Velarion · Company Intelligence
Compensation Brief
Fiscal year 2026 · Filings through 2026-08-06

Smith & Wesson Brands (SWBI)

Fiscal year 2026 executive and director compensation, incentive-plan design, equity activity, and governance — every figure in this brief is traceable to its exact location in the company’s SEC filing — the document, the section, the page, and the table, linked directly.

$4,671,940
Mark Smith total, FY2026
60th
CEO pay percentile vs peers
76:1
CEO-to-median pay ratio
91.64%
Say-on-pay support, latest vote
Companies that benchmark against SWBI
1 company names SWBI as a compensation peer

Each company listed discloses SWBI in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named SWBI in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.

01

Summary Compensation Table — fiscal year 2026

Named executive officerSalaryBonusStock awardsOption awardsNon-equity incentivePension / NQDCAll otherTotal
Mark Smith$850,000$0$2,574,305$0$1,035,549$0$212,086$4,671,940
President and Chief Executive Officer
Deana McPherson475,0000781,4870434,017065,5431,756,047
Executive Vice President, Chief Financial Officer, Treasurer, and Assistant Secretary
Kevin Maxwell415,0000781,4870379,194053,7291,629,410
Senior Vice President, General Counsel, Chief Compliance Officer, and Secretary
Kyle Tengwall326,8720374,9970259,946040,7991,002,614
Vice President, Marketing and Strategy
Susan Cupero15,01900000406,291421,310
Vice President, Sales

A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.

Three-year trend — total compensation per named executive

Named executive officerFY2026 totalFY2025 totalFY2024 totalΔ FY20252026
Mark Smith$4,671,940$3,713,833$3,646,527+958,107
Deana McPherson1,756,0471,527,2951,555,919+228,752
Kevin Maxwell1,629,4101,026,3891,126,349+603,021
Kyle Tengwall1,002,614
Susan Cupero421,310977,782996,848−556,472

Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.

02

Equity transactions since the proxy statement was filed

No insider equity transactions reported since the proxy statement.

03

Grants of plan-based awards — fiscal year 2026

ExecutiveAwardGrant dateThresholdTargetGrantedMaximumGrant-date fair value
Mark SmithRSU2025-05-01147,898$1,400,002
Kevin MaxwellRSU2025-05-0144,898425,004
Deana McPhersonPSU2025-05-0117,95844,89744,89798,773356,482
Deana McPhersonRSU2025-05-0144,898425,004
Mark SmithPSU2025-05-0159,158147,897147,897325,3731,174,302
Kyle TengwallRSU2025-06-1535,680374,997
Kevin MaxwellPSU2025-05-0117,95844,89744,89798,773356,482
03b

Vehicle mix — grant-date fair value by award type

Named executive officerTime-vested (RSU)Performance-vested (PSU)Options / SARs% performance-vested
Mark Smith$1,400,002$1,174,302$045.6%
Kevin Maxwell425,004356,482045.6%
Deana McPherson425,004356,482045.6%
Kyle Tengwall374,997000.0%

% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.

04

Outstanding equity awards at fiscal year-end 2026

ExecutiveAwardShares unvestedExercise priceMarket value unvested
Mark SmithPSU325,373$5,056,303
Deana McPhersonRSU10,628165,159
Kevin MaxwellPSU38,885604,273
Mark SmithRSU10,458162,517
Deana McPhersonRSU44,898697,715
Deana McPhersonPSU55,088856,068
Deana McPhersonPSU63,766990,924
Mark SmithPSU206,0163,201,489
Kevin MaxwellRSU44,898697,715
Kyle TengwallRSU35,680554,467
Kyle TengwallRSU23,437364,211
Deana McPhersonRSU18,780291,841
Kyle TengwallRSU12,788198,726
Deana McPhersonRSU3,22350,085
Kevin MaxwellRSU2,22034,499
Kevin MaxwellRSU13,257206,014
Kevin MaxwellPSU98,7731,534,939
Mark SmithRSU147,8982,298,335
Kevin MaxwellRSU6,948107,972
Kyle TengwallRSU5,33382,875
Mark SmithRSU34,336533,581
Mark SmithPSU181,4742,820,100
Deana McPhersonPSU98,7731,534,939
Kevin MaxwellPSU41,692647,894
Mark SmithRSU61,866961,398
05

Incentive-plan design — the Compensation Discussion & Analysis

Our executive compensation philosophy is to pay base salaries to our executive officers at levels that, in the context of unfavorable industry factors beyond the control of management, enable us to attract, motivate, and retain highly qualified executives. Our executive compensation program is designed to link annual performance-based cash incentive compensation to the achievement of pre-established performance objectives, based on our financial results. Similarly, our executive compensation program is designed so that stock-based compensation focuses our executive officers' efforts on increasing stockholder value by aligning their economic interests with those of our stockholders.

