Companies Natures Sunshine Products Inc
Natures Sunshine Products (NATR): executive pay, fiscal 2025
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CEO vs. named peers33rd pct.Of 19 peer CEOs
CEO pay, last three years
- $3,863,880FY2025
CEO total pay was $3,863,880 in fiscal 2025; the brief holds no earlier figure for this CEO.
FY2025: salary $107,885 · bonus $0 · stock awards $3,600,562 · option awards $0
Executives and directors
Dan Norman · EVPKen Romanzi · CEOShane Jones · CFOTerrence Moorehead · ExecutiveChristopher Teets · Former director (through FY2025)Curtis Kopf · Independent DirectorHeidi Wissmiller · Chair of the BoardKatie May · Independent DirectorRick Moss · Former director (through FY2025)Robert Straus · Independent DirectorRong Yang · Independent DirectorSteven Fasching · Independent DirectorTess Roering · Independent Director
Frequently asked questions
Who was the highest-paid executive at Natures Sunshine Products Inc in fiscal 2025?
As disclosed, Ken Romanzi (President and Chief Executive Officer) was the highest-paid executive at Natures Sunshine Products Inc in fiscal 2025, with total compensation of $3,863,880.
How does Natures Sunshine Products Inc's chief executive pay compare to its disclosed peer group?
As disclosed, Ken Romanzi's total compensation ranked at the 33rd percentile of Natures Sunshine Products Inc's disclosed peer group.
How did shareholders vote on Natures Sunshine Products Inc's executive compensation?
As disclosed, 93.54% of shareholders supported Natures Sunshine Products Inc's executive compensation in the latest say-on-pay vote.
How much does Natures Sunshine Products Inc spend in total on board compensation for fiscal 2025?
As disclosed, Natures Sunshine Products Inc reported total board compensation of $1,403,181 for fiscal 2025.
Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.
Full detail
Every table from the filing. Open any section.
Summary compensation table
| Named executive officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|
| Ken Romanzi | $107,885 | $0 | $3,600,562 | $0 | $147,836 | $0 | $7,597 | $3,863,880 |
| President and Chief Executive Officer | ||||||||
| Terrence Moorehead | 726,400 | 0 | 1,820,159 | 0 | 995,568 | 0 | 42,859 | 3,584,986 |
| Former President and Chief Executive Officer | ||||||||
| Shane Jones | 474,437 | 0 | 727,994 | 0 | 462,779 | 0 | 17,561 | 1,682,771 |
| Executive Vice President, Chief Financial Officer | ||||||||
| Dan Norman | 441,673 | 0 | 613,673 | 0 | 350,117 | 0 | 15,355 | 1,420,818 |
| Executive Vice President, President Asia | ||||||||
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.
Three-year trend — total compensation per named executive
| Named executive officer | FY2025 total | FY2024 total | FY2023 total | Δ FY2024→2025 |
|---|---|---|---|---|
| Ken Romanzi | $3,863,880 | — | — | — |
| Terrence Moorehead | 3,584,986 | 2,856,526 | 3,521,879 | ↑ +728,460 |
| Shane Jones | 1,682,771 | 1,220,516 | 1,523,071 | ↑ +462,255 |
| Dan Norman | 1,420,818 | 1,095,212 | — | ↑ +325,606 |
Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.
Incentive-plan design — the Compensation Discussion & Analysis
The mix of compensation elements is designed to reward results and motivate long-term performance through a combination of cash and equity incentive awards, tying compensation to individual and company performance and establishing a meaningful and substantial link between each NEO's compensation and the Company's long-term financial success.
