Fiscal year 2025 executive and director compensation, incentive-plan design, equity activity, and governance — every figure in this brief is traceable to its exact location in the company’s SEC filing — the document, the section, the page, and the table, linked directly.
Each company listed discloses SST in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named SST in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.
| Named executive officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|
| Marc Mezzacca | $300,000 | $0 | $90,050 | $0 | $9,123,003 | $0 | $36,001 | $9,549,054 |
| President, CouponFollow | ||||||||
| Charles Ursini | 450,000 | 0 | 2,994,365 | 0 | 0 | 0 | 29,974 | 3,474,339 |
| Chief Operating Officer | ||||||||
| Tridivesh Kidambi | 450,000 | 142,135 | 612,967 | 0 | 211,800 | 0 | 34,057 | 1,450,959 |
| Chief Financial Officer | ||||||||
| Michael Blend | 0 | 0 | 601,490 | 0 | 0 | 0 | 34,843 | 636,333 |
| Chief Executive Officer | ||||||||
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.
| Named executive officer | FY2025 total | FY2024 total | FY2023 total | Δ FY2024→2025 |
|---|---|---|---|---|
| Marc Mezzacca | $9,549,054 | $2,559,808 | $2,427,554 | +6,989,246 |
| Charles Ursini | 3,474,339 | 2,377,219 | — | +1,097,120 |
| Tridivesh Kidambi | 1,450,959 | 1,735,853 | 993,583 | −284,894 |
| Michael Blend | 636,333 | 2,388,353 | 36,507 | −1,752,020 |
Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.
Every insider equity transaction reported on Form 4 after the 2025 proxy statement — acquisitions, dispositions, exercises, and withholdings — and therefore not reflected in any table in that document.
| Insider | Role | Transaction date | Code | Shares | Price | Value | Security | Source |
|---|---|---|---|---|---|---|---|---|
| Elizabeth Sestanovich | Chief People Officer | 2026-07-15 | D | 7,058 | $3 | $18,351 | Common | Form 4 ↗ |
| Brian Coppola | Chief Ad Operations Officer | 2026-07-15 | D | 6,124 | 3 | 15,922 | Common | Form 4 ↗ |
| Tridivesh Kidambi | Chief Financial Officer | 2026-07-15 | D | 6,022 | 3 | 15,657 | Common | Form 4 ↗ |
| Daniel J. Weinrot | General Counsel & Secretary | 2026-07-15 | D | 9,156 | 3 | 23,806 | Common | Form 4 ↗ |
Transaction codes per Form 4: A acquisition · S open-market sale · F tax withholding · M option exercise · G gift. Value = shares × price as reported. Dividend-equivalent and fractional-share accrual rows (derivative Class A, under $10,000 and under 2,000 shares) are aggregated per date; every row appears in full below.
| Executive | Award | Shares unvested | Exercise price | Market value unvested |
|---|---|---|---|---|
| Tridivesh Kidambi | RSU | 4,189 | — | $16,421 |
| Tridivesh Kidambi | RSU | 17,500 | — | 44,450 |
| Marc Mezzacca | RSU | 5,000 | — | 19,550 |
| Charles Ursini | PSU | 187,500 | — | 550,625 |
| Tridivesh Kidambi | RSU | 625 | — | 2,450 |
| Marc Mezzacca | RSU | 15,000 | — | 71,150 |
| Tridivesh Kidambi | RSU | 54,814 | — | 214,871 |
| Charles Ursini | RSU | 62,500 | — | 158,750 |
| Tridivesh Kidambi | RSU | 5,000 | — | 19,550 |
| Michael Blend | RSU | 62,500 | — | 158,750 |
| Charles Ursini | RSU | 337,500 | — | 1,323,000 |
| Michael Blend | RSU | 187,500 | — | 550,625 |
| Tridivesh Kidambi | RSU | 50,000 | — | 196,000 |
| Tridivesh Kidambi | PSU | 67,500 | — | 225,325 |
System1 provides a fixed base salary component to NEOs (other than CEO) reflecting skill, experience, role and responsibilities, with equity awards and annual cash incentives tied to operating and financial performance including adjusted EBITDA, and one-time discretionary bonuses for extraordinary performance. The CEO does not receive cash compensation.
