Fiscal year 2025 executive and director compensation, incentive-plan design, equity activity, and governance — every figure in this brief is traceable to its exact location in the company’s SEC filing — the document, the section, the page, and the table, linked directly.
Each company listed discloses HNST in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named HNST in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.
| Named executive officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|
| Carla Vernón | $773,462 | $0 | $3,139,166 | $0 | $219,800 | $0 | $13,518 | $4,145,946 |
| Chief Executive Officer and Director | ||||||||
| Curtiss Bruce | 269,231 | 212,500 | 1,030,630 | 0 | 58,000 | 0 | 11,484 | 1,581,845 |
| Chief Financial Officer | ||||||||
| Etienne von Kunssberg | 286,731 | 43,000 | 585,971 | 0 | 51,000 | 0 | 11,536 | 978,238 |
| Senior Vice President, Supply Chain | ||||||||
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.
| Named executive officer | FY2025 total | FY2024 total | FY2023 total | Δ FY2024→2025 |
|---|---|---|---|---|
| Carla Vernón | $4,145,946 | — | — | — |
| Curtiss Bruce | 1,581,845 | — | — | — |
| Etienne von Kunssberg | 978,238 | — | — | — |
Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.
Every insider equity transaction reported on Form 4 after the 2025 proxy statement — acquisitions, dispositions, exercises, and withholdings — and therefore not reflected in any table in that document.
| Insider | Role | Transaction date | Code | Shares | Price | Value | Security | Source |
|---|---|---|---|---|---|---|---|---|
| Thomas Sternweis | SVP, Enterprise Dev. & Strat. | 2026-05-20 | D | 6,673 | $3 | $20,953 | Common | Form 4 ↗ |
| Stephen Winchell | Chief Innovation Officer | 2026-05-20 | D | 12,886 | 3 | 40,462 | Common | Form 4 ↗ |
| Carla Vernon | Director | 2026-05-20 | D | 119,389 | 3 | 374,881 | Common | Form 4 ↗ |
| Brendan Sheehey | General Counsel | 2026-05-20 | D | 9,784 | 3 | 30,722 | Common | Form 4 ↗ |
| Curtiss Bruce | Chief Financial Officer | 2026-05-20 | D | 12,669 | 3 | 39,781 | Common | Form 4 ↗ |
| Dorria L. Ball | Chief People Officer | 2026-05-20 | D | 6,899 | 3 | 21,663 | Common | Form 4 ↗ |
| Etienne von Kunssberg | SVP, Supply Chain | 2026-05-20 | D | 2,651 | 3 | 8,324 | Common | Form 4 ↗ |
| Jonathan Mayle | SVP, Customer Sales | 2026-05-20 | D | 6,236 | 3 | 19,581 | Common | Form 4 ↗ |
| Curtiss Bruce | Chief Financial Officer | 2026-05-21 | A | 59,958 | 0 | 0 | Common | Form 4 ↗ |
| Jessica Warren | Director | 2026-05-21 | A | 41,970 | 0 | 0 | Common | Form 4 ↗ |
| Susan Gentile | Director | 2026-05-21 | A | 41,970 | 0 | 0 | Common | Form 4 ↗ |
| James D. White | Director | 2026-05-21 | A | 41,970 | 0 | 0 | Common | Form 4 ↗ |
| Alissa Hsu Lynch | Director | 2026-05-21 | A | 41,970 | 0 | 0 | Common | Form 4 ↗ |
| Michael Barkley | Director | 2026-05-21 | A | 41,970 | 0 | 0 | Common | Form 4 ↗ |
| Andrea A. Turner | Director | 2026-05-21 | A | 41,970 | 0 | 0 | Common | Form 4 ↗ |
| Katherine Bayne | Director | 2026-05-21 | A | 41,970 | 0 | 0 | Common | Form 4 ↗ |
| John R. (Jack) Hartung | Director | 2026-05-21 | A | 41,970 | 0 | 0 | Common | Form 4 ↗ |
| Etienne von Kunssberg | SVP, Supply Chain | 2026-05-22 | D | 4,544 | 3 | 15,177 | Common | Form 4 ↗ |
Transaction codes per Form 4: A acquisition · S open-market sale · F tax withholding · M option exercise · G gift. Value = shares × price as reported. Dividend-equivalent and fractional-share accrual rows (derivative Class A, under $10,000 and under 2,000 shares) are aggregated per date; every row appears in full below.
