Velarion · Company Intelligence
Compensation Brief
Fiscal year 2025 · Filings through 2026-06-09

Sally Beauty Holdings (SBH)

CEO Denise Paulonis was paid $9,112,619 in fiscal year 2025, ↑ up 20.9% from fiscal year 2024, the 38th percentile of its disclosed peer group (SEC filing 0001193125-25-313464 ↗): executive and director compensation, incentive-plan design, equity activity, and governance — every figure in this brief is traceable to its exact location in the company’s SEC filing — the document, the section, the page, and the table, linked directly.

$9,112,619 ↑
Denise Paulonis total, FY2025
38th
CEO pay percentile vs peers
534:1
CEO-to-median pay ratio
89.02%
Say-on-pay support, latest vote

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Sample answer — “What is the CEO’s total compensation?”
- Denise Paulonis (President and Chief Executive Officer), FY2025 total compensation $9,112,619 (base salary $1,229,231) [exec_comp, SEC accession 0001193125-25-313464, filed 2025-12-10]

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SBH's next annual pay disclosure, estimated December 9, 2026.est. Filing ↗

01

Summary Compensation Table — fiscal year 2025

Named executive officerSalaryBonusStock awardsOption awardsNon-equity incentivePension / NQDCAll otherTotal
Denise Paulonis$1,229,231$0$6,000,116$0$1,868,432$0$14,840$9,112,619
President and Chief Executive Officer
Marlo Cormier685,34601,112,9720488,311015,4152,302,044
Senior Vice President, Chief Financial Officer
John Goss598,15401,079,1020426,186014,9502,118,392
President, Sally Beauty Supply
Mark Spinks560,19201,079,1020399,138015,1792,053,611
President, Beauty Systems Group
Scott Sherman553,8460794,9090368,309015,1661,732,230
Senior Vice President, Chief Legal and Human Resources Officer

A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.

Three-year trend — total compensation per named executive

Named executive officerFY2025 totalFY2024 totalFY2023 totalΔ FY2024→2025
Denise Paulonis$9,112,619$7,538,897$7,230,935↑ +1,573,722
Marlo Cormier2,302,0442,032,8781,977,943↑ +269,166
John Goss2,118,3921,797,0291,662,493↑ +321,363
Mark Spinks2,053,6111,691,3631,576,104↑ +362,248
Scott Sherman1,732,2301,323,246—↑ +408,984

Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.

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Companies that benchmark against SBH
10 companies name SBH as a compensation peer

Each company listed discloses SBH in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named SBH in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.

01b

Executives — the named officers

One page per officer: the same table above, read for one person at a time — his own figure and every fiscal year the register holds.

ExecutiveRoleFY2025 total
Denise PaulonisCEO$9,112,619
Mark SpinksPresident$2,053,611
Marlo CormierCFO$2,302,044
Scott ShermanGeneral Counsel$1,732,230
John GossPresident$2,118,392
01c

Board of directors

One page per director: the seat, the committees and the fee table, read for one person at a time.

DirectorRoleFY2025 total
Debra PerelmanIndependent Director$232,039
Diana S. FergusonChair of the Board$501,247
Dorlisa K. FlurIndependent Director$264,997
Erin Nealy CoxIndependent Director$287,497
James M. HeadIndependent Director$264,997
Jeffrey BoyerIndependent Director$264,997
Lawrence Chip P. MolloyIndependent Director$294,997
Max RangelIndependent Director$31,716
Rachel R. BishopIndependent Director$264,997
02

Equity transactions since the proxy statement was filed

Every insider equity transaction reported on Form 4 after the 2025 proxy statement — acquisitions, dispositions, exercises, and withholdings — and therefore not reflected in any table in that document.

