Denise Paulonis is President and Chief Executive Officer of Sally Beauty Holdings, Inc. (SBH). The company reported total compensation of $9,112,619 for fiscal year 2025.
| Salary | $1,229,231 |
|---|---|
| Bonus | $0 |
| Stock awards | $6,000,116 |
| Option awards | $0 |
| Non-equity incentive plan | $1,868,432 |
| Pension and non-qualified deferred compensation | $0 |
| All other compensation | $14,840 |
| Total | $9,112,619 |
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed, without adjustment.
Cited to the compensation disclosure Sally Beauty Holdings, Inc. filed December 10, 2025, accession 0001193125-25-313464.
| Fiscal year | Role | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|---|
| FY2025 | President and Chief Executive Officer | $1,229,231 | $0 | $6,000,116 | $0 | $1,868,432 | $0 | $14,840 | $9,112,619 |
| FY2021 | President and Chief Executive Officer | $1,083,077 | $400,000 | $5,357,400 | $999,999 | $330,000 | — | $192,678 | $8,363,154 |
Totals as disclosed in each year's own compensation disclosure for Sally Beauty Holdings, Inc..
| Named executive officer | Role | FY2025 total |
|---|---|---|
| Denise Paulonis this page | President and Chief Executive Officer | $9,112,619 |
| Marlo Cormier | Senior Vice President, Chief Financial Officer | $2,302,044 |
| John Goss | President, Sally Beauty Supply | $2,118,392 |
| Mark Spinks | President, Beauty Systems Group | $2,053,611 |
| Scott Sherman | Senior Vice President, Chief Legal and Human Resources Officer | $1,732,230 |
The company's named executive officers for fiscal year 2025, and what it reported for each. See the full Sally Beauty Holdings, Inc. compensation brief.
Denise Paulonis's compensation sits inside Sally Beauty Holdings, Inc.'s full executive and board picture — the peer group, pay against peers, incentive design and the board itself.