Larry Madden compensation by year
Viant Technology Summary Compensation Table · all 6 fiscal years held| Component | FY2020 | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|---|
| Salary | $645,840 | $645,840 | $738,986 | $645,840 | $645,840 | $645,840 |
| Bonus | $200,000 | $200,000 | $60,000 | $0 | $0 | $0 |
| Stock awards | — | $12,750,000 | $1,000,000 | $500,000 | $1,207,611 | $1,977,053 |
| Option awards | — | — | $1,000,000 | $500,000 | $401,967 | $0 |
| Non-equity incentive | — | — | $0 | $242,769 | $255,527 | $286,619 |
| Pension and deferred compensation | — | — | $0 | $0 | $0 | $0 |
| All other | — | — | $0 | $0 | $0 | $0 |
| Total | $845,840 | $13,595,840 | $2,798,986 | $1,888,609 | $2,510,945 | $2,909,512 |
Each year as stated in that year's proxy. A dash means the company reported no figure in that column. Source: Viant Technology Inc. DEF 14A filed April 23, 2026, accession 0001193125-26-173662, and prior-year filings. Open the filing on EDGAR.
Equity holdings
unvested awards at FY2025 year-end| Type | Unvested units | Value at year-end | Exercise price |
|---|---|---|---|
| RSU | 84,318 | $1,015,189 | — |
| RSU | 50,621 | $609,477 | — |
| RSU | 41,667 | $501,671 | — |
| RSU | 38,232 | $460,313 | — |
| Option | 25,095 | — | $9.94 |
| Option | 18,470 | — | $6.00 |
Per the Outstanding Equity Awards at Fiscal Year-End table in Viant Technology Inc.'s FY2025 proxy; value at the fiscal year-end close, as the company printed it.
Insider transactions since the last proxy
18 Form 4 lines since the FY2025 proxy (filed April 23, 2026)current to 2026-09-24 · updated nightly
| Date | Transaction | Plan | Shares | Price | Held after |
|---|---|---|---|---|---|
| 2026-09-18 | Sale | 10b5-1 | 14,602 | $12.10 | 342,711 |
| 2026-09-16 | Sale | 10b5-1 | 17,042 | $12.52 | 357,313 |
| 2026-09-10 | Tax withholding | — | 24,016 | $12.74 | 374,355 |
| 2026-08-11 | Sale | 10b5-1 | 1,431 | $13.68 | 398,371 |
| 2026-08-11 | Sale | 10b5-1 | 26,020 | $13.03 | 399,802 |
| 2026-07-23 | Sale | 10b5-1 | 2,814 | $10.69 | 425,822 |
| 2026-07-08 | Sale | 10b5-1 | 11,273 | $12.69 | 428,636 |
| 2026-07-07 | Sale | 10b5-1 | 9,149 | $12.86 | 439,909 |
The 8 most recent of 18 lines, each as reported on the Form 4. "10b5-1" marks a trade the filing reports under a pre-arranged trading plan. View every Form 4 filing on EDGAR →
Viant Technology’s named executive officers, FY2025
as the company reported each| Named executive officer | Role | FY2025 total |
|---|---|---|
| Larry Madden · this page | Chief Financial Officer | $2,909,512 |
| Chris Vanderhook | Chief Operating Officer and Director | $1,506,636 |
| Tim Vanderhook | Chief Executive Officer and Chairman | $1,506,636 |
The full Viant Technology compensation record
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Compensation, the day it’s disclosed
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How this record is built
Every figure on this page is one figure from a public SEC filing, printed as the filing states it and cited to the document. Compensation totals are Viant Technology's own disclosed totals, not summed by Velarion. Insider transactions are read from Form 4 filings and cover every line filed since the most recent proxy. Nothing is estimated by Velarion; where the company does not disclose a value the cell reads "—", and a section appears only where the company discloses the data. Corrections: records@velarion.ai.
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