InsiderRoleTransaction dateCodeSharesPriceValueSecuritySource
Kim McIntoshGVP, CONTROLLER & CAO2025-12-11D5,900$16$92,698Common, open-market saleForm 4 ↗
Dorlisa K. FlurDirector2026-01-22D14,53200Derivative, Class A CommonForm 4 ↗
Rachel R. BishopDirector2026-01-22A9,97500Derivative, Class A CommonForm 4 ↗
Lawrence Chip P. MolloyDirector2026-01-22D14,53200Derivative, Class A CommonForm 4 ↗
Lawrence Chip P. MolloyDirector2026-01-22A9,97500Derivative, Class A CommonForm 4 ↗
Lawrence Chip P. MolloyDirector2026-01-22A14,53200CommonForm 4 ↗
Dorlisa K. FlurDirector2026-01-22A9,97500Derivative, Class A CommonForm 4 ↗
Dorlisa K. FlurDirector2026-01-22A14,53200CommonForm 4 ↗
Jeffrey BoyerDirector2026-01-22A9,97500Derivative, Class A CommonForm 4 ↗
Rachel R. BishopDirector2026-01-22D14,53200Derivative, Class A CommonForm 4 ↗
Rachel R. BishopDirector2026-01-22A14,53200CommonForm 4 ↗
James M. HeadDirector2026-01-22A9,97500Derivative, Class A CommonForm 4 ↗
Erin Nealy CoxDirector2026-01-22A9,97500Derivative, Class A CommonForm 4 ↗
Debra PerelmanDirector2026-01-22A9,97500Derivative, Class A CommonForm 4 ↗
Max RangelDirector2026-01-22A9,97500Derivative, Class A CommonForm 4 ↗
Diana S. FergusonDirector2026-01-22A9,97500Derivative, Class A CommonForm 4 ↗
Jeffrey BoyerDirector2026-01-22D14,53200Derivative, Class A CommonForm 4 ↗
Jeffrey BoyerDirector2026-01-22A14,53200CommonForm 4 ↗
Erin Nealy CoxDirector2026-04-21D14,53200Derivative, Class A CommonForm 4 ↗
Erin Nealy CoxDirector2026-04-21A50,50500CommonForm 4 ↗
Erin Nealy CoxDirector2026-04-21D15,47000Derivative, Class A CommonForm 4 ↗
Erin Nealy CoxDirector2026-04-21D12,45800Derivative, Class A CommonForm 4 ↗
Erin Nealy CoxDirector2026-04-21D8,04500Derivative, Class A CommonForm 4 ↗
Adrianne LeeSVP & CFO2026-05-13A98,28000Derivative, Class A CommonForm 4 ↗
Platz Marlo Michelle CormierFormer SVP & CFO2026-06-08D11,74700Derivative, Class A CommonForm 4 ↗
Platz Marlo Michelle CormierFormer SVP & CFO2026-06-08D31,02400Derivative, Class A CommonForm 4 ↗
Platz Marlo Michelle CormierFormer SVP & CFO2026-06-08A11,74712138,380CommonForm 4 ↗
Platz Marlo Michelle CormierFormer SVP & CFO2026-06-08A31,0249282,008CommonForm 4 ↗
Platz Marlo Michelle CormierFormer SVP & CFO2026-06-08D42,77113543,192Common, open-market saleForm 4 ↗

Transaction codes per Form 4: A acquisition · S open-market sale · F tax withholding · M option exercise · G gift. Value = shares × price as reported. Dividend-equivalent and fractional-share accrual rows (derivative Class A, under $10,000 and under 2,000 shares) are aggregated per date; every row appears in full below.

03

Grants of plan-based awards — fiscal year 2025

ExecutiveAwardGrant dateThresholdTargetGrantedMaximumGrant-date fair value
John GossPSU2024-11-065,30010,600—21,200$140,132
Marlo CormierPSU2024-11-063,2886,575—9,86386,922
Denise PaulonisPSU2024-11-0641,60483,208—166,4161,486,927
Marlo CormierPSU2024-11-065,88911,778—23,556155,705
Denise PaulonisPSU2024-11-0629,44758,893—117,786778,565
Marlo CormierPSU2024-11-063,7827,564—15,12899,996
Mark SpinksPSU2024-11-067,56515,129—30,258270,355
Scott ShermanPSU2024-11-062,8375,673—11,34674,997
John GossRSU2024-11-06——37,821—499,994
Denise PaulonisRSU2024-11-06——208,018—2,749,998
Mark SpinksPSU2024-11-062,5965,191—7,78768,625
Scott ShermanPSU2024-11-061,9903,980—5,97052,616
John GossPSU2024-11-067,56515,129—30,258270,355
John GossPSU2024-11-063,7827,564—15,12899,996
Marlo CormierRSU2024-11-06——37,821—499,994
Mark SpinksRSU2024-11-06——37,821—499,994
Scott ShermanRSU2024-11-06——28,366—374,999
Denise PaulonisPSU2024-11-0620,80241,603—83,206549,992
Mark SpinksPSU2024-11-063,7827,564—15,12899,996
Mark SpinksPSU2024-11-065,30010,600—21,200140,132
John GossPSU2024-11-062,5965,191—7,78768,625
Scott ShermanPSU2024-11-063,3866,772—13,54489,526
Denise PaulonisPSU2024-11-0616,43932,877—49,316434,634
Scott ShermanPSU2024-11-065,67411,347—22,694202,771
Marlo CormierPSU2024-11-067,56515,129—30,258270,355
03b

