Companies Cricut, Inc.
Cricut (CRCT): executive pay, fiscal 2025
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CEO pay, last three years
- $18,225,480FY2023
- $21,699,888FY2024
- $13,441,923FY2025
CEO total pay was $13,441,923 in fiscal 2025, down from $21,699,888 in fiscal 2024.
FY2025: salary $530,250 · bonus $0 · stock awards $5,465,250 · option awards $0
Executives and directors
Frequently asked questions
Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.
Full detail
Every table from the filing. Open any section.
Summary compensation table
| Named executive officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|
| Ashish Arora | $530,250 | $0 | $5,465,250 | $0 | $806,131 | $0 | $6,640,292 | $13,441,923 |
| Chief Executive Officer | ||||||||
| Kimball Shill | 435,510 | 0 | 1,572,000 | 0 | 240,958 | 0 | 1,416,599 | 3,665,067 |
| Chief Financial Officer | ||||||||
| Matt Tuttle | 291,028 | 0 | 1,073,400 | 0 | 86,075 | 0 | 288,090 | 1,738,593 |
| SVP, General Counsel, & Corporate Secretary | ||||||||
| Donald Olsen | 164,480 | 0 | 1,441,000 | 0 | 0 | 0 | 76,109 | 1,681,589 |
| Former EVP, General Counsel, & Corporate Secretary | ||||||||
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.
Three-year trend — total compensation per named executive
| Named executive officer | FY2025 total | FY2024 total | FY2023 total | Δ FY2024→2025 |
|---|---|---|---|---|
| Ashish Arora | $13,441,923 | $21,699,888 | $18,225,480 | ↓ −8,257,965 |
| Kimball Shill | 3,665,067 | 5,010,906 | 2,781,708 | ↓ −1,345,839 |
| Matt Tuttle | 1,738,593 | — | — | — |
| Donald Olsen | 1,681,589 | 2,944,102 | 1,487,577 | ↓ −1,262,513 |
Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.
Incentive-plan design — the Compensation Discussion & Analysis
Cricut's compensation philosophy is designed to attract, retain, and motivate key employees by tying a significant portion of their compensation to delivering business results, with a focus on achieving key business metrics rather than specific stock price goals. The program emphasizes alignment between executives and stockholders through a mix of short-term and long-term cash and equity components.
| CEO STI target (% of salary) | — |
|---|---|
| CEO LTI target (% of salary) | — |
| Independent consultant | — |
| Clawback policy | true |
| Anti-hedging | true |
| Anti-pledging | true |
Equity grants and outstanding awards
Grants of plan-based awards — fiscal year 2025
| Executive | Award | Grant date | Threshold | Target | Granted | Maximum | Grant-date fair value |
|---|---|---|---|---|---|---|---|
| Donald Olsen | RSU | 2025-03-26 | — | — | 275,000 | — | $1,441,000 |
| Kimball Shill | RSU | 2025-03-26 | — | — | 300,000 | — | 1,572,000 |
| Matt Tuttle | PSU | 2025-09-28 | — | 30,000 | — | 100,000 | 628,000 |
| Ashish Arora | RSU | 2025-11-13 | — | — | 275,000 | — | 1,273,250 |
| Matt Tuttle | RSU | 2025-03-26 | — | — | 85,000 | — | 445,400 |
| Ashish Arora | RSU | 2025-03-26 | — | — | 800,000 | — | 4,192,000 |
Vehicle mix — grant-date fair value by award type
| Named executive officer | Time-vested (RSU) | Performance-vested (PSU) | Options / SARs | % performance-vested |
|---|---|---|---|---|
| Donald Olsen | $1,441,000 | $0 | $0 | 0.0% |
| Kimball Shill | 1,572,000 | 0 | 0 | 0.0% |
| Matt Tuttle | 445,400 | 628,000 | 0 | 58.5% |
| Ashish Arora | 5,465,250 | 0 | 0 | 0.0% |
% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.
