Fiscal year 2025 executive and director compensation, incentive-plan design, equity activity, and governance — every figure in this brief is traceable to its exact location in the company’s SEC filing — the document, the section, the page, and the table, linked directly.
Each company listed discloses NATR in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named NATR in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.
| Named executive officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|
| Ken Romanzi | $107,885 | $0 | $3,600,562 | $0 | $147,836 | $0 | $7,597 | $3,863,880 |
| President and Chief Executive Officer | ||||||||
| Terrence Moorehead | 726,400 | 0 | 1,820,159 | 0 | 995,568 | 0 | 42,859 | 3,584,986 |
| Former President and Chief Executive Officer | ||||||||
| Shane Jones | 474,437 | 0 | 727,994 | 0 | 462,779 | 0 | 17,561 | 1,682,771 |
| Executive Vice President, Chief Financial Officer | ||||||||
| Dan Norman | 441,673 | 0 | 613,673 | 0 | 350,117 | 0 | 15,355 | 1,420,818 |
| Executive Vice President, President Asia | ||||||||
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.
| Named executive officer | FY2025 total | FY2024 total | FY2023 total | Δ FY2024→2025 |
|---|---|---|---|---|
| Ken Romanzi | $3,863,880 | — | — | — |
| Terrence Moorehead | 3,584,986 | 2,856,526 | 3,521,879 | +728,460 |
| Shane Jones | 1,682,771 | 1,220,516 | 1,523,071 | +462,255 |
| Dan Norman | 1,420,818 | 1,095,212 | — | +325,606 |
Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.
No insider equity transactions reported since the proxy statement.
| Executive | Award | Grant date | Threshold | Target | Granted | Maximum | Grant-date fair value |
|---|---|---|---|---|---|---|---|
| Ken Romanzi | RSU | 2025-11-04 | — | — | 102,881 | — | $1,500,004 |
| Shane Jones | PRSU | 2025-03-10 | — | — | 8,231 | — | 141,332 |
| Shane Jones | RSU | 2025-03-10 | — | — | 19,474 | — | 287,047 |
| Shane Jones | PRSU | 2025-03-10 | — | — | 9,737 | — | 143,523 |
| Terrence Moorehead | RSU | 2025-03-10 | — | — | 49,389 | — | 727,994 |
| Terrence Moorehead | PRSU | 2025-03-10 | — | — | 24,695 | — | 364,004 |
| Terrence Moorehead | PRSU | 2025-03-10 | — | — | 20,877 | — | 364,014 |
| Dan Norman | PRSU | 2025-03-10 | — | — | 7,039 | — | 122,737 |
| Dan Norman | PRSU | 2025-03-10 | — | — | 8,326 | — | 122,725 |
| Dan Norman | RSU | 2025-03-10 | — | — | 16,651 | — | 245,436 |
| Ken Romanzi | PRSU | 2025-11-04 | — | — | 51,440 | — | 749,997 |
| Ken Romanzi | PRSU | 2025-11-04 | — | — | 47,262 | — | 749,999 |
| Named executive officer | Time-vested (RSU) | Performance-vested (PSU) | Options / SARs | % performance-vested |
|---|---|---|---|---|
| Ken Romanzi | $1,500,004 | $0 | $0 | 0.0% |
| Shane Jones | 287,047 | 0 | 0 | 0.0% |
| Terrence Moorehead | 727,994 | 0 | 0 | 0.0% |
| Dan Norman | 245,436 | 0 | 0 | 0.0% |
% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.