Vehicle mix — grant-date fair value by award type

Named executive officerTime-vested (RSU)Performance-vested (PSU)Options / SARs% performance-vested
John Goss$499,994$579,108$053.7%
Marlo Cormier499,994612,978055.1%
Denise Paulonis2,749,9983,250,118054.2%
Mark Spinks499,994579,108053.7%
Scott Sherman374,999419,910052.8%

% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.

04

Outstanding equity awards at fiscal year-end 2025

ExecutiveAwardShares unvestedExercise priceMarket value unvested
Scott ShermanRSU28,366—$461,798
Denise PaulonisPSU69,340—1,128,855
John GossRSU5,067—82,491
John GossRSU35,336—575,270
John GossPSU12,607—205,242
Denise PaulonisRSU83,208—1,354,626
Mark SpinksRSU21,202—345,168
Denise PaulonisRSU57,480—935,774
Denise PaulonisRSU32,088—522,393
Marlo CormierRSU15,129—246,300
John GossRSU21,202—345,168
Scott ShermanRSU6,610—107,611
Scott ShermanRSU13,546—220,529
John GossRSU7,855—127,879
Marlo CormierRSU13,151—214,098
Marlo CormierRSU5,451—88,742
Mark SpinksRSU10,383—169,035
Denise PaulonisRSU43,639—710,443
Scott ShermanRSU9,301—151,420
Marlo CormierRSU6,418—104,485
Mark SpinksRSU35,336—575,270
Scott ShermanRSU5,019—81,709
Scott ShermanRSU7,960—129,589
John GossRSU10,383—169,035
Marlo CormierRSU37,821—615,726
Marlo CormierRSU23,557—383,507
John GossRSU3,847—62,629
Marlo CormierRSU12,607—205,242
Denise PaulonisRSU65,755—1,070,491
Mark SpinksRSU10,346—168,433
Mark SpinksRSU37,821—615,726
Marlo CormierRSU15,366—250,158
Mark SpinksRSU15,129—246,300
Scott ShermanRSU3,299—53,708
Scott ShermanPSU13,546—220,529
Denise PaulonisRSU208,018—3,386,533
John GossRSU15,129—246,300
Denise PaulonisRSU40,605—661,049
Denise PaulonisRSU76,832—1,250,825
Marlo CormierRSU4,873—79,332
Mark SpinksPSU15,129—246,300
Mark SpinksRSU5,067—82,491
Scott ShermanRSU5,537—90,142
John GossRSU7,383—120,195
Scott ShermanRSU22,576—367,537
John GossPSU15,129—246,300
Marlo CormierRSU11,496—187,155
John GossRSU37,821—615,726
John GossPSU21,202—345,169
Mark SpinksPSU12,607—205,242
Denise PaulonisRSU24,362—396,613
Mark SpinksRSU12,132—197,509
John GossRSU10,346—168,433
Scott ShermanRSU2,950—48,026
Marlo CormierRSU8,728—142,092
Mark SpinksRSU3,847—62,629
Mark SpinksPSU21,202—345,169
Scott ShermanRSU11,347—184,729
Mark SpinksRSU7,383—120,195
John GossRSU12,607—205,242
Scott ShermanRSU11,288—183,768
Marlo CormierPSU12,607—205,242
Marlo CormierPSU15,129—246,300
John GossRSU4,304—70,069
Mark SpinksRSU4,304—70,069
Denise PaulonisRSU117,786—1,917,555
Denise PaulonisRSU196,311—3,195,943
Mark SpinksRSU7,855—127,879
Denise PaulonisPSU117,786—1,917,556
Denise PaulonisPSU83,208—1,354,626
Scott ShermanPSU11,347—184,729
John GossRSU12,132—197,509
Scott ShermanRSU3,885—63,248
Marlo CormierRSU7,383—120,195
Marlo CormierRSU39,262—639,185
Mark SpinksRSU17,667—287,618
Denise PaulonisRSU27,255—443,711
Marlo CormierPSU23,557—383,508
Marlo CormierRSU19,630—319,576
John GossRSU17,667—287,618
05

