Fiscal year 2025 executive and director compensation, incentive-plan design, equity activity, and governance — every figure in this brief is traceable to its exact location in the company’s SEC filing — the document, the section, the page, and the table, linked directly.
Each company listed discloses SBH in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named SBH in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.
| Named executive officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|
| Denise Paulonis | $1,229,231 | $0 | $6,000,116 | $0 | $1,868,432 | $0 | $14,840 | $9,112,619 |
| President and Chief Executive Officer | ||||||||
| Marlo Cormier | 685,346 | 0 | 1,112,972 | 0 | 488,311 | 0 | 15,415 | 2,302,044 |
| Senior Vice President, Chief Financial Officer | ||||||||
| John Goss | 598,154 | 0 | 1,079,102 | 0 | 426,186 | 0 | 14,950 | 2,118,392 |
| President, Sally Beauty Supply | ||||||||
| Mark Spinks | 560,192 | 0 | 1,079,102 | 0 | 399,138 | 0 | 15,179 | 2,053,611 |
| President, Beauty Systems Group | ||||||||
| Scott Sherman | 553,846 | 0 | 794,909 | 0 | 368,309 | 0 | 15,166 | 1,732,230 |
| Senior Vice President, Chief Legal and Human Resources Officer | ||||||||
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.
| Named executive officer | FY2025 total | FY2024 total | FY2023 total | Δ FY2024→2025 |
|---|---|---|---|---|
| Denise Paulonis | $9,112,619 | — | — | — |
| Marlo Cormier | 2,302,044 | — | — | — |
| John Goss | 2,118,392 | — | — | — |
| Mark Spinks | 2,053,611 | — | — | — |
| Scott Sherman | 1,732,230 | — | — | — |
Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.
Every insider equity transaction reported on Form 4 after the 2025 proxy statement — acquisitions, dispositions, exercises, and withholdings — and therefore not reflected in any table in that document.
| Insider | Role | Transaction date | Code | Shares | Price | Value | Security | Source |
|---|---|---|---|---|---|---|---|---|
| Kim McIntosh | GVP, CONTROLLER & CAO | 2025-12-11 | D | 5,900 | $16 | $92,698 | Common, open-market sale | Form 4 ↗ |
| Diana S. Ferguson | Director | 2026-01-22 | A | 9,975 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Jeffrey Boyer | Director | 2026-01-22 | A | 9,975 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Rachel R. Bishop | Director | 2026-01-22 | A | 14,532 | 0 | 0 | Common | Form 4 ↗ |
| Jeffrey Boyer | Director | 2026-01-22 | D | 14,532 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Jeffrey Boyer | Director | 2026-01-22 | A | 14,532 | 0 | 0 | Common | Form 4 ↗ |
| Lawrence Chip P. Molloy | Director | 2026-01-22 | D | 14,532 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Dorlisa K. Flur | Director | 2026-01-22 | A | 14,532 | 0 | 0 | Common | Form 4 ↗ |
