Companies Honest Company, Inc.
Honest (HNST): executive pay, fiscal 2025
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CEO pay, last three years
- $5,772,569FY2023
- $5,302,518FY2024
- $4,145,946FY2025
CEO total pay was $4,145,946 in fiscal 2025, down from $5,302,518 in fiscal 2024.
FY2025: salary $773,462 · bonus $0 · stock awards $3,139,166 · option awards $0
Executives and directors
Carla Vernón · CEOCurtiss Bruce · CFOEtienne von Kunssberg · SVPAlissa Hsu Lynch · Independent DirectorAndrea A. Turner · Independent DirectorJames D. White · Chair of the BoardJessica Alba · DirectorJohn R. (Jack) Hartung · Independent DirectorKatherine Bayne · Independent DirectorMichael Barkley · Independent DirectorSusan Gentile · Independent Director
Frequently asked questions
Who was the highest-paid executive at Honest Company, Inc. in fiscal 2025?
As disclosed, Carla Vernón (Chief Executive Officer and Director) was the highest-paid executive at Honest Company, Inc. in fiscal 2025, with total compensation of $4,145,946.
How much does Honest Company, Inc. spend in total on board compensation for fiscal 2025?
As disclosed, Honest Company, Inc. reported total board compensation of $2,113,827 for fiscal 2025.
Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.
Full detail
Every table from the filing. Open any section.
Summary compensation table
| Named executive officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|
| Carla Vernón | $773,462 | $0 | $3,139,166 | $0 | $219,800 | $0 | $13,518 | $4,145,946 |
| Chief Executive Officer and Director | ||||||||
| Curtiss Bruce | 269,231 | 212,500 | 1,030,630 | 0 | 58,000 | 0 | 11,484 | 1,581,845 |
| Chief Financial Officer | ||||||||
| Etienne von Kunssberg | 286,731 | 43,000 | 585,971 | 0 | 51,000 | 0 | 11,536 | 978,238 |
| Senior Vice President, Supply Chain | ||||||||
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.
Three-year trend — total compensation per named executive
| Named executive officer | FY2025 total | FY2024 total | FY2023 total | Δ FY2024→2025 |
|---|---|---|---|---|
| Carla Vernón | $4,145,946 | $5,302,518 | $5,772,569 | ↓ −1,156,572 |
| Curtiss Bruce | 1,581,845 | — | — | — |
| Etienne von Kunssberg | 978,238 | — | — | — |
Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.
Incentive-plan design — the Compensation Discussion & Analysis
The Company's equity award program is the primary vehicle for offering long-term incentives, designed to provide a strong link to long-term performance, create an ownership culture, and align executive interests with stockholders. Equity awards also serve as an important retention tool, with RSUs chosen to reward superior stock performance while maintaining value during periods of volatility.
| CEO STI target (% of salary) | 100% |
|---|---|
| CEO LTI target (% of salary) | — |
| Independent consultant | Semler Brossy |
| Clawback policy | true |
| Anti-hedging | true |
| Anti-pledging | true |
Equity grants and outstanding awards
Grants of plan-based awards — fiscal year 2025
| Executive | Award | Grant date | Threshold | Target | Granted | Maximum | Grant-date fair value |
|---|---|---|---|---|---|---|---|
| Carla Vernón | RSU | 2025-02-27 | — | — | 627,206 | — | $3,139,166 |
| Etienne von Kunssberg | RSU | 2025-03-16 | — | — | — | — | 585,971 |
| Curtiss Bruce | RSU | 2025-07-01 | — | — | — | — | 1,030,630 |
Vehicle mix — grant-date fair value by award type
| Named executive officer | Time-vested (RSU) | Performance-vested (PSU) | Options / SARs | % performance-vested |
|---|---|---|---|---|
| Carla Vernón | $3,139,166 | $0 | $0 | 0.0% |
| Etienne von Kunssberg | 585,971 | 0 | 0 | 0.0% |
| Curtiss Bruce | 1,030,630 | 0 | 0 | 0.0% |
% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.
