Companies Lulu's Fashion Lounge Holdings, Inc.
Lulu's Fashion Lounge (LVLU): executive pay, fiscal 2025
Free brief. Every figure links to the company’s own filing.
Email me Lulu's Fashion Lounge Holdings, Inc.’s executive pay brief as a PDF
It arrives in about 2 minutes, with every figure cited to its filing.
After the PDF, up to three short notes on the deeper reports for this company. Reply “unsubscribe” to any of them, any time.
CEO pay, last three years
- $623,679FY2024
- $565,571FY2025
CEO total pay was $565,571 in fiscal 2025, down from $623,679 in fiscal 2024.
FY2025: salary $498,462 · bonus $0 · stock awards $0 · option awards $0
Full detail
Every table from the filing. Open any section.
Summary compensation table
| Named executive officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|
| Mark Vos | $468,554 | $0 | $260,160 | $0 | $0 | $0 | $14,000 | $742,714 |
| President and Chief Information Officer | ||||||||
| Crystal Landsem | 498,462 | 0 | 0 | 0 | 0 | 0 | 67,109 | 565,571 |
| Chief Executive Officer and Former Interim Chief Financial Officer | ||||||||
| Laura Holt | 390,461 | 0 | 38,074 | 0 | 0 | 0 | 74,948 | 503,483 |
| Former Chief Merchandising Officer ( 8 ) | ||||||||
| Heidi Crane | 133,333 | 0 | 0 | 0 | 0 | 0 | 0 | 133,333 |
| Chief Financial Officer and Former Fractional Chief Financial Officer | ||||||||
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.
Three-year trend — total compensation per named executive
| Named executive officer | FY2025 total | FY2024 total | FY2023 total | Δ FY2024→2025 |
|---|---|---|---|---|
| Mark Vos | $742,714 | $2,412,538 | — | ↓ −1,669,824 |
| Crystal Landsem | 565,571 | 623,679 | — | ↓ −58,108 |
| Laura Holt | 503,483 | — | — | — |
| Heidi Crane | 133,333 | — | — | — |
Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.
Incentive-plan design — the Compensation Discussion & Analysis
The Company seeks to ensure that total compensation paid to NEOs is reasonable and competitive, structured around the achievement of individual performance and near-term corporate targets as well as long-term business objectives.
| CEO STI target (% of salary) | — |
|---|---|
| CEO LTI target (% of salary) | — |
| Independent consultant | Compensia, Inc. |
| Clawback policy | true |
| Anti-hedging | true |
| Anti-pledging | false |
Equity grants and outstanding awards
No plan-based awards are on file for this fiscal year.
Outstanding equity awards at fiscal year-end 2025
| Executive | Award | Shares unvested | Exercise price | Market value unvested |
|---|---|---|---|---|
| Mark Vos | RSU | 1,667 | — | $9,052 |
| Mark Vos | RSU | 6,000 | — | 32,580 |
| Mark Vos | RSU | 20,000 | — | 108,600 |
| Crystal Landsem | RSU | 41,667 | — | 226,252 |
| Crystal Landsem | RSU | 120,772 | — | 655,792 |
Director compensation
| Director | Cash fees | Stock awards | Option awards | Non-equity incentive | All other | Total |
|---|---|---|---|---|---|---|
| Dara BazzanoIndependent · Board Chair · Audit (Chair) · Compensation | $91,488 | $8,280 | — | — | $0 | $99,768 |
| Anisa KumarIndependent · Audit · Nominating and Corporate Governance (Chair) | 75,000 | 0 | — | — | 0 | 75,000 |
| Kelly McCarthyIndependent · Compensation (Chair) · Nominating and Corporate Governance | 72,500 | 0 | — | — | 0 | 72,500 |
| John BlackIndependent · Audit · Compensation · Nominating and Corporate Governance | 71,250 | 0 | — | — | 0 | 71,250 |
| Evan KarpNot independent | 0 | 0 | — | — | 0 | — |
Board fee structure and ownership guideline
| Annual cash retainer | $50,000 |
|---|---|
| Annual equity retainer | $100,000 |
| Per board meeting fee | — |
| Committee chair fees (audit / comp / nom-gov) | 20,000 / 7,500 / 15,000 |
| Stock ownership guideline | — |
Total cost of the board
| Component | FY2025 |
|---|---|
| Cash retainers and fees | $310,238 |
| Equity awards (grant-date value) | $8,280 |
| All other compensation | $0 |
| Total cost of the board | $318,518 |
Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.
Peer group, and who names Lulu's Fashion Lounge as a peer
Companies that benchmark against LVLU
2 companies name LVLU as a compensation peer
- CarParts.com, Inc.PRTSFY2026
- Revolve Group, Inc.RVLVFY2025
- TILLY'S, INC.TLYSFY2025
Each company listed discloses LVLU in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named LVLU in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.
Chief executive pay against the peer group
Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company’s own proxy statement.
| Rank | Company | FY | Chief executive | Salary | Stock awards | Option awards | Non-equity incentive | Total |
|---|---|---|---|---|---|---|---|---|
| 1 | Lulu's Fashion Lounge Holdings, Inc. | 2025 | Crystal Landsem | $498,462 | $0 | $0 | $0 | $565,571 |
Each peer’s compensation is from its most recently filed proxy; fiscal years differ by company. Each peer’s figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.
Say-on-pay history and pay ratio
No say-on-pay vote is on file for this company.
Insider trades since the proxy
No insider equity transactions reported since the proxy statement.
Sources (12 citations)
Each figure is listed with the filing it comes from, where it appears in that filing, and the value as printed. Any figure can be independently confirmed against the source.
- Section 01, Mark Vos. DEF 14A, filed 2026-04-23. Section “Executive Compensation”. As printed: 742,714. View filing ↗
- Section 01, Crystal Landsem. DEF 14A, filed 2026-04-23. Section “Executive Compensation”. As printed: 565,571. View filing ↗
- Section 01, Laura Holt. DEF 14A, filed 2026-04-23. Section “Executive Compensation”. As printed: 503,483. View filing ↗
- Section 01, Heidi Crane. DEF 14A, filed 2026-04-23. Section “Executive Compensation”. As printed: 133,333. View filing ↗
- Section 08, Dara Bazzano. DEF 14A, filed 2026-04-23. Section “Director Compensation”. As printed: 99,768. View filing ↗
- Section 08, Anisa Kumar. DEF 14A, filed 2026-04-23. Section “Director Compensation”. As printed: 75,000. View filing ↗
- Section 08, Kelly McCarthy. DEF 14A, filed 2026-04-23. Section “Director Compensation”. As printed: 72,500. View filing ↗
- Section 08, John Black. DEF 14A, filed 2026-04-23. Section “Director Compensation”. As printed: 71,250. View filing ↗
- Section 08, Evan Karp. DEF 14A, filed 2026-04-23. Section “Director Compensation”. As printed: —. View filing ↗
- Section 01 trend, Δ column (computed). Computed. Δ = current-FY total − prior-FY total per named officer.
- Section 09b board cost (computed). Computed. Cash 310,238 + equity 8,280 + all other 0 = 318,518, summed across the director compensation table rows.
- Lulu's Fashion Lounge Holdings, Inc. (subject), Section 10b CEO total. DEF 14A, filed 2026-04-23. CEO total compensation as printed in Lulu's Fashion Lounge Holdings, Inc.'s own proxy. As printed: 565,571. View filing ↗