Incentive-plan design — the Compensation Discussion & Analysis

Target the 50th percentile of the market for all compensation components, adjusted by various factors such as individual performance, responsibilities, experience, internal parity, and expected future contributions.

CEO STI target (% of salary)160%
CEO LTI target (% of salary)—
Independent consultantFW Cook
Clawback policytrue
Anti-hedgingtrue
Anti-pledgingTrue
06

Say-on-pay — recent advisory votes

Meeting yearMeeting dateForAgainstAbstainSupportOutcome
20262026-01-2275,355,5719,292,917238,76889.02%Passed
20252025-01-2488,633,9093,377,723605,60796.33%Passed
20242024-01-2583,496,2256,885,386687,11692.38%Passed
20232023-01-2692,874,0332,690,746215,24197.18%Passed
20222022-01-27100,597,7591,938,558220,47798.11%Passed
20202020-01-30104,477,7234,727,55382,88095.67%Passed

Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year's compensation.

Say-on-pay — history, company's computation

Meeting yearMeeting dateApproval — company's computation
20262026-01-2289.02%a
20252025-01-2496.33%b
20242024-01-2592.38%c

a. Approved under the standard stated in the filing — “Abstentions and broker non-votes (as defined below) will be counted for purposes of establishing a quorum but will not affect the outcome of the vote on any proposal.”.

b. Approved under the standard stated in the filing — “Abstentions and broker non-votes (as defined below) will be counted for purposes of establishing a quorum but will not affect the outcome of the vote on any proposal.”.

c. Approved under the standard stated in the filing — “Abstentions and broker non-votes (as defined below) will be counted for purposes of establishing a quorum but will not affect the outcome of the vote on any proposal.”.

Approval percentages are the company's own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.

07

CEO pay ratio

Ratio (CEO : median employee)534 : 1
CEO total compensation$9,112,619
Median employee compensation$17,080
08

Director compensation — fiscal year 2025

DirectorCash feesStock awardsOption awardsNon-equity incentiveAll otherTotal
Diana S. FergusonIndependent · Board Chair · Compensation and Talent (Chair) · Executive$341,250$159,997$0$0$0$501,247
Lawrence Chip P. MolloyIndependent · Audit (Chair) · Executive135,000159,997000294,997
Erin Nealy CoxIndependent · Nominating, Governance and Corporate Responsibility (Chair) · Executive127,500159,997000287,497
James M. HeadIndependent · Audit · Executive (Chair)105,000159,997000264,997
Jeffrey BoyerIndependent · Audit · Compensation and Talent105,000159,997000264,997
Rachel R. BishopIndependent · Compensation and Talent · Nominating, Governance and Corporate Responsibility105,000159,997000264,997
Dorlisa K. FlurIndependent · Audit · Nominating, Governance and Corporate Responsibility105,000159,997000264,997
Debra PerelmanIndependent · Compensation and Talent · Nominating, Governance and Corporate Responsibility · Newly elected72,042159,997000232,039
Max RangelIndependent · Compensation and Talent · Nominating, Governance and Corporate Responsibility · Newly elected31,716000031,716
Denise A. PaulonisEmployee director · Executive000—00
09

Board fee structure and ownership guideline

Annual cash retainer$105,000
Annual equity retainer$160,000
Per board meeting fee—
Committee chair fees (audit / comp / nom-gov)30,000 / 25,000 / 22,500
Stock ownership guideline5x base annual cash retainer
09b

Total cost of the board

ComponentFY2025
Cash retainers and fees$1,127,508
Equity awards (grant-date value)$1,279,976
All other compensation$0
Total cost of the board$2,407,484

Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.

