Velarion · Company Intelligence
Compensation Brief
Fiscal year 2025 · Filings through 2026-07-08

Natures Sunshine Products (NATR)

CEO Ken Romanzi was paid $3,863,880 in fiscal year 2025, the 25th percentile of its disclosed peer group (SEC filing 0001628280-26-021776 ↗): executive and director compensation, incentive-plan design, equity activity, and governance — every figure in this brief is traceable to its exact location in the company’s SEC filing — the document, the section, the page, and the table, linked directly.

$3,863,880
Ken Romanzi total, FY2025
25th
CEO pay percentile vs peers
—
CEO-to-median pay ratio
93.54%
Say-on-pay support, latest vote

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Sample answer — “What is the CEO’s total compensation?”
- Ken Romanzi (President and Chief Executive Officer), FY2025 total compensation $3,863,880 (base salary $107,885) [exec_comp, SEC accession 0001628280-26-021776, filed 2026-03-27]

Answered within 24 hours, every figure cited to its SEC filing. If our database cannot answer your question, you are refunded automatically.

NATR's next annual pay disclosure, estimated April 3, 2027.est. Filing ↗

01

Summary Compensation Table — fiscal year 2025

Named executive officerSalaryBonusStock awardsOption awardsNon-equity incentivePension / NQDCAll otherTotal
Ken Romanzi$107,885$0$3,600,562$0$147,836$0$7,597$3,863,880
President and Chief Executive Officer
Terrence Moorehead726,40001,820,1590995,568042,8593,584,986
Former President and Chief Executive Officer
Shane Jones474,4370727,9940462,779017,5611,682,771
Executive Vice President, Chief Financial Officer
Dan Norman441,6730613,6730350,117015,3551,420,818
Executive Vice President, President Asia

A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.

Three-year trend — total compensation per named executive

Named executive officerFY2025 totalFY2024 totalFY2023 totalΔ FY2024→2025
Ken Romanzi$3,863,880———
Terrence Moorehead3,584,9862,856,5263,521,879↑ +728,460
Shane Jones1,682,7711,220,5161,523,071↑ +462,255
Dan Norman1,420,8181,095,212—↑ +325,606

Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.

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Companies that benchmark against NATR
5 companies name NATR as a compensation peer

Each company listed discloses NATR in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named NATR in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.

01c

Board of directors

One page per director: the seat, the committees and the fee table, read for one person at a time.

DirectorRoleFY2025 total
Christopher TeetsFormer director (through FY2025)$31,667
Curtis KopfIndependent Director$182,500
Heidi WissmillerChair of the Board$217,500
Katie MayIndependent Director$196,042
Rick MossFormer director (through FY2025)$46,583
Robert StrausIndependent Director$192,833
Rong YangIndependent Director$180,219
Steven FaschingIndependent Director$171,303
Tess RoeringIndependent Director$184,534
02

Equity transactions since the proxy statement was filed

No insider equity transactions reported since the proxy statement.

03

Grants of plan-based awards — fiscal year 2025

ExecutiveAwardGrant dateThresholdTargetGrantedMaximumGrant-date fair value
Shane JonesPRSU2025-03-10——9,737—$143,523
Shane JonesPRSU2025-03-10——8,231—141,332
Shane JonesRSU2025-03-10——19,474—287,047
Terrence MooreheadRSU2025-03-10——49,389—727,994
Terrence MooreheadPRSU2025-03-10——24,695—364,004
Terrence MooreheadPRSU2025-03-10——20,877—364,014
Dan NormanPRSU2025-03-10——7,039—122,737
Dan NormanPRSU2025-03-10——8,326—122,725
Dan NormanRSU2025-03-10——16,651—245,436
Ken RomanziRSU2025-11-04——102,881—1,500,004
Ken RomanziPRSU2025-11-04——51,440—749,997
Ken RomanziPRSU2025-11-04——47,262—749,999
03b

Vehicle mix — grant-date fair value by award type

Named executive officerTime-vested (RSU)Performance-vested (PSU)Options / SARs% performance-vested
Shane Jones$287,047$0$00.0%
Terrence Moorehead727,994000.0%
Dan Norman245,436000.0%
Ken Romanzi1,500,004000.0%

% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.

