Chief Technology Officer · MediaAlpha, Inc. (MAX)

Amy Yeh

A named executive officer of MediaAlpha in every fiscal year CompBrief holds from FY2019 to FY2025. Every figure below is printed as the company filed it and cited to the filing it came from.

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Total disclosed compensation, FY2025

$2,522,361

FY2021: $1,509,538

5th of 6 named executive officers at MediaAlpha by FY2025 total.

6 named officers on file for MediaAlpha, FY2025

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What this number hides

The filing gives the total. MediaAlpha’s full Executive Compensation Report gives every award, the disclosed peer set and what the total leaves out — the pair adds the board’s.

Compensation figures as of the proxy filed March 23, 2026 (DEF 14A).

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Amy Yeh compensation by year

MediaAlpha Summary Compensation Table · all 4 fiscal years held
In US dollars, as MediaAlpha reports it. Most recent year shaded. Totals are the company’s disclosed totals.
ComponentFY2019FY2020FY2021FY2025
Salary$273,958$290,317$300,000$419,167
Bonus$0$0$0$0
Stock awards$162,945$3,619,913$1,019,508$1,693,065
Option awards$0$0$0$0
Non-equity incentive$90,000$114,750$160,000$367,181
Pension and deferred compensation$0$0$0$0
All other$33,532$8,550$30,030$42,948
Total$560,435$4,033,530$1,509,538$2,522,361

Each year as stated in that year's proxy. A dash means the company reported no figure in that column. Source: MediaAlpha, Inc. DEF 14A filed March 23, 2026, accession 0001818383-26-000086, and prior-year filings. Open the filing on EDGAR.

How this page was built: the MediaAlpha, Inc. filed document, accession 0001818383-26-000086. Every figure is read from that document and cited to the page and table it appears in. Filed March 23, 2026.

$560K
$4.0M
$1.5M
$2.5M
FY19
FY20
FY21
FY25
SalaryNon-equity incentiveStock awardsAll other

Equity holdings

unvested awards at FY2025 year-end
TypeUnvested unitsValue at year-endExercise price
RSU222,871$2,886,179—

Per the Outstanding Equity Awards at Fiscal Year-End table in MediaAlpha, Inc.'s FY2025 proxy; value at the fiscal year-end close, as the company printed it.

Change-in-control & termination

estimated payments MediaAlpha discloses, by trigger · FY2025
TriggerCash severanceAccelerated equityBenefits continuationTotal as disclosed
Change in control and involuntary termination$935,000$2,886,179$38,940$3,860,119
Involuntary termination without cause$722,500$0$25,960$748,460

Per the Potential Payments Upon Termination or Change in Control table in MediaAlpha, Inc.'s FY2025 proxy. Estimates as the company printed them; a dash means it printed no figure.

MediaAlpha’s named executive officers, FY2025

as the company reported each
Named executive officerRoleFY2025 total
Steven YiChief Executive Officer, President, and Co-Founder$7,037,094
Eugene NonkoChief Architect and Co-Founder (former Chief Technology Officer)$4,483,566
Patrick ThompsonChief Financial Officer and Treasurer$4,122,091
Jeffrey CoyneGeneral Counsel and Secretary$2,821,267
Amy Yeh · this pageChief Technology Officer$2,522,361
Keith CramerChief Revenue Officer$2,379,214

The full MediaAlpha compensation record

free company brief

This page is one person within MediaAlpha's record. The company brief lists every named executive, each linking to their own page.

Peer companies

named in the MediaAlpha proxy · each links to its own free brief

Compensation, the day it’s disclosed

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How this record is built

Every figure on this page is one figure from a public SEC filing, printed as the filing states it and cited to the document. Compensation totals are MediaAlpha's own disclosed totals, not summed by Velarion. Insider transactions are read from Form 4 filings and cover every line filed since the most recent proxy. Nothing is estimated by Velarion; where the company does not disclose a value the cell reads "—", and a section appears only where the company discloses the data. Corrections: records@velarion.ai.

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Amy Yeh's compensation dossier