| CEO STI target (% of salary) | — |
|---|---|
| CEO LTI target (% of salary) | — |
| Independent consultant | Fredric W. Cook & Co., Inc. (F.W. Cook) |
| Clawback policy | true |
| Anti-hedging | true |
| Anti-pledging | true |
Equity grants and outstanding awards
Grants of plan-based awards — fiscal year 2025
| Executive | Award | Grant date | Threshold | Target | Granted | Maximum | Grant-date fair value |
|---|---|---|---|---|---|---|---|
| Shane Jones | PRSU | 2025-03-10 | — | — | 9,737 | — | $143,523 |
| Shane Jones | PRSU | 2025-03-10 | — | — | 8,231 | — | 141,332 |
| Shane Jones | RSU | 2025-03-10 | — | — | 19,474 | — | 287,047 |
| Terrence Moorehead | RSU | 2025-03-10 | — | — | 49,389 | — | 727,994 |
| Terrence Moorehead | PRSU | 2025-03-10 | — | — | 24,695 | — | 364,004 |
| Terrence Moorehead | PRSU | 2025-03-10 | — | — | 20,877 | — | 364,014 |
| Dan Norman | PRSU | 2025-03-10 | — | — | 7,039 | — | 122,737 |
| Dan Norman | PRSU | 2025-03-10 | — | — | 8,326 | — | 122,725 |
| Dan Norman | RSU | 2025-03-10 | — | — | 16,651 | — | 245,436 |
| Ken Romanzi | RSU | 2025-11-04 | — | — | 102,881 | — | 1,500,004 |
| Ken Romanzi | PRSU | 2025-11-04 | — | — | 51,440 | — | 749,997 |
| Ken Romanzi | PRSU | 2025-11-04 | — | — | 47,262 | — | 749,999 |
Vehicle mix — grant-date fair value by award type
| Named executive officer | Time-vested (RSU) | Performance-vested (PSU) | Options / SARs | % performance-vested |
|---|---|---|---|---|
| Shane Jones | $287,047 | $0 | $0 | 0.0% |
| Terrence Moorehead | 727,994 | 0 | 0 | 0.0% |
| Dan Norman | 245,436 | 0 | 0 | 0.0% |
| Ken Romanzi | 1,500,004 | 0 | 0 | 0.0% |
% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.
Outstanding equity awards at fiscal year-end 2025
| Executive | Award | Shares unvested | Exercise price | Market value unvested |
|---|---|---|---|---|
| Dan Norman | PSU | 5,431 | — | $117,201 |
| Shane Jones | PSU | 8,007 | — | 172,791 |
| Dan Norman | PSU | 8,216 | — | 177,301 |
| Dan Norman | PSU | 10,559 | — | 227,863 |
| Shane Jones | PSU | 10,673 | — | 230,323 |
| Dan Norman | PSU | 12,326 | — | 265,995 |
| Shane Jones | PSU | 12,347 | — | 266,448 |
| Dan Norman | PSU | 12,489 | — | 269,513 |
| Dan Norman | PSU | 13,578 | — | 293,013 |
| Shane Jones | PSU | 14,606 | — | 315,197 |
| Shane Jones | PSU | 16,009 | — | 345,474 |
| Dan Norman | PSU | 16,651 | — | 359,329 |
| Shane Jones | PSU | 19,474 | — | 420,249 |
| Shane Jones | PSU | 20,018 | — | 431,988 |
| Terrence Moorehead | PSU | 21,725 | — | 468,826 |
| Dan Norman | PSU | 23,251 | — | 501,757 |
| Terrence Moorehead | PSU | 28,152 | — | 607,520 |
| Dan Norman | PSU | 30,298 | — | 653,831 |
| Terrence Moorehead | PSU | 31,316 | — | 675,799 |
| Terrence Moorehead | PSU | 37,043 | — | 799,388 |
| Shane Jones | PSU | 38,154 | — | 823,363 |
| Terrence Moorehead | PSU | 42,227 | — | 911,259 |
| Terrence Moorehead | PSU | 49,389 | — | 1,065,815 |
| Terrence Moorehead | PSU | 54,314 | — | 1,172,096 |
| Shane Jones | RSU | 62,980 | — | 1,359,107 |
| Romanzi | PSU | 70,893 | — | 1,529,871 |
| Dan Norman | RSU | 72,203 | — | 1,558,141 |
| Romanzi | PSU | 77,160 | — | 1,665,113 |
| Terrence Moorehead | PSU | 93,006 | — | 2,007,069 |
| Terrence Moorehead | PSU | 99,266 | — | 2,142,161 |
| Romanzi | PSU | 102,881 | — | 2,220,172 |
| Romanzi | RSU | 148,053 | — | 3,194,984 |
| Terrence Moorehead | RSU | 257,906 | — | 5,565,611 |
Director compensation
| Director | Cash fees | Stock awards | Option awards | Non-equity incentive | All other | Total |
|---|---|---|---|---|---|---|
| Heidi WissmillerIndependent · Board Chair · Governance · Audit | $117,500 | $100,000 | — | — | $0 | $217,500 |
