CompBrief BY VELARION

Companies Upexi, Inc

Upexi (UPXI): executive pay, fiscal 2025

Free brief. Every figure links to the company’s own filing.

Velarion Intel: free for 3 days, no card →

Email me Upexi, Inc’s executive pay brief as a PDF

You get it on this page the moment you ask, and a copy by email. Every figure is cited to its filing.

After the PDF, up to three short notes on the deeper reports for this company. Reply “unsubscribe” to any of them, any time.

Also free: The Pay Desk, the weekly executive pay briefing.
CEO total pay$2,502,194CEO Allan Marshall · source

CEO pay, last three years

  • $1,271,068FY2023
  • $1,090,769FY2024
  • $2,502,194FY2025

CEO total pay was $2,502,194 in fiscal 2025, up from $1,090,769 in fiscal 2024.

FY2025: salary $840,000 · bonus $399,231 · stock awards $171,000 · option awards $1,091,963

Executives and directors

Frequently asked questions

Who was the highest-paid executive at Upexi, Inc in fiscal 2025?
As disclosed, Allan Marshall (Chairman and Chief Executive Officer) was the highest-paid executive at Upexi, Inc in fiscal 2025, with total compensation of $2,502,194.
How much does Upexi, Inc spend in total on board compensation for fiscal 2025?
As disclosed, Upexi, Inc reported total board compensation of $77,000 for fiscal 2025.

Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.

Full detail

Every table from the filing. Open any section.

Summary compensation table
Named executive officerSalaryBonusStock awardsOption awardsNon-equity incentivePension / NQDCAll otherTotal
Allan Marshall$840,000$399,231$171,000$1,091,963$0$0$0$2,502,194
Chairman and Chief Executive Officer
Andrew Norstrud266,385350,000228,0000000844,385
Chief Financial Officer
Brian Rudick25,38500000025,385
Chief Strategy Officer

A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.

Three-year trend — total compensation per named executive

Named executive officerFY2025 totalFY2024 totalFY2023 totalΔ FY2024→2025
Allan Marshall$2,502,194$1,090,769$1,271,068↑ +1,411,425
Andrew Norstrud844,385250,000430,000↑ +594,385
Brian Rudick25,385———

Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.

Incentive-plan design — the Compensation Discussion & Analysis

CEO STI target (% of salary)—
CEO LTI target (% of salary)—
Independent consultant—
Clawback policytrue
Anti-hedgingfalse
Anti-pledging—
Equity grants and outstanding awards

No plan-based awards are on file for this fiscal year.

Outstanding equity awards at fiscal year-end 2025

ExecutiveAwardShares unvestedExercise priceMarket value unvested
Allan MarshallPSU75,000—$223,500
Andrew NorstrudPSU80,000—238,400
Director compensation
DirectorCash feesStock awardsOption awardsNon-equity incentiveAll otherTotal
Gene SalkindIndependent · Audit Committee · Compensation Committee · Nominating and Governance Committee$25,000$0$163,846—$0$188,846
Lawrence H. DuganIndependent · Audit Committee · Compensation Committee · Nominating and Governance Committee27,000085,232—0112,232
Thomas C. WilliamsIndependent · Audit Committee · Compensation Committee · Nominating and Governance Committee25,000085,232—0110,232
Allan MarshallEmployee director · Board Chair—————0
Andrew J. NorstrudEmployee director—————0

Board fee structure and ownership guideline

Annual cash retainer$25,000
Annual equity retainer—
Per board meeting fee$5,000
Committee chair fees (audit / comp / nom-gov)2,000
Stock ownership guideline—

Total cost of the board

ComponentFY2025
Cash retainers and fees$77,000
Equity awards (grant-date value)$0
All other compensation$0
Total cost of the board$77,000

Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.

Peer group, and who names Upexi as a peer

Companies that benchmark against UPXI

1 company names UPXI as a compensation peer

Each company listed discloses UPXI in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named UPXI in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.

Chief executive pay against the peer group

Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company’s own proxy statement.

RankCompanyFYChief executiveSalaryStock awardsOption awardsNon-equity incentiveTotal
1Upexi, Inc2025Allan Marshall$840,000$171,000$1,091,963$0$2,502,194

Each peer’s compensation is from its most recently filed proxy; fiscal years differ by company. Each peer’s figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.

Say-on-pay history and pay ratio

No say-on-pay vote is on file for this company.

CEO pay ratio

Ratio (CEO : median employee)—
CEO total compensation—
Median employee compensation—
Insider trades since the proxy

No insider equity transactions reported since the proxy statement.

Sources (12 citations)

Each figure is listed with the filing it comes from, where it appears in that filing, and the value as printed. Any figure can be independently confirmed against the source.

  • Section 01, Allan Marshall. DEF 14A, filed 2026-05-05. Section “SUMMARY COMPENSATION TABLE”. As printed: 2,502,194. View filing ↗
  • Section 01, Andrew Norstrud. DEF 14A, filed 2026-05-05. Section “SUMMARY COMPENSATION TABLE”. As printed: 844,385. View filing ↗
  • Section 01, Brian Rudick. DEF 14A, filed 2026-05-05. Section “SUMMARY COMPENSATION TABLE”. As printed: 25,385. View filing ↗
  • Section 07, pay ratio. 10-K, filed 2025-09-24. Section “CEO Pay Ratio”. As printed: —. View filing ↗
  • Section 08, Gene Salkind. DEF 14A, filed 2026-05-05. Section “Director Compensation”. As printed: 188,846. View filing ↗
  • Section 08, Lawrence H. Dugan. DEF 14A, filed 2026-05-05. Section “Director Compensation”. As printed: 112,232. View filing ↗
  • Section 08, Thomas C. Williams. DEF 14A, filed 2026-05-05. Section “Director Compensation”. As printed: 110,232. View filing ↗
  • Section 08, Allan Marshall. DEF 14A, filed 2026-05-05. Section “Director Compensation”. As printed: 0. View filing ↗
  • Section 08, Andrew J. Norstrud. DEF 14A, filed 2026-05-05. Section “Director Compensation”. As printed: 0. View filing ↗
  • Section 01 trend, Δ column (computed). Computed. Δ = current-FY total − prior-FY total per named officer.
  • Section 09b board cost (computed). Computed. Cash 77,000 + equity 0 + all other 0 = 77,000, summed across the director compensation table rows.
  • Upexi, Inc (subject), Section 10b CEO total. DEF 14A, filed 2026-05-05. CEO total compensation as printed in Upexi, Inc's own proxy. As printed: 2,502,194. View filing ↗
Get the full report — $500