| Executive | Award | Grant date | Threshold | Target | Granted | Maximum | Grant-date fair value |
|---|---|---|---|---|---|---|---|
| Curtiss Bruce | RSU | 2025-07-01 | — | — | — | — | $1,030,630 |
| Etienne von Kunssberg | RSU | 2025-03-16 | — | — | — | — | 585,971 |
| Carla Vernón | RSU | 2025-02-27 | — | — | — | — | 3,139,166 |
| Named executive officer | Time-vested (RSU) | Performance-vested (PSU) | Options / SARs | % performance-vested |
|---|---|---|---|---|
| Curtiss Bruce | $1,030,630 | $0 | $0 | 0.0% |
| Etienne von Kunssberg | 585,971 | 0 | 0 | 0.0% |
| Carla Vernón | 3,139,166 | 0 | 0 | 0.0% |
% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.
| Executive | Award | Shares unvested | Exercise price | Market value unvested |
|---|---|---|---|---|
| Carla Vernón | RSU | 576,637 | — | $1,487,723 |
| Etienne von Kunssberg | RSU | 115,122 | — | 297,015 |
| Carla Vernón | RSU | 668,424 | — | 1,724,534 |
| Carla Vernón | RSU | 627,206 | — | 1,618,191 |
| Curtiss Bruce | RSU | 202,880 | — | 523,430 |
The Company targets total compensation for executive officers that is competitive with peer companies, using a mix of base salary, annual cash bonus tied to pre-established corporate performance goals, and RSU-based long-term equity awards to align executive and stockholder interests and support retention. As an emerging growth company, the Company has not published a full CD&A but intends to do so beginning with the 2027 proxy.
| CEO STI target (% of salary) | 100% |
|---|---|
| CEO LTI target (% of salary) | — |
| Independent consultant | Semler Brossy |
| Clawback policy | True |
| Anti-hedging | True |
| Anti-pledging | True |
| Ratio (CEO : median employee) | — |
|---|---|
| CEO total compensation | — |
| Median employee compensation | — |
| Director | Cash fees | Stock awards | Option awards | Non-equity incentive | All other | Total |
|---|---|---|---|---|---|---|
| James D. WhiteIndependent · Board Chair · Nominating and Corporate Governance | $132,033 | $186,670 | $0 | $0 | $0 | $318,703 |
| Katherine BayneIndependent · Audit · Nominating and Corporate Governance (Chair) | 80,000 | 186,670 | 0 | 0 | 0 | 266,670 |
| Susan GentileIndependent · Audit (Chair) · Compensation | 77,500 | 186,670 | 0 | 0 | 0 | 264,170 |
| John R. (Jack) HartungIndependent · Audit · Compensation (Chair) | 75,934 | 186,670 | 0 | 0 | 0 | 262,604 |
| Andrea A. TurnerIndependent · Audit · Compensation | 72,500 | 186,670 | 0 | 0 | 0 | 259,170 |
| Alissa Hsu LynchIndependent · Audit · Nominating and Corporate Governance | 70,000 | 186,670 | 0 | 0 | 0 | 256,670 |
| Michael BarkleyIndependent · Audit · Compensation | 62,500 | 186,670 | 0 | 0 | 0 | 249,170 |
| Jessica AlbaNot independent | 50,000 | 186,670 | 0 | 0 | 0 | 236,670 |
| Carla VernónEmployee director | 0 | 0 | 0 | — | 0 | 0 |
| Annual cash retainer | $50,000 |
|---|---|
| Annual equity retainer | $186,670 |
| Per board meeting fee | — |
| Committee chair fees (audit / comp / nom-gov) | 7,500 / 5,000 |
| Stock ownership guideline | — |
| Component | FY2025 |
|---|---|
| Cash retainers and fees | $620,467 |
| Equity awards (grant-date value) | $1,493,360 |
| All other compensation | $0 |
| Total cost of the board | $2,113,827 |
Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.
Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company's own proxy statement.
| Rank | Company | FY | Chief executive | Salary | Stock awards | Option awards | Non-equity incentive | Total |
|---|---|---|---|---|---|---|---|---|
| 1 | Honest Company | 2025 | Carla Vernón | $773,462 | $3,139,166 | $0 | $219,800 | $4,145,946 |
Each peer's compensation is from its most recently filed proxy; fiscal years differ by company. Each peer's figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.
Each figure's location is given both for the eye (section · page · table · row · column) and for a script (table/row/column index and exact character span in the filed document). Any figure can be independently confirmed against the source.
| # | Supports | Document | Filed | Accession | Location in document |
|---|---|---|---|---|---|
| 1 | Section 01, Carla Vernón | DEF 14A | 2026-04-09 | 0001628280-26-024452 | Section “Summary Compensation Table” · page 22. As printed: 4,145,946. Filing ↗machine: r2 · c21 · span 294221–294230 |
| 2 | Section 01, Curtiss Bruce | DEF 14A | 2026-04-09 | 0001628280-26-024452 | Section “Summary Compensation Table” · page 22. As printed: 1,581,845. Filing ↗machine: r4 · c21 · span 299068–299077 |
| 3 | Section 01, Etienne von Kunssberg | DEF 14A | 2026-04-09 | 0001628280-26-024452 | Section “Summary Compensation Table” · page 22. As printed: 978,238. Filing ↗machine: t9 · r6 · c7 · span 304217–304224 |
| 4 | Section 03, Curtiss Bruce RSU | DEF 14A | 2026-04-09 | 0001628280-26-024452 | Section “EXECUTIVE COMPENSATION” · grants of plan-based awards table. Filing ↗machine: t9 · r4 · c4 · span 298124–298133 |
| 5 | Section 03, Etienne von Kunssberg RSU | DEF 14A | 2026-04-09 | 0001628280-26-024452 | Section “EXECUTIVE COMPENSATION” · grants of plan-based awards table. Filing ↗machine: t9 · r6 · c4 · span 303275–303282 |
| 6 | Section 03, Carla Vernón RSU | DEF 14A | 2026-04-09 | 0001628280-26-024452 | Section “EXECUTIVE COMPENSATION” · grants of plan-based awards table. Filing ↗machine: t9 · r2 · c4 · span 293226–293235 |
| 7 | Section 07, pay ratio | 10-K | 2026-02-25 | 0001628280-26-011634 | Section “CEO Pay Ratio”. As printed: —. Filing ↗ |
| 8 | Section 08, James D. White | DEF 14A | 2026-04-09 | 0001628280-26-024452 | Section “Director Compensation”. As printed: 318,703. Filing ↗machine: t11 · r9 · c3 · span 380354–380361 |
| 9 | Section 08, Katherine Bayne | DEF 14A | 2026-04-09 | 0001628280-26-024452 | Section “Director Compensation”. As printed: 266,670. Filing ↗machine: t11 · r4 · c3 · span 373741–373748 |
| 10 | Section 08, Susan Gentile | DEF 14A | 2026-04-09 | 0001628280-26-024452 | Section “Director Compensation”. As printed: 264,170. Filing ↗machine: t11 · r5 · c3 · span 375045–375052 |
| 11 | Section 08, John R. (Jack) Hartung | DEF 14A | 2026-04-09 | 0001628280-26-024452 | Section “Director Compensation”. As printed: 262,604. Filing ↗machine: t11 · r6 · c3 · span 376318–376325 |
| 12 | Section 08, Andrea A. Turner | DEF 14A | 2026-04-09 | 0001628280-26-024452 | Section “Director Compensation”. As printed: 259,170. Filing ↗machine: t11 · r8 · c3 · span 378932–378939 |
| 13 | Section 08, Alissa Hsu Lynch | DEF 14A | 2026-04-09 | 0001628280-26-024452 | Section “Director Compensation”. As printed: 256,670. Filing ↗machine: t11 · r7 · c3 · span 377625–377632 |
| 14 | Section 08, Michael Barkley | DEF 14A | 2026-04-09 | 0001628280-26-024452 | Section “Director Compensation”. As printed: 249,170. Filing ↗machine: t11 · r3 · c3 · span 372377–372384 |
