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Companies Newell Brands Inc

Newell Brands (NWL): executive pay, fiscal 2025

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CEO total pay$12,497,912CEO Christopher Peterson · source
Say-on-pay support78.17%Latest vote · source
CEO vs. named peers27th pct.Of 11 peer CEOs
CEO pay ratio306:1To the median employee · source

CEO pay, last three years

  • $25,536,707FY2023
  • $12,392,060FY2024
  • $12,497,912FY2025

CEO total pay was $12,497,912 in fiscal 2025, up from $12,392,060 in fiscal 2024.

FY2025: salary $1,341,667 · bonus $0 · stock awards $8,999,993 · option awards $0

Executives and directors

Frequently asked questions

Who was the highest-paid executive at Newell Brands Inc in fiscal 2025?
As disclosed, Christopher Peterson (President and Chief Executive Officer) was the highest-paid executive at Newell Brands Inc in fiscal 2025, with total compensation of $12,497,912.
How does Newell Brands Inc's chief executive pay compare to its disclosed peer group?
As disclosed, Christopher Peterson's total compensation ranked at the 27th percentile of Newell Brands Inc's disclosed peer group.
What is Newell Brands Inc's CEO-to-median employee pay ratio?
As disclosed, Newell Brands Inc's CEO-to-median employee pay ratio was 306:1.
How did shareholders vote on Newell Brands Inc's executive compensation?
As disclosed, 78.17% of shareholders supported Newell Brands Inc's executive compensation in the latest say-on-pay vote.
How much does Newell Brands Inc spend in total on board compensation for fiscal 2025?
As disclosed, Newell Brands Inc reported total board compensation of $2,434,552 for fiscal 2025.

Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.

Full detail

Every table from the filing. Open any section.

Summary compensation table
Named executive officerSalaryBonusStock awardsOption awardsNon-equity incentivePension / NQDCAll otherTotal
Christopher Peterson$1,341,667$0$8,999,993$0$1,878,333$0$277,919$12,497,912
President and Chief Executive Officer
Mark Erceg820,83303,918,7420788,0000123,0415,650,616
Chief Financial Officer
Bradford Turner745,83301,949,9880626,5000108,9033,431,224
Chief Legal and Administrative Officer and Corporate Secretary
Tracy Platt725,00001,788,4990522,000098,3903,133,889
Chief Human Resources Officer
Kristine Malkoski720,83301,449,9860739,575088,9402,999,334
President, Learning and Development

A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.

Three-year trend — total compensation per named executive

Named executive officerFY2025 totalFY2024 totalFY2023 totalΔ FY2024→2025
Christopher Peterson$12,497,912$12,392,060$25,536,707↑ +105,852
Mark Erceg5,650,6166,185,93814,197,665↓ −535,322
Bradford Turner3,431,2243,896,2147,250,953↓ −464,990
Tracy Platt3,133,8893,619,972—↓ −486,083
Kristine Malkoski2,999,3343,168,2265,152,572↓ −168,892

Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.

Incentive-plan design — the Compensation Discussion & Analysis

The Company's executive compensation philosophy is designed to attract, retain, and motivate high-performing leaders who drive long-term shareholder value. The Committee believes that executive pay should be: Market competitive to attract and retain the best possible executive talent. Performance-based: A significant portion of total compensation is tied to the achievement of financial and strategic goals. Transparent and simple: We strive for clarity in our compensation programs so they are easily understood by executives, stockholders and other stakeholders. Market aligned and balanced: Our pay mix is market driven and includes fixed and variable components, with a strong emphasis on long-term equity incentives. Designed to align management and stockholder interest over time by maintaining a compensation program with a strong performance orientation. Responsive to stockholders: We regularly engage with stockholders and consider their feedback, including results from our annual say-on-pay vote, in shaping compensation practices.

CEO STI target (% of salary)175%
CEO LTI target (% of salary)—
Independent consultantPearl Meyer
Clawback policyTrue
Anti-hedgingTrue
Anti-pledgingTrue
Equity grants and outstanding awards

Grants of plan-based awards — fiscal year 2025

ExecutiveAwardGrant dateThresholdTargetGrantedMaximumGrant-date fair value
Bradford TurnerPSU2025-02-17—138,199—276,398$974,994
Bradford TurnerRSU2025-02-17——138,199—974,994
Kristine MalkoskiPSU2025-02-17—102,763—205,526724,993
Tracy PlattPSU2025-02-17—126,754—253,508894,249
Kristine MalkoskiRSU2025-02-17——102,763—724,993
Christopher PetersonRSU2025-02-17——637,845—4,499,996
Christopher PetersonPSU2025-02-17—637,845—1,275,6904,499,996
Mark ErcegRSU2025-02-17——277,728—1,959,371
Tracy PlattRSU2025-02-17——126,754—894,249
Mark ErcegPSU2025-02-17—277,728—555,4561,959,371

Vehicle mix — grant-date fair value by award type

Named executive officerTime-vested (RSU)Performance-vested (PSU)Options / SARs% performance-vested
Bradford Turner$974,994$974,994$050.0%
Kristine Malkoski724,993724,993050.0%
Tracy Platt894,249894,249050.0%
Christopher Peterson4,499,9964,499,996050.0%
Mark Erceg1,959,3711,959,371050.0%

% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.