| Executive | Award | Shares unvested | Exercise price | Market value unvested |
|---|---|---|---|---|
| Terrence Moorehead | RSU | 257,906 | — | $5,565,611 |
| Terrence Moorehead | PSU | 49,389 | — | 1,065,815 |
| Romanzi | RSU | 148,053 | — | 3,194,984 |
| Romanzi | PSU | 102,881 | — | 2,220,172 |
| Terrence Moorehead | PSU | 99,266 | — | 2,142,161 |
| Terrence Moorehead | PSU | 93,006 | — | 2,007,069 |
| Romanzi | PSU | 70,893 | — | 1,529,871 |
| Romanzi | PSU | 77,160 | — | 1,665,113 |
| Dan Norman | PSU | 30,298 | — | 653,831 |
| Dan Norman | RSU | 72,203 | — | 1,558,141 |
| Shane Jones | RSU | 62,980 | — | 1,359,107 |
| Terrence Moorehead | PSU | 54,314 | — | 1,172,096 |
| Terrence Moorehead | PSU | 42,227 | — | 911,259 |
| Shane Jones | PSU | 38,154 | — | 823,363 |
| Terrence Moorehead | PSU | 37,043 | — | 799,388 |
| Terrence Moorehead | PSU | 31,316 | — | 675,799 |
| Terrence Moorehead | PSU | 28,152 | — | 607,520 |
| Dan Norman | PSU | 23,251 | — | 501,757 |
| Shane Jones | PSU | 19,474 | — | 420,249 |
| Terrence Moorehead | PSU | 21,725 | — | 468,826 |
| Shane Jones | PSU | 20,018 | — | 431,988 |
| Dan Norman | PSU | 16,651 | — | 359,329 |
| Shane Jones | PSU | 16,009 | — | 345,474 |
| Shane Jones | PSU | 14,606 | — | 315,197 |
| Dan Norman | PSU | 13,578 | — | 293,013 |
| Dan Norman | PSU | 12,489 | — | 269,513 |
| Shane Jones | PSU | 12,347 | — | 266,448 |
| Dan Norman | PSU | 12,326 | — | 265,995 |
| Shane Jones | PSU | 10,673 | — | 230,323 |
| Dan Norman | PSU | 10,559 | — | 227,863 |
| Dan Norman | PSU | 8,216 | — | 177,301 |
| Shane Jones | PSU | 8,007 | — | 172,791 |
| Dan Norman | PSU | 5,431 | — | 117,201 |
The Company's compensation program is designed to reward executives under a pay-for-performance philosophy, align with shareholder value creation, and maintain a level of compensation that allows the Company to attract and retain its executive team. The program links a substantial portion of compensation to financial performance or stock price performance and balances long-term equity compensation with short-term cash compensation.
| CEO STI target (% of salary) | — |
|---|---|
| CEO LTI target (% of salary) | — |
| Independent consultant | F.W. Cook |
| Clawback policy | true |
| Anti-hedging | true |
| Anti-pledging | true |
| Meeting year | Meeting date | For | Against | Abstain | Support | Outcome |
|---|---|---|---|---|---|---|
| 2026 | 2026-05-06 | 11,288,205 | 779,056 | 1,864,053 | 93.54% | Passed |
| 2025 | 2025-04-30 | 10,386,113 | 412,200 | 1,795,741 | 96.18% | Passed |
| 2024 | 2024-05-01 | 10,834,993 | 1,349,321 | 4,684 | 88.93% | Passed |
| 2023 | 2023-05-03 | 9,136,827 | 547,377 | 1,917,752 | 94.35% | Passed |
| 2022 | 2022-05-04 | 9,853,008 | 335,197 | 28,387 | 96.71% | Passed |
| 2021 | 2021-05-05 | 11,053,333 | 56,644 | 5,760 | 99.49% | Passed |
Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year's compensation.
| Meeting year | Meeting date | Approval — company's computation |
|---|---|---|
| 2026 | 2026-05-06 | 93.54%a |
| 2025 | 2025-04-30 | 96.18%b |
| 2024 | 2024-05-01 | 88.93%c |
a. Voting standard not stated in the filing.
b. Voting standard not stated in the filing.
c. Voting standard not stated in the filing.
