2025 | Julie Francis | 398,077 | 2,300,008 | 1,655,571 | 384,164 | 4,980,533 |
| 4 | Vita Coco Company | 2025 | Martin Roper | 625,000 | 1,879,998 | 920,002 | 1,114,375 | 4,549,875 |
| 5 | Sweetgreen, Inc. | 2025 | Jonathan Neman | 550,000 | 0 | 2,675,937 | 0 | 3,226,081 |
| — | The Duckhorn Portfolio, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | Freshpet, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | The Simply Good Foods Company | — | — | — | — | — | — | not in coverage universe |
| — | BellRing Brands, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | Vital Farms, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | Celsius Holdings, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | Beyond Meat, Inc. | — | — | — | — | — | — | not in coverage universe |
Each peer's compensation is from its most recently filed proxy; fiscal years differ by company. Each peer's figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.
| Company | Annual incentive payout | Long-term vehicle mix | PSU measures include TSR | Compensation consultant |
|---|---|---|---|---|
| Vita Coco Company | not disclosed | not disclosed | not disclosed | Pearl Meyer & Partners, LLC |
| BellRing Brands, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| Beyond Meat, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| BRC Inc. | not disclosed | RSU 100 | not disclosed | Mercer LLC |
| Celsius Holdings, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| Freshpet, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| MGP Ingredients, Inc. | 95%% | PSUs 75 · RSUs 25 | No | FW Cook |
| Sweetgreen, Inc. | not disclosed | Options 100 | not disclosed | Semler Brossy Consulting Group LLC |
| The Duckhorn Portfolio, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| The Simply Good Foods Company | not disclosed | not disclosed | not disclosed | not disclosed |
| Vital Farms, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| Warby Parker Inc. | 73.0% | PSU 50 · RSU 50 | Yes — Relative TSR | Semler Brossy |
Read from each company's Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company's filing does not state the item.
Each figure's location is given both for the eye (section · page · table · row · column) and for a script (table/row/column index and exact character span in the filed document). Any figure can be independently confirmed against the source.
| # | Supports | Document | Filed | Accession | Location in document |
|---|---|---|---|---|---|
| 1 | Section 01, Michael Kirban | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Summary Compensation Table” · page 47. As printed: 4,549,875. Filing ↗machine: r3 · c24 · span 592132–592141 |
| 2 | Section 01, Martin Roper | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Summary Compensation Table” · page 47. As printed: 4,549,875. Filing ↗machine: r6 · c24 · span 599122–599131 |
| 3 | Section 01, Jonathan Burth | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Summary Compensation Table” · page 47. As printed: 1,877,723. Filing ↗machine: r12 · c24 · span 613210–613219 |
| 4 | Section 01, Charles van Es | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Summary Compensation Table” · page 47. As printed: 1,867,374. Filing ↗machine: r15 · c24 · span 620162–620171 |
| 5 | Section 01, Corey Baker | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Summary Compensation Table” · page 47. As printed: 1,867,374. Filing ↗machine: r9 · c24 · span 606107–606116 |
| 6 | Section 03, Corey Baker PSU | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. Filing ↗ |
| 7 | Section 03, Corey Baker RSU | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. Filing ↗ |
| 8 | Section 03, Corey Baker OPTION | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. Filing ↗ |
| 9 | Section 03, Jonathan Burth RSU | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. Filing ↗ |
| 10 | Section 03, Jonathan Burth OPTION | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. Filing ↗ |
| 11 | Section 03, Jonathan Burth PSU | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. Filing ↗ |
| 12 | Section 03, Charles van Es PSU | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. Filing ↗ |
| 13 | Section 03, Charles van Es RSU | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. Filing ↗ |
| 14 | Section 03, Charles van Es OPTION | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. Filing ↗ |
| 15 | Section 03, Michael Kirban PSU | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. Filing ↗ |
| 16 | Section 03, Michael Kirban OPTION | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. Filing ↗ |
