Companies 20230930-DK-Butterfly-1, Inc.
20230930-DK-Butterfly-1 (BBBY): executive pay, fiscal 2025
Free brief. Every figure links to the company’s own filing.
Velarion Intel: free for 3 days, no card →Email me 20230930-DK-Butterfly-1, Inc.’s executive pay brief as a PDF
You get it on this page the moment you ask, and a copy by email. Every figure is cited to its filing.
After the PDF, up to three short notes on the deeper reports for this company. Reply “unsubscribe” to any of them, any time.
CEO pay, last three years
- $5,928,963FY2025
CEO total pay was $5,928,963 in fiscal 2025; the brief holds no earlier figure for this CEO.
FY2025: salary $0 · bonus $0 · stock awards $5,928,963 · option awards $0
Executives and directors
Frequently asked questions
Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.
Full detail
Every table from the filing. Open any section.
Summary compensation table
| Named executive officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|
| Marcus Lemonis | $0 | $0 | $5,928,963 | $0 | $0 | $0 | $0 | $5,928,963 |
| Chief Executive Officer and Executive Chairman (current principal executive officer) | ||||||||
| David Nielsen | 176,539 | 0 | 1,249,998 | 0 | 0 | 0 | 1,119,442 | 2,545,979 |
| Former President (former principal executive officer) | ||||||||
| Adrianne Lee | 680,769 | 0 | 1,299,991 | 0 | 445,505 | 0 | 28,057 | 2,454,322 |
| President and Chief Financial Officer (principal financial officer) | ||||||||
| Alexander Thomas | 345,192 | 0 | 599,991 | 0 | 0 | 0 | 21,403 | 966,587 |
| Former Chief Operating Officer | ||||||||
| Leah Putnam | 315,962 | 0 | 400,000 | 0 | 137,894 | 0 | 21,937 | 875,793 |
| Chief Accounting Officer | ||||||||
| Rick Lockton | 76,923 | 0 | 703,617 | 0 | 0 | 0 | 110 | 780,649 |
| Former Executive Vice President & Chief Digital, Product and Technology Officer | ||||||||
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.
Three-year trend — total compensation per named executive
| Named executive officer | FY2025 total | FY2024 total | FY2023 total | Δ FY2024→2025 |
|---|---|---|---|---|
| Marcus Lemonis | $5,928,963 | — | — | — |
| David Nielsen | 2,545,979 | — | — | — |
| Adrianne Lee | 2,454,322 | — | — | — |
| Alexander Thomas | 966,587 | — | — | — |
| Leah Putnam | 875,793 | — | — | — |
| Rick Lockton | 780,649 | — | — | — |
Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.
Equity grants and outstanding awards
No plan-based awards are on file for this fiscal year.
Outstanding equity awards at fiscal year-end 2025
| Executive | Award | Shares unvested | Exercise price | Market value unvested |
|---|---|---|---|---|
| Leah Putnam | RSU | 1,000 | — | $5,460 |
| Alexander Thomas | RSU | 1,000 | — | 5,460 |
| Leah Putnam | RSU | 1,186 | — | 6,476 |
| Alexander Thomas | RSU | 1,186 | — | 6,476 |
| Leah Putnam | RSU | 1,500 | — | 8,190 |
| Alexander Thomas | RSU | 1,778 | — | 9,708 |
| Leah Putnam | RSU | 2,084 | — | 11,379 |
| Alexander Thomas | RSU | 5,000 | — | 27,300 |
| Leah Putnam | RSU | 5,787 | — | 31,597 |
| Leah Putnam | PSU | 5,811 | — | 31,728 |
| Adrianne Lee | RSU | 10,000 | — | 54,600 |
| Leah Putnam | RSU | 17,433 | — | 95,184 |
| Adrianne Lee | RSU | 18,518 | — | 101,108 |
| Adrianne Lee | PSU | 18,518 | — | 101,108 |
| Alexander Thomas | RSU | 18,518 | — | 101,108 |
| Alexander Thomas | PSU | 18,518 | — | 101,108 |
| Leah Putnam | RSU | 18,750 | — | 102,375 |
| Alexander Thomas | RSU | 20,661 | — | 112,809 |
| Alexander Thomas | PSU | 20,661 | — | 112,809 |
| Adrianne Lee | RSU | 20,965 | — | 114,469 |
| David Nielsen | PSU | 21,522 | — | 117,510 |
| Leah Putnam | PSU | 26,620 | — | 145,345 |
| Alexander Thomas | RSU | 45,000 | — | 245,700 |
| Adrianne Lee | RSU | 56,818 | — | 310,226 |
| Adrianne Lee | PSU | 56,818 | — | 310,226 |
| Rick Lockton | PSU | 58,343 | — | 318,553 |
| Adrianne Lee | RSU | 90,000 | — | 491,400 |
| Marcus Lemonis | RSU | 100,000 | — | 546,000 |
| Rick Lockton | RSU | 116,686 | — | 637,106 |
| Marcus Lemonis | PSU | 185,185 | — | 1,011,110 |
| Marcus Lemonis | PSU | 314,815 | — | 1,718,890 |
| Marcus Lemonis | RSU | 400,000 | — | 2,184,000 |
Director compensation
No director compensation table is on file for fiscal year 2025.
