Companies Vital Farms
Vital Farms (VITL): executive pay, fiscal 2025
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CEO vs. named peers18th pct.Of 14 peer CEOs
CEO pay, last three years
- $3,155,173FY2023
- $5,999,349FY2024
- $3,616,512FY2025
CEO total pay was $3,616,512 in fiscal 2025, down from $5,999,349 in fiscal 2024.
FY2025: salary $749,808 · stock awards $2,149,975
Executives and directors
Peter Pappas · PresidentJoseph Holland · Chief Supply Chain OfficerRussell Diez-Canseco · CEOThilo Wrede · CFOJoanne Bal · General CounselDenny Marie Post · Independent DirectorGisel Ruiz · Independent DirectorGlenda Flanagan · Independent DirectorKarl Khoury · Independent DirectorKelly J. Kennedy · Independent DirectorKofi Amoo-Gottfried · Independent DirectorWilliam Cyr · Independent Director
Frequently asked questions
Who was the highest-paid executive at Vital Farms in fiscal 2025?
As disclosed, Russell Diez-Canseco (President, Chief Executive Officer and Executive Chairperson) was the highest-paid executive at Vital Farms in fiscal 2025, with total compensation of $3,616,512.
How does Vital Farms's chief executive pay compare to its disclosed peer group?
As disclosed, Russell Diez-Canseco's total compensation ranked at the 18th percentile of Vital Farms's disclosed peer group.
What is Vital Farms's CEO-to-median employee pay ratio?
As disclosed, Vital Farms's CEO-to-median employee pay ratio was 44:1.
How did shareholders vote on Vital Farms's executive compensation?
As disclosed, 91.85% of shareholders supported Vital Farms's executive compensation in the latest say-on-pay vote.
How much does Vital Farms spend in total on board compensation for fiscal 2025?
As disclosed, Vital Farms reported total board compensation of $1,289,880 for fiscal 2025.
Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.
Full detail
Every table from the filing. Open any section.
Summary compensation table
| Named executive officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|
| Russell Diez-Canseco | $749,808 | — | $2,149,975 | — | $697,500 | $0 | $19,230 | $3,616,512 |
| President, Chief Executive Officer and Executive Chairperson | ||||||||
| Thilo Wrede | 454,808 | — | 924,983 | — | 253,890 | 0 | 13,710 | 1,647,391 |
| Chief Financial Officer | ||||||||
| Peter Pappas | 429,769 | — | 649,993 | — | 239,940 | 0 | 21,510 | 1,341,212 |
| Chief Sales Officer and President, Eggs | ||||||||
| Joanne Bal | 415,877 | — | 499,973 | — | 232,128 | 0 | 11,710 | 1,159,688 |
| Chief Legal Officer, Corporate Secretary & Head of Impact | ||||||||
| Joseph Holland | 415,877 | — | 499,973 | — | 232,128 | 0 | 10,580 | 1,158,558 |
| Chief Supply Chain Officer | ||||||||
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.
Three-year trend — total compensation per named executive
| Named executive officer | FY2025 total | FY2024 total | FY2023 total | Δ FY2024→2025 |
|---|---|---|---|---|
| Russell Diez-Canseco | $3,616,512 | $5,999,349 | $3,155,173 | ↓ −2,382,837 |
| Thilo Wrede | 1,647,391 | 1,786,758 | — | ↓ −139,367 |
| Peter Pappas | 1,341,212 | — | — | — |
| Joanne Bal | 1,159,688 | 1,644,152 | — | ↓ −484,464 |
| Joseph Holland | 1,158,558 | — | — | — |
Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.
Incentive-plan design — the Compensation Discussion & Analysis
We have designed our compensation program based on the following guiding principles: Pay for Performance, Talent Attraction and Retention, Balance Short-Term and Long-Term Interests, and Alignment with Purpose and Mission.
| CEO STI target (% of salary) | — |
|---|---|
| CEO LTI target (% of salary) | — |
| Independent consultant | FW Cook |
| Clawback policy | true |
| Anti-hedging | true |
| Anti-pledging | true |
Equity grants and outstanding awards
Grants of plan-based awards — fiscal year 2025
| Executive | Award | Grant date | Threshold | Target | Granted | Maximum | Grant-date fair value |
|---|---|---|---|---|---|---|---|
| Joanne Bal | PSU | 2025-03-03 | 3,962 | 7,923 | — | 15,848 | $249,971 |
| Joanne Bal | RSU | 2025-03-03 | — | — | 7,924 | — | 250,002 |
| Peter Pappas | RSU | 2025-03-03 | — | — | 10,301 | — | 324,997 |
| Thilo Wrede | RSU | 2025-03-03 | — | — | 14,659 | — | 462,491 |
| Russell Diez-Canseco | RSU | 2025-03-03 | — | — | 34,073 | — | 1,075,003 |
| Joseph Holland | RSU | 2025-03-03 | — | — | 7,924 | — | 250,002 |
| Russell Diez-Canseco | PSU | 2025-03-03 | 17,036 | 34,072 | — | 68,144 | 1,074,972 |
| Joseph Holland | PSU | 2025-03-03 | 3,962 | 7,923 | — | 15,848 | 249,971 |
| Thilo Wrede | PSU | 2025-03-03 | 7,330 | 14,659 | — | 29,318 | 462,491 |
| Peter Pappas | PSU | 2025-03-03 | 5,151 | 10,301 | — | 20,602 | 324,997 |
Vehicle mix — grant-date fair value by award type
| Named executive officer | Time-vested (RSU) | Performance-vested (PSU) | Options / SARs | % performance-vested |
|---|---|---|---|---|
| Joanne Bal | $250,002 | $249,971 | $0 | 50.0% |
| Peter Pappas | 324,997 | 324,997 | 0 | 50.0% |
| Thilo Wrede | 462,491 | 462,491 | 0 | 50.0% |
| Russell Diez-Canseco | 1,075,003 | 1,074,972 | 0 | 50.0% |
| Joseph Holland | 250,002 | 249,971 | 0 | 50.0% |
% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.
Outstanding equity awards at fiscal year-end 2025
| Executive | Award | Shares unvested | Exercise price | Market value unvested |
|---|---|---|---|---|
| Peter Pappas | RSU | 663 | — | $21,037 |
| Peter Pappas | Option | 1,744 | 12.58 | — |
| Joseph Holland | RSU | 2,626 | — | 83,323 |
| Peter Pappas | RSU | 3,810 | — | 120,891 |
| Joseph Holland | PSU | 3,939 | — | 124,984 |
| Peter Pappas | Option | 4,190 | 15.31 | — |
| Joanne Bal | RSU | 4,354 | — | 138,152 |
| Joanne Bal | PSU | 7,923 | — | 251,397 |
| Joanne Bal | RSU | 7,924 | — | 251,429 |
| Joseph Holland | RSU | 7,924 | — | 251,429 |
| Joseph Holland | PSU | 7,924 | — | 251,429 |
| Thilo Wrede | RSU | 10,184 | — | 323,138 |
| Peter Pappas | RSU | 10,301 | — | 326,851 |
| