Chief Brand & Product Officer · Krispy Kreme, Inc. (DNUT)

Alison Holder

FY2025 is the first fiscal year CompBrief holds for Alison Holder as a named executive officer of Krispy Kreme; the record below is that year, complete. Every figure below is printed as the company filed it and cited to the filing it came from.

Velarion Intel: free for 3 days, no card →

Total disclosed compensation, FY2025

$2,182,717

4th of 6 named executive officers at Krispy Kreme by FY2025 total.

6 named officers on file for Krispy Kreme, FY2025

See an example →

What this number hides

The filing gives the total. Krispy Kreme’s full Executive Compensation Report gives every award, the disclosed peer set and what the total leaves out — the pair adds the board’s.

Velarion Intel · free for 3 days · no card

See how Krispy Kreme’s whole pay program stands against its peers

  • Krispy Kreme’s company dashboard and its AI-written, board-ready brief, every figure cited to the filing
  • Peer-group intelligence, custom peer reruns and governance screens
  • Every other company we cover, with alerts when they file
Start my free trial on DNUT→

No card. Nothing is charged, and the trial ends on its own.

Compensation figures as of the proxy filed April 27, 2026 (DEF 14A).

Free

Get Alison Holder’s pay history as a PDF, right here and by email

The PDF adds what this page leaves out: up to 10 years of pay, a peer comparison, and the board on one page. Two emails at most, nothing else.

Also free: The Pay Desk, the weekly executive pay briefing.

Or track Alison Holder and every company like it: Velarion Intel, free for 3 days, no card →

Alison Holder compensation by year

Krispy Kreme Summary Compensation Table · the one fiscal year held
In US dollars, as Krispy Kreme reports it. Most recent year shaded. Totals are the company’s disclosed totals.
ComponentFY2025
Salary$408,173
Bonus$0
Stock awards$1,443,077
Option awards$316,000
Non-equity incentive$0
Pension and deferred compensation$0
All other$15,467
Total$2,182,717

Each year as stated in that year's proxy. A dash means the company reported no figure in that column. Source: Krispy Kreme, Inc. DEF 14A filed April 27, 2026, accession 0001193125-26-182138, and prior-year filings.

How this page was built: the Krispy Kreme, Inc. filed document, accession 0001193125-26-182138. Every figure is read from that document and cited to the page and table it appears in. Filed April 27, 2026.

Equity holdings

unvested awards at FY2025 year-end
TypeUnvested unitsValue at year-endExercise price
RSU104,439$446,999—
PSU100,000$428,000—
RSU100,000$428,000—
RSU46,621$199,538—
PSU46,621$199,538—
RSU15,534$66,486—
RSU8,339$35,691—
PSU8,339$35,691—
PSU4,112$17,599—
RSU2,761$11,817—
Option200,000—$3.22

Per the Outstanding Equity Awards at Fiscal Year-End table in Krispy Kreme, Inc.'s FY2025 proxy; value at the fiscal year-end close, as the company printed it.

Change-in-control & termination

estimated payments Krispy Kreme discloses, by trigger · FY2025
TriggerCash severanceAccelerated equityBenefits continuationTotal as disclosed
Change in control, no termination—$2,063,759—$2,063,759
Disability—$2,063,759—$2,063,759
Death—$2,063,759—$2,063,759
Retirement—$0—$0
Resignation for good reason, no change in control$816,752$0—$816,752
Change in control and resignation for good reason$816,752$2,063,759—$2,880,511
Involuntary termination without cause$816,752$0—$816,752
Change in control and involuntary termination$816,752$2,063,759—$2,880,511

Per the Potential Payments Upon Termination or Change in Control table in Krispy Kreme, Inc.'s FY2025 proxy. Estimates as the company printed them; a dash means it printed no figure.

Krispy Kreme’s named executive officers, FY2025

as the company reported each
Named executive officerRoleFY2025 total
Joshua CharlesworthPresident & Chief Executive Officer$3,693,795
Raphael DuvivierChief Financial Officer$2,811,282
Nicola SteeleChief Operating Officer$2,592,004
Alison Holder · this pageChief Brand & Product Officer$2,182,717
Theresa ZandhuisFormer Chief People Officer$2,124,725
Jeremiah AshukianFormer Chief Financial Officer$1,125,089

Alison Holder's compensation dossier, Krispy Kreme

You have read Alison Holder's totals and holdings. The dossier adds each equity grant Krispy Kreme disclosed for Alison Holder and Krispy Kreme's own disclosed peer group, where the company discloses them, with every row in a PDF and a CSV cited to its filing.

See an example →

The full Krispy Kreme compensation record

free company brief

This page is one person within Krispy Kreme's record. The company brief lists every named executive, each linking to their own page.

Peer companies

named in the Krispy Kreme proxy · each links to its own free brief

Compensation, the day it’s disclosed

The CompBrief Daily Digest lists the newest executive and director compensation disclosures as companies file them. Or order Krispy Kreme's full Executive Compensation Report with peer benchmarking.

How this record is built

Every figure on this page is one figure from a public SEC filing, printed as the filing states it and cited to the document. Compensation totals are Krispy Kreme's own disclosed totals, not summed by Velarion. Insider transactions are read from Form 4 filings and cover every line filed since the most recent proxy. Nothing is estimated by Velarion; where the company does not disclose a value the cell reads "—", and a section appears only where the company discloses the data. Corrections: records@velarion.ai.

Alison Holder's compensation dossier