President, Sally Beauty Supply · Sally Beauty Holdings, Inc. (SBH)

John Goss

A named executive officer of Sally Beauty in every fiscal year CompBrief holds from FY2021 to FY2025. Every figure below is printed as the company filed it and cited to the filing it came from.

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Total disclosed compensation, FY2025

$2,118,392

FY2024: $1,797,029

3rd of 5 named executive officers at Sally Beauty by FY2025 total.

5 named officers on file for Sally Beauty, FY2025

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What this number hides

The filing gives the total. Sally Beauty’s full Executive Compensation Report gives every award, the disclosed peer set and what the total leaves out — the pair adds the board’s.

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Compensation figures as of the proxy filed December 10, 2025 (DEF 14A).

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John Goss compensation by year

Sally Beauty Summary Compensation Table · all 5 fiscal years held
In US dollars, as Sally Beauty reports it. Most recent year shaded. Totals are the company’s disclosed totals.
ComponentFY2021FY2022FY2023FY2024FY2025
Salary$441,289$507,231$549,115$577,731$598,154
Bonus$0$0$0$0$0
Stock awards$262,529$578,453$760,339$846,771$1,079,102
Option awards$146,197$0$0$0$0
Non-equity incentive$402,029$71,146$335,169$357,905$426,186
Pension and deferred compensation$0$0$0$0$0
All other$18,424$16,546$17,870$14,622$14,950
Total$1,270,468$1,173,376$1,662,493$1,797,029$2,118,392

Each year as stated in that year's proxy. A dash means the company reported no figure in that column. Source: Sally Beauty Holdings, Inc. DEF 14A filed December 10, 2025, accession 0001193125-25-313464, and prior-year filings. Open the filing on EDGAR.

How this page was built: the Sally Beauty Holdings, Inc. filed document, accession 0001193125-25-313464. Every figure is read from that document and cited to the page and table it appears in. Filed December 10, 2025.

$1.3M
$1.2M
$1.7M
$1.8M
$2.1M
FY21
FY22
FY23
FY24
FY25
SalaryNon-equity incentiveStock awardsOption awardsAll other

Equity holdings

unvested awards at FY2025 year-end
TypeUnvested unitsValue at year-endExercise price
RSU37,821$615,726—
RSU35,336$575,270—
PSU21,202$345,169—
RSU21,202$345,169—
RSU17,667$287,618—
RSU15,129$246,300—
PSU15,129$246,300—
PSU12,607$205,242—
RSU12,607$205,242—
RSU12,132$197,509—
RSU10,383$169,035—
RSU10,346$168,433—

Per the Outstanding Equity Awards at Fiscal Year-End table in Sally Beauty Holdings, Inc.'s FY2025 proxy; value at the fiscal year-end close, as the company printed it. The 12 largest of 17 award rows shown.

Sally Beauty’s named executive officers, FY2025

as the company reported each
Named executive officerRoleFY2025 total
Denise PaulonisPresident and Chief Executive Officer$9,112,619
Marlo CormierSenior Vice President, Chief Financial Officer$2,302,044
John Goss · this pagePresident, Sally Beauty Supply$2,118,392
Mark SpinksPresident, Beauty Systems Group$2,053,611
Scott ShermanSenior Vice President, Chief Legal and Human Resources Officer$1,732,230

John Goss's compensation dossier, Sally Beauty

You have read John Goss's totals and holdings. The dossier adds each equity grant Sally Beauty disclosed for John Goss and Sally Beauty's own disclosed peer group, where the company discloses them, with every row in a PDF and a CSV cited to its filing.

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The full Sally Beauty compensation record

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This page is one person within Sally Beauty's record. The company brief lists every named executive, each linking to their own page.

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Compensation, the day it’s disclosed

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How this record is built

Every figure on this page is one figure from a public SEC filing, printed as the filing states it and cited to the document. Compensation totals are Sally Beauty's own disclosed totals, not summed by Velarion. Insider transactions are read from Form 4 filings and cover every line filed since the most recent proxy. Nothing is estimated by Velarion; where the company does not disclose a value the cell reads "—", and a section appears only where the company discloses the data. Corrections: records@velarion.ai.

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John Goss's compensation dossier