CEO STI target (% of salary)100%
CEO LTI target (% of salary)
Independent consultantCompensia, Inc.
Clawback policyTrue
Anti-hedgingTrue
Anti-pledgingTrue
06

Say-on-pay — recent advisory votes

Meeting yearMeeting dateForAgainstAbstainSupportOutcome
20252025-09-1516,458,4361,501,908222,56291.64%Passed
20242024-09-1723,874,2181,009,2011,057,42695.94%Passed
20232023-09-1921,426,253666,136191,99696.98%Passed

Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year's compensation.

Say-on-pay — history, company's computation

Meeting yearMeeting dateApproval — company's computation
20252025-09-1591.64%a
20242024-09-1795.94%b
20232023-09-1996.98%c

a. Approved under the standard stated in the filing — “sation matters PROPOSAL TWO - ADVISO RY VOTE ON EXECUTIVE COMPENSATION What Am I Voting On? The Board is asking our stockholders to approve, on an advisory basis, the compensation of our NEOs as disclosed in this Proxy Statement Voting Recommendation: FOR the advisory vote on the compensation of our NEOs for fiscal 2025 Vote Required: The affirmative vote of a majority of the votes cast is required to approve the proposal Broker Discretionary Voting Allowed? No - broker non-votes have no effect Abstentions: No effect Pursuant to SEC rules, our stockholders are being asked to approve, on an advisory basis, the compensation of our NEOs as disclosed in this Proxy Statement.”.

b. Approved under the standard stated in the filing — “See "Compensation Matters -- Compensation Discussion and Analysis -- Additional Compensation Matters -- Stock Ownership and Retention Requirements." 15 I 2024 Proxy Statement c ompensation matters PROPOSAL TWO - ADVISO RY VOTE ON EXECUTIVE COMPENSATION What Am I Voting On? The Board is asking our stockholders to approve, on an advisory basis, the compensation of our NEOs as disclosed in this Proxy Statement Voting Recommendation: FOR the proposal Vote Required: The affirmative vote of a majority of the votes cast is required to approve the proposal Broker Discretionary Voting Allowed? No - broker non-votes have no effect Abstentions: No effect Pursuant to SEC rules, our stockholders are being asked to approve, on an advisory basis, the compensation of our NEOs as disclosed in this Proxy Statement.”.

c. Approved under the standard stated in the filing — “See "Compensation Matters -- Administration -- Stock Ownership and Retention Requirements." 2022 Proxy Statement I 15 COMPENSATION MATTERS PROPOSAL TWO - ADVISORY VOTE ON EXECUTIVE COMPENSATION What am I voting on? The Board is asking our stockholders to approve, on an advisory basis, the compensation of our named executive officers ("NEOs") as disclosed in this Proxy Statement Voting Recommendation: FOR the proposal Vote Required: The affirmative vote of a majority of the votes cast is required to approve the proposal Broker Discretionary Voting Allowed? No - broker non-votes have no effect Abstentions: No effect Pursuant to SEC rules, our stockholders are being asked to approve, on an advisory basis, the compensation of our NEOs as disclosed in this Proxy Statement.”.

Approval percentages are the company's own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.

07

CEO pay ratio

Ratio (CEO : median employee)76 : 1
CEO total compensation$4,671,940
Median employee compensation$61,087
08

Director compensation — fiscal year 2026

DirectorCash feesStock awardsOption awardsNon-equity incentiveAll otherTotal
Robert L. ScottIndependent · Board Chair · Audit · NCG$194,500$119,992$0$32,949$347,441
Anita D. BrittIndependent · Audit (Chair) · Compensation127,000119,99204,738251,730
Denis G. SuggsIndependent · Audit · NCG (Chair)122,000119,99207,488249,480
Fred M. DiazIndependent · Compensation · NCG119,500119,99205,462244,954
Barry M. MonheitIndependent · Compensation (Chair) · NCG119,500119,99204,738244,230
Michelle J. LohmeierIndependent · Audit · Compensation112,000119,99208,712240,704
Mark P. SmithEmployee director00000
09

Board fee structure and ownership guideline

Annual cash retainer$87,000
Annual equity retainer$119,992
Per board meeting fee$1,500
Committee chair fees (audit / comp / nom-gov)25,000 / 25,000 / 25,000
Stock ownership guideline3x cash retainer or 21,000 shares
09b

Total cost of the board

ComponentFY2026
Cash retainers and fees$794,500
Equity awards (grant-date value)$719,952
All other compensation$64,087
Total cost of the board$1,578,539

Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.