| Max Rangel | Director | 2026-01-22 | A | 9,975 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Debra Perelman | Director | 2026-01-22 | A | 9,975 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Erin Nealy Cox | Director | 2026-01-22 | A | 9,975 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| James M. Head | Director | 2026-01-22 | A | 9,975 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Rachel R. Bishop | Director | 2026-01-22 | A | 9,975 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Rachel R. Bishop | Director | 2026-01-22 | D | 14,532 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Dorlisa K. Flur | Director | 2026-01-22 | A | 9,975 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Dorlisa K. Flur | Director | 2026-01-22 | D | 14,532 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Lawrence Chip P. Molloy | Director | 2026-01-22 | A | 9,975 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Lawrence Chip P. Molloy | Director | 2026-01-22 | A | 14,532 | 0 | 0 | Common | Form 4 ↗ |
| Erin Nealy Cox | Director | 2026-04-21 | D | 12,458 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Erin Nealy Cox | Director | 2026-04-21 | A | 50,505 | 0 | 0 | Common | Form 4 ↗ |
| Erin Nealy Cox | Director | 2026-04-21 | D | 8,045 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Erin Nealy Cox | Director | 2026-04-21 | D | 14,532 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Erin Nealy Cox | Director | 2026-04-21 | D | 15,470 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Adrianne Lee | SVP & CFO | 2026-05-13 | A | 98,280 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Platz Marlo Michelle Cormier | Former SVP & CFO | 2026-06-08 | D | 11,747 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Platz Marlo Michelle Cormier | Former SVP & CFO | 2026-06-08 | D | 31,024 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Platz Marlo Michelle Cormier | Former SVP & CFO | 2026-06-08 | D | 42,771 | 13 | 543,192 | Common, open-market sale | Form 4 ↗ |
| Platz Marlo Michelle Cormier | Former SVP & CFO | 2026-06-08 | A | 11,747 | 12 | 138,380 | Common | Form 4 ↗ |
| Platz Marlo Michelle Cormier | Former SVP & CFO | 2026-06-08 | A | 31,024 | 9 | 282,008 | Common | Form 4 ↗ |
Transaction codes per Form 4: A acquisition · S open-market sale · F tax withholding · M option exercise · G gift. Value = shares × price as reported. Dividend-equivalent and fractional-share accrual rows (derivative Class A, under $10,000 and under 2,000 shares) are aggregated per date; every row appears in full below.
| Executive | Award | Grant date | Threshold | Target | Granted | Maximum | Grant-date fair value |
|---|---|---|---|---|---|---|---|
| John Goss | PSU | 2024-11-06 | — | 3,782 | 3,782 | 15,128 | $99,996 |
| Mark Spinks | PSU | 2024-11-06 | — | 7,565 | 7,565 | 30,258 | 270,355 |
| John Goss | PSU | 2024-11-06 | — | 5,300 | 5,300 | 21,200 | 140,132 |
| Marlo Cormier | PSU | 2024-11-06 | — | 3,288 | 3,288 | 9,863 | 86,922 |
| Denise Paulonis | PSU | 2024-11-06 | — | 41,604 | 41,604 | 166,416 | 1,486,927 |
| Marlo Cormier | RSU | 2024-11-06 | — | 37,821 | 37,821 | 499,994 | 499,994 |
| Mark Spinks | RSU | 2024-11-06 | — | 37,821 | 37,821 | 499,994 | 499,994 |
| Marlo Cormier | PSU | 2024-11-06 | — | 5,889 | 5,889 | 23,556 | 155,705 |
| Denise Paulonis | PSU | 2024-11-06 | — | 29,447 | 29,447 | 117,786 | 778,565 |
| Denise Paulonis | PSU | 2024-11-06 | — | 16,439 | 16,439 | 49,316 | 434,634 |
| Marlo Cormier | PSU | 2024-11-06 | — | 3,782 | 3,782 | 15,128 | 99,996 |
