Chief Marketing Officer · Planet Fitness, Inc. (PLNT)

Brian Povinelli

FY2025 is the first fiscal year CompBrief holds for Brian Povinelli as a named executive officer of Planet Fitness; the record below is that year, complete. Every figure below is printed as the company filed it and cited to the filing it came from.

Total disclosed compensation, FY2025

$1,840,009

Compensation figures as of the proxy filed March 25, 2026 (DEF 14A).

Brian Povinelli compensation by year

Planet Fitness Summary Compensation Table · the one fiscal year held
In US dollars, as Planet Fitness reports it. Most recent year shaded. Totals are the company’s disclosed totals.
ComponentFY2025
Salary$486,539
Bonus$0
Stock awards$867,284
Option awards$0
Non-equity incentive$441,178
Pension and deferred compensation$0
All other$45,008
Total$1,840,009

Each year as stated in that year's proxy. A dash means the company reported no figure in that column. Source: Planet Fitness, Inc. DEF 14A filed March 25, 2026, accession 0001637207-26-000019, and prior-year filings. Open the filing on EDGAR.

Equity holdings

unvested awards at FY2025 year-end
TypeUnvested unitsValue at year-endExercise price
RSU5,418$587,690—
RSU3,288$356,649—
RSU2,709$293,845—
RSU1,644$178,325—

Per the Outstanding Equity Awards at Fiscal Year-End table in Planet Fitness, Inc.'s FY2025 proxy; value at the fiscal year-end close, as the company printed it.

Change-in-control & termination

estimated payments Planet Fitness discloses, by trigger · FY2025
TriggerCash severanceAccelerated equityBenefits continuationTotal as disclosed
Involuntary termination without cause$1,016,179$187,111$22,744$1,226,034
Change in control and involuntary termination$1,293,750$944,340$22,744$2,260,834

Per the Potential Payments Upon Termination or Change in Control table in Planet Fitness, Inc.'s FY2025 proxy. Estimates as the company printed them; a dash means it printed no figure.

Planet Fitness’s named executive officers, FY2025

as the company reported each
Named executive officerRoleFY2025 total
Colleen KeatingChief Executive Officer$8,237,348
Jay StaszFormer Chief Financial Officer$2,220,571
Bill BodeChief Operating Officer$2,083,468
Brian Povinelli · this pageChief Marketing Officer$1,840,009
Jennifer SimmonsChief Strategy Officer$1,394,853

The full Planet Fitness compensation record

free company brief

This page is one person within Planet Fitness's record. The company brief lists every named executive, each linking to their own page.

Compensation, the day it’s disclosed

The CompBrief Daily Digest lists the newest executive and director compensation disclosures as companies file them. Or order Planet Fitness's full Executive Compensation Report with peer benchmarking.

How this record is built

Every figure on this page is one figure from a public SEC filing, printed as the filing states it and cited to the document. Compensation totals are Planet Fitness's own disclosed totals, not summed by Velarion. Insider transactions are read from Form 4 filings and cover every line filed since the most recent proxy. Nothing is estimated by Velarion; where the company does not disclose a value the cell reads "—", and a section appears only where the company discloses the data. Corrections: records@velarion.ai.

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