Bark (BARK): executive pay, fiscal 2025

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CEO total pay$3,335,372CEO Matt Meeker · source

Say-on-pay support81.08%Latest vote · source

CEO vs. named peers25th pct.Of 12 peer CEOs

CEO pay ratio25:1To the median employee · source

CEO pay, last three years

$1,227,792FY2023
$1,448,300FY2024
$3,335,372FY2025

CEO total pay was $3,335,372 in fiscal 2025, up from $1,448,300 in fiscal 2024.

FY2025: salary $599,039 · bonus $0 · stock awards $2,233,978 · option awards $0

Frequently asked questions

Who was the highest-paid executive at Bark Inc in fiscal 2025?

As disclosed, Matt Meeker (Chief Executive Officer) was the highest-paid executive at Bark Inc in fiscal 2025, with total compensation of $3,335,372.

How does Bark Inc's chief executive pay compare to its disclosed peer group?

As disclosed, Matt Meeker's total compensation ranked at the 25th percentile of Bark Inc's disclosed peer group.

What is Bark Inc's CEO-to-median employee pay ratio?

As disclosed, Bark Inc's CEO-to-median employee pay ratio was 25:1.

How did shareholders vote on Bark Inc's executive compensation?

As disclosed, 81.08% of shareholders supported Bark Inc's executive compensation in the latest say-on-pay vote.

How much does Bark Inc spend in total on board compensation for fiscal 2025?

As disclosed, Bark Inc reported total board compensation of $1,358,470 for fiscal 2025.

Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.

Full detail

Every table from the filing. Open any section.

Summary compensation table

Named executive officer	Salary	Bonus	Stock awards	Option awards	Non-equity incentive	Pension / NQDC	All other	Total
Matt Meeker	$599,039	$0	$2,233,978	$0	$476,560	$0	$25,795	$3,335,372
Chief Executive Officer
Zahir Ibrahim	590,385	0	688,590	0	306,360	0	21,087	1,606,422
Chief Financial Officer
Allison Koehler	375,000	228,750	260,662	0	127,650	0	0	992,062
Chief Legal Officer & Secretary

A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.

Three-year trend — total compensation per named executive

Named executive officer	FY2025 total	FY2024 total	FY2023 total	Δ FY2024→2025
Matt Meeker	$3,335,372	$1,448,300	$1,227,792	↑ +1,887,072
Zahir Ibrahim	1,606,422	1,981,653	3,040,230	↓ −375,231
Allison Koehler	992,062	776,596	370,577	↑ +215,466

Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.

Incentive-plan design — the Compensation Discussion & Analysis

Our compensation practices are designed to align pay with business strategy, mission, and performance while remaining competitive to attract and retain top talent. The program emphasizes rigorous target setting, risk-reward balance, and equity to foster a culture of inclusion and fair pay.

CEO STI target (% of salary)	—
CEO LTI target (% of salary)	—
Independent consultant	Willis Towers Watson
Clawback policy	true
Anti-hedging	true
Anti-pledging	true

Equity grants and outstanding awards

No plan-based awards are on file for this fiscal year.

Outstanding equity awards at fiscal year-end 2025

Executive	Award	Shares unvested	Exercise price	Market value unvested
Allison Koehler	Option	12,188	2.87	—
Allison Koehler	RSU	55,123	—	76,621
Allison Koehler	RSU	93,750	—	130,313
Allison Koehler	RSU	125,000	—	173,750
Zahir Ibrahim	RSU	281,250	—	390,938
Zahir Ibrahim	RSU	375,000	—	521,250
Zahir Ibrahim	Option	375,000	1.91	—
Zahir Ibrahim	RSU	400,000	—	556,000
Matt Meeker	RSU	591,398	—	822,043
Matt Meeker	Option	600,000	3.31	—
Matt Meeker	Option	653,333	1.18	—
Matt Meeker	RSU	709,677	—	986,451