10

Disclosed peer group — fiscal year 2026

The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.

XPEL XPEL, Inc.IRBT iRobot CorporationNX Quanex Building Products Corp.SRI Stoneridge, Inc.MPAA Motorcar Parts of America, Inc.CDRE Cadre Holdings, Inc.RGR Sturm, Ruger & Company, Inc.CLAR Clarus Corp.GPRO Go-Pro, Inc.HVT Haverty Furniture Companies, Inc.JOUT Johnson Outdoors Inc.MBUU Malibu Boats, Inc.MPX Marine Products Corp.MCFT MasterCraft Boat Holdings, Inc.ETD Ethan Allen Interiors, Inc.HOFT Hooker Furniture CorporationSMP Standard Motor ProductsNPK National Presto Industries Inc.SXI Standex International CorporationMOV Movado Group, Inc.
10a

Peer reciprocity

Of the companies Smith & Wesson Brands names as compensation peers, which name it back in their own disclosed peer groups. A peer set the market reciprocates reads differently from one selected in a single direction.

XPEL, Inc. (XPEL) iRobot Corporation (IRBT) Quanex Building Products Corp. (NX) Stoneridge, Inc. (SRI)33 Motorcar Parts of America, Inc. (MPAA) Cadre Holdings, Inc. (CDRE) Sturm, Ruger & Company, Inc. (RGR) Clarus Corp. (CLAR) Go-Pro, Inc. (GPRO)34 Haverty Furniture Companies, Inc. (HVT) Johnson Outdoors Inc. (JOUT) Malibu Boats, Inc. (MBUU) Marine Products Corp. (MPX) MasterCraft Boat Holdings, Inc. (MCFT) Ethan Allen Interiors, Inc. (ETD) Hooker Furniture Corporation (HOFT) Standard Motor Products (SMP) National Presto Industries Inc. (NPK) Standex International Corporation (SXI) Movado Group, Inc. (MOV)

Reciprocity shown where the peer's own current proxy has been read — each mark is cited in the register to that peer's filing. A dash means the peer's current proxy was read and names no reciprocal group including Smith & Wesson Brands.

10b

Chief executive pay against the peer group

Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company's own proxy statement.

RankCompanyFYChief executiveSalaryStock awardsOption awardsNon-equity incentiveTotal
1Cadre Holdings, Inc.2025Warren Kanders$1,700,000$1,314,920$1,317,868$0$6,789,841
2Standex International Corporation2025David Dunbar936,4363,553,5480339,2245,117,281
3Smith & Wesson Brands2026Mark Smith850,0002,574,30501,035,5494,671,940
4Stoneridge, Inc.2025James Zizelman900,0002,256,6210405,0003,593,069
5Sturm, Ruger & Company, Inc.2024Christopher Killoy825,0002,062,6000532,7293,458,903
6Go-Pro, Inc.2025Nicholas Woodman202,692569,62300772,315
XPEL, Inc.not in coverage universe
iRobot Corporationnot in coverage universe
Quanex Building Products Corp.not in coverage universe
Motorcar Parts of America, Inc.not in coverage universe
Clarus Corp.not in coverage universe
Haverty Furniture Companies, Inc.not in coverage universe
Johnson Outdoors Inc.not in coverage universe
Malibu Boats, Inc.not in coverage universe
Marine Products Corp.not in coverage universe
MasterCraft Boat Holdings, Inc.not in coverage universe
Ethan Allen Interiors, Inc.not in coverage universe
Hooker Furniture Corporationnot in coverage universe
Standard Motor Productsnot in coverage universe
National Presto Industries Inc.not in coverage universe
Movado Group, Inc.not in coverage universe

Each peer's compensation is from its most recently filed proxy; fiscal years differ by company. Each peer's figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.

