Jeffrey Coyne compensation by year
MediaAlpha Summary Compensation Table · all 5 fiscal years held| Component | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
| Salary | $249,750 | $383,333 | $397,500 | $400,000 | $441,667 |
| Bonus | $0 | $0 | $0 | $0 | $0 |
| Stock awards | $979,289 | $1,488,834 | $1,647,063 | $2,049,431 | $1,975,320 |
| Option awards | $0 | $0 | $0 | $0 | $0 |
| Non-equity incentive | $99,863 | $0 | $0 | $300,000 | $388,780 |
| Pension and deferred compensation | $0 | $0 | $0 | $0 | $0 |
| All other | $4,988 | $12,783 | $13,200 | $13,800 | $15,500 |
| Total | $1,333,890 | $1,884,950 | $2,057,763 | $2,763,231 | $2,821,267 |
Each year as stated in that year's proxy. A dash means the company reported no figure in that column. Source: MediaAlpha, Inc. DEF 14A filed March 23, 2026, accession 0001818383-26-000086, and prior-year filings. Open the filing on EDGAR.
How this page was built: the MediaAlpha, Inc. filed document, accession 0001818383-26-000086. Every figure is read from that document and cited to the page and table it appears in. Filed March 23, 2026.
Equity holdings
unvested awards at FY2025 year-end| Type | Unvested units | Value at year-end | Exercise price |
|---|---|---|---|
| RSU | 274,364 | $3,553,014 | — |
Per the Outstanding Equity Awards at Fiscal Year-End table in MediaAlpha, Inc.'s FY2025 proxy; value at the fiscal year-end close, as the company printed it.
Insider transactions since the last proxy
9 Form 4 lines since the FY2025 proxy (filed March 23, 2026)current to 2026-11-10 · updated nightly
| Date | Transaction | Plan | Shares | Price | Held after |
|---|---|---|---|---|---|
| 2026-08-15 | Tax withholding | — | 2,542 | $13.17 | 587,035 |
| 2026-08-15 | Tax withholding | — | 2,187 | $13.17 | 589,577 |
| 2026-08-15 | Tax withholding | — | 5,224 | $13.17 | 581,811 |
| 2026-08-15 | Tax withholding | — | 4,229 | $13.17 | 577,582 |
| 2026-05-15 | Tax withholding | 10b5-1 | 3,233 | $8.05 | 599,381 |
| 2026-05-15 | Sale | 10b5-1 | 5,000 | $8.10 | 591,764 |
| 2026-05-15 | Tax withholding | 10b5-1 | 2,617 | $8.05 | 596,764 |
| 2026-05-15 | Tax withholding | 10b5-1 | 1,808 | $8.05 | 604,187 |
The 8 most recent of 9 lines, each as reported on the Form 4. "10b5-1" marks a trade the filing reports under a pre-arranged trading plan. View every Form 4 filing on EDGAR →
Change-in-control & termination
estimated payments MediaAlpha discloses, by trigger · FY2025| Trigger | Cash severance | Accelerated equity | Benefits continuation | Total as disclosed |
|---|---|---|---|---|
| Change in control and involuntary termination | $990,000 | $3,553,014 | $55,490 | $4,598,504 |
| Involuntary termination without cause | $838,780 | $0 | $36,993 | $875,773 |
Per the Potential Payments Upon Termination or Change in Control table in MediaAlpha, Inc.'s FY2025 proxy. Estimates as the company printed them; a dash means it printed no figure.
MediaAlpha’s named executive officers, FY2025
as the company reported each| Named executive officer | Role | FY2025 total |
|---|---|---|
| Steven Yi | Chief Executive Officer, President, and Co-Founder | $7,037,094 |
| Eugene Nonko | Chief Architect and Co-Founder (former Chief Technology Officer) | $4,483,566 |
| Patrick Thompson | Chief Financial Officer and Treasurer | $4,122,091 |
| Jeffrey Coyne · this page | General Counsel and Secretary | $2,821,267 |
| Amy Yeh | Chief Technology Officer | $2,522,361 |
| Keith Cramer | Chief Revenue Officer | $2,379,214 |
Jeffrey Coyne's compensation dossier, MediaAlpha
You have read Jeffrey Coyne's totals and holdings. The dossier adds each equity grant MediaAlpha disclosed for Jeffrey Coyne and MediaAlpha's own disclosed peer group, where the company discloses them, with every row in a PDF and a CSV cited to its filing.
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How this record is built
Every figure on this page is one figure from a public SEC filing, printed as the filing states it and cited to the document. Compensation totals are MediaAlpha's own disclosed totals, not summed by Velarion. Insider transactions are read from Form 4 filings and cover every line filed since the most recent proxy. Nothing is estimated by Velarion; where the company does not disclose a value the cell reads "—", and a section appears only where the company discloses the data. Corrections: records@velarion.ai.
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