| CEO STI target (% of salary) | — |
|---|---|
| CEO LTI target (% of salary) | — |
| Independent consultant | — |
| Clawback policy | true |
| Anti-hedging | true |
| Anti-pledging | false |
| Meeting year | Meeting date | For | Against | Abstain | Support | Outcome |
|---|---|---|---|---|---|---|
| 2025 | 2025-06-10 | 138,882,160 | 157,978 | 1,206,127 | 99.89% | Passed |
| 2024 | — | 90,066 | — | — | — | — |
| 2023 | — | 90,066 | — | — | — | — |
Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year's compensation.
| Meeting year | Meeting date | Approval — company's computation |
|---|---|---|
| 2023 | — | —a |
| 2024 | — | —b |
| 2025 | 2025-06-10 | 99.89%c |
a. Voting standard not stated in the filing.
b. Voting standard not stated in the filing.
c. Approved under the standard stated in the filing — “Any shares of Class A Common Stock or Class C Common Stock that are not voted (whether by abstention or otherwise) will have no impact on the outcome of the vote with respect to these proposals.”.
Approval percentages are the company's own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.
| Ratio (CEO : median employee) | — |
|---|---|
| CEO total compensation | — |
| Median employee compensation | — |
| Director | Cash fees | Stock awards | Option awards | Non-equity incentive | All other | Total |
|---|---|---|---|---|---|---|
| Tanmay KumarIndependent · Audit (Chair) · Audit Committee (Chair) | $80,000 | $93,300 | $0 | — | $0 | $173,300 |
| Moujan KazeraniIndependent · Audit · Compensation (Chair) · Compensation Committee (Chair) | 70,000 | 93,300 | 0 | — | 0 | 163,300 |
| Taryn NaiduIndependent · Audit · Compensation | 60,000 | 93,300 | 0 | — | 0 | 153,300 |
| Caroline HornIndependent · Nominating and Corporate Governance (Chair) · Nominating and Corporate Governance Committee (Chair) | 45,000 | 93,300 | 0 | — | 0 | 138,300 |
| John CivantosIndependent · Nominating and Corporate Governance | 40,000 | 93,300 | 0 | — | 0 | 133,300 |
| Dexter FowlerIndependent · Departed during FY · Partial-year service | 30,000 | 93,300 | 0 | — | 0 | 123,300 |
| Ryan CaswellIndependent · Departed during FY | 30,000 | 93,300 | 0 | — | 0 | 123,300 |
| Jennifer PrinceIndependent · Departed during FY · Partial-year service | 30,000 | 93,300 | 0 | — | 0 | 123,300 |
| Frank MartireIndependent · Departed during FY · Partial-year service | 30,000 | 93,300 | 0 | — | 0 | 123,300 |
| Charles UrsiniEmployee director | 0 | 0 | 0 | — | 0 | 0 |
| Michael BlendEmployee director · Board Chair | 0 | 0 | 0 | — | 0 | 0 |
| Annual cash retainer | — |
|---|---|
| Annual equity retainer | $180,000 |
| Per board meeting fee | — |
| Committee chair fees (audit / comp / nom-gov) | 50,000 / 20,000 / 15,000 |
| Stock ownership guideline | — |
| Component | FY2025 |
|---|---|
| Cash retainers and fees | $415,000 |
| Equity awards (grant-date value) | $839,700 |
| All other compensation | $0 |
| Total cost of the board | $1,254,700 |
Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.
Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company's own proxy statement.
| Rank | Company | FY | Chief executive | Salary | Stock awards | Option awards | Non-equity incentive | Total |
|---|---|---|---|---|---|---|---|---|
| 1 | System1 | 2025 | Michael Blend | $0 | $601,490 | $0 | $0 | $636,333 |
Each peer's compensation is from its most recently filed proxy; fiscal years differ by company. Each peer's figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.
