Denise Paulonis compensation by year
Sally Beauty Summary Compensation Table · all 4 fiscal years held| Component | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|
| Salary | $1,083,077 | $1,129,231 | $1,183,846 | $1,229,231 |
| Bonus | $400,000 | $0 | $0 | $0 |
| Stock awards | $5,357,400 | $4,701,885 | $4,775,838 | $6,000,116 |
| Option awards | $999,999 | $0 | $0 | $0 |
| Non-equity incentive | $330,000 | $1,377,935 | $1,564,573 | $1,868,432 |
| Pension and deferred compensation | $0 | $0 | $0 | $0 |
| All other | $192,678 | $21,884 | $14,640 | $14,840 |
| Total | $8,363,154 | $7,230,935 | $7,538,897 | $9,112,619 |
Each year as stated in that year's proxy. A dash means the company reported no figure in that column. Source: Sally Beauty Holdings, Inc. DEF 14A filed December 10, 2025, accession 0001193125-25-313464, and prior-year filings. Open the filing on EDGAR.
How this page was built: the Sally Beauty Holdings, Inc. filed document, accession 0001193125-25-313464. Every figure is read from that document and cited to the page and table it appears in. Filed December 10, 2025.
Equity holdings
unvested awards at FY2025 year-end| Type | Unvested units | Value at year-end | Exercise price |
|---|---|---|---|
| RSU | 208,018 | $3,386,533 | — |
| RSU | 196,311 | $3,195,943 | — |
| PSU | 117,786 | $1,917,556 | — |
| RSU | 117,786 | $1,917,556 | — |
| RSU | 98,154 | $1,597,946 | — |
| RSU | 83,208 | $1,354,626 | — |
| PSU | 83,208 | $1,354,626 | — |
| RSU | 76,832 | $1,250,825 | — |
| PSU | 69,340 | $1,128,855 | — |
| RSU | 69,339 | $1,128,838 | — |
| RSU | 65,755 | $1,070,491 | — |
| RSU | 57,480 | $935,774 | — |
Per the Outstanding Equity Awards at Fiscal Year-End table in Sally Beauty Holdings, Inc.'s FY2025 proxy; value at the fiscal year-end close, as the company printed it. The 12 largest of 17 award rows shown.
Sally Beauty’s named executive officers, FY2025
as the company reported each| Named executive officer | Role | FY2025 total |
|---|---|---|
| Denise Paulonis · this page | President and Chief Executive Officer | $9,112,619 |
| Marlo Cormier | Senior Vice President, Chief Financial Officer | $2,302,044 |
| John Goss | President, Sally Beauty Supply | $2,118,392 |
| Mark Spinks | President, Beauty Systems Group | $2,053,611 |
| Scott Sherman | Senior Vice President, Chief Legal and Human Resources Officer | $1,732,230 |
Board service
Sally Beauty board · FY2023–FY2025How this board is paid
Company policy: Sally Beauty pays directors a $105,000 cash retainer and $160,000 in RSUs. As stated in Sally Beauty's FY2025 proxy.
Committees
Executive
The full Sally Beauty compensation record
free company briefThis page is one person within Sally Beauty's record. The company brief lists every named executive, each linking to their own page.
Peer companies
named in the Sally Beauty proxy · each links to its own free briefCompensation, the day it’s disclosed
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How this record is built
Every figure on this page is one figure from a public SEC filing, printed as the filing states it and cited to the document. Compensation totals are Sally Beauty's own disclosed totals, not summed by Velarion. Insider transactions are read from Form 4 filings and cover every line filed since the most recent proxy. Nothing is estimated by Velarion; where the company does not disclose a value the cell reads "—", and a section appears only where the company discloses the data. Corrections: records@velarion.ai.
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