Companies Solo Brands, Inc.
Solo Brands (SBDS): executive pay, fiscal 2025
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CEO pay, last three years
- $3,444,779FY2025
CEO total pay was $3,444,779 in fiscal 2025; the brief holds no earlier figure for this CEO.
FY2025: salary $626,861 · bonus $675,000 · stock awards $2,116,412 · option awards $0
Full detail
Every table from the filing. Open any section.
Summary compensation table
| Named executive officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|
| John Larson | $626,861 | $675,000 | $2,116,412 | $0 | $0 | $0 | $26,506 | $3,444,779 |
| President and Chief Executive Officer | ||||||||
| Laura Coffey | 500,000 | 625,000 | 111,336 | 0 | 0 | 0 | 12,433 | 1,248,769 |
| Chief Financial Officer | ||||||||
| Christopher Blevins | 262,500 | 278,000 | 19,360 | 0 | 0 | 0 | 10,677 | 570,537 |
| General Counsel | ||||||||
| Chris Metz | 196,154 | 0 | 0 | 0 | 0 | 0 | 25,385 | 221,539 |
| Former President and Chief Executive Officer | ||||||||
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.
Three-year trend — total compensation per named executive
| Named executive officer | FY2025 total | FY2024 total | FY2023 total | Δ FY2024→2025 |
|---|---|---|---|---|
| John Larson | $3,444,779 | — | — | — |
| Laura Coffey | 1,248,769 | 1,411,025 | — | ↓ −162,256 |
| Christopher Blevins | 570,537 | — | — | — |
| Chris Metz | 221,539 | 4,929,406 | — | ↓ −4,707,867 |
Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.
Incentive-plan design — the Compensation Discussion & Analysis
The Company's compensation program is designed to attract and retain talent by providing a fixed base salary reflecting skill and responsibility, along with discretionary annual bonuses and equity-based awards (RSUs and PSUs) that align executive interests with long-term company performance and stockholder value.
| CEO STI target (% of salary) | — |
|---|---|
| CEO LTI target (% of salary) | — |
| Independent consultant | Pearl Meyer |
| Clawback policy | true |
| Anti-hedging | true |
| Anti-pledging | false |
Equity grants and outstanding awards
No plan-based awards are on file for this fiscal year.
No outstanding equity awards are on file for this fiscal year.
Director compensation
| Director | Cash fees | Stock awards | Option awards | Non-equity incentive | All other | Total |
|---|---|---|---|---|---|---|
| Elisabeth VanzuraEmployee director | $658,519 | $105,753 | — | — | $0 | $764,272 |
| Peter LaurinaitisIndependent · Audit | 145,355 | 0 | — | — | 0 | 145,355 |
| Michael DennisonIndependent | 92,500 | 38,287 | — | — | 0 | 130,787 |
| Andrea K. TarboxIndependent · Audit (Chair) · Nominating and Corporate Governance | 87,500 | 32,236 | — | — | 0 | 119,736 |
| David PowersIndependent · Audit · Compensation (Chair) | 85,000 | 32,236 | — | — | 0 | 117,236 |
| Julia BrownIndependent · Departed during FY | 22,788 | 0 | — | — | 0 | 22,788 |
Total cost of the board
| Component | FY2025 |
|---|---|
| Cash retainers and fees | $1,091,662 |
| Equity awards (grant-date value) | $208,512 |
| All other compensation | $0 |
| Total cost of the board | $1,300,174 |
Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.
Peer group, and who names Solo Brands as a peer
Companies that benchmark against SBDS
- Bark, Inc.BARKFY2025
- GoPro, Inc.GPROFY2025
- JOHNSON OUTDOORS INCJOUTFY2025
- Latham Group, Inc.SWIMFY2025
- LIFETIME BRANDS, INCLCUTFY2025
- Lovesac CoLOVEFY2026
- MasterCraft Boat Holdings, Inc.MCFTFY2025
Each company listed discloses SBDS in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons.
Chief executive pay against the peer group
Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company’s own proxy statement.
| Rank | Company | FY | Chief executive | Salary | Stock awards | Option awards | Non-equity incentive | Total |
|---|---|---|---|---|---|---|---|---|
| 1 | Solo Brands, Inc. | 2025 | John Larson | $626,861 | $2,116,412 | $0 | $0 | $3,444,779 |
Each peer’s compensation is from its most recently filed proxy; fiscal years differ by company. Each peer’s figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.
Say-on-pay history and pay ratio
No say-on-pay vote is on file for this company.
Insider trades since the proxy
No insider equity transactions reported since the proxy statement.
Sources (13 citations)
Each figure is listed with the filing it comes from, where it appears in that filing, and the value as printed. Any figure can be independently confirmed against the source.
- Section 01, John Larson. DEF 14A, filed 2026-04-10. Section “Summary Compensation Table” · page 34. As printed: 3,444,779. View filing ↗
- Section 01, Laura Coffey. DEF 14A, filed 2026-04-10. Section “Summary Compensation Table” · page 34. As printed: 1,248,769. View filing ↗
- Section 01, Christopher Blevins. DEF 14A, filed 2026-04-10. Section “Summary Compensation Table” · page 34. As printed: 570,537. View filing ↗
- Section 01, Chris Metz. DEF 14A, filed 2026-04-10. Section “Summary Compensation Table” · page 34. As printed: 221,539. View filing ↗
- Section 08, Elisabeth Vanzura. DEF 14A, filed 2026-04-10. Section “Director Compensation”. As printed: 764,272. View filing ↗
- Section 08, Peter Laurinaitis. DEF 14A, filed 2026-04-10. Section “Director Compensation”. As printed: 145,355. View filing ↗
- Section 08, Michael Dennison. DEF 14A, filed 2026-04-10. Section “Director Compensation”. As printed: 130,787. View filing ↗
- Section 08, Andrea K. Tarbox. DEF 14A, filed 2026-04-10. Section “Director Compensation”. As printed: 119,736. View filing ↗
- Section 08, David Powers. DEF 14A, filed 2026-04-10. Section “Director Compensation”. As printed: 117,236. View filing ↗
- Section 08, Julia Brown. DEF 14A, filed 2026-04-10. Section “Director Compensation”. As printed: 22,788. View filing ↗
- Section 01 trend, Δ column (computed). Computed. Δ = current-FY total − prior-FY total per named officer.
- Section 09b board cost (computed). Computed. Cash 1,091,662 + equity 208,512 + all other 0 = 1,300,174, summed across the director compensation table rows.
- Solo Brands, Inc. (subject), Section 10b CEO total. DEF 14A, filed 2026-04-10. CEO total compensation as printed in Solo Brands, Inc.'s own proxy. As printed: 3,444,779. View filing ↗