04

Outstanding equity awards at fiscal year-end 2025

ExecutiveAwardShares unvestedExercise priceMarket value unvested
Terrence MooreheadPSU93,006—$2,007,069
Dan NormanPSU12,326—265,995
Dan NormanPSU16,651—359,329
RomanziPSU70,893—1,529,871
Shane JonesPSU38,154—823,363
Terrence MooreheadPSU37,043—799,388
Shane JonesPSU20,018—431,988
Terrence MooreheadPSU99,266—2,142,161
Terrence MooreheadRSU257,906—5,565,611
RomanziRSU148,053—3,194,984
Dan NormanPSU30,298—653,831
RomanziPSU102,881—2,220,172
RomanziPSU77,160—1,665,113
Dan NormanRSU72,203—1,558,141
Shane JonesRSU62,980—1,359,107
Terrence MooreheadPSU54,314—1,172,096
Terrence MooreheadPSU49,389—1,065,815
Terrence MooreheadPSU42,227—911,259
Terrence MooreheadPSU31,316—675,799
Terrence MooreheadPSU28,152—607,520
Dan NormanPSU23,251—501,757
Dan NormanPSU5,431—117,201
Terrence MooreheadPSU21,725—468,826
Shane JonesPSU19,474—420,249
Shane JonesPSU16,009—345,474
Shane JonesPSU14,606—315,197
Dan NormanPSU13,578—293,013
Dan NormanPSU12,489—269,513
Shane JonesPSU12,347—266,448
Shane JonesPSU10,673—230,323
Dan NormanPSU10,559—227,863
Dan NormanPSU8,216—177,301
Shane JonesPSU8,007—172,791
05

Incentive-plan design — the Compensation Discussion & Analysis

The mix of compensation elements is designed to reward results and motivate long-term performance through a combination of cash and equity incentive awards, tying compensation to individual and company performance and establishing a meaningful and substantial link between each NEO's compensation and the Company's long-term financial success.

CEO STI target (% of salary)—
CEO LTI target (% of salary)—
Independent consultantFredric W. Cook & Co., Inc. (F.W. Cook)
Clawback policytrue
Anti-hedgingtrue
Anti-pledgingtrue
06

Say-on-pay — recent advisory votes

Meeting yearMeeting dateForAgainstAbstainSupportOutcome
20262026-05-0611,288,205779,0561,864,05393.54%Passed
20252025-04-3010,386,113412,2001,795,74196.18%Passed
20242024-05-0110,834,9931,349,3214,68488.93%Passed
20232023-05-039,136,827547,3771,917,75294.35%Passed
20222022-05-049,853,008335,19728,38796.71%Passed
20212021-05-0511,053,33356,6445,76099.49%Passed

Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year's compensation.

Say-on-pay — history, company's computation

Meeting yearMeeting dateApproval — company's computation
20262026-05-0693.54%a
20252025-04-3096.18%b
20242024-05-0188.93%c

a. Voting standard not stated in the filing.

b. Voting standard not stated in the filing.

c. Approved under the standard stated in the filing — “Abstentions and broker non-votes will have no effect on the outcome of Proposal Two.”.

Approval percentages are the company's own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.

08

Director compensation — fiscal year 2025

DirectorCash feesStock awardsOption awardsNon-equity incentiveAll otherTotal
Heidi WissmillerIndependent · Board Chair · Governance · Audit$117,500$100,000——$0$217,500
Katie MayIndependent · Compensation · Governance71,042125,000——0196,042
Robert StrausIndependent · Compensation (Chair) · Audit92,833100,000——0192,833
Tess RoeringIndependent · Risk (Chair) · Compensation84,167100,000——367184,534
Curtis KopfIndependent · Governance (Chair) · Risk82,500100,000——0182,500
Rong YangIndependent · Audit · Risk80,000100,000——219180,219
Steven FaschingIndependent · Audit (Chair) · Compensation71,042100,000——261171,303
Rick MossIndependent · Not standing for re-election · Departed during FY45,8330——75046,583
Christopher TeetsIndependent · Not standing for re-election · Departed during FY31,6670——031,667
Kenneth RomanziEmployee director—————0
09

Board fee structure and ownership guideline

Annual cash retainer$65,000
Annual equity retainer$100,000
Per board meeting fee—
Committee chair fees (audit / comp / nom-gov)25,000 / 19,500 / 12,500
Stock ownership guideline$300,000
09b

Total cost of the board

ComponentFY2025
Cash retainers and fees$676,584
Equity awards (grant-date value)$725,000
All other compensation$1,597
Total cost of the board$1,403,181

Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.