| Katie MayIndependent · Compensation · Governance | 71,042 | 125,000 | — | — | 0 | 196,042 |
| Robert StrausIndependent · Compensation (Chair) · Audit | 92,833 | 100,000 | — | — | 0 | 192,833 |
| Tess RoeringIndependent · Risk (Chair) · Compensation | 84,167 | 100,000 | — | — | 367 | 184,534 |
| Curtis KopfIndependent · Governance (Chair) · Risk | 82,500 | 100,000 | — | — | 0 | 182,500 |
| Rong YangIndependent · Audit · Risk | 80,000 | 100,000 | — | — | 219 | 180,219 |
| Steven FaschingIndependent · Audit (Chair) · Compensation | 71,042 | 100,000 | — | — | 261 | 171,303 |
| Rick MossIndependent · Not standing for re-election · Departed during FY | 45,833 | 0 | — | — | 750 | 46,583 |
| Christopher TeetsIndependent · Not standing for re-election · Departed during FY | 31,667 | 0 | — | — | 0 | 31,667 |
| Kenneth RomanziEmployee director | — | — | — | — | — | 0 |
Board fee structure and ownership guideline
| Annual cash retainer | $65,000 |
|---|---|
| Annual equity retainer | $100,000 |
| Per board meeting fee | — |
| Committee chair fees (audit / comp / nom-gov) | 25,000 / 19,500 / 12,500 |
| Stock ownership guideline | $300,000 |
Total cost of the board
| Component | FY2025 |
|---|---|
| Cash retainers and fees | $676,584 |
| Equity awards (grant-date value) | $725,000 |
| All other compensation | $1,597 |
| Total cost of the board | $1,403,181 |
Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.
Peer group, and who names Natures Sunshine Products as a peer
Companies that benchmark against NATR
6 companies name NATR as a compensation peer
The list of companies that name NATR as a peer is temporarily unavailable — recheck shortly.
Disclosed peer group — fiscal year 2025
The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.
BRBR BellRing BrandsLMNR LimoneiraSPTN SpartanNash CompanyUSNA USANA Health Sciences Tupperware BrandsLE Land's EndPETS PetMed ExpressHNST Honest CompanyLCUT Lifetime BrandsSPTN SpartanNash CompanyPETS PetMed ExpressELF e.l.f. BeautyLCUT Lifetime BrandsHNST Honest CompanyBRBR BellRing BrandsUSNA USANA Health Sciences LifeVantageLE Land's EndMED Medifast
Peer reciprocity
The companies Natures Sunshine Products Inc names as compensation peers that name it back in their own disclosed peer groups.
Chief executive pay against the peer group
Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company’s own proxy statement.
| Rank | Company | FY | Chief executive | Salary | Stock awards | Option awards | Non-equity incentive | Total |
|---|---|---|---|---|---|---|---|---|
| 1 | e.l.f. Beauty | 2026 | Tarang Amin | $475,000 | $7,399,867 | $0 | $950,000 | $8,834,367 |
| 2 | BellRing Brands | 2025 | Darcy Horn Davenport | 950,025 | 4,400,000 | 0 | 1,055,715 | 6,563,539 |
| 3 | Land's End | 2025 | Andrew McLean | 1,100,000 | 2,841,491 | — | 1,416,250 | 5,914,780 |
| 4 | Medifast | 2025 | Daniel Chard | 1,000,000 | 4,567,664 | 0 | 0 | 5,584,551 |
| 5 | Usana Health Sciences | 2025 | Jim Brown | 821,231 | 3,147,020 | 0 | 339,168 | 4,339,625 |
| 6 | Honest Company | 2025 | Carla Vernón | 773,462 | 3,139,166 | 0 | 219,800 | 4,145,946 |
| 7 | Natures Sunshine Products Inc | 2025 | Ken Romanzi | 107,885 | 3,600,562 | 0 | 147,836 | 3,863,880 |
| 8 | Lifetime Brands | 2025 | Robert Kay | 962,500 | 2,021,076 | 0 | 0 | 3,038,451 |
| 9 | Limoneira | 2025 | Harold Edwards | 719,250 | 499,997 | 0 | 0 | 1,277,951 |
| 10 | PetMed Express | 2026 | Leslie Campbell | 815,845 | 0 | 0 | 0 | 830,219 |
| — | SpartanNash Company | — | — | — | — | — | — | not in coverage universe |
Each peer’s compensation is from its most recently filed proxy; fiscal years differ by company. Each peer’s figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.