| Scott Sherman | PSU | 2024-11-06 | — | 2,837 | 2,837 | 11,346 | 74,997 |
| John Goss | RSU | 2024-11-06 | — | 37,821 | 37,821 | 499,994 | 499,994 |
| Denise Paulonis | RSU | 2024-11-06 | — | 208,018 | 208,018 | 2,749,998 | 2,749,998 |
| Marlo Cormier | PSU | 2024-11-06 | — | 7,565 | 7,565 | 30,258 | 270,355 |
| Scott Sherman | RSU | 2024-11-06 | — | 28,366 | 28,366 | 374,999 | 374,999 |
| John Goss | PSU | 2024-11-06 | — | 2,596 | 2,596 | 7,787 | 68,625 |
| Mark Spinks | PSU | 2024-11-06 | — | 2,596 | 2,596 | 7,787 | 68,625 |
| Mark Spinks | PSU | 2024-11-06 | — | 5,300 | 5,300 | 21,200 | 140,132 |
| Scott Sherman | PSU | 2024-11-06 | — | 5,674 | 5,674 | 22,694 | 202,771 |
| Scott Sherman | PSU | 2024-11-06 | — | 3,386 | 3,386 | 13,544 | 89,526 |
| Scott Sherman | PSU | 2024-11-06 | — | 1,990 | 1,990 | 5,970 | 52,616 |
| John Goss | PSU | 2024-11-06 | — | 7,565 | 7,565 | 30,258 | 270,355 |
| Denise Paulonis | PSU | 2024-11-06 | — | 20,802 | 20,802 | 83,206 | 549,992 |
| Mark Spinks | PSU | 2024-11-06 | — | 3,782 | 3,782 | 15,128 | 99,996 |
| Named executive officer | Time-vested (RSU) | Performance-vested (PSU) | Options / SARs | % performance-vested |
|---|---|---|---|---|
| John Goss | $499,994 | $579,108 | $0 | 53.7% |
| Mark Spinks | 499,994 | 579,108 | 0 | 53.7% |
| Marlo Cormier | 499,994 | 612,978 | 0 | 55.1% |
| Denise Paulonis | 2,749,998 | 3,250,118 | 0 | 54.2% |
| Scott Sherman | 374,999 | 419,910 | 0 | 52.8% |
% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.
| Executive | Award | Shares unvested | Exercise price | Market value unvested |
|---|---|---|---|---|
| Scott Sherman | RSU | 28,366 | — | $461,798 |
| Denise Paulonis | PSU | 69,340 | — | 1,128,855 |
| John Goss | RSU | 5,067 | — | 82,491 |
| John Goss | RSU | 35,336 | — | 575,270 |
| John Goss | PSU | 12,607 | — | 205,242 |
| Denise Paulonis | RSU | 83,208 | — | 1,354,626 |
| Mark Spinks | RSU | 21,202 | — | 345,168 |
| Denise Paulonis | RSU | 57,480 | — | 935,774 |
| Denise Paulonis | RSU | 32,088 | — | 522,393 |
| Marlo Cormier | RSU | 15,129 | — | 246,300 |
| John Goss | RSU | 21,202 | — | 345,168 |
| Scott Sherman | RSU | 6,610 | — | 107,611 |
| Scott Sherman | RSU | 13,546 | — | 220,529 |
| John Goss | RSU | 7,855 | — | 127,879 |
| Marlo Cormier | RSU | 13,151 | — | 214,098 |
| Marlo Cormier | RSU | 5,451 | — | 88,742 |
| Mark Spinks | RSU | 10,383 | — | 169,035 |
| Denise Paulonis | RSU | 43,639 | — | 710,443 |
| Scott Sherman | RSU | 9,301 | — | 151,420 |
| Marlo Cormier | RSU | 6,418 | — | 104,485 |
| Mark Spinks | RSU | 35,336 | — | 575,270 |
| Scott Sherman | RSU | 5,019 | — | 81,709 |
| Scott Sherman | RSU | 7,960 | — | 129,589 |
| John Goss | RSU | 10,383 | — | 169,035 |
| Marlo Cormier | RSU | 37,821 | — | 615,726 |
| Marlo Cormier | RSU | 23,557 | — | 383,507 |
| John Goss | RSU | 3,847 | — | 62,629 |
| Marlo Cormier | RSU | 12,607 | — | 205,242 |
| Denise Paulonis | RSU | 65,755 | — | 1,070,491 |
| Mark Spinks | RSU | 10,346 | — | 168,433 |
| Mark Spinks | RSU | 37,821 | — | 615,726 |
| Marlo Cormier | RSU | 15,366 | — | 250,158 |
| Mark Spinks | RSU | 15,129 | — | 246,300 |
| Scott Sherman | RSU | 3,299 | — | 53,708 |