Director compensation

Director	Cash fees	Stock awards	Option awards	Non-equity incentive	All other	Total
Henrik WerdelinNot independent	$25,000	$150,000	$0	—	$115,000	$290,000
Betsy McLaughlinIndependent · Lead Independent Director · Audit · Compensation (Chair)	95,000	144,194	—	—	—	239,194
Jim McGintyIndependent · Audit · Corporate Governance & Nominating	76,250	144,194	—	—	—	220,444
Paulette DodsonIndependent · Corporate Governance & Nominating (Chair)	60,000	144,194	—	—	—	204,194
Larry BodnerIndependent · Audit (Chair)	60,000	144,194	—	—	—	204,194
Michele MeyerIndependent · Compensation	56,250	144,194	—	—	—	200,444
Allison KoehlerEmployee director	—	—	—	—	—	0
Zahir IbrahimEmployee director	—	—	—	—	—	0
Matt MeekerEmployee director · Board Chair	—	—	—	—	—	0

Board fee structure and ownership guideline

Annual cash retainer	$50,000
Annual equity retainer	$150,000
Per board meeting fee	—
Committee chair fees (audit / comp / nom-gov)	20,000 / 20,000 / 10,000
Stock ownership guideline	$5

Total cost of the board

Component	FY2025
Cash retainers and fees	$372,500
Equity awards (grant-date value)	$870,970
All other compensation	$115,000
Total cost of the board	$1,358,470

Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.

Peer group, and who names Bark as a peer

Companies that benchmark against BARK

1 company names BARK as a compensation peer

PETMED EXPRESS INCPETSFY2026
Stitch Fix, Inc.SFIXFY2025

Each company listed discloses BARK in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named BARK in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.

Disclosed peer group — fiscal year 2025

The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.

DTC Solo Brands, Inc.BBW Build-A-Bear Workshop, Inc.PETQ PetIQ, Inc.TDUP ThredUp Inc.BIRD Allbirds, Inc.PETS PetMed Express, Inc.DLTH Duluth Holdings Inc.FRPT Freshpet, Inc.WRBY Warby Parker Inc. Kirkland’s, Inc.RVLV Revolve Group, Inc.RENT The RealReal, Inc.

Peer reciprocity

Of the companies Bark Inc names as compensation peers, which name it back in their own disclosed peer groups. A peer set the market reciprocates reads differently from one selected in a single direction.

Solo Brands, Inc. (DTC)— Build-A-Bear Workshop, Inc. (BBW)²⁹ PetIQ, Inc. (PETQ) ThredUp Inc. (TDUP) Allbirds, Inc. (BIRD)✓ PetMed Express, Inc. (PETS)³⁰ Duluth Holdings Inc. (DLTH)— Freshpet, Inc. (FRPT)³¹— Warby Parker Inc. (WRBY)³²— Revolve Group, Inc. (RVLV)³³ The RealReal, Inc. (RENT)

Reciprocity shown where the peer’s own current proxy has been read — each mark is cited in the register to that peer’s filing. A dash means the peer’s current proxy was read and names no reciprocal group including Bark Inc.

Chief executive pay against the peer group

Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company’s own proxy statement.

Rank	Company	FY	Chief executive	Salary	Stock awards	Option awards	Non-equity incentive	Total
1	The RealReal, Inc.	2025	Jennifer Hyman	$750,000	$8,465,261	$0	$3,330,688	$12,576,367
2	Freshpet, Inc.	2025	William Cyr	712,308	11,599,846	0	187,344	12,513,498
3	Warby Parker Inc.	2025	Neil Blumenthal	575,000	8,408,680	0	0	9,000,180
4	Duluth Holdings Inc.	2025	Stephanie Pugliese	605,225	3,167,158	0	847,875	4,620,258
5	ThredUp Inc.	2025	James Reinhart	914,667	1,795,600	0	735,000	3,445,267
6	Build-A-Bear Workshop, Inc.	2026	Sharon John	807,869	1,580,077	0	968,536	3,396,235
7	Bark Inc	2025	Matt Meeker	599,039	2,233,978	0	476,560	3,335,372
8	Allbirds, Inc.	2025	Joe Vernachio	500,000	454,993	0	0	968,993
9	PetMed Express, Inc.	2026	Leslie Campbell	815,845	0	0	0	830,219
10	Revolve Group, Inc.	2025	Mike Karanikolas	450,000	0	0	0	484,573
—	Solo Brands, Inc.	—	—	—	—	—	—	not in coverage universe
—	PetIQ, Inc.	—	—	—	—	—	—	not in coverage universe

Each peer’s compensation is from its most recently filed proxy; fiscal years differ by company. Each peer’s figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.

