Samantha Jacobson compensation by year
Trade Desk Summary Compensation Table · all 2 fiscal years held| Component | FY2024 | FY2025 |
|---|---|---|
| Salary | $600,000 | $600,000 |
| Bonus | $0 | $0 |
| Stock awards | $4,870,199 | $4,056,293 |
| Option awards | $4,870,268 | $4,056,783 |
| Non-equity incentive | $1,298,829 | $623,283 |
| Pension and deferred compensation | $0 | $0 |
| All other | $23,667 | $26,773 |
| Total | $11,662,963 | $9,363,132 |
Each year as stated in that year's proxy. A dash means the company reported no figure in that column. Source: The Trade Desk, Inc. DEF 14A filed April 9, 2026, accession 0001671933-26-000034, and prior-year filings. Open the filing on EDGAR.
Equity holdings
unvested awards at FY2025 year-end| Type | Unvested units | Value at year-end | Exercise price |
|---|---|---|---|
| RSU | 72,081 | $2,736,195 | — |
| RSU | 37,547 | $1,425,284 | — |
| RSU | 14,384 | $546,017 | — |
| RSU | 1,369 | $51,967 | — |
| RSU | 1,300 | $49,348 | — |
| Option | 131,263 | — | $49.24 |
| Option | 70,983 | — | $81.07 |
| Option | 20,707 | — | $61.46 |
| Option | 1,474 | — | $59.57 |
Per the Outstanding Equity Awards at Fiscal Year-End table in The Trade Desk, Inc.'s FY2025 proxy; value at the fiscal year-end close, as the company printed it.
Insider transactions since the last proxy
11 Form 4 lines since the FY2025 proxy (filed April 9, 2026)current to 2026-09-24 · updated nightly
| Date | Transaction | Plan | Shares | Price | Held after |
|---|---|---|---|---|---|
| 2026-05-28 | Sale | — | 53,681 | $21.14 | 13,099 |
| 2026-05-24 | Grant or award | — | 12,477 | $0.00 | 66,780 |
| 2026-05-18 | Disposition to the issuer | — | 61,784 | $0.00 | 211,051 |
| 2026-05-18 | Disposition to the issuer | — | 9,589 | $0.00 | 302,872 |
| 2026-05-18 | Disposition to the issuer | — | 30,037 | $0.00 | 272,835 |
| 2026-05-18 | Disposition to the issuer | — | 156,748 | $0.00 | 54,303 |
| 2026-05-15 | Tax withholding | — | 1,481 | $21.15 | 315,686 |
| 2026-05-15 | Tax withholding | — | 197 | $21.15 | 318,937 |
The 8 most recent of 11 lines, each as reported on the Form 4. "10b5-1" marks a trade the filing reports under a pre-arranged trading plan. View every Form 4 filing on EDGAR →
Change-in-control & termination
estimated payments Trade Desk discloses, by trigger · FY2025| Trigger | Cash severance | Accelerated equity | Benefits continuation | Total as disclosed |
|---|---|---|---|---|
| Change in control and resignation for good reason | $2,400,000 | $4,808,811 | $119,843 | $7,328,654 |
| Resignation for good reason, no change in control | $1,200,000 | $1,817,183 | $80,125 | $3,097,308 |
| Change in control and involuntary termination | $2,400,000 | $4,808,811 | $119,843 | $7,328,654 |
| Involuntary termination without cause | $1,200,000 | $1,817,183 | $80,125 | $3,097,308 |
Per the Potential Payments Upon Termination or Change in Control table in The Trade Desk, Inc.'s FY2025 proxy. Estimates as the company printed them; a dash means it printed no figure.
Trade Desk’s named executive officers, FY2025
as the company reported each| Named executive officer | Role | FY2025 total |
|---|---|---|
| Jeff Green | Chief Executive Officer | $27,431,583 |
| Alex Kayyal | Former Chief Financial Officer | $12,940,803 |
| Laura Schenkein | Former Chief Financial Officer | $10,560,068 |
| Vivek Kundra | Chief Operating Officer | $9,652,876 |
| Jay Grant | Chief Legal Officer | $9,373,799 |
| Samantha Jacobson · this page | Chief Strategy Officer | $9,363,132 |
The full Trade Desk compensation record
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Compensation, the day it’s disclosed
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How this record is built
Every figure on this page is one figure from a public SEC filing, printed as the filing states it and cited to the document. Compensation totals are Trade Desk's own disclosed totals, not summed by Velarion. Insider transactions are read from Form 4 filings and cover every line filed since the most recent proxy. Nothing is estimated by Velarion; where the company does not disclose a value the cell reads "—", and a section appears only where the company discloses the data. Corrections: records@velarion.ai.
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