| Scott Sherman | PSU | 13,546 | — | 220,529 |
| Denise Paulonis | RSU | 208,018 | — | 3,386,533 |
| John Goss | RSU | 15,129 | — | 246,300 |
| Denise Paulonis | RSU | 40,605 | — | 661,049 |
| Denise Paulonis | RSU | 76,832 | — | 1,250,825 |
| Marlo Cormier | RSU | 4,873 | — | 79,332 |
| Mark Spinks | PSU | 15,129 | — | 246,300 |
| Mark Spinks | RSU | 5,067 | — | 82,491 |
| Scott Sherman | RSU | 5,537 | — | 90,142 |
| John Goss | RSU | 7,383 | — | 120,195 |
| Scott Sherman | RSU | 22,576 | — | 367,537 |
| John Goss | PSU | 15,129 | — | 246,300 |
| Marlo Cormier | RSU | 11,496 | — | 187,155 |
| John Goss | RSU | 37,821 | — | 615,726 |
| John Goss | PSU | 21,202 | — | 345,169 |
| Mark Spinks | PSU | 12,607 | — | 205,242 |
| Denise Paulonis | RSU | 24,362 | — | 396,613 |
| Mark Spinks | RSU | 12,132 | — | 197,509 |
| John Goss | RSU | 10,346 | — | 168,433 |
| Scott Sherman | RSU | 2,950 | — | 48,026 |
| Marlo Cormier | RSU | 8,728 | — | 142,092 |
| Mark Spinks | RSU | 3,847 | — | 62,629 |
| Mark Spinks | PSU | 21,202 | — | 345,169 |
| Scott Sherman | RSU | 11,347 | — | 184,729 |
| Mark Spinks | RSU | 7,383 | — | 120,195 |
| John Goss | RSU | 12,607 | — | 205,242 |
| Scott Sherman | RSU | 11,288 | — | 183,768 |
| Marlo Cormier | PSU | 12,607 | — | 205,242 |
| Marlo Cormier | PSU | 15,129 | — | 246,300 |
| John Goss | RSU | 4,304 | — | 70,069 |
| Mark Spinks | RSU | 4,304 | — | 70,069 |
| Denise Paulonis | RSU | 117,786 | — | 1,917,555 |
| Denise Paulonis | RSU | 196,311 | — | 3,195,943 |
| Mark Spinks | RSU | 7,855 | — | 127,879 |
| Denise Paulonis | PSU | 117,786 | — | 1,917,556 |
| Denise Paulonis | PSU | 83,208 | — | 1,354,626 |
| Scott Sherman | PSU | 11,347 | — | 184,729 |
| John Goss | RSU | 12,132 | — | 197,509 |
| Scott Sherman | RSU | 3,885 | — | 63,248 |
| Marlo Cormier | RSU | 7,383 | — | 120,195 |
| Marlo Cormier | RSU | 39,262 | — | 639,185 |
| Mark Spinks | RSU | 17,667 | — | 287,618 |
| Denise Paulonis | RSU | 27,255 | — | 443,711 |
| Marlo Cormier | PSU | 23,557 | — | 383,508 |
| Marlo Cormier | RSU | 19,630 | — | 319,576 |
| John Goss | RSU | 17,667 | — | 287,618 |
Target the 50th percentile of the market for all compensation components, adjusted by various factors such as individual performance, responsibilities, experience, internal parity, and expected future contributions.
| CEO STI target (% of salary) | 160% |
|---|---|
| CEO LTI target (% of salary) | — |
| Independent consultant | FW Cook |
| Clawback policy | true |
| Anti-hedging | true |
| Anti-pledging | True |
| Meeting year | Meeting date | For | Against | Abstain | Support | Outcome |
|---|---|---|---|---|---|---|
| 2026 | 2026-01-22 | 75,355,571 | 9,292,917 | 238,768 | 89.02% | Passed |
| 2025 | 2025-01-24 | 88,633,909 | 3,377,723 | 605,607 | 96.33% | Passed |
| 2024 | 2024-01-25 | 83,496,225 | 6,885,386 | 687,116 | 92.38% | Passed |
| 2023 | 2023-01-26 | 92,874,033 | 2,690,746 | 215,241 | 97.18% | Passed |
| 2022 | 2022-01-27 | 100,597,759 | 1,938,558 | 220,477 | 98.11% | Passed |
| 2020 | 2020-01-30 | 104,477,723 | 4,727,553 | 82,880 | 95.67% | Passed |
Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year's compensation.