10

Disclosed peer group — fiscal year 2025

The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.

10a

Peer reciprocity

Of the companies Natures Sunshine Products names as compensation peers, which name it back in their own disclosed peer groups. A peer set the market reciprocates reads differently from one selected in a single direction.

Reciprocity shown where the peer's own current proxy has been read — each mark is cited in the register to that peer's filing. A dash means the peer's current proxy was read and names no reciprocal group including Natures Sunshine Products.

10b

Chief executive pay against the peer group

Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company's own proxy statement.

RankCompanyFYChief executiveSalaryStock awardsOption awardsNon-equity incentiveTotal
1e.l.f. Beauty2026Tarang Amin$475,000$7,399,867$0$950,000$8,834,367
2BellRing Brands2025Darcy Horn Davenport950,0254,400,00001,055,7156,563,539
3Land's End2025Andrew McLean1,100,0002,841,491—1,416,2505,914,780
4Medifast2025Daniel Chard1,000,0004,567,664005,584,551
5USANA Health Sciences2025Jim Brown821,2313,147,0200339,1684,339,625
6Honest Company2025Carla Vernón773,4623,139,1660219,8004,145,946
7Natures Sunshine Products2025Ken Romanzi107,8853,600,5620147,8363,863,880
8Lifetime Brands2025Robert Kay962,5002,021,076—03,038,451
9Limoneira2025Harold Edwards719,250499,997001,277,951
—SpartanNash Company——————not in coverage universe
—PetMed Express——————not in coverage universe

Each peer's compensation is from its most recently filed proxy; fiscal years differ by company. Each peer's figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.

10c

Incentive design against the same peers

CompanyAnnual incentive payoutLong-term vehicle mixPSU measures include TSRCompensation consultant
Natures Sunshine Productsnot disclosednot disclosednot disclosedFredric W. Cook & Co., Inc. (F.W. Cook)
BellRing Brands88.9% of target for corporate level NEOs; 92.9% of target for business unit level NEO (Mr. Singh).%PRSUs 80 · RSUs 20Yes — Relative TSRAon
e.l.f. Beauty200%PSU 50 · RSU 50NoAon (Aon's Human Capital Solutions practice, a division of Aon plc.)
Honest Company28%RSU 100not disclosedSemler Brossy
Land's Endnot disclosedPSU 60 · RSU 40Nonot disclosed
Lifetime Brandsnot disclosedRSU 50 · PSU 50not disclosedPearl Meyer
Limoneiranot disclosedPSU 50 · RSU 50NoPearl Meyer
Medifastnot disclosednot disclosednot disclosednot disclosed
PetMed Expressnot disclosednot disclosednot disclosednot disclosed
SpartanNash Companynot disclosednot disclosednot disclosednot disclosed
USANA Health Sciences14.6% of base salary for most NEOs; 41.3% for Jim Brown (CEO); 15% for Brent Neidig (whose bonus excluded the Hiya segment)%not disclosedYes — Positive absolute Total Shareholder Return (TSR)CODA

Read from each company's Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company's filing does not state the item.

10d

Frequently asked questions

Who was the highest-paid executive at Natures Sunshine Products in fiscal 2025?
As disclosed, Ken Romanzi (President and Chief Executive Officer) was the highest-paid executive at Natures Sunshine Products in fiscal 2025, with total compensation of $3,863,880.
How does Natures Sunshine Products's chief executive pay compare to its disclosed peer group?
As disclosed, Ken Romanzi's total compensation ranked at the 25th percentile of Natures Sunshine Products's disclosed peer group.
How did shareholders vote on Natures Sunshine Products's executive compensation?
As disclosed, 93.54% of shareholders supported Natures Sunshine Products's executive compensation in the latest say-on-pay vote.
How much does Natures Sunshine Products spend in total on board compensation for fiscal 2025?
As disclosed, Natures Sunshine Products reported total board compensation of $1,403,181 for fiscal 2025.

Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.

11

Source register

Each figure's location is given both for the eye (section · page · table · row · column) and for a script (table/row/column index and exact character span in the filed document). Any figure can be independently confirmed against the source.