Outstanding equity awards at fiscal year-end 2025

ExecutiveAwardShares unvestedExercise priceMarket value unvested
Kristine MalkoskiRSU19,016—$70,740
Bradford TurnerRSU23,071—85,824
Mark ErcegRSU40,269—149,801
Christopher PetersonRSU41,247—153,439
Kristine MalkoskiPSU57,046—212,211
Kristine MalkoskiRSU60,843—226,336
Bradford TurnerPSU69,211—257,465
Tracy PlattRSU71,490—265,943
Christopher PetersonRSU72,619—270,143
Kristine MalkoskiRSU75,216—279,804
Bradford TurnerRSU78,770—293,024
Kristine MalkoskiPSU91,264—339,502
Kristine MalkoskiRSU102,763—382,278
Kristine MalkoskiPSU102,763—382,278
Tracy PlattPSU107,235—398,914
Bradford TurnerPSU118,155—439,537
Mark ErcegPSU120,805—449,395
Christopher PetersonPSU123,741—460,317
Bradford TurnerRSU125,000—465,000
Tracy PlattRSU126,754—471,525
Tracy PlattPSU126,754—471,525
Tracy PlattRSU133,090—495,095
Bradford TurnerRSU138,199—514,100
Bradford TurnerPSU138,199—514,100
Mark ErcegRSU156,454—582,009
Christopher PetersonPSU217,857—810,428
Mark ErcegPSU234,680—873,010
Mark ErcegRSU277,728—1,033,148
Mark ErcegPSU277,728—1,033,148
Christopher PetersonRSU325,945—1,212,515
Mark ErcegOption344,11514.53—
Christopher PetersonPSU488,917—1,818,771
Christopher PetersonRSU637,845—2,372,783
Christopher PetersonPSU637,845—2,372,783
Mark ErcegPSU827,586—3,078,620
Christopher PetersonPSU1,724,137—6,413,790
Director compensation
DirectorCash feesStock awardsOption awardsNon-equity incentiveAll otherTotal
Bridget Ryan BermanIndependent · Board Chair$315,000$159,999$0—$0$474,999
Patrick D. CampbellIndependent · Nominating/Governance (Chair) · Compensation & Human Capital140,000159,9990—0299,999
James P. KeaneIndependent · Compensation & Human Capital (Chair) · Audit140,000159,9990—0299,999
Judith A. SprieserIndependent · Audit (Chair) · Nominating/Governance · Not standing for re-election140,000159,9990—0299,999
Stephanie P. StahlIndependent · Nominating/Governance115,000159,9990—0274,999
Gerardo I. LopezIndependent · Audit · Nominating/Governance115,000159,9990—0274,999
Anthony TerryIndependent · Audit · Nominating/Governance115,000159,9990—0274,999
Gary H. PilnickIndependent · Audit · Compensation & Human Capital · Newly elected74,560159,9990—0234,559
Christopher H. PetersonEmployee director000000

Board fee structure and ownership guideline

Annual cash retainer$115,000
Annual equity retainer$160,000
Per board meeting fee—
Committee chair fees (audit / comp / nom-gov)25,000 / 25,000 / 25,000
Stock ownership guideline5x annual cash retainer

Total cost of the board

ComponentFY2025
Cash retainers and fees$1,154,560
Equity awards (grant-date value)$1,279,992
All other compensation$0
Total cost of the board$2,434,552

Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.

Peer group, and who names Newell Brands as a peer

Companies that benchmark against NWL

23 companies name NWL as a compensation peer

The list of companies that name NWL as a peer is temporarily unavailable — recheck shortly.

Disclosed peer group — fiscal year 2025

The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.

Peer reciprocity

Of the companies Newell Brands Inc names as compensation peers, which name it back in their own disclosed peer groups. A peer set the market reciprocates reads differently from one selected in a single direction.

Reciprocity shown where the peer’s own current proxy has been read — each mark is cited in the register to that peer’s filing. A dash means the peer’s current proxy was read and names no reciprocal group including Newell Brands Inc.