Incentive design against the same peers

Company	Annual incentive payout	Long-term vehicle mix	PSU measures include TSR	Compensation consultant
Bark Inc	not disclosed	not disclosed	not disclosed	Willis Towers Watson
Allbirds, Inc.	0%	not disclosed	No	not disclosed
Build-A-Bear Workshop, Inc.	not disclosed	PRSU 70 · RSU 30	not disclosed	Meridian
Duluth Holdings Inc.	not disclosed	not disclosed	not disclosed	not disclosed
Freshpet, Inc.	not disclosed	PSU 50 · RSU 50	not disclosed	WTW
PetIQ, Inc.	not disclosed	not disclosed	not disclosed	not disclosed
PetMed Express, Inc.	not disclosed	not disclosed	not disclosed	Meridian Compensation Partners, LLC
Revolve Group, Inc.	175%	Options 100	not disclosed	not disclosed
Solo Brands, Inc.	not disclosed	not disclosed	not disclosed	not disclosed
The RealReal, Inc.	not disclosed	not disclosed	not disclosed	Compensia, Inc. and Willis Towers Watson
ThredUp Inc.	150%	RSU 100	not disclosed	Compensia
Warby Parker Inc.	73.0%	PSU 50 · RSU 50	Yes — Relative TSR	Semler Brossy

Read from each company’s Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company’s filing does not state the item.

Say-on-pay history and pay ratio

Meeting year	Meeting date	For	Against	Abstain	Support	Outcome
2026	2026-03-25	60,101,236	14,022,631	27,194,156	81.08%	Passed
2024	2024-09-12	88,134,300	751,425	155,522	99.15%	Passed
2023	2023-08-15	100,147,532	5,401,643	151,565	94.88%	Passed
2021	2021-05-28	—	—	—	—	—

Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year’s compensation.

Say-on-pay — history, company’s computation

Meeting year	Meeting date	Approval — company’s computation
2026	2026-03-25	81.08%^a
2024	2024-09-12	99.15%^b
2023	2023-08-15	94.88%^c

a. Voting standard not stated in the filing.

b. Voting standard not stated in the filing.

c. Voting standard not stated in the filing.

Approval percentages are the company’s own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.

CEO pay ratio

Ratio (CEO : median employee)	25 : 1
CEO total compensation	$1,227,792
Median employee compensation	$41,496

Insider trades since the proxy

No insider equity transactions reported since the proxy statement.

Sources (33 citations)

Each figure is listed with the filing it comes from, where it appears in that filing, and the value as printed. Any figure can be independently confirmed against the source.