Approval percentages are the company's own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.
| Director | Cash fees | Stock awards | Option awards | Non-equity incentive | All other | Total |
|---|---|---|---|---|---|---|
| Heidi WissmillerIndependent · Board Chair · Audit · Governance | $117,500 | $100,000 | — | — | $0 | $217,500 |
| Katie MayIndependent · Compensation · Governance · Newly elected | 71,042 | 125,000 | — | — | 0 | 196,042 |
| Robert StrausIndependent · Audit · Compensation (Chair) | 92,833 | 100,000 | — | — | 0 | 192,833 |
| Tess RoeringIndependent · Compensation · Risk Management (Chair) | 84,167 | 100,000 | — | — | 367 | 184,534 |
| Curtis KopfIndependent · Governance (Chair) · Risk Management | 82,500 | 100,000 | — | — | 0 | 182,500 |
| Rong YangIndependent · Audit · Risk Management | 80,000 | 100,000 | — | — | 219 | 180,219 |
| Steven FaschingIndependent · Audit (Chair) · Compensation | 71,042 | 100,000 | — | — | 261 | 171,303 |
| Rick MossIndependent · Not standing for re-election · Departed during FY | 45,833 | 0 | — | — | 750 | 46,583 |
| Christopher TeetsIndependent · Not standing for re-election · Departed during FY | 31,667 | 0 | — | — | 0 | 31,667 |
| Kenneth RomanziEmployee director · Newly elected | — | — | — | — | — | 0 |
| Annual cash retainer | $65,000 |
|---|---|
| Annual equity retainer | $100,000 |
| Per board meeting fee | — |
| Committee chair fees (audit / comp / nom-gov) | 25,000 / 19,500 / 12,500 |
| Stock ownership guideline | $3 |
| Component | FY2025 |
|---|---|
| Cash retainers and fees | $676,584 |
| Equity awards (grant-date value) | $725,000 |
| All other compensation | $1,597 |
| Total cost of the board | $1,403,181 |
Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.
The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.
Of the companies Natures Sunshine Products names as compensation peers, which name it back in their own disclosed peer groups. A peer set the market reciprocates reads differently from one selected in a single direction.
Reciprocity shown where the peer's own current proxy has been read — each mark is cited in the register to that peer's filing. A dash means the peer's current proxy was read and names no reciprocal group including Natures Sunshine Products.
Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company's own proxy statement.
| Rank | Company | FY | Chief executive | Salary | Stock awards | Option awards | Non-equity incentive | Total |
|---|---|---|---|---|---|---|---|---|
| 1 | BellRing Brands | 2025 | Darcy Horn Davenport | $950,025 | $4,400,000 | $0 | $1,055,715 | $6,563,539 |
| 2 | Land's End | 2025 | Andrew McLean | 1,100,000 | 2,841,491 | 0 | 1,416,250 | 5,914,780 |
| 3 | USANA Health Sciences | 2025 | Jim Brown | 821,231 | 3,147,020 | 0 | 339,168 | 4,339,625 |
| 4 | Honest Company | 2025 | Carla Vernón | 773,462 | 3,139,166 | 0 | 219,800 | 4,145,946 |
| 5 | Natures Sunshine Products | 2025 | Ken Romanzi | 107,885 | 3,600,562 | 0 | 147,836 | 3,863,880 |
| 6 | Lifetime Brands | 2025 | Robert Kay | 962,500 | 2,021,076 | — | 0 | 3,038,451 |
| — | PetMed Express | — | — | — | — | — | — | not in coverage universe |
| — | SpartanNash Company | 2025 | Tony Sarsam | — | — | — | — | not in coverage universe |
Each peer's compensation is from its most recently filed proxy; fiscal years differ by company. Each peer's figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.