Chief executive pay against the peer group

Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company’s own proxy statement.

RankCompanyFYChief executiveSalaryStock awardsOption awardsNon-equity incentiveTotal
1VF Corporation2026Bracken Darrell$1,300,000$14,536,581$0$2,870,400$18,946,597
2Colgate-Palmolive Company2025Noel Wallace1,500,0008,005,1523,570,0162,455,95016,478,196
3Kimberly-Clark Corporation2025Michael Hsu1,500,00011,499,98901,596,42415,320,405
4Mattel, Inc.2025Ynon Kreiz1,600,00010,821,99602,473,36015,060,621
5The Clorox Company2026Linda Rendle1,344,23110,699,89501,202,85014,000,460
6Conagra Brands, Inc.2026Sean Connolly1,415,0008,958,37202,827,17013,680,675
7Hanesbrands, Inc.2024Stephen Bratspies1,250,0008,284,39903,306,73912,933,300
8Whirlpool Corporation2025Marc Bitzer1,355,0009,449,86101,084,00012,773,816
9Newell Brands Inc2025Christopher Peterson1,341,6678,999,99301,878,33312,497,912
10Church Dwight Co., Inc.2025Richard Dierker986,5801,770,9735,313,1001,472,6569,799,678
11Avery Dennison Corporation2025Deon Stander1,136,5387,649,4300605,4759,538,375
12Stanley, Black Decker, Inc.2025Christopher Nelson997,4623,964,6991,321,569929,0557,656,246

Each peer’s compensation is from its most recently filed proxy; fiscal years differ by company. Each peer’s figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.

Incentive design against the same peers

CompanyAnnual incentive payoutLong-term vehicle mixPSU measures include TSRCompensation consultant
Newell Brands Inc80%PSU 50 · RSU 50NoPearl Meyer
Avery Dennison Corporation39%PSU 100Yes — Relative TSRWillis Towers Watson (WTW) and Semler Brossy
Church Dwight Co., Inc.125%Options 75 · PSU 15 · RSU 10NoSemler Brossy Consulting Group
Colgate-Palmolive Company93.6%PSU 50 · Options 30 · RSU 20NoFW Cook
Conagra Brands, Inc.not disclosedPSU 60 · RSU 40Yes — Relative TSRFW Cook
Hanesbrands, Inc.not disclosedPSA 60 · RSU 40Yes — 3-Year rTSR (3-Year Cumulative)FW Cook
Kimberly-Clark Corporation61%PSU 60 · RSU 40NoSemler Brossy Consulting Group
Mattel, Inc.71.9%PSU 75 · RSU 25Yes — Three-Year Relative TSR vs. S&P 500 constituentsFW Cook
Stanley, Black Decker, Inc.72.3%PSU 50 · RSU 25 · Options 25Yes — Relative TSRPay Governance
The Clorox Company54%PSU 60 · RSU 40NoFW Cook
VF Corporation110.4%RSU 100Yes — Three-Year rTSR Modifier (FY2025-2027 PRSU)Meridian
Whirlpool Corporation50%PSU 70 · RSU 30NoFW Cook

Read from each company’s Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company’s filing does not state the item.

Say-on-pay history and pay ratio
Meeting yearMeeting dateForAgainstAbstainSupportOutcome
20262026-05-07254,464,82971,068,4041,040,25578.17%Passed
20252025-05-08297,871,14654,548,725639,49584.52%Passed
20242024-05-09146,805,243191,026,103968,93643.33%Failed
20232023-05-16329,319,61715,240,2171,351,93395.58%Passed
20222022-05-05326,567,42022,526,287870,42893.55%Passed
20212021-05-05314,651,47632,592,7361,476,42390.61%Passed

Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year’s compensation.

Say-on-pay — history, company’s computation

Meeting yearMeeting dateApproval — company’s computation
20262026-05-0778.17%a
20252025-05-0884.52%b
20242024-05-0943.33%c

a. Voting standard not stated in the filing.

b. Voting standard not stated in the filing.

c. Approved under the standard stated in the filing — “Abstentions, broker non-votes and shares not present will have the effect of votes against the proposal.”.

Approval percentages are the company’s own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.

CEO pay ratio

Ratio (CEO : median employee)306 : 1
CEO total compensation$12,497,912
Median employee compensation$40,851
Insider trades since the proxy

No insider equity transactions reported since the proxy statement.

Sources (51 citations)

Each figure is listed with the filing it comes from, where it appears in that filing, and the value as printed. Any figure can be independently confirmed against the source.