10b

Chief executive pay against the peer group

Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company's own proxy statement.

RankCompanyFYChief executiveSalaryStock awardsOption awardsNon-equity incentiveTotal
1Sally Beauty Holdings2025Denise Paulonis$1,229,231$6,000,116$0$1,868,432$9,112,619

Each peer's compensation is from its most recently filed proxy; fiscal years differ by company. Each peer's figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.

10d

Frequently asked questions

Who was the highest-paid executive at Sally Beauty Holdings in fiscal 2025?
As disclosed, Denise Paulonis (President and Chief Executive Officer) was the highest-paid executive at Sally Beauty Holdings in fiscal 2025, with total compensation of $9,112,619.
How does Sally Beauty Holdings's chief executive pay compare to its disclosed peer group?
As disclosed, Denise Paulonis's total compensation ranked at the 38th percentile of Sally Beauty Holdings's disclosed peer group.
What is Sally Beauty Holdings's CEO-to-median employee pay ratio?
As disclosed, Sally Beauty Holdings's CEO-to-median employee pay ratio was 534:1.
How did shareholders vote on Sally Beauty Holdings's executive compensation?
As disclosed, 89.02% of shareholders supported Sally Beauty Holdings's executive compensation in the latest say-on-pay vote.
How much does Sally Beauty Holdings spend in total on board compensation for fiscal 2025?
As disclosed, Sally Beauty Holdings reported total board compensation of $2,407,484 for fiscal 2025.

Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.

11

Source register

Each figure's location is given both for the eye (section · page · table · row · column) and for a script (table/row/column index and exact character span in the filed document). Any figure can be independently confirmed against the source.