Section 01, Matt Meeker. DEF 14A, filed 2026-02-12. Section “Fiscal Year 2025 Summary Compensation Table” · page 32. As printed: 3,335,372. View filing ↗
Section 01, Zahir Ibrahim. DEF 14A, filed 2026-02-12. Section “Fiscal Year 2025 Summary Compensation Table” · page 32. As printed: 1,606,422. View filing ↗
Section 01, Allison Koehler. DEF 14A, filed 2026-02-12. Section “Fiscal Year 2025 Summary Compensation Table” · page 32. As printed: 992,062. View filing ↗
Section 07, pay ratio. DEF 14A, filed 2023-07-03. Section “CEO Pay Ratio”. As printed: 25 : 1. View filing ↗
Section 08, Henrik Werdelin. DEF 14A. Section “Director Compensation”. As printed: 290,000.
Section 08, Betsy McLaughlin. DEF 14A. Section “Director Compensation”. As printed: 239,194.
Section 08, Jim McGinty. DEF 14A. Section “Director Compensation”. As printed: 220,444.
Section 08, Paulette Dodson. DEF 14A. Section “Director Compensation”. As printed: 204,194.
Section 08, Larry Bodner. DEF 14A. Section “Director Compensation”. As printed: 204,194.
Section 08, Michele Meyer. DEF 14A. Section “Director Compensation”. As printed: 200,444.
Section 08, Allison Koehler. DEF 14A, filed 2026-02-12. Section “Director Compensation”. As printed: 0. View filing ↗
Section 08, Zahir Ibrahim. DEF 14A, filed 2026-02-12. Section “Director Compensation”. As printed: 0. View filing ↗
Section 08, Matt Meeker. DEF 14A. Section “Director Compensation”. As printed: 0.
Section 06, 2026 vote. Form 8-K, filed 2026-03-26. Item 5.07 · say-on-pay result. As reported: 81.08% (votes for as printed: 60,101,236). View filing ↗
Section 06, 2024 vote. Form 8-K, filed 2024-09-18. Item 5.07 · say-on-pay result. As reported: 99.15% (votes for as printed: 88,134,300). View filing ↗
Section 06, 2023 vote. Form 8-K, filed 2023-08-21. Item 5.07 · say-on-pay result. As reported: 94.88% (votes for as printed: 100,147,532). View filing ↗
Section 01 trend, Δ column (computed). Computed. Δ = current-FY total − prior-FY total per named officer.
Section 09b board cost (computed). Computed. Cash 372,500 + equity 870,970 + all other 115,000 = 1,358,470, summed across the director compensation table rows.
The RealReal, Inc., Section 10b CEO total. DEF 14A, filed 2026-06-01. CEO total compensation as printed in The RealReal, Inc.'s own proxy. As printed: 12,576,367. View filing ↗
Freshpet, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-27. CEO total compensation as printed in Freshpet, Inc.'s own proxy. As printed: 12,513,498. View filing ↗
Warby Parker Inc., Section 10b CEO total. DEF 14A, filed 2026-04-28. CEO total compensation as printed in Warby Parker Inc.'s own proxy. As printed: 9,000,180. View filing ↗
Duluth Holdings Inc., Section 10b CEO total. DEF 14A, filed 2026-04-21. CEO total compensation as printed in Duluth Holdings Inc.'s own proxy. As printed: 4,620,258. View filing ↗
ThredUp Inc., Section 10b CEO total. DEF 14A, filed 2026-04-07. CEO total compensation as printed in ThredUp Inc.'s own proxy. As printed: 3,445,267. View filing ↗
Build-A-Bear Workshop, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-30. CEO total compensation as printed in Build-A-Bear Workshop, Inc.'s own proxy. As printed: 3,396,235. View filing ↗
Bark Inc (subject), Section 10b CEO total. DEF 14A, filed 2026-02-12. CEO total compensation as printed in Bark Inc's own proxy. As printed: 3,335,372. View filing ↗
Allbirds, Inc., Section 10b CEO total. DEF 14A, filed 2026-08-11. CEO total compensation as printed in Allbirds, Inc.'s own proxy. As printed: 968,993. View filing ↗
PetMed Express, Inc., Section 10b CEO total. DEF 14A, filed 2026-06-25. CEO total compensation as printed in PetMed Express, Inc.'s own proxy. As printed: 830,219. View filing ↗
Revolve Group, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-24. CEO total compensation as printed in Revolve Group, Inc.'s own proxy. As printed: 484,573. View filing ↗
Section 10a, Build-A-Bear Workshop, Inc. reciprocity. DEF 14A. Build-A-Bear Workshop, Inc.'s most recent proxy was read; its disclosed peer group does not include Bark Inc. View filing ↗
Section 10a, PetMed Express, Inc. reciprocity. DEF 14A. PetMed Express, Inc. names Bark Inc in its own disclosed peer group (read from its most recent proxy). View filing ↗
Section 10a, Freshpet, Inc. reciprocity. DEF 14A. Freshpet, Inc.'s most recent proxy was read; its disclosed peer group does not include Bark Inc. View filing ↗
Section 10a, Warby Parker Inc. reciprocity. DEF 14A. Warby Parker Inc.'s most recent proxy was read; its disclosed peer group does not include Bark Inc. View filing ↗
Section 10a, Revolve Group, Inc. reciprocity. DEF 14A. Revolve Group, Inc.'s most recent proxy was read; its disclosed peer group does not include Bark Inc. View filing ↗