Tana Davila compensation by year
Dutch Bros Summary Compensation Table · all 3 fiscal years held| Component | FY2023 | FY2024 | FY2025 |
|---|---|---|---|
| Salary | $278,409 | $500,000 | $525,000 |
| Bonus | $139,041 | $0 | $0 |
| Stock awards | $821,750 | $499,999 | $982,719 |
| Option awards | $0 | $0 | $0 |
| Non-equity incentive | $0 | $500,000 | $630,000 |
| Pension and deferred compensation | $0 | $0 | $0 |
| All other | $2,074 | $14,507 | $17,492 |
| Total | $1,241,274 | $1,514,506 | $2,155,212 |
Each year as stated in that year's proxy. A dash means the company reported no figure in that column. Source: Dutch Bros Inc. DEF 14A filed March 31, 2026, accession 0001866581-26-000055, and prior-year filings. Open the filing on EDGAR.
How this page was built: the Dutch Bros Inc. filed document, accession 0001866581-26-000055. Every figure is read from that document and cited to the page and table it appears in. Filed March 31, 2026.
Equity holdings
unvested awards at FY2025 year-end| Type | Unvested units | Value at year-end | Exercise price |
|---|---|---|---|
| RSU | 11,235 | $687,807 | — |
| RSU | 8,787 | $537,940 | — |
| PSU | 4,571 | $421,355 | — |
| RSU | 5,655 | $346,199 | — |
| RSU | 4,571 | $279,837 | — |
| PSU | 12 | $100 | — |
| RSU | 100 | — | — |
Per the Outstanding Equity Awards at Fiscal Year-End table in Dutch Bros Inc.'s FY2025 proxy; value at the fiscal year-end close, as the company printed it.
Change-in-control & termination
estimated payments Dutch Bros discloses, by trigger · FY2025| Trigger | Cash severance | Accelerated equity | Benefits continuation | Total as disclosed |
|---|---|---|---|---|
| Change in control and involuntary termination | $525,000 | $2,273,137 | — | $3,428,137 |
| Involuntary termination without cause | $525,000 | — | — | $840,000 |
| Death | — | $2,273,137 | — | $2,588,137 |
| Disability | — | $2,273,137 | — | $2,588,137 |
Per the Potential Payments Upon Termination or Change in Control table in Dutch Bros Inc.'s FY2025 proxy. Estimates as the company printed them; a dash means it printed no figure.
Dutch Bros’s named executive officers, FY2025
as the company reported each| Named executive officer | Role | FY2025 total |
|---|---|---|
| Christine Barone | Chief Executive Officer and President | $6,668,231 |
| Joshua Guenser | Chief Financial Officer | $3,030,711 |
| Tana Davila · this page | Chief Marketing Officer | $2,155,212 |
| Sumi Ghosh | Former President of Operations | $1,903,236 |
| Travis Boersma | Co-Founder and Executive Chairman | $1,800,385 |
| Victoria Tullett | Chief Legal Officer | $1,670,243 |
Tana Davila's compensation dossier, Dutch Bros
You have read Tana Davila's totals and holdings. The dossier adds each equity grant Dutch Bros disclosed for Tana Davila and Dutch Bros's own disclosed peer group, where the company discloses them, with every row in a PDF and a CSV cited to its filing.
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Peer companies
named in the Dutch Bros proxy · each links to its own free briefCompensation, the day it’s disclosed
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How this record is built
Every figure on this page is one figure from a public SEC filing, printed as the filing states it and cited to the document. Compensation totals are Dutch Bros's own disclosed totals, not summed by Velarion. Insider transactions are read from Form 4 filings and cover every line filed since the most recent proxy. Nothing is estimated by Velarion; where the company does not disclose a value the cell reads "—", and a section appears only where the company discloses the data. Corrections: records@velarion.ai.
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