| Company | Annual incentive payout | Long-term vehicle mix | PSU measures include TSR | Compensation consultant |
|---|---|---|---|---|
| Natures Sunshine Products | not disclosed | RSU 50 · PRSU 50 | not disclosed | F.W. Cook |
| BellRing Brands | not disclosed | not disclosed | not disclosed | not disclosed |
| Honest Company | 28% | RSU 100 | not disclosed | Semler Brossy |
| Land's End | 103% | PSU 60 · RSU 40 | No | Frederic W. Cook & Co., Inc. |
| Lifetime Brands | not disclosed | RSU 50 · PSU 50 | not disclosed | Pearl Meyer & Partners, LLC |
| PetMed Express | not disclosed | not disclosed | not disclosed | not disclosed |
| SpartanNash Company | not disclosed | not disclosed | not disclosed | not disclosed |
| USANA Health Sciences | 14.6% of base salary for most NEOs; 41.3% for Jim Brown (CEO); 15% for Brent Neidig (whose bonus excluded the Hiya segment)% | not disclosed | Yes — Positive absolute Total Shareholder Return (TSR) | CODA |
Read from each company's Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company's filing does not state the item.
Each figure's location is given both for the eye (section · page · table · row · column) and for a script (table/row/column index and exact character span in the filed document). Any figure can be independently confirmed against the source.
| # | Supports | Document | Filed | Accession | Location in document |
|---|---|---|---|---|---|
| 1 | Section 01, Ken Romanzi | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “SUMMARY COMPENSATION TABLE” · page 35. As printed: 3,863,880. Filing ↗machine: r2 · c24 · span 523883–523892 |
| 2 | Section 01, Terrence Moorehead | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “SUMMARY COMPENSATION TABLE” · page 35. As printed: 3,584,986. Filing ↗machine: r5 · c24 · span 533914–533923 |
| 3 | Section 01, Shane Jones | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “SUMMARY COMPENSATION TABLE” · page 35. As printed: 1,682,771. Filing ↗machine: r8 · c24 · span 544316–544325 |
| 4 | Section 01, Dan Norman | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “SUMMARY COMPENSATION TABLE” · page 35. As printed: 1,420,818. Filing ↗machine: r11 · c24 · span 554304–554313 |
| 5 | Section 03, Ken Romanzi RSU | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 467168–467177 |
| 6 | Section 03, Shane Jones PRSU | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 475982–475989 |
| 7 | Section 03, Shane Jones RSU | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 474162–474169 |
| 8 | Section 03, Shane Jones PRSU | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 475072–475079 |
| 9 | Section 03, Terrence Moorehead RSU | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 470670–470677 |
| 10 | Section 03, Terrence Moorehead PRSU | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 471581–471588 |
| 11 | Section 03, Terrence Moorehead PRSU | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 472492–472499 |
| 12 | Section 03, Dan Norman PRSU | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 479853–479860 |
| 13 | Section 03, Dan Norman PRSU | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 478815–478822 |
| 14 | Section 03, Dan Norman RSU | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 477777–477784 |
| 15 | Section 03, Ken Romanzi PRSU | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 468081–468088 |
| 16 | Section 03, Ken Romanzi PRSU | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 468992–468999 |
| 17 | Section 08, Heidi Wissmiller | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Director Compensation”. As printed: 217,500. Filing ↗machine: span 291556–291564 |
| 18 | Section 08, Katie May | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Director Compensation”. As printed: 196,042. Filing ↗machine: span 283004–283012 |
| 19 | Section 08, Robert Straus | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Director Compensation”. As printed: 192,833. Filing ↗machine: span 288095–288103 |
| 20 | Section 08, Tess Roering | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Director Compensation”. As printed: 184,534. Filing ↗machine: span 286445–286453 |