Outstanding equity awards at fiscal year-end 2025
| Executive | Award | Shares unvested | Exercise price | Market value unvested |
|---|---|---|---|---|
| Kimball Shill | Option | 3,038 | 17.5 | — |
| Matt Tuttle | RSU | 4,455 | — | 22,052 |
| Matt Tuttle | Option | 5,694 | 17.5 | — |
| Matt Tuttle | RSU | 8,803 | — | 43,575 |
| Matt Tuttle | RSU | 15,965 | — | 79,027 |
| Kimball Shill | Option | 24,848 | 17.5 | — |
| Matt Tuttle | RSU | 33,526 | — | 165,954 |
| Kimball Shill | RSU | 35,618 | — | 176,309 |
| Ashish Arora | RSU | 71,240 | — | 352,638 |
| Kimball Shill | RSU | 96,280 | — | 476,586 |
| Matt Tuttle | RSU | 98,429 | — | 487,224 |
| Kimball Shill | RSU | 172,420 | — | 853,479 |
| Ashish Arora | Option | 227,729 | 17.5 | — |
| Ashish Arora | Option | 233,488 | 17.5 | — |
| Ashish Arora | Option | 261,671 | 17.5 | — |
| Ashish Arora | RSU | 275,000 | — | 1,361,250 |
| Ashish Arora | Option | 282,263 | 17.5 | — |
| Ashish Arora | Option | 330,092 | 17.5 | — |
| Kimball Shill | RSU | 347,398 | — | 1,719,620 |
| Ashish Arora | Option | 372,721 | 17.5 | — |
| Ashish Arora | Option | 510,097 | 17.5 | — |
| Ashish Arora | RSU | 550,172 | — | 2,723,351 |
| Ashish Arora | RSU | 926,394 | — | 4,585,650 |
| Ashish Arora | RSU | 957,890 | — | 4,741,556 |
Director compensation
| Director | Cash fees | Stock awards | Option awards | Non-equity incentive | All other | Total |
|---|---|---|---|---|---|---|
| Heidi ZakIndependent · Audit | $20,000 | $124,999 | — | — | $107,154 | $252,153 |
| Billie WilliamsonIndependent · Audit (Chair) | 50,000 | 124,999 | — | — | 25,125 | 200,124 |
| Melissa ReiffIndependent · Audit | 20,000 | 124,999 | — | — | 30,970 | 175,969 |
| Len BlackwellIndependent · Not standing for re-election · Departed during FY | 5,000 | 0 | — | — | 0 | 5,000 |
| Ashish AroraEmployee director | — | — | — | — | — | 0 |
| Steven BlasnikIndependent · Compensation | 0 | 0 | — | — | 0 | 0 |
| Jason MaklerIndependent · Board Chair · Compensation (Chair) | 0 | 0 | — | — | 0 | 0 |
| Russell FreemanIndependent | 0 | 0 | — | — | 0 | 0 |
Board fee structure and ownership guideline
| Annual cash retainer | $75,000 |
|---|---|
| Annual equity retainer | $125,000 |
| Per board meeting fee | — |
| Committee chair fees (audit / comp / nom-gov) | 50,000 / 20,000 |
| Stock ownership guideline | $50,000 |
Total cost of the board
| Component | FY2025 |
|---|---|
| Cash retainers and fees | $95,000 |
| Equity awards (grant-date value) | $374,997 |
| All other compensation | $163,249 |
| Total cost of the board | $633,246 |
Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.
Peer group, and who names Cricut as a peer
Companies that benchmark against CRCT
2 companies name CRCT as a compensation peer
- ACCO BRANDS CorpACCOFY2025
- NU SKIN ENTERPRISES, INC.NUSFY2025
Each company listed discloses CRCT in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named CRCT in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.
Chief executive pay against the peer group
Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company’s own proxy statement.
| Rank | Company | FY | Chief executive | Salary | Stock awards | Option awards | Non-equity incentive | Total |
|---|---|---|---|---|---|---|---|---|
| 1 | Cricut, Inc. | 2025 | Ashish Arora | $530,250 | $5,465,250 | $0 | $806,131 | $13,441,923 |
Each peer’s compensation is from its most recently filed proxy; fiscal years differ by company. Each peer’s figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.
Say-on-pay history and pay ratio
| Meeting year | Meeting date | For | Against | Abstain | Support | Outcome |
|---|---|---|---|---|---|---|
| 2026 | 2026-06-03 | 760,620,738 | 11,873,058 | 71,944 | 98.46% | Passed |
| 2025 | 2025-05-28 | 780,796,013 | 13,843,404 | 279,733 | 98.26% | Passed |
| 2024 | 2024-05-16 | 665,657,127 | 10,425,315 | 441,035 | 98.46% | Passed |
| 2023 | 2023-05-18 | 812,525,141 | 1,186,652 | 12,213 | 99.85% | Passed |
| 2022 | 2022-05-26 | 879,764,947 | 153,430 | 396,735 | 99.98% | Passed |
Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year’s compensation.