Outstanding equity awards at fiscal year-end 2025
| Executive | Award | Shares unvested | Exercise price | Market value unvested |
|---|---|---|---|---|
| Etienne von Kunssberg | RSU | 115,122 | — | $297,015 |
| Curtiss Bruce | RSU | 202,880 | — | 523,430 |
| Carla Vernón | RSU | 576,637 | — | 1,487,723 |
| Carla Vernón | RSU | 627,206 | — | 1,618,191 |
| Carla Vernón | RSU | 668,424 | — | 1,724,534 |
Director compensation
| Director | Cash fees | Stock awards | Option awards | Non-equity incentive | All other | Total |
|---|---|---|---|---|---|---|
| James D. WhiteIndependent · Board Chair · Nominating and Corporate Governance | $132,033 | $186,670 | $0 | $0 | $0 | $318,703 |
| Katherine BayneIndependent · Audit · Nominating and Corporate Governance (Chair) | 80,000 | 186,670 | 0 | 0 | 0 | 266,670 |
| Susan GentileIndependent · Audit (Chair) · Compensation | 77,500 | 186,670 | 0 | 0 | 0 | 264,170 |
| John R. (Jack) HartungIndependent · Audit · Compensation (Chair) | 75,934 | 186,670 | 0 | 0 | 0 | 262,604 |
| Andrea A. TurnerIndependent · Audit · Compensation | 72,500 | 186,670 | 0 | 0 | 0 | 259,170 |
| Alissa Hsu LynchIndependent · Audit · Nominating and Corporate Governance | 70,000 | 186,670 | 0 | 0 | 0 | 256,670 |
| Michael BarkleyIndependent · Compensation · Nominating and Corporate Governance | 62,500 | 186,670 | 0 | 0 | 0 | 249,170 |
| Jessica AlbaNot independent | 50,000 | 186,670 | 0 | 0 | 0 | 236,670 |
Board fee structure and ownership guideline
| Annual cash retainer | $50,000 |
|---|---|
| Annual equity retainer | $185,000 |
| Per board meeting fee | — |
| Committee chair fees (audit / comp / nom-gov) | 20,000 / 15,000 / 10,000 |
| Stock ownership guideline | — |
Total cost of the board
| Component | FY2025 |
|---|---|
| Cash retainers and fees | $620,467 |
| Equity awards (grant-date value) | $1,493,360 |
| All other compensation | $0 |
| Total cost of the board | $2,113,827 |
Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.
Peer group, and who names Honest as a peer
Companies that benchmark against HNST
7 companies name HNST as a compensation peer
- CarParts.com, Inc.PRTSFY2026
- FIGS, Inc.FIGSFY2025
- Lifevantage CorpLFVNFY2026
- OLAPLEX HOLDINGS, INC.OLPXFY2025
- PETMED EXPRESS INCPETSFY2026
- Stitch Fix, Inc.SFIXFY2025
- XPEL, Inc.XPELFY2025
Each company listed discloses HNST in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named HNST in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.
Chief executive pay against the peer group
Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company’s own proxy statement.
| Rank | Company | FY | Chief executive | Salary | Stock awards | Option awards | Non-equity incentive | Total |
|---|---|---|---|---|---|---|---|---|
| 1 | Honest Company, Inc. | 2025 | Carla Vernón | $773,462 | $3,139,166 | $0 | $219,800 | $4,145,946 |
Each peer’s compensation is from its most recently filed proxy; fiscal years differ by company. Each peer’s figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.
Say-on-pay history and pay ratio
| Meeting year | Meeting date | For | Against | Abstain | Support | Outcome |
|---|---|---|---|---|---|---|
| 2026 | 2026-05-21 | — | — | — | — | — |
| 2025 | 2025-05-28 | — | — | — | — | — |
| 2024 | 2024-05-22 | — | — | — | — | — |
| 2023 | 2023-05-24 | — | — | — | — | — |
| 2022 | 2022-05-25 | — | — | — | — | — |
Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year’s compensation.
Say-on-pay — history, company’s computation
| Meeting year | Meeting date | Approval — company’s computation |
|---|---|---|
| 2026 | 2026-05-21 | —a |
| 2025 | 2025-05-28 | —b |
| 2024 | 2024-05-22 | —c |
a. Voting standard not stated in the filing.
b. Voting standard not stated in the filing.
c. Voting standard not stated in the filing.