| Meeting year | Meeting date | Approval — company's computation |
|---|---|---|
| 2026 | 2026-01-22 | 89.02%a |
| 2025 | 2025-01-24 | 96.33%b |
| 2024 | 2024-01-25 | 92.38%c |
a. Approved under the standard stated in the filing — “Abstentions and broker non-votes (as defined below) will be counted for purposes of establishing a quorum but will not affect the outcome of the vote on any proposal.”.
b. Approved under the standard stated in the filing — “Abstentions and broker non-votes (as defined below) will be counted for purposes of establishing a quorum but will not affect the outcome of the vote on any proposal.”.
c. Approved under the standard stated in the filing — “Abstentions and broker non-votes (as defined below) will be counted for purposes of establishing a quorum but will not affect the outcome of the vote on any proposal.”.
Approval percentages are the company's own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.
| Ratio (CEO : median employee) | 534 : 1 |
|---|---|
| CEO total compensation | $9,112,619 |
| Median employee compensation | $17,080 |
| Director | Cash fees | Stock awards | Option awards | Non-equity incentive | All other | Total |
|---|---|---|---|---|---|---|
| Diana S. FergusonIndependent · Board Chair · Compensation and Talent (Chair) · Executive | $330,000 | $160,000 | $0 | $0 | $0 | $490,000 |
| Lawrence Chip P. MolloyIndependent · Audit (Chair) · Executive | 135,000 | 160,000 | 0 | 0 | 0 | 295,000 |
| Erin Nealy CoxIndependent · Nominating, Governance and Corporate Responsibility (Chair) · Executive | 127,500 | 160,000 | 0 | 0 | 0 | 287,500 |
| Dorlisa K. FlurIndependent · Audit · Nominating, Governance and Corporate Responsibility | 105,000 | 160,000 | 0 | 0 | 0 | 265,000 |
| James M. HeadIndependent · Audit · Executive (Chair) | 105,000 | 160,000 | 0 | 0 | 0 | 265,000 |
| Debra PerelmanIndependent · Compensation and Talent · Nominating, Governance and Corporate Responsibility · Newly elected | 105,000 | 160,000 | 0 | 0 | 0 | 265,000 |
| Jeffrey BoyerIndependent · Audit · Compensation and Talent | 105,000 | 160,000 | 0 | 0 | 0 | 265,000 |
| Rachel R. BishopIndependent · Compensation and Talent · Nominating, Governance and Corporate Responsibility | 105,000 | 160,000 | 0 | 0 | 0 | 265,000 |
| Max RangelIndependent · Compensation and Talent · Nominating, Governance and Corporate Responsibility · Newly elected | 105,000 | 0 | 0 | 0 | 0 | 105,000 |
| Denise A. PaulonisEmployee director · Executive | 0 | 0 | 0 | — | 0 | 0 |
| Annual cash retainer | $105,000 |
|---|---|
| Annual equity retainer | $160,000 |
| Per board meeting fee | — |
| Committee chair fees (audit / comp / nom-gov) | 30,000 / 25,000 / 22,500 |
| Stock ownership guideline | 5x base annual cash retainer |
| Component | FY2025 |
|---|---|
| Cash retainers and fees | $1,222,500 |
| Equity awards (grant-date value) | $1,280,000 |
| All other compensation | $0 |
| Total cost of the board | $2,502,500 |
Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.
Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company's own proxy statement.
| Rank | Company | FY | Chief executive | Salary | Stock awards | Option awards | Non-equity incentive | Total |
|---|---|---|---|---|---|---|---|---|
| 1 | Sally Beauty Holdings | 2025 | Denise Paulonis | $1,229,231 | $6,000,116 | $0 | $1,868,432 | $9,112,619 |
Each peer's compensation is from its most recently filed proxy; fiscal years differ by company. Each peer's figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.
Each figure's location is given both for the eye (section · page · table · row · column) and for a script (table/row/column index and exact character span in the filed document). Any figure can be independently confirmed against the source.
| # | Supports | Document | Filed | Accession | Location in document |
|---|---|---|---|---|---|
| 1 | Section 01, Denise Paulonis | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “SUMMARY COMPENSATION TABLE”. As printed: 9,112,619. Filing ↗machine: t140 · r6 · c10 · span 1924400–1924409 |
| 2 | Section 01, Marlo Cormier | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “SUMMARY COMPENSATION TABLE”. As printed: 2,302,044. Filing ↗machine: t140 · r11 · c10 · span 1952442–1952451 |
| 3 | Section 01, John Goss | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “SUMMARY COMPENSATION TABLE”. As printed: 2,118,392. Filing ↗machine: t140 · r16 · c10 · span 1980052–1980061 |
| 4 | Section 01, Mark Spinks | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “SUMMARY COMPENSATION TABLE”. As printed: 2,053,611. Filing ↗machine: t140 · r21 · c10 · span 2008073–2008082 |
| 5 | Section 01, Scott Sherman | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “SUMMARY COMPENSATION TABLE”. As printed: 1,732,230. Filing ↗machine: t140 · r26 · c10 · span 2035875–2035884 |
| 6 | Section 03, John Goss PSU | DEF 14A | — | 0001193125-25-313464 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗ |
| 7 | Section 03, Mark Spinks PSU | DEF 14A | — | 0001193125-25-313464 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗ |
| 8 | Section 03, John Goss PSU | DEF 14A | — | 0001193125-25-313464 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗ |
| 9 | Section 03, Marlo Cormier PSU | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗ |
| 10 | Section 03, Denise Paulonis PSU | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗ |
| 11 | Section 03, Marlo Cormier RSU | DEF 14A | — | 0001193125-25-313464 | Section “COMPENSATION TABLES SUMMARY COMPENSATION TABLE” · grants of plan-based awards table. Filing ↗machine: t148 · r28 · c12 · span 2816554–2816560 |
| 12 | Section 03, Mark Spinks RSU | DEF 14A | — | 0001193125-25-313464 | Section “COMPENSATION TABLES SUMMARY COMPENSATION TABLE” · grants of plan-based awards table. Filing ↗machine: t150 · r12 · c12 · span 3211093–3211099 |
| 13 | Section 03, Marlo Cormier PSU | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗ |
| 14 | Section 03, Denise Paulonis PSU | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗ |
| 15 | Section 03, Denise Paulonis PSU | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗ |
| 16 | Section 03, Marlo Cormier PSU | DEF 14A | — | 0001193125-25-313464 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗ |
| 17 | Section 03, Scott Sherman PSU | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗ |
| 18 | Section 03, John Goss RSU | DEF 14A | — | 0001193125-25-313464 | Section “COMPENSATION TABLES SUMMARY COMPENSATION TABLE” · grants of plan-based awards table. Filing ↗machine: t148 · r45 · c12 · span 2966506–2966512 |
| 19 | Section 03, Denise Paulonis RSU | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗machine: t148 · r12 · c12 · span 2675039–2675046 |
| 20 | Section 03, Marlo Cormier PSU | DEF 14A | — | 0001193125-25-313464 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗ |
| 21 | Section 03, Scott Sherman RSU | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗machine: t150 · r33 · c12 · span 3396320–3396326 |