| 17 | Section 03, Martin Roper OPTION | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. Filing ↗ |
| 18 | Section 03, Martin Roper PSU | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. Filing ↗ |
| 19 | Section 08, Jane C. Morreau | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Director Compensation”. As printed: 209,892. Filing ↗machine: span 1040934–1040941 |
| 20 | Section 08, Aishetu Fatima Dozie | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Director Compensation”. As printed: 186,532. Filing ↗machine: span 1032285–1032292 |
| 21 | Section 08, John Leahy | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Director Compensation”. As printed: 186,532. Filing ↗machine: span 1034332–1034339 |
| 22 | Section 08, Kenneth Sadowsky | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Director Compensation”. As printed: 184,458. Filing ↗machine: span 1043018–1043025 |
| 23 | Section 08, John Zupo | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Director Compensation”. As printed: 179,032. Filing ↗machine: span 1045532–1045539 |
| 24 | Section 08, Ira Liran | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Director Compensation”. As printed: 175,282. Filing ↗machine: span 1036409–1036416 |
| 25 | Section 08, Eric Melloul | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Director Compensation”. As printed: 161,532. Filing ↗machine: span 1038670–1038677 |
| 26 | Section 08, Martin Roper | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Director Compensation”. As printed: 0. Filing ↗ |
| 27 | Section 08, Michael Kirban | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Director Compensation”. As printed: 0. Filing ↗ |
| 28 | Section 08, Shelley Broader | DEF 14A | 2026-04-22 | 0001482981-26-000107 | Section “Director Compensation”. As printed: —. Filing ↗ |
| 29 | Section 06, 2026 vote | Form 8-K | 2026-06-04 | 0001482981-26-000140 | Item 5.07 · say-on-pay result. As reported: 95.36% (votes for as printed: 44,532,948). Filing ↗ |
| 30 | Section 06, 2025 vote | Form 8-K | 2025-06-04 | 0001482981-25-000089 | Item 5.07 · say-on-pay result. As reported: 95.33% (votes for as printed: 41,060,459). Filing ↗ |
| 31 | Section 06, 2024 vote | Form 8-K | 2024-06-06 | 0001482981-24-000067 | Item 5.07 · say-on-pay result. As reported: 99.57% (votes for as printed: 41,902,786). Filing ↗ |
| 32 | Section 03b vehicle mix (computed) | Computed | — | computed | RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).machine: formula: sums + PSU ratio |
| 33 | Section 09b board cost (computed) | Computed | — | computed | Cash 478,190 + equity 805,070 + all other 0 = 1,283,260, summed across the director compensation table rows.machine: formula: Σ = 1,283,260 |
| 34 | BRC Inc., Section 10b CEO total | DEF 14A | 2026-04-09 | 0001213900-26-042006 | CEO total compensation as printed in BRC Inc.'s own proxy. As printed: 16,123,180. Filing ↗machine: span 558769–558779 |
| 35 | Warby Parker Inc., Section 10b CEO total | DEF 14A | 2026-04-28 | 0001104659-26-050432 | CEO total compensation as printed in Warby Parker Inc.'s own proxy. As printed: 9,000,180. Filing ↗machine: t20 · r1 · c32 · span 611995–612004 |
| 36 | MGP Ingredients, Inc., Section 10b CEO total | DEF 14A | 2026-04-09 | 0000835011-26-000058 | CEO total compensation as printed in MGP Ingredients, Inc.'s own proxy. As printed: 4,980,533. Filing ↗machine: r2 · c48 · span 440917–440926 |
| 37 | Vita Coco Company (subject), Section 10b CEO total | DEF 14A | 2026-04-22 | 0001482981-26-000107 | CEO total compensation as printed in Vita Coco Company's own proxy. As printed: 4,549,875. Filing ↗machine: r6 · c24 · span 599122–599131 |
| 38 | Sweetgreen, Inc., Section 10b CEO total | DEF 14A | 2026-04-23 | 0001140361-26-016260 | CEO total compensation as printed in Sweetgreen, Inc.'s own proxy. As printed: 3,226,081. Filing ↗machine: r2 · c25 · span 758912–758922 |
| 39 | Section 10a, Warby Parker Inc. reciprocity | DEF 14A | — | 0001104659-26-050432 | Warby Parker Inc.'s most recent proxy was read; its disclosed peer group does not include Vita Coco Company. Filing ↗ |
| 40 | Section 10a, MGP Ingredients, Inc. reciprocity | DEF 14A | — | 0000835011-26-000058 | MGP Ingredients, Inc.'s most recent proxy was read; its disclosed peer group does not include Vita Coco Company. Filing ↗ |
| 41 | Section 10a, Sweetgreen, Inc. reciprocity | DEF 14A | — | 0001140361-26-016260 | Sweetgreen, Inc.'s most recent proxy was read; its disclosed peer group does not include Vita Coco Company. Filing ↗ |
| 42 | Section 10a, BRC Inc. reciprocity | DEF 14A | — | 0001213900-26-042006 | BRC Inc.'s most recent proxy was read; its disclosed peer group does not include Vita Coco Company. Filing ↗ |