Approval percentages are the company’s own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.
CEO pay ratio
| Ratio (CEO : median employee) | — |
|---|---|
| CEO total compensation | — |
| Median employee compensation | — |
Insider trades since the proxy
Every insider equity transaction reported on Form 4 after the 2025 proxy statement — acquisitions, dispositions, exercises, and withholdings — and therefore not reflected in any table in that document.
| Insider | Role | Transaction date | Code | Shares | Price | Value | Security | Source |
|---|---|---|---|---|---|---|---|---|
| Curtiss Bruce | Chief Financial Officer | 2026-05-20 | D | 12,669 | $3 | $39,781 | Common | Form 4 ↗ |
| Brendan Sheehey | General Counsel | 2026-05-20 | D | 9,784 | 3 | 30,722 | Common | Form 4 ↗ |
| Jonathan Mayle | SVP, Customer Sales | 2026-05-20 | D | 6,236 | 3 | 19,581 | Common | Form 4 ↗ |
| Dorria L. Ball | Chief People Officer | 2026-05-20 | D | 6,899 | 3 | 21,663 | Common | Form 4 ↗ |
| Thomas Sternweis | SVP, Enterprise Dev. & Strat. | 2026-05-20 | D | 6,673 | 3 | 20,953 | Common | Form 4 ↗ |
| Stephen Winchell | Chief Innovation Officer | 2026-05-20 | D | 12,886 | 3 | 40,462 | Common | Form 4 ↗ |
| Carla Vernon | Director | 2026-05-20 | D | 119,389 | 3 | 374,881 | Common | Form 4 ↗ |
| Etienne von Kunssberg | SVP, Supply Chain | 2026-05-20 | D | 2,651 | 3 | 8,324 | Common | Form 4 ↗ |
| Curtiss Bruce | Chief Financial Officer | 2026-05-21 | A | 59,958 | 0 | 0 | Common | Form 4 ↗ |
| John R. (Jack) Hartung | Director | 2026-05-21 | A | 41,970 | 0 | 0 | Common | Form 4 ↗ |
| Michael Barkley | Director | 2026-05-21 | A | 41,970 | 0 | 0 | Common | Form 4 ↗ |
| Alissa Hsu Lynch | Director | 2026-05-21 | A | 41,970 | 0 | 0 | Common | Form 4 ↗ |
| James D. White | Director | 2026-05-21 | A | 41,970 | 0 | 0 | Common | Form 4 ↗ |
| Jessica Warren | Director | 2026-05-21 | A | 41,970 | 0 | 0 | Common | Form 4 ↗ |
| Katherine Bayne | Director | 2026-05-21 | A | 41,970 | 0 | 0 | Common | Form 4 ↗ |
| Susan Gentile | Director | 2026-05-21 | A | 41,970 | 0 | 0 | Common | Form 4 ↗ |
| Andrea A. Turner | Director | 2026-05-21 | A | 41,970 | 0 | 0 | Common | Form 4 ↗ |
| Etienne von Kunssberg | SVP, Supply Chain | 2026-05-22 | D | 4,544 | 3 | 15,177 | Common | Form 4 ↗ |
| Andrea A. Turner | Director | 2026-08-10 | D | 34,396 | 5 | 182,299 | Common | Form 4 ↗ |
| Jonathan Mayle | SVP, Customer Sales | 2026-08-10 | D | 79,000 | 5 | 412,380 | Common | Form 4 ↗ |
| Andrea A. Turner | Director | 2026-08-11 | D | 29,899 | 5 | 155,774 | Common | Form 4 ↗ |
| Carla Vernon | Director | 2026-08-20 | A | 362,068 | 0 | 0 | Common | Form 4 ↗ |
| Etienne von Kunssberg | SVP, Supply Chain | 2026-08-20 | A | 105,799 | 0 | 0 | Common | Form 4 ↗ |
| Dorria L. Ball | Chief People Officer | 2026-08-20 | D | 6,812 | 5 | 33,992 | Common | Form 4 ↗ |
| Curtiss Bruce | Chief Fin. & Operating Officer | 2026-08-20 | D | 3,129 | 5 | 15,614 | Common | Form 4 ↗ |
| Etienne von Kunssberg | SVP, Supply Chain | 2026-08-20 | D | 2,617 | 5 | 13,059 | Common | Form 4 ↗ |
| Brendan Sheehey | General Counsel | 2026-08-20 | D | 9,664 | 5 | 48,223 | Common | Form 4 ↗ |
| Carla Vernon | Director | 2026-08-20 | A | 362,068 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Jonathan Mayle | SVP, Customer Sales | 2026-08-20 | A | 105,799 | 0 | 0 | Common | Form 4 ↗ |
| Jonathan Mayle | SVP, Customer Sales | 2026-08-20 | D | 6,161 | 5 | 30,743 | Common | Form 4 ↗ |
| Brendan Sheehey | General Counsel | 2026-08-20 | A | 105,799 | 0 | 0 | Common | Form 4 ↗ |
| Thomas Sternweis | SVP, Enterprise Dev. & Strat. | 2026-08-20 | D | 6,403 | 5 | 31,951 | Common | Form 4 ↗ |
| Carla Vernon | Director | 2026-08-20 | D | 117,893 | 5 | 588,286 | Common | Form 4 ↗ |