  • Section 01, Christopher Peterson. DEF 14A, filed 2026-03-26. Section “2025 Summary Compensation Table” · page 54. As printed: 12,497,912. View filing ↗
  • Section 01, Mark Erceg. DEF 14A, filed 2026-03-26. Section “2025 Summary Compensation Table”. As printed: 5,650,616. View filing ↗
  • Section 01, Bradford Turner. DEF 14A, filed 2026-03-26. Section “2025 Summary Compensation Table”. As printed: 3,431,224. View filing ↗
  • Section 01, Tracy Platt. DEF 14A, filed 2026-03-26. Section “2025 Summary Compensation Table”. As printed: 3,133,889. View filing ↗
  • Section 01, Kristine Malkoski. DEF 14A, filed 2026-03-26. Section “2025 Summary Compensation Table”. As printed: 2,999,334. View filing ↗
  • Section 03, Bradford Turner PSU. DEF 14A, filed 2026-03-26. Section “Grants of Plan-Based Awards” · grants of plan-based awards table. View filing ↗
  • Section 03, Bradford Turner RSU. DEF 14A, filed 2026-03-26. Section “Grants of Plan-Based Awards” · grants of plan-based awards table. View filing ↗
  • Section 03, Kristine Malkoski PSU. DEF 14A, filed 2026-03-26. Section “Grants of Plan-Based Awards” · grants of plan-based awards table. View filing ↗
  • Section 03, Tracy Platt PSU. DEF 14A, filed 2026-03-26. Section “Grants of Plan-Based Awards” · grants of plan-based awards table. View filing ↗
  • Section 03, Kristine Malkoski RSU. DEF 14A, filed 2026-03-26. Section “Grants of Plan-Based Awards” · grants of plan-based awards table. View filing ↗
  • Section 03, Christopher Peterson RSU. DEF 14A, filed 2026-03-26. Section “Grants of Plan-Based Awards” · grants of plan-based awards table. View filing ↗
  • Section 03, Christopher Peterson PSU. DEF 14A, filed 2026-03-26. Section “Grants of Plan-Based Awards” · grants of plan-based awards table. View filing ↗
  • Section 03, Mark Erceg RSU. DEF 14A, filed 2026-03-26. Section “Grants of Plan-Based Awards” · grants of plan-based awards table. View filing ↗
  • Section 03, Tracy Platt RSU. DEF 14A, filed 2026-03-26. Section “Grants of Plan-Based Awards” · grants of plan-based awards table. View filing ↗
  • Section 03, Mark Erceg PSU. DEF 14A, filed 2026-03-26. Section “Grants of Plan-Based Awards” · grants of plan-based awards table. View filing ↗
  • Section 07, pay ratio. DEF 14A, filed 2026-03-26. Section “CEO Pay Ratio”. As printed: 306 : 1. View filing ↗
  • Section 08, Bridget Ryan Berman. DEF 14A, filed 2026-03-26. Section “Director Compensation”. As printed: 474,999. View filing ↗
  • Section 08, Patrick D. Campbell. DEF 14A, filed 2026-03-26. Section “Director Compensation”. As printed: 299,999. View filing ↗
  • Section 08, James P. Keane. DEF 14A, filed 2026-03-26. Section “Director Compensation”. As printed: 299,999. View filing ↗
  • Section 08, Judith A. Sprieser. DEF 14A, filed 2026-03-26. Section “Director Compensation”. As printed: 299,999. View filing ↗
  • Section 08, Stephanie P. Stahl. DEF 14A, filed 2026-03-26. Section “Director Compensation”. As printed: 274,999. View filing ↗
  • Section 08, Gerardo I. Lopez. DEF 14A, filed 2026-03-26. Section “Director Compensation”. As printed: 274,999. View filing ↗
  • Section 08, Anthony Terry. DEF 14A, filed 2026-03-26. Section “Director Compensation”. As printed: 274,999. View filing ↗
  • Section 08, Gary H. Pilnick. DEF 14A, filed 2026-03-26. Section “Director Compensation”. As printed: 234,559. View filing ↗
  • Section 08, Christopher H. Peterson. DEF 14A, filed 2026-03-26. Section “Director Compensation”. As printed: 0. View filing ↗
  • Section 06, 2026 vote. Form 8-K, filed 2026-05-13. Item 5.07 · say-on-pay result. As reported: 78.17% (votes for as printed: 254,464,829). View filing ↗
  • Section 06, 2025 vote. Form 8-K, filed 2025-05-14. Item 5.07 · say-on-pay result. As reported: 84.52% (votes for as printed: 297,871,146). View filing ↗
  • Section 06, 2024 vote. Form 8-K, filed 2024-05-10. Item 5.07 · say-on-pay result. As reported: 43.33% (votes for as printed: 146,805,243). View filing ↗
  • Section 01 trend, Δ column (computed). Computed. Δ = current-FY total − prior-FY total per named officer.