#SupportsDocumentFiledAccessionLocation in document
1Section 01, Ken RomanziDEF 14A2026-03-270001628280-26-021776Section “SUMMARY COMPENSATION TABLE” · page 35. As printed: 3,863,880. Filing ↗machine: r2 · c24 · span 523883–523892
2Section 01, Terrence MooreheadDEF 14A2026-03-270001628280-26-021776Section “SUMMARY COMPENSATION TABLE” · page 35. As printed: 3,584,986. Filing ↗machine: r5 · c24 · span 533914–533923
3Section 01, Shane JonesDEF 14A2026-03-270001628280-26-021776Section “SUMMARY COMPENSATION TABLE” · page 35. As printed: 1,682,771. Filing ↗machine: r8 · c24 · span 544316–544325
4Section 01, Dan NormanDEF 14A2026-03-270001628280-26-021776Section “SUMMARY COMPENSATION TABLE” · page 35. As printed: 1,420,818. Filing ↗machine: r11 · c24 · span 554304–554313
5Section 03, Shane Jones PRSUDEF 14A2026-03-270001628280-26-021776Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 475072–475079
6Section 03, Shane Jones PRSUDEF 14A2026-03-270001628280-26-021776Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 475982–475989
7Section 03, Shane Jones RSUDEF 14A2026-03-270001628280-26-021776Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 474162–474169
8Section 03, Terrence Moorehead RSUDEF 14A2026-03-270001628280-26-021776Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 470670–470677
9Section 03, Terrence Moorehead PRSUDEF 14A2026-03-270001628280-26-021776Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 471581–471588
10Section 03, Terrence Moorehead PRSUDEF 14A2026-03-270001628280-26-021776Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 472492–472499
11Section 03, Dan Norman PRSUDEF 14A2026-03-270001628280-26-021776Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 479853–479860
12Section 03, Dan Norman PRSUDEF 14A2026-03-270001628280-26-021776Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 478815–478822
13Section 03, Dan Norman RSUDEF 14A2026-03-270001628280-26-021776Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 477777–477784
14Section 03, Ken Romanzi RSUDEF 14A2026-03-270001628280-26-021776Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 467168–467177
15Section 03, Ken Romanzi PRSUDEF 14A2026-03-270001628280-26-021776Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 468081–468088
16Section 03, Ken Romanzi PRSUDEF 14A2026-03-270001628280-26-021776Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 468992–468999
17Section 08, Heidi WissmillerDEF 14A2026-03-270001628280-26-021776Section “Director Compensation”. As printed: 217,500. Filing ↗machine: span 291334–291577
18Section 08, Katie MayDEF 14A2026-03-270001628280-26-021776Section “Director Compensation”. As printed: 196,042. Filing ↗machine: span 282782–283025
19Section 08, Robert StrausDEF 14A2026-03-270001628280-26-021776Section “Director Compensation”. As printed: 192,833. Filing ↗machine: span 287873–288116
20Section 08, Tess RoeringDEF 14A2026-03-270001628280-26-021776Section “Director Compensation”. As printed: 184,534. Filing ↗machine: span 286223–286466
21Section 08, Curtis KopfDEF 14A2026-03-270001628280-26-021776Section “Director Compensation”. As printed: 182,500. Filing ↗machine: span 281136–281379
22Section 08, Rong YangDEF 14A2026-03-270001628280-26-021776Section “Director Compensation”. As printed: 180,219. Filing ↗machine: span 293354–293629
23Section 08, Steven FaschingDEF 14A2026-03-270001628280-26-021776Section “Director Compensation”. As printed: 171,303. Filing ↗machine: span 279488–279731
24Section 08, Rick MossDEF 14A2026-03-270001628280-26-021776Section “Director Compensation”. As printed: 46,583. Filing ↗machine: span 284578–284820
25Section 08, Christopher TeetsDEF 14A2026-03-270001628280-26-021776Section “Director Compensation”. As printed: 31,667. Filing ↗machine: span 288746–288874
26Section 08, Kenneth RomanziDEF 14A2026-03-270001628280-26-021776Section “Director Compensation”. As printed: 0. Filing ↗
27Section 06, 2026 voteForm 8-K2026-05-070001628280-26-032330Item 5.07 · say-on-pay result. As reported: 93.54% (votes for as printed: 11,288,205). Filing ↗