| 22 | Section 03, John Goss PSU | DEF 14A | — | 0001193125-25-313464 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗ |
| 23 | Section 03, Mark Spinks PSU | DEF 14A | — | 0001193125-25-313464 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗ |
| 24 | Section 03, Mark Spinks PSU | DEF 14A | — | 0001193125-25-313464 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗ |
| 25 | Section 03, Scott Sherman PSU | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗ |
| 26 | Section 03, Scott Sherman PSU | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗ |
| 27 | Section 03, Scott Sherman PSU | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗ |
| 28 | Section 03, John Goss PSU | DEF 14A | — | 0001193125-25-313464 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗ |
| 29 | Section 03, Denise Paulonis PSU | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗ |
| 30 | Section 03, Mark Spinks PSU | DEF 14A | — | 0001193125-25-313464 | Section “Executive Compensation” · grants of plan-based awards table. Filing ↗ |
| 31 | Section 07, pay ratio | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “CEO Pay Ratio”. As printed: 534 : 1. Filing ↗machine: span 4130276–4130281 |
| 32 | Section 08, Diana S. Ferguson | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Director Compensation”. As printed: 490,000. Filing ↗ |
| 33 | Section 08, Lawrence Chip P. Molloy | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Director Compensation”. As printed: 295,000. Filing ↗ |
| 34 | Section 08, Erin Nealy Cox | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Director Compensation”. As printed: 287,500. Filing ↗ |
| 35 | Section 08, Dorlisa K. Flur | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Director Compensation”. As printed: 265,000. Filing ↗ |
| 36 | Section 08, James M. Head | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Director Compensation”. As printed: 265,000. Filing ↗ |
| 37 | Section 08, Debra Perelman | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Director Compensation”. As printed: 265,000. Filing ↗ |
| 38 | Section 08, Jeffrey Boyer | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Director Compensation”. As printed: 265,000. Filing ↗ |
| 39 | Section 08, Rachel R. Bishop | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Director Compensation”. As printed: 265,000. Filing ↗ |
| 40 | Section 08, Max Rangel | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Director Compensation”. As printed: 105,000. Filing ↗ |
| 41 | Section 08, Denise A. Paulonis | DEF 14A | 2025-12-10 | 0001193125-25-313464 | Section “Director Compensation”. As printed: 0. Filing ↗machine: t71 · r10 · c3 · span 927881–927882 |
| 42 | Section 02, Kim McIntosh 2025-12-11 | Form 4 | 2025-12-12 | 0001850971-25-000008 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 43 | Section 02, Diana S. Ferguson 2026-01-22 | Form 4 | 2026-01-26 | 0001275975-26-000002 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 44 | Section 02, Jeffrey Boyer 2026-01-22 | Form 4 | 2026-01-26 | 0001214225-26-000004 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 45 | Section 02, Rachel R. Bishop 2026-01-22 | Form 4 | 2026-01-26 | 0001609146-26-000004 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 46 | Section 02, Jeffrey Boyer 2026-01-22 | Form 4 | 2026-01-26 | 0001214225-26-000004 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 47 | Section 02, Jeffrey Boyer 2026-01-22 | Form 4 | 2026-01-26 | 0001214225-26-000004 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 48 | Section 02, Lawrence Chip P. Molloy 2026-01-22 | Form 4 | 2026-01-26 | 0001412065-26-000003 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 49 | Section 02, Dorlisa K. Flur 2026-01-22 | Form 4 | 2026-01-26 | 0001291353-26-000003 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 50 | Section 02, Max Rangel 2026-01-22 | Form 4 | 2026-01-26 | 0002075386-26-000004 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 51 | Section 02, Debra Perelman 2026-01-22 | Form 4 | 2026-01-26 | 