10c

Incentive design against the same peers

CompanyAnnual incentive payoutLong-term vehicle mixPSU measures include TSRCompensation consultant
Smith & Wesson Brands121.8%RSU 50 · PSU 50Yes — rTSR (relative Total Stockholder Return vs Russell 2000 Index)Compensia, Inc.
Cadre Holdings, Inc.not disclosedRSU 50 · Options 50not disclosednot disclosed
Clarus Corp.not disclosednot disclosednot disclosednot disclosed
Ethan Allen Interiors, Inc.not disclosednot disclosednot disclosednot disclosed
Go-Pro, Inc.not disclosedRSU 60 · PSU 40NoCompensia
Haverty Furniture Companies, Inc.not disclosednot disclosednot disclosednot disclosed
Hooker Furniture Corporationnot disclosednot disclosednot disclosednot disclosed
iRobot Corporationnot disclosednot disclosednot disclosednot disclosed
Johnson Outdoors Inc.not disclosednot disclosednot disclosednot disclosed
Malibu Boats, Inc.not disclosednot disclosednot disclosednot disclosed
Marine Products Corp.not disclosednot disclosednot disclosednot disclosed
MasterCraft Boat Holdings, Inc.not disclosednot disclosednot disclosednot disclosed
Motorcar Parts of America, Inc.not disclosednot disclosednot disclosednot disclosed
Movado Group, Inc.not disclosednot disclosednot disclosednot disclosed
National Presto Industries Inc.not disclosednot disclosednot disclosednot disclosed
Quanex Building Products Corp.not disclosednot disclosednot disclosednot disclosed
Standard Motor Productsnot disclosednot disclosednot disclosednot disclosed
Standex International Corporation69.0%PSU 60 · RSU 40Yes — Relative TSRIndependent compensation consultant
Stoneridge, Inc.45%PSU 55 · RSU 45Yes — Total Shareholder Return (TSR)Meridian Compensation Partners
Sturm, Ruger & Company, Inc.not disclosedPSU 50 · RSU 50Yes — Total Shareholder Return (TSR)not disclosed
XPEL, Inc.not disclosednot disclosednot disclosednot disclosed

Read from each company's Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company's filing does not state the item.

11

Source register

Each figure's location is given both for the eye (section · page · table · row · column) and for a script (table/row/column index and exact character span in the filed document). Any figure can be independently confirmed against the source.