  • Section 03b vehicle mix (computed). Computed. RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).
  • Section 09b board cost (computed). Computed. Cash 1,154,560 + equity 1,279,992 + all other 0 = 2,434,552, summed across the director compensation table rows.
  • VF Corporation, Section 10b CEO total. DEF 14A, filed 2026-06-15. CEO total compensation as printed in VF Corporation's own proxy. As printed: 18,946,597. View filing ↗
  • Colgate-Palmolive Company, Section 10b CEO total. DEF 14A, filed 2026-03-25. CEO total compensation as printed in Colgate-Palmolive Company's own proxy. As printed: 16,478,196. View filing ↗
  • Kimberly-Clark Corporation, Section 10b CEO total. DEF 14A, filed 2026-03-23. CEO total compensation as printed in Kimberly-Clark Corporation's own proxy. As printed: 15,320,405. View filing ↗
  • Mattel, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-14. CEO total compensation as printed in Mattel, Inc.'s own proxy. As printed: 15,060,621. View filing ↗
  • The Clorox Company, Section 10b CEO total. DEF 14A, filed 2026-10-07. CEO total compensation as printed in The Clorox Company's own proxy. As printed: 14,000,460. View filing ↗
  • Conagra Brands, Inc., Section 10b CEO total. DEF 14A, filed 2026-08-11. CEO total compensation as printed in Conagra Brands, Inc.'s own proxy. As printed: 13,680,675. View filing ↗
  • Hanesbrands, Inc., Section 10b CEO total. DEF 14A, filed 2025-03-17. CEO total compensation as printed in Hanesbrands, Inc.'s own proxy. As printed: 12,933,300. View filing ↗
  • Whirlpool Corporation, Section 10b CEO total. DEF 14A, filed 2026-03-10. CEO total compensation as printed in Whirlpool Corporation's own proxy. As printed: 12,773,816. View filing ↗
  • Newell Brands Inc (subject), Section 10b CEO total. DEF 14A, filed 2026-03-26. CEO total compensation as printed in Newell Brands Inc's own proxy. As printed: 12,497,912. View filing ↗
  • Church Dwight Co., Inc., Section 10b CEO total. DEF 14A, filed 2026-03-19. CEO total compensation as printed in Church Dwight Co., Inc.'s own proxy. As printed: 9,799,678. View filing ↗
  • Avery Dennison Corporation, Section 10b CEO total. DEF 14A, filed 2026-03-12. CEO total compensation as printed in Avery Dennison Corporation's own proxy. As printed: 9,538,375. View filing ↗
  • Stanley, Black Decker, Inc., Section 10b CEO total. DEF 14A, filed 2026-03-06. CEO total compensation as printed in Stanley, Black Decker, Inc.'s own proxy. As printed: 7,656,246. View filing ↗
  • Section 10a, Avery Dennison Corporation reciprocity. DEF 14A. Avery Dennison Corporation's most recent proxy was read; its disclosed peer group does not include Newell Brands Inc. View filing ↗
  • Section 10a, Stanley, Black Decker, Inc. reciprocity. DEF 14A. Stanley, Black Decker, Inc.'s most recent proxy was read; its disclosed peer group does not include Newell Brands Inc. View filing ↗
  • Section 10a, VF Corporation reciprocity. DEF 14A. VF Corporation's most recent proxy was read; its disclosed peer group does not include Newell Brands Inc. View filing ↗
  • Section 10a, Hanesbrands, Inc. reciprocity. DEF 14A. Hanesbrands, Inc. names Newell Brands Inc in its own disclosed peer group (read from its most recent proxy). View filing ↗
  • Section 10a, Whirlpool Corporation reciprocity. DEF 14A. Whirlpool Corporation names Newell Brands Inc in its own disclosed peer group (read from its most recent proxy). View filing ↗
  • Section 10a, Mattel, Inc. reciprocity. DEF 14A. Mattel, Inc. names Newell Brands Inc in its own disclosed peer group (read from its most recent proxy). View filing ↗
  • Section 10a, Conagra Brands, Inc. reciprocity. DEF 14A. Conagra Brands, Inc. names Newell Brands Inc in its own disclosed peer group (read from its most recent proxy). View filing ↗
  • Section 10a, The Clorox Company reciprocity. DEF 14A. The Clorox Company names Newell Brands Inc in its own disclosed peer group (read from its most recent proxy). View filing ↗
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