| Etienne von Kunssberg | SVP, Supply Chain | 2026-08-21 | D | 4,578 | 5 | 22,936 | Common | Form 4 ↗ |
| Thomas Sternweis | SVP, Enterprise Dev. & Strat. | 2026-09-14 | D | 25,000 | 5 | 137,000 | Common | Form 4 ↗ |
| Thomas Sternweis | SVP, Enterprise Dev. & Strat. | 2026-10-08 | D | 25,000 | 5 | 122,500 | Common | Form 4 ↗ |
Transaction codes per Form 4: A acquisition · S open-market sale · F tax withholding · M option exercise · G gift. Value = shares × price as reported. Dividend-equivalent and fractional-share accrual rows (derivative Class A, under $10,000 and under 2,000 shares) are aggregated per date; every row appears in full below.
Sources (58 citations)
Each figure is listed with the filing it comes from, where it appears in that filing, and the value as printed. Any figure can be independently confirmed against the source.
- Section 01, Carla Vernón. DEF 14A, filed 2026-04-09. Section “Summary Compensation Table” · page 22. As printed: 4,145,946. View filing ↗
- Section 01, Curtiss Bruce. DEF 14A, filed 2026-04-09. Section “Summary Compensation Table” · page 22. As printed: 1,581,845. View filing ↗
- Section 01, Etienne von Kunssberg. DEF 14A, filed 2026-04-09. Section “Summary Compensation Table” · page 22. As printed: 978,238. View filing ↗
- Section 03, Carla Vernón RSU. DEF 14A, filed 2026-04-09. Section “EXECUTIVE COMPENSATION” · grants of plan-based awards table. View filing ↗
- Section 03, Etienne von Kunssberg RSU. DEF 14A, filed 2026-04-09. Section “EXECUTIVE COMPENSATION” · grants of plan-based awards table. View filing ↗
- Section 03, Curtiss Bruce RSU. DEF 14A, filed 2026-04-09. Section “EXECUTIVE COMPENSATION” · grants of plan-based awards table. View filing ↗
- Section 07, pay ratio. 10-K, filed 2026-02-25. Section “CEO Pay Ratio”. As printed: —. View filing ↗
- Section 08, James D. White. DEF 14A, filed 2026-04-09. Section “Director Compensation”. As printed: 318,703. View filing ↗
- Section 08, Katherine Bayne. DEF 14A, filed 2026-04-09. Section “Director Compensation”. As printed: 266,670. View filing ↗
- Section 08, Susan Gentile. DEF 14A, filed 2026-04-09. Section “Director Compensation”. As printed: 264,170. View filing ↗
- Section 08, John R. (Jack) Hartung. DEF 14A, filed 2026-04-09. Section “Director Compensation”. As printed: 262,604. View filing ↗
- Section 08, Andrea A. Turner. DEF 14A, filed 2026-04-09. Section “Director Compensation”. As printed: 259,170. View filing ↗
- Section 08, Alissa Hsu Lynch. DEF 14A, filed 2026-04-09. Section “Director Compensation”. As printed: 256,670. View filing ↗
- Section 08, Michael Barkley. DEF 14A, filed 2026-04-09. Section “Director Compensation”. As printed: 249,170. View filing ↗
- Section 08, Jessica Alba. DEF 14A, filed 2026-04-09. Section “Director Compensation”. As printed: 236,670. View filing ↗
- Section 02, Curtiss Bruce 2026-05-20. Form 4, filed 2026-05-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Brendan Sheehey 2026-05-20. Form 4, filed 2026-05-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Jonathan Mayle 2026-05-20. Form 4, filed 2026-05-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Dorria L. Ball 2026-05-20. Form 4, filed 2026-05-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Thomas Sternweis 2026-05-20. Form 4, filed 2026-05-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Stephen Winchell 2026-05-20. Form 4, filed 2026-05-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Carla Vernon 2026-05-20. Form 4, filed 2026-05-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Etienne von Kunssberg 2026-05-20. Form 4, filed 2026-05-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Curtiss Bruce 2026-05-21. Form 4, filed 2026-05-26. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, John R. (Jack) Hartung 2026-05-21. Form 4, filed 2026-05-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Michael Barkley 2026-05-21. Form 4, filed 2026-05-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Alissa Hsu Lynch 2026-05-21. Form 4, filed 2026-05-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, James D. White 2026-05-21. Form 4, filed 2026-05-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Jessica Warren 2026-05-21. Form 4, filed 2026-05-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Katherine Bayne 2026-05-21. Form 4, filed 2026-05-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Susan Gentile 2026-05-21. Form 4, filed 2026-05-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Andrea A. Turner 2026-05-21. Form 4, filed 2026-05-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Etienne von Kunssberg 2026-05-22. Form 4, filed 2026-05-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Andrea A. Turner 2026-08-10. Form 4, filed 2026-08-11. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Jonathan Mayle 2026-08-10. Form 4, filed 2026-08-11. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Andrea A. Turner 2026-08-11. Form 4, filed 2026-08-11. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Carla Vernon 2026-08-20. Form 4, filed 2026-08-24. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Etienne von Kunssberg 2026-08-20. Form 4, filed 2026-08-24. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Dorria L. Ball 2026-08-20. Form 4, filed 2026-08-24. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Curtiss Bruce 2026-08-20. Form 4, filed 2026-08-24. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Etienne von Kunssberg 2026-08-20. Form 4, filed 2026-08-24. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Brendan Sheehey 2026-08-20. Form 4, filed 2026-08-24. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Carla Vernon 2026-08-20. Form 4, filed 2026-08-24. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Jonathan Mayle 2026-08-20. Form 4, filed 2026-08-24. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Jonathan Mayle 2026-08-20. Form 4, filed 2026-08-24. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Brendan Sheehey 2026-08-20. Form 4, filed 2026-08-24. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Thomas Sternweis 2026-08-20. Form 4, filed 2026-08-24. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Carla Vernon 2026-08-20. Form 4, filed 2026-08-24. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Etienne von Kunssberg 2026-08-21. Form 4, filed 2026-08-24. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Thomas Sternweis 2026-09-14. Form 4, filed 2026-09-15. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Thomas Sternweis 2026-10-08. Form 4, filed 2026-10-09. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 06, 2026 vote. Form 8-K, filed 2026-05-27. Item 5.07 · say-on-pay result. As reported: —. View filing ↗
- Section 06, 2025 vote. Form 8-K, filed 2025-06-03. Item 5.07 · say-on-pay result. As reported: —. View filing ↗
- Section 06, 2024 vote. Form 8-K, filed 2024-05-24. Item 5.07 · say-on-pay result. As reported: —. View filing ↗
- Section 01 trend, Δ column (computed). Computed. Δ = current-FY total − prior-FY total per named officer.
- Section 03b vehicle mix (computed). Computed. RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).
- Section 09b board cost (computed). Computed. Cash 620,467 + equity 1,493,360 + all other 0 = 2,113,827, summed across the director compensation table rows.
- Honest Company, Inc. (subject), Section 10b CEO total. DEF 14A, filed 2026-04-09. CEO total compensation as printed in Honest Company, Inc.'s own proxy. As printed: 4,145,946. View filing ↗