Chief Executive Officer · Vita Coco Company, Inc. (COCO)

Martin Roper

A named executive officer of Vita Coco in every fiscal year CompBrief holds from FY2021 to FY2025. Every figure below is printed as the company filed it and cited to the filing it came from.

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Total disclosed compensation, FY2025

$4,549,875

FY2024: $3,582,394

1st of 5 named executive officers at Vita Coco by FY2025 total.

5 named officers on file for Vita Coco, FY2025

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What this number hides

The filing gives the total. Vita Coco’s full Executive Compensation Report gives every award, the disclosed peer set and what the total leaves out — the pair adds the board’s.

Compensation figures as of the proxy filed April 22, 2026 (DEF 14A).

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Martin Roper compensation by year

Vita Coco Summary Compensation Table · all 5 fiscal years held
In US dollars, as Vita Coco reports it. Most recent year shaded. Totals are the company’s disclosed totals.
ComponentFY2021FY2022FY2023FY2024FY2025
Salary$425,000$475,000$484,000$525,000$625,000
Bonus——$200,000$0$0
Stock awards$0$0$0$1,540,012$1,879,998
Option awards$2,048,711$0$1,649,998$660,056$920,002
Non-equity incentive$386,750$76,000$907,500$844,200$1,114,375
Pension and deferred compensation$0$0$0$0$0
All other$8,550$8,550$9,900$13,125$10,500
Total$2,869,011$559,550$3,251,398$3,582,394$4,549,875

Each year as stated in that year's proxy. A dash means the company reported no figure in that column. Source: Vita Coco Company, Inc. DEF 14A filed April 22, 2026, accession 0001482981-26-000107, and prior-year filings. Open the filing on EDGAR.

How this page was built: the Vita Coco Company, Inc. filed document, accession 0001482981-26-000107. Every figure is read from that document and cited to the page and table it appears in. Filed April 22, 2026.

$2.9M
$560K
$3.3M
$3.6M
$4.5M
FY21
FY22
FY23
FY24
FY25
SalaryBonusNon-equity incentiveStock awardsOption awardsAll other

Equity holdings

unvested awards at FY2025 year-end
TypeUnvested unitsValue at year-endExercise price
RSU31,513$1,670,504—
RSU28,676$1,520,115—
RSU16,807$890,939—
Option23,437—$16.91
Option185,133—$16.91
Option47,057—$26.18
Option70,715—$32.78

Per the Outstanding Equity Awards at Fiscal Year-End table in Vita Coco Company, Inc.'s FY2025 proxy; value at the fiscal year-end close, as the company printed it.

Change-in-control & termination

estimated payments Vita Coco discloses, by trigger · FY2025
TriggerCash severanceAccelerated equityBenefits continuationTotal as disclosed
Disability$0$0$0$0
Involuntary termination without cause$625,000——$1,315,000
Change in control, no termination$0$15,824,153$0$15,824,153
Death$0$0$0$0

Per the Potential Payments Upon Termination or Change in Control table in Vita Coco Company, Inc.'s FY2025 proxy. Estimates as the company printed them; a dash means it printed no figure.

Vita Coco’s named executive officers, FY2025

as the company reported each
Named executive officerRoleFY2025 total
Martin Roper · this pageChief Executive Officer$4,549,875
Michael KirbanCo-Founder and Executive Chairman$4,549,875
Jonathan BurthChief Operating Officer$1,877,723
Charles van EsChief Commercial Officer$1,867,374
Corey BakerChief Financial Officer$1,867,374

Board service

Vita Coco board · FY2023–FY2025

How this board is paid

Company policy: Vita Coco pays directors a $60,000 cash retainer and $115,000 in equity. As stated in Vita Coco's FY2025 proxy.

The full Vita Coco compensation record

free company brief

This page is one person within Vita Coco's record. The company brief lists every named executive, each linking to their own page.

Peer companies

named in the Vita Coco proxy · each links to its own free brief

Compensation, the day it’s disclosed

The CompBrief Daily Digest lists the newest executive and director compensation disclosures as companies file them. Or order Vita Coco's full Executive Compensation Report with peer benchmarking.

How this record is built

Every figure on this page is one figure from a public SEC filing, printed as the filing states it and cited to the document. Compensation totals are Vita Coco's own disclosed totals, not summed by Velarion. Insider transactions are read from Form 4 filings and cover every line filed since the most recent proxy. Nothing is estimated by Velarion; where the company does not disclose a value the cell reads "—", and a section appears only where the company discloses the data. Corrections: records@velarion.ai.

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Martin Roper's compensation dossier