Incentive design against the same peers
| Company | Annual incentive payout | Long-term vehicle mix | PSU measures include TSR | Compensation consultant |
|---|---|---|---|---|
| Natures Sunshine Products Inc | not disclosed | not disclosed | not disclosed | Fredric W. Cook & Co., Inc. (F.W. Cook) |
| BellRing Brands | 88.9% of target for corporate level NEOs; 92.9% of target for business unit level NEO (Mr. Singh).% | PRSUs 80 · RSUs 20 | Yes — Relative TSR | Aon |
| e.l.f. Beauty | 200% | PSU 50 · RSU 50 | No | Aon (Aon's Human Capital Solutions practice, a division of Aon plc.) |
| Honest Company | 28% | RSU 100 | not disclosed | Semler Brossy |
| Land's End | not disclosed | PSU 60 · RSU 40 | No | not disclosed |
| Lifetime Brands | not disclosed | RSU 50 · PSU 50 | not disclosed | Pearl Meyer & Partners, LLC |
| Limoneira | not disclosed | PSU 50 · RSU 50 | No | Pearl Meyer |
| Medifast | not disclosed | not disclosed | not disclosed | not disclosed |
| PetMed Express | not disclosed | not disclosed | not disclosed | Meridian Compensation Partners, LLC |
| SpartanNash Company | not disclosed | not disclosed | not disclosed | not disclosed |
| Usana Health Sciences | 14.6% of base salary for most NEOs; 41.3% for Jim Brown (CEO); 15% for Brent Neidig (whose bonus excluded the Hiya segment)% | not disclosed | Yes — Positive absolute Total Shareholder Return (TSR) | CODA |
Read from each company’s Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company’s filing does not state the item.
Say-on-pay history and pay ratio
| Meeting year | Meeting date | For | Against | Abstain | Support | Outcome |
|---|---|---|---|---|---|---|
| 2026 | 2026-05-06 | 11,288,205 | 779,056 | 1,864,053 | 93.54% | Passed |
| 2025 | 2025-04-30 | 10,386,113 | 412,200 | 1,795,741 | 96.18% | Passed |
| 2024 | 2024-05-01 | 10,834,993 | 1,349,321 | 4,684 | 88.93% | Passed |
| 2023 | 2023-05-03 | 9,136,827 | 547,377 | 1,917,752 | 94.35% | Passed |
| 2022 | 2022-05-04 | 9,853,008 | 335,197 | 28,387 | 96.71% | Passed |
| 2021 | 2021-05-05 | 11,053,333 | 56,644 | 5,760 | 99.49% | Passed |
Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year’s compensation.
Say-on-pay — history, company’s computation
| Meeting year | Meeting date | Approval — company’s computation |
|---|---|---|
| 2026 | 2026-05-06 | 93.54%a |
| 2025 | 2025-04-30 | 96.18%b |
| 2024 | 2024-05-01 | 88.93%c |
a. Voting standard not stated in the filing.
b. Voting standard not stated in the filing.
c. Approved under the standard stated in the filing — “Abstentions and broker non-votes will have no effect on the outcome of Proposal Two.”.
Approval percentages are the company’s own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.
Insider trades since the proxy
No insider equity transactions reported since the proxy statement.
Sources (43 citations)
Each figure is listed with the filing it comes from, where it appears in that filing, and the value as printed. Any figure can be independently confirmed against the source.