| 15 | Section 08, Jessica Alba | DEF 14A | 2026-04-09 | 0001628280-26-024452 | Section “Director Compensation”. As printed: 236,670. Filing ↗machine: t11 · r2 · c3 · span 371061–371068 |
| 16 | Section 08, Carla Vernón | DEF 14A | 2026-04-09 | 0001628280-26-024452 | Section “Director Compensation”. As printed: 0. Filing ↗ |
| 17 | Section 02, Thomas Sternweis 2026-05-20 | Form 4 | 2026-05-22 | 0001628280-26-037833 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 18 | Section 02, Stephen Winchell 2026-05-20 | Form 4 | 2026-05-22 | 0001628280-26-037847 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 19 | Section 02, Carla Vernon 2026-05-20 | Form 4 | 2026-05-22 | 0001628280-26-037853 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 20 | Section 02, Brendan Sheehey 2026-05-20 | Form 4 | 2026-05-22 | 0001628280-26-037829 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 21 | Section 02, Curtiss Bruce 2026-05-20 | Form 4 | 2026-05-22 | 0001628280-26-037807 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 22 | Section 02, Dorria L. Ball 2026-05-20 | Form 4 | 2026-05-22 | 0001628280-26-037803 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 23 | Section 02, Etienne von Kunssberg 2026-05-20 | Form 4 | 2026-05-22 | 0001628280-26-037868 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 24 | Section 02, Jonathan Mayle 2026-05-20 | Form 4 | 2026-05-22 | 0001628280-26-037826 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 25 | Section 02, Curtiss Bruce 2026-05-21 | Form 4 | 2026-05-26 | 0001628280-26-038250 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 26 | Section 02, Jessica Warren 2026-05-21 | Form 4 | 2026-05-22 | 0001628280-26-037775 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 27 | Section 02, Susan Gentile 2026-05-21 | Form 4 | 2026-05-22 | 0001628280-26-037756 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 28 | Section 02, James D. White 2026-05-21 | Form 4 | 2026-05-22 | 0001628280-26-037781 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 29 | Section 02, Alissa Hsu Lynch 2026-05-21 | Form 4 | 2026-05-22 | 0001628280-26-037767 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 30 | Section 02, Michael Barkley 2026-05-21 | Form 4 | 2026-05-22 | 0001628280-26-037749 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 31 | Section 02, Andrea A. Turner 2026-05-21 | Form 4 | 2026-05-22 | 0001628280-26-037769 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 32 | Section 02, Katherine Bayne 2026-05-21 | Form 4 | 2026-05-22 | 0001628280-26-037752 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 33 | Section 02, John R. (Jack) Hartung 2026-05-21 | Form 4 | 2026-05-22 | 0001628280-26-037758 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 34 | Section 02, Etienne von Kunssberg 2026-05-22 | Form 4 | 2026-05-22 | 0001628280-26-037892 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 35 | Section 03b vehicle mix (computed) | Computed | — | computed | RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).machine: formula: sums + PSU ratio |
| 36 | Section 09b board cost (computed) | Computed | — | computed | Cash 620,467 + equity 1,493,360 + all other 0 = 2,113,827, summed across the director compensation table rows.machine: formula: Σ = 2,113,827 |
| 37 | Honest Company (subject), Section 10b CEO total | DEF 14A | 2026-04-09 | 0001628280-26-024452 | CEO total compensation as printed in Honest Company's own proxy. As printed: 4,145,946. Filing ↗machine: r2 · c21 · span 294221–294230 |