28Section 06, 2025 voteForm 8-K2025-05-060001628280-25-022734Item 5.07 · say-on-pay result. As reported: 96.18% (votes for as printed: 10,386,113). Filing ↗
29Section 06, 2024 voteForm 8-K2024-05-080001628280-24-021241Item 5.07 · say-on-pay result. As reported: 88.93% (votes for as printed: 10,834,993). Filing ↗
30Section 01 trend, Δ column (computed)Computed——Δ = current-FY total − prior-FY total per named officer.machine: formula: Δ = FY(n) − FY(n−1)
31Section 03b vehicle mix (computed)Computed——RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).machine: formula: sums + PSU ratio
32Section 09b board cost (computed)Computed——Cash 676,584 + equity 725,000 + all other 1,597 = 1,403,181, summed across the director compensation table rows.machine: formula: Σ = 1,403,181
33e.l.f. Beauty, Section 10b CEO totalDEF 14A2026-07-080001600033-26-000030CEO total compensation as printed in e.l.f. Beauty's own proxy. As printed: 8,834,367. Filing ↗machine: r2 · c36 · span 1742102–1742112
34BellRing Brands, Section 10b CEO totalDEF 14A2025-12-160001193125-25-320827CEO total compensation as printed in BellRing Brands's own proxy. As printed: 6,563,539. Filing ↗machine: r3 · c35 · span 516110–516119
35Land's End, Section 10b CEO totalDEF 14A2026-03-270001104659-26-036100CEO total compensation as printed in Land's End's own proxy. As printed: 5,914,780. Filing ↗
36Medifast, Section 10b CEO totalDEF 14A2026-04-060001628280-26-023890CEO total compensation as printed in Medifast's own proxy. As printed: 5,584,551. Filing ↗machine: r2 · c48 · span 1222305–1222314
37USANA Health Sciences, Section 10b CEO totalDEF 14A2026-04-070000896264-26-000026CEO total compensation as printed in USANA Health Sciences's own proxy. As printed: 4,339,625. Filing ↗machine: span 527796–527806
38Honest Company, Section 10b CEO totalDEF 14A2026-04-090001628280-26-024452CEO total compensation as printed in Honest Company's own proxy. As printed: 4,145,946. Filing ↗machine: r2 · c21 · span 294221–294230
39Natures Sunshine Products (subject), Section 10b CEO totalDEF 14A2026-03-270001628280-26-021776CEO total compensation as printed in Natures Sunshine Products's own proxy. As printed: 3,863,880. Filing ↗machine: r2 · c24 · span 523883–523892
40Lifetime Brands, Section 10b CEO totalDEF 14A2026-04-240001193125-26-177145CEO total compensation as printed in Lifetime Brands's own proxy. As printed: 3,038,451. Filing ↗
41Limoneira, Section 10b CEO totalDEF 14A2026-02-180001174947-26-000188CEO total compensation as printed in Limoneira's own proxy. As printed: 1,277,951. Filing ↗machine: r1 · c6 · span 771090–771099
42Section 10a, BellRing Brands reciprocityDEF 14A—0001193125-25-320827BellRing Brands's most recent proxy was read; its disclosed peer group does not include Natures Sunshine Products. Filing ↗
43Section 10a, Limoneira reciprocityDEF 14A—0001174947-26-000188Limoneira's most recent proxy was read; its disclosed peer group does not include Natures Sunshine Products. Filing ↗
44Section 10a, SpartanNash Company reciprocityDEF 14A—0000950170-25-048042SpartanNash Company's most recent proxy was read; its disclosed peer group does not include Natures Sunshine Products. Filing ↗
45Section 10a, USANA Health Sciences reciprocityDEF 14A—0000896264-26-000026USANA Health Sciences's most recent proxy was read; its disclosed peer group does not include Natures Sunshine Products. Filing ↗
46Section 10a, Land's End reciprocityDEF 14A—0001104659-26-036100Land's End's most recent proxy was read; its disclosed peer group does not include Natures Sunshine Products. Filing ↗
47Section 10a, Lifetime Brands reciprocityDEF 14A—0001193125-26-177145Lifetime Brands's most recent proxy was read; its disclosed peer group does not include Natures Sunshine Products. Filing ↗
48Section 10a, e.l.f. Beauty reciprocityDEF 14A—0001600033-26-000030e.l.f. Beauty's most recent proxy was read; its disclosed peer group does not include Natures Sunshine Products. Filing ↗
49Section 10a, Medifast reciprocityDEF 14A—0001628280-26-023890Medifast's most recent proxy was read; its disclosed peer group does not include Natures Sunshine Products. Filing ↗