#SupportsDocumentFiledAccessionLocation in document
1Section 01, Denise PaulonisDEF 14A2025-12-100001193125-25-313464Section “SUMMARY COMPENSATION TABLE”. As printed: 9,112,619. Filing ↗machine: t140 · r6 · c10 · span 1924400–1924409
2Section 01, Marlo CormierDEF 14A2025-12-100001193125-25-313464Section “SUMMARY COMPENSATION TABLE”. As printed: 2,302,044. Filing ↗machine: t140 · r11 · c10 · span 1952442–1952451
3Section 01, John GossDEF 14A2025-12-100001193125-25-313464Section “SUMMARY COMPENSATION TABLE”. As printed: 2,118,392. Filing ↗machine: t140 · r16 · c10 · span 1980052–1980061
4Section 01, Mark SpinksDEF 14A2025-12-100001193125-25-313464Section “SUMMARY COMPENSATION TABLE”. As printed: 2,053,611. Filing ↗machine: t140 · r21 · c10 · span 2008073–2008082
5Section 01, Scott ShermanDEF 14A2025-12-100001193125-25-313464Section “SUMMARY COMPENSATION TABLE”. As printed: 1,732,230. Filing ↗machine: t140 · r26 · c10 · span 2035875–2035884
6Section 03, John Goss PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2392911–2392918
7Section 03, Marlo Cormier PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2318177–2318183
8Section 03, Denise Paulonis PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2206256–2206265
9Section 03, Marlo Cormier PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2308875–2308882
10Section 03, Denise Paulonis PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2224869–2224876
11Section 03, Marlo Cormier PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2299572–2299578
12Section 03, Mark Spinks PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2458305–2458312
13Section 03, Scott Sherman PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2551610–2551616
14Section 03, John Goss RSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗
15Section 03, Denise Paulonis RSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2196950–2196959
16Section 03, Mark Spinks PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2486213–2486219
17Section 03, Scott Sherman PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2570213–2570219
18Section 03, John Goss PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2374305–2374312
19Section 03, John Goss PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2383608–2383614
20Section 03, Marlo Cormier RSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗
21Section 03, Mark Spinks RSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗
22Section 03, Scott Sherman RSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗
23Section 03, Denise Paulonis PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2215563–2215570
24Section 03, Mark Spinks PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2467608–2467614
25Section 03, Mark Spinks PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2476911–2476918
26Section 03, John Goss PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2402213–2402219
27Section 03, Scott Sherman PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2560912–2560918
28Section 03, Denise Paulonis PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2234174–2234181
29Section 03, Scott Sherman PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2542307–2542314
30Section 03, Marlo Cormier PSUDEF 14A1900-01-010001193125-25-313464Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 2290269–2290276
31Section 07, pay ratioDEF 14A2025-12-100001193125-25-313464Section “CEO Pay Ratio”. As printed: 534 : 1. Filing ↗machine: span 4130276–4130281
32Section 08, Diana S. FergusonDEF 14A2025-12-100001193125-25-313464Section “Director Compensation”. As printed: 501,247. Filing ↗
33Section 08, Lawrence Chip P. MolloyDEF 14A2025-12-100001193125-25-313464Section “Director Compensation”. As printed: 294,997. Filing ↗
34Section 08, Erin Nealy CoxDEF 14A2025-12-100001193125-25-313464Section “Director Compensation”. As printed: 287,497. Filing ↗
35Section 08, James M. HeadDEF 14A2025-12-100001193125-25-313464Section “Director Compensation”. As printed: 264,997. Filing ↗
36Section 08, Jeffrey BoyerDEF 14A2025-12-100001193125-25-313464Section “Director Compensation”. As printed: 264,997. Filing ↗
37Section 08, Rachel R. BishopDEF 14A2025-12-100001193125-25-313464Section “Director Compensation”. As printed: 264,997. Filing ↗
38Section 08, Dorlisa K. FlurDEF 14A2025-12-100001193125-25-313464Section “Director Compensation”. As printed: 264,997. Filing ↗
39Section 08, Debra PerelmanDEF 14A2025-12-100001193125-25-313464Section “Director Compensation”. As printed: 232,039. Filing ↗
40Section 08, Max RangelDEF 14A2025-12-100001193125-25-313464Section “Director Compensation”. As printed: 31,716. Filing ↗
41Section 08, Denise A. PaulonisDEF 14A2025-12-100001193125-25-313464Section “Director Compensation”. As printed: 0. Filing ↗machine: t71 · r10 · c3 · span 927881–927882
42Section 02, Kim McIntosh 2025-12-11Form 42025-12-120001850971-25-000008Insider equity transaction reported since the proxy statement. Filing ↗
43Section 02, Dorlisa K. Flur 2026-01-22Form 42026-01-260001291353-26-000003Insider equity transaction reported since the proxy statement. Filing ↗
44Section 02, Rachel R. Bishop 2026-01-22Form 42026-01-260001609146-26-000004Insider equity transaction reported since the proxy statement. Filing ↗