- Section 01, Ken Romanzi. DEF 14A, filed 2026-03-27. Section “SUMMARY COMPENSATION TABLE” · page 35. As printed: 3,863,880. View filing ↗
- Section 01, Terrence Moorehead. DEF 14A, filed 2026-03-27. Section “SUMMARY COMPENSATION TABLE” · page 35. As printed: 3,584,986. View filing ↗
- Section 01, Shane Jones. DEF 14A, filed 2026-03-27. Section “SUMMARY COMPENSATION TABLE” · page 35. As printed: 1,682,771. View filing ↗
- Section 01, Dan Norman. DEF 14A, filed 2026-03-27. Section “SUMMARY COMPENSATION TABLE” · page 35. As printed: 1,420,818. View filing ↗
- Section 03, Shane Jones PRSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Shane Jones PRSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Shane Jones RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Terrence Moorehead RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Terrence Moorehead PRSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Terrence Moorehead PRSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Dan Norman PRSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Dan Norman PRSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Dan Norman RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Ken Romanzi RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Ken Romanzi PRSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Ken Romanzi PRSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 08, Heidi Wissmiller. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 217,500. View filing ↗
- Section 08, Katie May. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 196,042. View filing ↗
- Section 08, Robert Straus. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 192,833. View filing ↗
- Section 08, Tess Roering. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 184,534. View filing ↗
- Section 08, Curtis Kopf. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 182,500. View filing ↗
- Section 08, Rong Yang. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 180,219. View filing ↗
- Section 08, Steven Fasching. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 171,303. View filing ↗
- Section 08, Rick Moss. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 46,583. View filing ↗
- Section 08, Christopher Teets. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 31,667. View filing ↗
- Section 08, Kenneth Romanzi. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 0. View filing ↗
- Section 06, 2026 vote. Form 8-K, filed 2026-05-07. Item 5.07 · say-on-pay result. As reported: 93.54% (votes for as printed: 11,288,205). View filing ↗
- Section 06, 2025 vote. Form 8-K, filed 2025-05-06. Item 5.07 · say-on-pay result. As reported: 96.18% (votes for as printed: 10,386,113). View filing ↗
- Section 06, 2024 vote. Form 8-K, filed 2024-05-08. Item 5.07 · say-on-pay result. As reported: 88.93% (votes for as printed: 10,834,993). View filing ↗
- Section 01 trend, Δ column (computed). Computed. Δ = current-FY total − prior-FY total per named officer.
- Section 03b vehicle mix (computed). Computed. RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).
- Section 09b board cost (computed). Computed. Cash 676,584 + equity 725,000 + all other 1,597 = 1,403,181, summed across the director compensation table rows.
- e.l.f. Beauty, Section 10b CEO total. DEF 14A, filed 2026-07-08. CEO total compensation as printed in e.l.f. Beauty's own proxy. As printed: 8,834,367. View filing ↗
- BellRing Brands, Section 10b CEO total. DEF 14A, filed 2025-12-16. CEO total compensation as printed in BellRing Brands's own proxy. As printed: 6,563,539. View filing ↗
- Land's End, Section 10b CEO total. DEF 14A, filed 2026-03-27. CEO total compensation as printed in Land's End's own proxy. As printed: 5,914,780. View filing ↗
- Medifast, Section 10b CEO total. DEF 14A, filed 2026-04-06. CEO total compensation as printed in Medifast's own proxy. As printed: 5,584,551. View filing ↗
- Usana Health Sciences, Section 10b CEO total. DEF 14A, filed 2026-04-07. CEO total compensation as printed in Usana Health Sciences's own proxy. As printed: 4,339,625. View filing ↗
- Honest Company, Section 10b CEO total. DEF 14A, filed 2026-04-09. CEO total compensation as printed in Honest Company's own proxy. As printed: 4,145,946. View filing ↗
- Natures Sunshine Products Inc (subject), Section 10b CEO total. DEF 14A, filed 2026-03-27. CEO total compensation as printed in Natures Sunshine Products Inc's own proxy. As printed: 3,863,880. View filing ↗
- Lifetime Brands, Section 10b CEO total. DEF 14A, filed 2026-04-24. CEO total compensation as printed in Lifetime Brands's own proxy. As printed: 3,038,451. View filing ↗
- Limoneira, Section 10b CEO total. DEF 14A, filed 2026-02-18. CEO total compensation as printed in Limoneira's own proxy. As printed: 1,277,951. View filing ↗
- PetMed Express, Section 10b CEO total. DEF 14A, filed 2026-06-25. CEO total compensation as printed in PetMed Express's own proxy. As printed: 830,219. View filing ↗
- Section 10a, PetMed Express reciprocity. DEF 14A. PetMed Express names Natures Sunshine Products Inc in its own disclosed peer group (read from its most recent proxy). View filing ↗