Aaron Birnbaum compensation by year
HERC Summary Compensation Table · the one fiscal year held| Component | FY2025 |
|---|---|
| Salary | $691,346 |
| Bonus | $0 |
| Stock awards | $2,350,352 |
| Option awards | $0 |
| Non-equity incentive | $595,000 |
| Pension and deferred compensation | $29,200 |
| All other | $94,556 |
| Total | $3,760,454 |
Each year as stated in that year's proxy. A dash means the company reported no figure in that column. Source: HERC HOLDINGS INC DEF 14A filed March 27, 2026, accession 0001364479-26-000076, and prior-year filings. Open the filing on EDGAR.
Equity holdings
unvested awards at FY2025 year-end| Type | Unvested units | Value at year-end | Exercise price |
|---|---|---|---|
| RSU | 5,066 | $751,693 | — |
| RSU | 4,149 | $615,629 | — |
| RSU | 4,107 | $609,397 | — |
| RSU | 3,717 | $551,528 | — |
| RSU | 2,738 | $406,264 | — |
| RSU | 2,251 | $334,003 | — |
| RSU | 922 | $136,806 | — |
Per the Outstanding Equity Awards at Fiscal Year-End table in HERC HOLDINGS INC's FY2025 proxy; value at the fiscal year-end close, as the company printed it.
HERC’s named executive officers, FY2025
as the company reported each| Named executive officer | Role | FY2025 total |
|---|---|---|
| Lawrence Silber | Chief Executive Officer | $8,289,126 |
| Aaron Birnbaum · this page | Chief Operating Officer | $3,760,454 |
| W. Mark Humphrey | Chief Financial Officer | $2,151,501 |
| Christian Cunningham | Chief Human Resources Officer | $2,008,671 |
| Tamir Peres | Chief Information Officer | $1,998,206 |
The full HERC compensation record
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Compensation, the day it’s disclosed
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How this record is built
Every figure on this page is one figure from a public SEC filing, printed as the filing states it and cited to the document. Compensation totals are HERC's own disclosed totals, not summed by Velarion. Insider transactions are read from Form 4 filings and cover every line filed since the most recent proxy. Nothing is estimated by Velarion; where the company does not disclose a value the cell reads "—", and a section appears only where the company discloses the data. Corrections: records@velarion.ai.
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