45Section 02, Lawrence Chip P. Molloy 2026-01-22Form 42026-01-260001412065-26-000003Insider equity transaction reported since the proxy statement. Filing ↗
46Section 02, Lawrence Chip P. Molloy 2026-01-22Form 42026-01-260001412065-26-000003Insider equity transaction reported since the proxy statement. Filing ↗
47Section 02, Lawrence Chip P. Molloy 2026-01-22Form 42026-01-260001412065-26-000003Insider equity transaction reported since the proxy statement. Filing ↗
48Section 02, Dorlisa K. Flur 2026-01-22Form 42026-01-260001291353-26-000003Insider equity transaction reported since the proxy statement. Filing ↗
49Section 02, Dorlisa K. Flur 2026-01-22Form 42026-01-260001291353-26-000003Insider equity transaction reported since the proxy statement. Filing ↗
50Section 02, Jeffrey Boyer 2026-01-22Form 42026-01-260001214225-26-000004Insider equity transaction reported since the proxy statement. Filing ↗
51Section 02, Rachel R. Bishop 2026-01-22Form 42026-01-260001609146-26-000004Insider equity transaction reported since the proxy statement. Filing ↗
52Section 02, Rachel R. Bishop 2026-01-22Form 42026-01-260001609146-26-000004Insider equity transaction reported since the proxy statement. Filing ↗
53Section 02, James M. Head 2026-01-22Form 42026-01-260001842028-26-000003Insider equity transaction reported since the proxy statement. Filing ↗
54Section 02, Erin Nealy Cox 2026-01-22Form 42026-01-260001681367-26-000004Insider equity transaction reported since the proxy statement. Filing ↗
55Section 02, Debra Perelman 2026-01-22Form 42026-01-260001606429-26-000002Insider equity transaction reported since the proxy statement. Filing ↗
56Section 02, Max Rangel 2026-01-22Form 42026-01-260002075386-26-000004Insider equity transaction reported since the proxy statement. Filing ↗
57Section 02, Diana S. Ferguson 2026-01-22Form 42026-01-260001275975-26-000002Insider equity transaction reported since the proxy statement. Filing ↗
58Section 02, Jeffrey Boyer 2026-01-22Form 42026-01-260001214225-26-000004Insider equity transaction reported since the proxy statement. Filing ↗
59Section 02, Jeffrey Boyer 2026-01-22Form 42026-01-260001214225-26-000004Insider equity transaction reported since the proxy statement. Filing ↗
60Section 02, Erin Nealy Cox 2026-04-21Form 42026-04-220001681367-26-000006Insider equity transaction reported since the proxy statement. Filing ↗
61Section 02, Erin Nealy Cox 2026-04-21Form 42026-04-220001681367-26-000006Insider equity transaction reported since the proxy statement. Filing ↗
62Section 02, Erin Nealy Cox 2026-04-21Form 42026-04-220001681367-26-000006Insider equity transaction reported since the proxy statement. Filing ↗
63Section 02, Erin Nealy Cox 2026-04-21Form 42026-04-220001681367-26-000006Insider equity transaction reported since the proxy statement. Filing ↗
64Section 02, Erin Nealy Cox 2026-04-21Form 42026-04-220001681367-26-000006Insider equity transaction reported since the proxy statement. Filing ↗
65Section 02, Adrianne Lee 2026-05-13Form 42026-05-150001807266-26-000010Insider equity transaction reported since the proxy statement. Filing ↗
66Section 02, Platz Marlo Michelle Cormier 2026-06-08Form 42026-06-090001526548-26-000004Insider equity transaction reported since the proxy statement. Filing ↗
67Section 02, Platz Marlo Michelle Cormier 2026-06-08Form 42026-06-090001526548-26-000004Insider equity transaction reported since the proxy statement. Filing ↗
68Section 02, Platz Marlo Michelle Cormier 2026-06-08Form 42026-06-090001526548-26-000004Insider equity transaction reported since the proxy statement. Filing ↗
69Section 02, Platz Marlo Michelle Cormier 2026-06-08Form 42026-06-090001526548-26-000004Insider equity transaction reported since the proxy statement. Filing ↗
70Section 02, Platz Marlo Michelle Cormier 2026-06-08Form 42026-06-090001526548-26-000004Insider equity transaction reported since the proxy statement. Filing ↗
71Section 06, 2026 voteForm 8-K2026-01-260001193125-26-022747Item 5.07 · say-on-pay result. As reported: 89.02% (votes for as printed: 75,355,571). Filing ↗
72Section 06, 2025 voteForm 8-K2025-01-290001193125-25-015568Item 5.07 · say-on-pay result. As reported: 96.33% (votes for as printed: 88,633,909). Filing ↗
73Section 06, 2024 voteForm 8-K2024-01-310000950170-24-009009Item 5.07 · say-on-pay result. As reported: 92.38% (votes for as printed: 83,496,225). Filing ↗
74Section 01 trend, Δ column (computed)Computed——Δ = current-FY total − prior-FY total per named officer.machine: formula: Δ = FY(n) − FY(n−1)
75Section 03b vehicle mix (computed)Computed——RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).machine: formula: sums + PSU ratio
76Section 09b board cost (computed)Computed——Cash 1,127,508 + equity 1,279,976 + all other 0 = 2,407,484, summed across the director compensation table rows.machine: formula: Σ = 2,407,484
77Sally Beauty Holdings (subject), Section 10b CEO totalDEF 14A2025-12-100001193125-25-313464CEO total compensation as printed in Sally Beauty Holdings's own proxy. As printed: 9,112,619. Filing ↗machine: t140 · r6 · c10 · span 1924400–1924409

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