Steven Yi is Chief Executive Officer, President, and Co-Founder of MediaAlpha, Inc. (MAX). The company reported total compensation of $7,037,094 for fiscal year 2025.
| Salary | $591,667 |
|---|---|
| Bonus | $0 |
| Stock awards | $5,643,240 |
| Option awards | $0 |
| Non-equity incentive plan | $740,534 |
| Pension and non-qualified deferred compensation | $0 |
| All other compensation | $61,653 |
| Total | $7,037,094 |
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed, without adjustment.
Cited to the compensation disclosure MediaAlpha, Inc. filed March 23, 2026, accession 0001818383-26-000086.
| Fiscal year | Role | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|---|
| FY2025 | Chief Executive Officer, President, and Co-Founder | $591,667 | $0 | $5,643,240 | $0 | $740,534 | $0 | $61,653 | $7,037,094 |
| FY2023 | Chief Executive Officer, President, and Co-Founder | $550,000 | $0 | $5,179,192 | $0 | $0 | — | $24,503 | $5,753,695 |
| FY2022 | Chief Executive Officer and President | $550,000 | — | $4,372,938 | — | — | — | $29,078 | $4,952,016 |
| FY2021 | Chief Executive Officer and President | $550,000 | $0 | $0 | $0 | $440,000 | $0 | $28,780 | $1,018,780 |
| FY2020 | Chief Executive Officer and President | $512,750 | — | $34,917,535 | — | $675,000 | — | $8,550 | $36,113,835 |
Totals as disclosed in each year's own compensation disclosure for MediaAlpha, Inc..
| Peer-group chief executive median | $5,842,620 |
|---|---|
| Difference from that median | $1,194,474 |
| Percentile within the disclosed peer group | 59th |
| Peers with a disclosed figure | 17 |
Medians and percentiles are computed across the peer group MediaAlpha, Inc. discloses in its own compensation disclosure.
| Named executive officer | Role | FY2025 total |
|---|---|---|
| Steven Yi this page | Chief Executive Officer, President, and Co-Founder | $7,037,094 |
| Eugene Nonko | Chief Architect and Co-Founder (former Chief Technology Officer) | $4,483,566 |
| Patrick Thompson | Chief Financial Officer and Treasurer | $4,122,091 |
| Jeffrey Coyne | General Counsel and Secretary | $2,821,267 |
| Amy Yeh | Chief Technology Officer | $2,522,361 |
| Keith Cramer | Chief Revenue Officer | $2,379,214 |
The company's named executive officers for fiscal year 2025, and what it reported for each. See the full MediaAlpha, Inc. compensation brief.
Steven Yi's compensation sits inside MediaAlpha, Inc.'s full executive and board picture — the peer group, pay against peers, incentive design and the board itself.