| 21 | Section 08, Curtis Kopf | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Director Compensation”. As printed: 182,500. Filing ↗machine: span 281358–281366 |
| 22 | Section 08, Rong Yang | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Director Compensation”. As printed: 180,219. Filing ↗machine: span 293608–293616 |
| 23 | Section 08, Steven Fasching | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Director Compensation”. As printed: 171,303. Filing ↗machine: span 279710–279718 |
| 24 | Section 08, Rick Moss | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Director Compensation”. As printed: 46,583. Filing ↗machine: span 284800–284807 |
| 25 | Section 08, Christopher Teets | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Director Compensation”. As printed: 31,667. Filing ↗machine: span 288854–288861 |
| 26 | Section 08, Kenneth Romanzi | DEF 14A | 2026-03-27 | 0001628280-26-021776 | Section “Director Compensation”. As printed: 0. Filing ↗ |
| 27 | Section 06, 2026 vote | Form 8-K | 2026-05-07 | 0001628280-26-032330 | Item 5.07 · say-on-pay result. As reported: 93.54% (votes for as printed: 11,288,205). Filing ↗ |
| 28 | Section 06, 2025 vote | Form 8-K | 2025-05-06 | 0001628280-25-022734 | Item 5.07 · say-on-pay result. As reported: 96.18% (votes for as printed: 10,386,113). Filing ↗ |
| 29 | Section 06, 2024 vote | Form 8-K | 2024-05-08 | 0001628280-24-021241 | Item 5.07 · say-on-pay result. As reported: 88.93% (votes for as printed: 10,834,993). Filing ↗ |
| 30 | Section 01 trend, Δ column (computed) | Computed | — | computed | Δ = current-FY total − prior-FY total per named officer.machine: formula: Δ = FY(n) − FY(n−1) |
| 31 | Section 03b vehicle mix (computed) | Computed | — | computed | RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).machine: formula: sums + PSU ratio |
| 32 | Section 09b board cost (computed) | Computed | — | computed | Cash 676,584 + equity 725,000 + all other 1,597 = 1,403,181, summed across the director compensation table rows.machine: formula: Σ = 1,403,181 |
| 33 | BellRing Brands, Section 10b CEO total | DEF 14A | 2025-12-16 | 0001193125-25-320827 | CEO total compensation as printed in BellRing Brands's own proxy. As printed: 6,563,539. Filing ↗machine: r3 · c35 · span 516110–516119 |
| 34 | Land's End, Section 10b CEO total | DEF 14A | 2026-03-27 | 0001104659-26-036100 | CEO total compensation as printed in Land's End's own proxy. As printed: 5,914,780. Filing ↗machine: t19 · r1 · c47 · span 511069–511078 |
| 35 | USANA Health Sciences, Section 10b CEO total | DEF 14A | 2026-04-07 | 0000896264-26-000026 | CEO total compensation as printed in USANA Health Sciences's own proxy. As printed: 4,339,625. Filing ↗machine: span 527796–527806 |
| 36 | Honest Company, Section 10b CEO total | DEF 14A | 2026-04-09 | 0001628280-26-024452 | CEO total compensation as printed in Honest Company's own proxy. As printed: 4,145,946. Filing ↗machine: r2 · c21 · span 294221–294230 |
| 37 | Natures Sunshine Products (subject), Section 10b CEO total | DEF 14A | 2026-03-27 | 0001628280-26-021776 | CEO total compensation as printed in Natures Sunshine Products's own proxy. As printed: 3,863,880. Filing ↗machine: r2 · c24 · span 523883–523892 |
| 38 | Lifetime Brands, Section 10b CEO total | DEF 14A | 2026-04-24 | 0001193125-26-177145 | CEO total compensation as printed in Lifetime Brands's own proxy. As printed: 3,038,451. Filing ↗ |
| 39 | Section 10a, USANA Health Sciences reciprocity | DEF 14A | — | 0000896264-26-000026 | USANA Health Sciences's most recent proxy was read; its disclosed peer group does not include Natures Sunshine Products. Filing ↗ |
| 40 | Section 10a, Lifetime Brands reciprocity | DEF 14A | — | 0001193125-26-177145 | Lifetime Brands's most recent proxy was read; its disclosed peer group does not include Natures Sunshine Products. Filing ↗ |
| 41 | Section 10a, SpartanNash Company reciprocity | DEF 14A | — | 0000950170-24-043163 | SpartanNash Company's most recent proxy was read; its disclosed peer group does not include Natures Sunshine Products. Filing ↗ |
| 42 | Section 10a, Land's End reciprocity | DEF 14A | — | 0001104659-26-036100 | Land's End's most recent proxy was read; its disclosed peer group does not include Natures Sunshine Products. Filing ↗ |