Board fee structure and ownership guideline
| Annual cash retainer | $75,000 |
|---|---|
| Annual equity retainer | $165,000 |
| Per board meeting fee | — |
| Committee chair fees (audit / comp / nom-gov) | — |
| Stock ownership guideline | 3x annual cash compensation for service on Board |
Peer group, and who names 20230930-DK-Butterfly-1 as a peer
Companies that benchmark against BBBY
5 companies name BBBY as a compensation peer
- Arhaus, Inc.ARHSFY2025
- Gold.com, Inc.GOLDFY2026
- LA-Z-BOY INCLZBFY2026
- Sleep Number CorpSNBRQFY2025
Each company listed discloses BBBY in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named BBBY in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.
Chief executive pay against the peer group
Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company’s own proxy statement.
| Rank | Company | FY | Chief executive | Salary | Stock awards | Option awards | Non-equity incentive | Total |
|---|---|---|---|---|---|---|---|---|
| 1 | 20230930-DK-Butterfly-1, Inc. | 2025 | Marcus Lemonis | $0 | $5,928,963 | $0 | $0 | $5,928,963 |
Each peer’s compensation is from its most recently filed proxy; fiscal years differ by company. Each peer’s figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.
Say-on-pay history and pay ratio
No say-on-pay vote is on file for this company.
CEO pay ratio
| Ratio (CEO : median employee) | — |
|---|---|
| CEO total compensation | — |
| Median employee compensation | — |
Insider trades since the proxy
No insider equity transactions reported since the proxy statement.
Sources (8 citations)
Each figure is listed with the filing it comes from, where it appears in that filing, and the value as printed. Any figure can be independently confirmed against the source.
- Section 01, Marcus Lemonis. DEF 14A. Section “Summary Compensation Table” · page 71. As printed: 5,928,963. View filing ↗
- Section 01, David Nielsen. DEF 14A. Section “Summary Compensation Table” · page 71. As printed: 2,545,979. View filing ↗
- Section 01, Adrianne Lee. DEF 14A. Section “Summary Compensation Table” · page 71. As printed: 2,454,322. View filing ↗
- Section 01, Alexander Thomas. DEF 14A. Section “Summary Compensation Table” · page 71. As printed: 966,587. View filing ↗
- Section 01, Leah Putnam. DEF 14A. Section “Summary Compensation Table” · page 71. As printed: 875,793. View filing ↗
- Section 01, Rick Lockton. DEF 14A. Section “Summary Compensation Table” · page 71. As printed: 780,649. View filing ↗
- Section 07, pay ratio. DEF 14A, filed 2026-08-19. Section “CEO Pay Ratio”. As printed: —. View filing ↗
- 20230930-DK-Butterfly-1, Inc. (subject), Section 10b CEO total. DEF 14A. CEO total compensation as printed in 20230930-DK-Butterfly-1, Inc.'s own proxy. As printed: 5,928,963. View filing ↗