0001606429-26-000002 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 52 | Section 02, Erin Nealy Cox 2026-01-22 | Form 4 | 2026-01-26 | 0001681367-26-000004 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 53 | Section 02, James M. Head 2026-01-22 | Form 4 | 2026-01-26 | 0001842028-26-000003 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 54 | Section 02, Rachel R. Bishop 2026-01-22 | Form 4 | 2026-01-26 | 0001609146-26-000004 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 55 | Section 02, Rachel R. Bishop 2026-01-22 | Form 4 | 2026-01-26 | 0001609146-26-000004 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 56 | Section 02, Dorlisa K. Flur 2026-01-22 | Form 4 | 2026-01-26 | 0001291353-26-000003 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 57 | Section 02, Dorlisa K. Flur 2026-01-22 | Form 4 | 2026-01-26 | 0001291353-26-000003 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 58 | Section 02, Lawrence Chip P. Molloy 2026-01-22 | Form 4 | 2026-01-26 | 0001412065-26-000003 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 59 | Section 02, Lawrence Chip P. Molloy 2026-01-22 | Form 4 | 2026-01-26 | 0001412065-26-000003 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 60 | Section 02, Erin Nealy Cox 2026-04-21 | Form 4 | 2026-04-22 | 0001681367-26-000006 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 61 | Section 02, Erin Nealy Cox 2026-04-21 | Form 4 | 2026-04-22 | 0001681367-26-000006 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 62 | Section 02, Erin Nealy Cox 2026-04-21 | Form 4 | 2026-04-22 | 0001681367-26-000006 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 63 | Section 02, Erin Nealy Cox 2026-04-21 | Form 4 | 2026-04-22 | 0001681367-26-000006 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 64 | Section 02, Erin Nealy Cox 2026-04-21 | Form 4 | 2026-04-22 | 0001681367-26-000006 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 65 | Section 02, Adrianne Lee 2026-05-13 | Form 4 | 2026-05-15 | 0001807266-26-000010 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 66 | Section 02, Platz Marlo Michelle Cormier 2026-06-08 | Form 4 | 2026-06-09 | 0001526548-26-000004 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 67 | Section 02, Platz Marlo Michelle Cormier 2026-06-08 | Form 4 | 2026-06-09 | 0001526548-26-000004 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 68 | Section 02, Platz Marlo Michelle Cormier 2026-06-08 | Form 4 | 2026-06-09 | 0001526548-26-000004 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 69 | Section 02, Platz Marlo Michelle Cormier 2026-06-08 | Form 4 | 2026-06-09 | 0001526548-26-000004 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 70 | Section 02, Platz Marlo Michelle Cormier 2026-06-08 | Form 4 | 2026-06-09 | 0001526548-26-000004 | Insider equity transaction reported since the proxy statement. Filing ↗ |
| 71 | Section 06, 2026 vote | Form 8-K | 2026-01-26 | 0001193125-26-022747 | Item 5.07 · say-on-pay result. As reported: 89.02% (votes for as printed: 75,355,571). Filing ↗ |
| 72 | Section 06, 2025 vote | Form 8-K | 2025-01-29 | 0001193125-25-015568 | Item 5.07 · say-on-pay result. As reported: 96.33% (votes for as printed: 88,633,909). Filing ↗ |
| 73 | Section 06, 2024 vote | Form 8-K | 2024-01-31 | 0000950170-24-009009 | Item 5.07 · say-on-pay result. As reported: 92.38% (votes for as printed: 83,496,225). Filing ↗ |
| 74 | Section 03b vehicle mix (computed) | Computed | — | computed | RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).machine: formula: sums + PSU ratio |
| 75 | Section 09b board cost (computed) | Computed | — | computed | Cash 1,222,500 + equity 1,280,000 + all other 0 = 2,502,500, summed across the director compensation table rows.machine: formula: Σ = 2,502,500 |
| 76 | Sally Beauty Holdings (subject), Section 10b CEO total | DEF 14A | 2025-12-10 | 0001193125-25-313464 | CEO total compensation as printed in Sally Beauty Holdings's own proxy. As printed: 9,112,619. Filing ↗machine: t140 · r6 · c10 · span 1924400–1924409 |