Say-on-pay — history, company’s computation
| Meeting year | Meeting date | Approval — company’s computation |
|---|---|---|
| 2026 | 2026-06-03 | 98.46%a |
| 2025 | 2025-05-28 | 98.26%b |
| 2024 | 2024-05-16 | 98.46%c |
a. Voting standard not stated in the filing.
b. Voting standard not stated in the filing.
c. Voting standard not stated in the filing.
Approval percentages are the company’s own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.
CEO pay ratio
| Ratio (CEO : median employee) | 500 : 1 |
|---|---|
| CEO total compensation | $49,625,708 |
| Median employee compensation | $99,280 |
Insider trades since the proxy
No insider equity transactions reported since the proxy statement.
Sources (26 citations)
Each figure is listed with the filing it comes from, where it appears in that filing, and the value as printed. Any figure can be independently confirmed against the source.
- Section 01, Ashish Arora. DEF 14A, filed 2026-04-21. Section “Summary Compensation Table for Fiscal 202” · page 30. As printed: 13,441,923. View filing ↗
- Section 01, Kimball Shill. DEF 14A, filed 2026-04-21. Section “Summary Compensation Table for Fiscal 202” · page 30. As printed: 3,665,067. View filing ↗
- Section 01, Matt Tuttle. DEF 14A, filed 2026-04-21. Section “Summary Compensation Table for Fiscal 202” · page 30. As printed: 1,738,593. View filing ↗
- Section 01, Donald Olsen. DEF 14A, filed 2026-04-21. Section “Summary Compensation Table for Fiscal 202” · page 30. As printed: 1,681,589. View filing ↗
- Section 03, Donald Olsen RSU. DEF 14A, filed 2026-04-21. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
- Section 03, Kimball Shill RSU. DEF 14A, filed 2026-04-21. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
- Section 03, Matt Tuttle PSU. DEF 14A, filed 2026-04-21. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
- Section 03, Ashish Arora RSU. DEF 14A, filed 2026-04-21. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
- Section 03, Matt Tuttle RSU. DEF 14A, filed 2026-04-21. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
- Section 03, Ashish Arora RSU. DEF 14A, filed 2026-04-21. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
- Section 07, pay ratio. DEF 14A, filed 2023-04-04. Section “CEO Pay Ratio”. As printed: 500 : 1. View filing ↗
- Section 08, Heidi Zak. DEF 14A, filed 2026-04-21. Section “Director Compensation”. As printed: 252,153. View filing ↗
- Section 08, Billie Williamson. DEF 14A, filed 2026-04-21. Section “Director Compensation”. As printed: 200,124. View filing ↗
- Section 08, Melissa Reiff. DEF 14A, filed 2026-04-21. Section “Director Compensation”. As printed: 175,969. View filing ↗
- Section 08, Len Blackwell. DEF 14A, filed 2026-04-21. Section “Director Compensation”. As printed: 5,000. View filing ↗
- Section 08, Ashish Arora. DEF 14A, filed 2026-04-21. Section “Director Compensation”. As printed: 0. View filing ↗
- Section 08, Steven Blasnik. DEF 14A, filed 2026-04-21. Section “Director Compensation”. As printed: 0. View filing ↗
- Section 08, Jason Makler. DEF 14A, filed 2026-04-21. Section “Director Compensation”. As printed: 0. View filing ↗
- Section 08, Russell Freeman. DEF 14A, filed 2026-04-21. Section “Director Compensation”. As printed: 0. View filing ↗
- Section 06, 2026 vote. Form 8-K, filed 2026-06-04. Item 5.07 · say-on-pay result. As reported: 98.46% (votes for as printed: 760,620,738). View filing ↗
- Section 06, 2025 vote. Form 8-K, filed 2025-06-02. Item 5.07 · say-on-pay result. As reported: 98.26% (votes for as printed: 780,796,013). View filing ↗
- Section 06, 2024 vote. Form 8-K, filed 2024-05-20. Item 5.07 · say-on-pay result. As reported: 98.46% (votes for as printed: 665,657,127). View filing ↗
- Section 01 trend, Δ column (computed). Computed. Δ = current-FY total − prior-FY total per named officer.
- Section 03b vehicle mix (computed). Computed. RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).
- Section 09b board cost (computed). Computed. Cash 95,000 + equity 374,997 + all other 163,249 = 633,246, summed across the director compensation table rows.
- Cricut, Inc. (subject), Section 10b CEO total. DEF 14A, filed 2026-04-21. CEO total compensation as printed in Cricut, Inc.'s own proxy. As printed: 13,441,923. View filing ↗