Each figure's location is given both for the eye (section · page · table · row · column) and for a script (table/row/column index and exact character span in the filed document). Any figure can be independently confirmed against the source.
| # | Supports | Document | Filed | Accession | Location in document |
|---|---|---|---|---|---|
| 1 | Section 01, Marc Mezzacca | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “2025 Summary Compensation Table”. As printed: 9,549,054. Filing ↗machine: r8 · c42 · span 273159–273168 |
| 2 | Section 01, Charles Ursini | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “2025 Summary Compensation Table”. As printed: 3,474,339. Filing ↗machine: r4 · c42 · span 261088–261097 |
| 3 | Section 01, Tridivesh Kidambi | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “2025 Summary Compensation Table”. As printed: 1,450,959. Filing ↗machine: r6 · c42 · span 267126–267135 |
| 4 | Section 01, Michael Blend | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “2025 Summary Compensation Table”. As printed: 636,333. Filing ↗machine: r2 · c42 · span 255022–255029 |
| 5 | Section 07, pay ratio | 10-K/A | 2026-04-30 | 0001805833-26-000018 | Section “CEO Pay Ratio”. As printed: —. Filing ↗ |
| 6 | Section 08, Tanmay Kumar | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 173,300. Filing ↗machine: t22 · r6 · c5 · span 419448–419455 |
| 7 | Section 08, Moujan Kazerani | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 163,300. Filing ↗machine: t22 · r5 · c5 · span 418280–418287 |
| 8 | Section 08, Taryn Naidu | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 153,300. Filing ↗machine: t22 · r8 · c5 · span 421858–421865 |
| 9 | Section 08, Caroline Horn | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 138,300. Filing ↗machine: t22 · r4 · c5 · span 417109–417116 |
| 10 | Section 08, John Civantos | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 133,300. Filing ↗machine: t22 · r2 · c10 · span 414458–414465 |
| 11 | Section 08, Dexter Fowler | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 123,300. Filing ↗machine: t22 · r3 · c5 · span 415940–415947 |
| 12 | Section 08, Ryan Caswell | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 123,300. Filing ↗machine: t22 · r10 · c5 · span 424473–424480 |
| 13 | Section 08, Jennifer Prince | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 123,300. Filing ↗machine: t22 · r9 · c5 · span 423206–423213 |
| 14 | Section 08, Frank Martire | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 123,300. Filing ↗machine: t22 · r7 · c5 · span 420691–420698 |
| 15 | Section 08, Charles Ursini | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 0. Filing ↗ |
| 16 | Section 08, Michael Blend | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 0. Filing ↗ |
| 17 | Section 02, Elizabeth Sestanovich 2026-07-15 | Form 4 | 2026-07-17 | 0001628280-26-048715 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 18 | Section 02, Brian Coppola 2026-07-15 | Form 4 | 2026-07-17 | 0001628280-26-048714 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 19 | Section 02, Tridivesh Kidambi 2026-07-15 | Form 4 | 2026-07-17 | 0001628280-26-048713 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 20 | Section 02, Daniel J. Weinrot 2026-07-15 | Form 4 | 2026-07-17 | 0001628280-26-048712 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 21 | Section 06, 2023 vote | Form 8-K | 2023-06-07 | 0001805833-23-000086 | Item 5.07 · say-on-pay result. As reported: —. Filing ↗ |
| 22 | Section 06, 2024 vote | Form 8-K | 2024-04-29 | 0001805833-24-000070 | Item 5.07 · say-on-pay result. As reported: —. Filing ↗ |
| 23 | Section 06, 2025 vote | Form 8-K | 2025-06-10 | 0001628280-25-030451 | Item 5.07 · say-on-pay result. As reported: 99.89%. Filing ↗ |
| 24 | Section 01 trend, Δ column (computed) | Computed | — | computed | Δ = current-FY total − prior-FY total per named officer.machine: formula: Δ = FY(n) − FY(n−1) |
| 25 | Section 09b board cost (computed) | Computed | — | computed | Cash 415,000 + equity 839,700 + all other 0 = 1,254,700, summed across the director compensation table rows.machine: formula: Σ = 1,254,700 |
| 26 | System1 (subject), Section 10b CEO total | DEF 14A | 2026-06-22 | 0001805833-26-000040 | CEO total compensation as printed in System1's own proxy. As printed: 636,333. Filing ↗machine: r2 · c42 · span 255022–255029 |