CEO Michael Blend was paid $636,333 in fiscal year 2025, ↓ down 73.4% from fiscal year 2024 (SEC filing 0001805833-26-000040 ↗): executive and director compensation, incentive-plan design, equity activity, and governance — every figure in this brief is traceable to its exact location in the company’s SEC filing — the document, the section, the page, and the table, linked directly.
$9,549,054 Marc Mezzacca total, FY2025 President, CouponFollow — highest-paid officer; CEO Michael Blend: $636,333 | — CEO (Michael Blend) pay percentile vs peers | — CEO-to-median pay ratio | — Say-on-pay support, latest vote |
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SST's next annual pay disclosure, estimated June 22, 2027.est. Filing ↗
| Named executive officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|
| Marc Mezzacca | $300,000 | $0 | $90,050 | $0 | $9,123,003 | $0 | $36,001 | $9,549,054 |
| President, CouponFollow | ||||||||
| Charles Ursini | 450,000 | 0 | 2,994,365 | 0 | 0 | 0 | 29,974 | 3,474,339 |
| Chief Operating Officer | ||||||||
| Tridivesh Kidambi | 450,000 | 142,135 | 612,967 | 0 | 211,800 | 0 | 34,057 | 1,450,959 |
| Chief Financial Officer | ||||||||
| Michael Blend | 0 | 0 | 601,490 | 0 | 0 | 0 | 34,843 | 636,333 |
| Chief Executive Officer | ||||||||
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.
| Named executive officer | FY2025 total | FY2024 total | FY2023 total | Δ FY2024→2025 |
|---|---|---|---|---|
| Marc Mezzacca | $9,549,054 | $2,559,808 | $2,427,554 | ↑ +6,989,246 |
| Charles Ursini | 3,474,339 | 2,377,219 | — | ↑ +1,097,120 |
| Tridivesh Kidambi | 1,450,959 | 1,735,853 | 993,583 | ↓ −284,894 |
| Michael Blend | 636,333 | 2,388,353 | 36,507 | ↓ −1,752,020 |
Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.
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One page per officer: the same table above, read for one person at a time — his own figure and every fiscal year the register holds.
| Executive | Role | FY2025 total |
|---|---|---|
| Charles Ursini | COO | $3,474,339 |
| Marc Mezzacca | President | $9,549,054 |
| Michael Blend | CEO | $636,333 |
| Tridivesh Kidambi | CFO | $1,450,959 |
One page per director: the seat, the committees and the fee table, read for one person at a time.
| Director | Role | FY2025 total |
|---|---|---|
| Caroline Horn | Independent Director | $138,300 |
| Dexter Fowler | Former director (through FY2025) | $123,300 |
| Frank Martire | Former director (through FY2025) | $123,300 |
| Jennifer Prince | Former director (through FY2025) | $123,300 |
| John Civantos | Independent Director | $133,300 |
| Moujan Kazerani | Independent Director | $163,300 |
| Ryan Caswell | Former director (through FY2025) | $123,300 |
| Tanmay Kumar | Independent Director | $173,300 |
| Taryn Naidu | Independent Director | $153,300 |
Every insider equity transaction reported on Form 4 after the 2025 proxy statement — acquisitions, dispositions, exercises, and withholdings — and therefore not reflected in any table in that document.
| Insider | Role | Transaction date | Code | Shares | Price | Value | Security | Source |
|---|---|---|---|---|---|---|---|---|
| Brian Coppola | Chief Ad Operations Officer | 2026-07-15 | D | 6,124 | $3 | $15,922 | Common | Form 4 ↗ |
| Elizabeth Sestanovich | Chief People Officer | 2026-07-15 | D | 7,058 | 3 | 18,351 | Common | Form 4 ↗ |
| Tridivesh Kidambi | Chief Financial Officer | 2026-07-15 | D | 6,022 | 3 | 15,657 | Common | Form 4 ↗ |
| Daniel J. Weinrot | General Counsel & Secretary | 2026-07-15 | D | 9,156 | 3 | 23,806 | Common | Form 4 ↗ |
Transaction codes per Form 4: A acquisition · S open-market sale · F tax withholding · M option exercise · G gift. Value = shares × price as reported. Dividend-equivalent and fractional-share accrual rows (derivative Class A, under $10,000 and under 2,000 shares) are aggregated per date; every row appears in full below.
| Executive | Award | Grant date | Threshold | Target | Granted | Maximum | Grant-date fair value |
|---|---|---|---|---|---|---|---|
| Charles Ursini | RSU | 2025-07-29 | — | — | 337,500 | — | — |
| Tridivesh Kidambi | RSA | 2025-07-29 | — | — | 20,000 | — | — |
| Tridivesh Kidambi | RSU | 2025-07-29 | — | — | 50,000 | — | — |
| Marc Mezzacca | RSA | 2025-07-29 | — | — | 20,000 | — | — |
Grant-level vehicle detail not disclosed.
% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.
| Executive | Award | Shares unvested | Exercise price | Market value unvested |
|---|---|---|---|---|
| Tridivesh Kidambi | PSU | 67,500 | — | $225,325 |
| Marc Mezzacca | RSU | 15,000 | — | 71,150 |
| Charles Ursini | RSU | 337,500 | — | 1,323,000 |
| Michael Blend | RSU | 187,500 | — | 550,625 |
| Tridivesh Kidambi | RSU | 54,814 | — | 214,871 |
| Michael Blend | RSU | 62,500 | — | 158,750 |
| Tridivesh Kidambi | RSU | 625 | — | 2,450 |
| Tridivesh Kidambi | RSU | 5,000 | — | 19,550 |
| Charles Ursini | PSU | 187,500 | — | 550,625 |
| Marc Mezzacca | RSU | 5,000 | — | 19,550 |
| Charles Ursini | RSU | 62,500 | — | 158,750 |
| Tridivesh Kidambi | RSU | 17,500 | — | 44,450 |
| Tridivesh Kidambi | RSU | 50,000 | — | 196,000 |
| Tridivesh Kidambi | RSU | 4,189 | — | 16,421 |
The Company's compensation program is designed to attract and retain talent by providing a competitive package that includes base salary, cash incentives, and equity awards. The program emphasizes alignment with shareholder value creation, with equity awards (such as SARs and RSUs) vesting based on the achievement of specific financial performance targets, primarily Adjusted EBITDA.
| CEO STI target (% of salary) | — |
|---|---|
| CEO LTI target (% of salary) | — |
| Independent consultant | — |
| Clawback policy | true |
| Anti-hedging | false |
| Anti-pledging | false |
| Meeting year | Meeting date | For | Against | Abstain | Support | Outcome |
|---|---|---|---|---|---|---|
| 2025 | 2025-06-10 | — | — | — | — | — |
| 2024 | 2024-06-11 | — | — | — | — | — |
| 2023 | 2023-06-19 | — | — | — | — | — |
Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year's compensation.
| Meeting year | Meeting date | Approval — company's computation |
|---|---|---|
| 2025 | 2025-06-10 | —a |
| 2024 | 2024-06-11 | —b |
| 2023 | 2023-06-19 | —c |
a. Approved under the standard stated in the filing — “Any shares of Class A Common Stock or Class C Common Stock that are not voted (whether by abstention or otherwise) will have no impact on the outcome of the vote with respect to these proposals.”.
b. Voting standard not stated in the filing.
c. Voting standard not stated in the filing.
Approval percentages are the company's own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.
| Ratio (CEO : median employee) | — |
|---|---|
| CEO total compensation | — |
| Median employee compensation | — |
| Director | Cash fees | Stock awards | Option awards | Non-equity incentive | All other | Total |
|---|---|---|---|---|---|---|
| Tanmay KumarIndependent · Audit Committee (Chair) | $80,000 | $93,300 | $0 | — | $0 | $173,300 |
| Moujan KazeraniIndependent · Audit Committee · Compensation Committee (Chair) | 70,000 | 93,300 | 0 | — | 0 | 163,300 |
| Taryn NaiduIndependent · Audit Committee · Compensation Committee | 60,000 | 93,300 | 0 | — | 0 | 153,300 |
| Caroline HornIndependent · Nominating and Corporate Governance Committee (Chair) | 45,000 | 93,300 | 0 | — | 0 | 138,300 |
| John CivantosIndependent · Nominating and Corporate Governance Committee | 40,000 | 93,300 | 0 | — | 0 | 133,300 |
| Jennifer PrinceIndependent · Departed during FY · Partial-year service | 30,000 | 93,300 | 0 | — | 0 | 123,300 |
| Ryan CaswellIndependent · Departed during FY | 30,000 | 93,300 | 0 | — | 0 | 123,300 |
| Dexter FowlerIndependent · Departed during FY · Partial-year service | 30,000 | 93,300 | 0 | — | 0 | 123,300 |
| Frank MartireIndependent · Departed during FY · Partial-year service | 30,000 | 93,300 | 0 | — | 0 | 123,300 |
| Michael BlendEmployee director · Board Chair · Nominating and Corporate Governance | — | — | — | — | — | 0 |
| Charles UrsiniEmployee director · Nominating and Corporate Governance | — | — | — | — | — | 0 |
| Annual cash retainer | — |
|---|---|
| Annual equity retainer | $180,000 |
| Per board meeting fee | — |
| Committee chair fees (audit / comp / nom-gov) | 50,000 / 20,000 / 15,000 |
| Stock ownership guideline | — |
| Component | FY2025 |
|---|---|
| Cash retainers and fees | $415,000 |
| Equity awards (grant-date value) | $839,700 |
| All other compensation | $0 |
| Total cost of the board | $1,254,700 |
Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.
Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company's own proxy statement.
| Rank | Company | FY | Chief executive | Salary | Stock awards | Option awards | Non-equity incentive | Total |
|---|---|---|---|---|---|---|---|---|
| 1 | System1 | 2025 | Michael Blend | $0 | $601,490 | $0 | $0 | $636,333 |
Each peer's compensation is from its most recently filed proxy; fiscal years differ by company. Each peer's figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.
Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.
Each figure's location is given both for the eye (section · page · table · row · column) and for a script (table/row/column index and exact character span in the filed document). Any figure can be independently confirmed against the source.
| # | Supports | Document | Filed | Accession | Location in document |
|---|---|---|---|---|---|
| 1 | Section 01, Marc Mezzacca | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Executive Compensation”. As printed: 9,549,054. Filing ↗machine: r8 · c42 · span 273159–273168 |
| 2 | Section 01, Charles Ursini | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Executive Compensation”. As printed: 3,474,339. Filing ↗machine: r4 · c42 · span 261088–261097 |
| 3 | Section 01, Tridivesh Kidambi | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Executive Compensation”. As printed: 1,450,959. Filing ↗machine: r6 · c42 · span 267126–267135 |
| 4 | Section 01, Michael Blend | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Executive Compensation”. As printed: 636,333. Filing ↗machine: r2 · c42 · span 255022–255029 |
| 5 | Section 03, Charles Ursini RSU | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 287248–287255 |
| 6 | Section 03, Tridivesh Kidambi RSA | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗ |
| 7 | Section 03, Tridivesh Kidambi RSU | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗ |
| 8 | Section 03, Marc Mezzacca RSA | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗ |
| 9 | Section 07, pay ratio | 10-K/A | 2026-04-30 | 0001805833-26-000018 | Section “CEO Pay Ratio”. As printed: —. Filing ↗ |
| 10 | Section 08, Tanmay Kumar | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 173,300. Filing ↗machine: span 419232–419462 |
| 11 | Section 08, Moujan Kazerani | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 163,300. Filing ↗machine: span 418064–418294 |
| 12 | Section 08, Taryn Naidu | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 153,300. Filing ↗machine: span 421642–421872 |
| 13 | Section 08, Caroline Horn | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 138,300. Filing ↗machine: span 416893–417123 |
| 14 | Section 08, John Civantos | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 133,300. Filing ↗machine: span 414346–414478 |
| 15 | Section 08, Jennifer Prince | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 123,300. Filing ↗machine: span 422990–423220 |
| 16 | Section 08, Ryan Caswell | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 123,300. Filing ↗machine: span 424257–424487 |
| 17 | Section 08, Dexter Fowler | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 123,300. Filing ↗machine: span 415724–415954 |
| 18 | Section 08, Frank Martire | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 123,300. Filing ↗machine: span 420475–420705 |
| 19 | Section 08, Michael Blend | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 0. Filing ↗ |
| 20 | Section 08, Charles Ursini | DEF 14A | 2026-06-22 | 0001805833-26-000040 | Section “Director Compensation”. As printed: 0. Filing ↗ |
| 21 | Section 02, Brian Coppola 2026-07-15 | Form 4 | 2026-07-17 | 0001628280-26-048714 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 22 | Section 02, Elizabeth Sestanovich 2026-07-15 | Form 4 | 2026-07-17 | 0001628280-26-048715 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 23 | Section 02, Tridivesh Kidambi 2026-07-15 | Form 4 | 2026-07-17 | 0001628280-26-048713 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 24 | Section 02, Daniel J. Weinrot 2026-07-15 | Form 4 | 2026-07-17 | 0001628280-26-048712 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 25 | Section 06, 2025 vote | Form 8-K | 2025-06-10 | 0001628280-25-030451 | Item 5.07 · say-on-pay result. As reported: —. Filing ↗ |
| 26 | Section 06, 2024 vote | Form 8-K | 2024-04-29 | 0001805833-24-000070 | Item 5.07 · say-on-pay result. As reported: —. Filing ↗ |
| 27 | Section 06, 2023 vote | Form 8-K | 2023-06-07 | 0001805833-23-000086 | Item 5.07 · say-on-pay result. As reported: —. Filing ↗ |
| 28 | Section 01 trend, Δ column (computed) | Computed | — | — | Δ = current-FY total − prior-FY total per named officer.machine: formula: Δ = FY(n) − FY(n−1) |
| 29 | Section 09b board cost (computed) | Computed | — | — | Cash 415,000 + equity 839,700 + all other 0 = 1,254,700, summed across the director compensation table rows.machine: formula: Σ = 1,254,700 |
| 30 | System1 (subject), Section 10b CEO total | DEF 14A | 2026-06-22 | 0001805833-26-000040 | CEO total compensation as printed in System1's own proxy. As printed: 636,333. Filing ↗machine: r2 · c42 · span 255022–255029 |
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