#SupportsDocumentFiledAccessionLocation in document
1Section 01, Mark SmithDEF 14A2026-08-060001193125-26-338441Section “FISCAL 2026 SUMMARY COMPENSATION TABLE”. As printed: 4,671,940. Filing ↗machine: span 959224–959233
2Section 01, Deana McPhersonDEF 14A2026-08-060001193125-26-338441Section “FISCAL 2026 SUMMARY COMPENSATION TABLE”. As printed: 1,756,047. Filing ↗machine: span 996936–996945
3Section 01, Kevin MaxwellDEF 14A2026-08-060001193125-26-338441Section “FISCAL 2026 SUMMARY COMPENSATION TABLE”. As printed: 1,629,410. Filing ↗machine: span 1034627–1034636
4Section 01, Kyle TengwallDEF 14A2026-08-060001193125-26-338441Section “FISCAL 2026 SUMMARY COMPENSATION TABLE”. As printed: 1,002,614. Filing ↗machine: span 1087611–1087620
5Section 01, Susan CuperoDEF 14A2026-08-060001193125-26-338441Section “FISCAL 2026 SUMMARY COMPENSATION TABLE”. As printed: 421,310. Filing ↗machine: span 1120441–1120448
6Section 03, Mark Smith RSUDEF 14A2026-08-060001193125-26-338441Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗machine: t102 · r3 · c41 · span 1296688–1296697
7Section 03, Kevin Maxwell RSUDEF 14A2026-08-060001193125-26-338441Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗machine: t102 · r9 · c41 · span 1383705–1383712
8Section 03, Deana McPherson PSUDEF 14A2026-08-060001193125-26-338441Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗machine: t102 · r7 · c41 · span 1356020–1356027
9Section 03, Deana McPherson RSUDEF 14A2026-08-060001193125-26-338441Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗machine: t102 · r6 · c41 · span 1340192–1340199
10Section 03, Mark Smith PSUDEF 14A2026-08-060001193125-26-338441Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗machine: t102 · r4 · c41 · span 1312529–1312538
11Section 03, Kyle Tengwall RSUDEF 14A2026-08-060001193125-26-338441Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗machine: t97 · r16 · c13 · span 1083217–1083224
12Section 03, Kevin Maxwell PSUDEF 14A2026-08-060001193125-26-338441Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗machine: t102 · r10 · c41 · span 1399533–1399540
13Section 07, pay ratioDEF 14A2026-08-060001193125-26-338441Section “CEO Pay Ratio”. As printed: 76 : 1. Filing ↗machine: span 2100228–2100237
14Section 08, Robert L. ScottDEF 14A2026-08-060001193125-26-338441Section “Director Compensation”. As printed: 347,441. Filing ↗machine: t53 · r9 · c17 · span 525735–525742
15Section 08, Anita D. BrittDEF 14A2026-08-060001193125-26-338441Section “Director Compensation”. As printed: 251,730. Filing ↗machine: t53 · r5 · c17 · span 497339–497346
16Section 08, Denis G. SuggsDEF 14A2026-08-060001193125-26-338441Section “Director Compensation”. As printed: 249,480. Filing ↗machine: t53 · r11 · c17 · span 539919–539926
17Section 08, Fred M. DiazDEF 14A2026-08-060001193125-26-338441Section “Director Compensation”. As printed: 244,954. Filing ↗machine: t53 · r6 · c17 · span 504434–504441
18Section 08, Barry M. MonheitDEF 14A2026-08-060001193125-26-338441Section “Director Compensation”. As printed: 244,230. Filing ↗machine: t53 · r8 · c17 · span 518636–518643
19Section 08, Michelle J. LohmeierDEF 14A2026-08-060001193125-26-338441Section “Director Compensation”. As printed: 240,704. Filing ↗machine: t53 · r7 · c17 · span 511537–511544
20Section 08, Mark P. SmithDEF 14A2026-08-060001193125-26-338441Section “Director Compensation”. As printed: 0. Filing ↗machine: t53 · r10 · c17 · span 532649–532650
21Section 06, 2025 voteForm 8-K2025-09-170001193125-25-206160Item 5.07 · say-on-pay result. As reported: 91.64% (votes for as printed: 16,458,436). Filing ↗
22Section 06, 2024 voteForm 8-K2024-09-200001193125-24-222905Item 5.07 · say-on-pay result. As reported: 95.94% (votes for as printed: 23,874,218). Filing ↗
23Section 06, 2023 voteForm 8-K2023-09-220001193125-23-240504Item 5.07 · say-on-pay result. As reported: 96.98% (votes for as printed: 21,426,253). Filing ↗
24Section 01 trend, Δ column (computed)ComputedcomputedΔ = current-FY total − prior-FY total per named officer.machine: formula: Δ = FY(n) − FY(n−1)
25Section 03b vehicle mix (computed)ComputedcomputedRSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).machine: formula: sums + PSU ratio
26Section 09b board cost (computed)ComputedcomputedCash 794,500 + equity 719,952 + all other 64,087 = 1,578,539, summed across the director compensation table rows.machine: formula: Σ = 1,578,539
27Cadre Holdings, Inc., Section 10b CEO totalDEF 14A2026-04-240001104659-26-048191CEO total compensation as printed in Cadre Holdings, Inc.'s own proxy. As printed: 6,789,841. Filing ↗machine: t4 · r2 · c53 · span 245198–245207
28Standex International Corporation, Section 10b CEO totalDEF 14A2025-09-050001437749-25-028442CEO total compensation as printed in Standex International Corporation's own proxy. As printed: 5,117,281. Filing ↗machine: t217 · r1 · c28 · span 1012679–1012688
29Smith & Wesson Brands (subject), Section 10b CEO totalDEF 14A2026-08-060001193125-26-338441CEO total compensation as printed in Smith & Wesson Brands's own proxy. As printed: 4,671,940. Filing ↗machine: span 959224–959233
30Stoneridge, Inc., Section 10b CEO totalDEF 14A2026-04-090001043337-26-000038CEO total compensation as printed in Stoneridge, Inc.'s own proxy. As printed: 3,593,069. Filing ↗machine: span 569049–569058
31Sturm, Ruger & Company, Inc., Section 10b CEO totalDEF 14A2025-04-170001174947-25-000594CEO total compensation as printed in Sturm, Ruger & Company, Inc.'s own proxy. As printed: 3,458,903. Filing ↗machine: t41 · r3 · c11 · span 1417784–1417794
32Go-Pro, Inc., Section 10b CEO totalDEF 14A2026-04-210001628280-26-026268CEO total compensation as printed in Go-Pro, Inc.'s own proxy. As printed: 772,315. Filing ↗machine: r2 · c42 · span 704856–704863
33Section 10a, Stoneridge, Inc. reciprocityDEF 14A0001043337-26-000038Stoneridge, Inc.'s most recent proxy was read; its disclosed peer group does not include Smith & Wesson Brands. Filing ↗
34Section 10a, Go-Pro, Inc. reciprocityDEF 14A0001628280-26-026268Go-Pro, Inc.'s most recent proxy was read; its disclosed peer group does not include Smith & Wesson Brands. Filing ↗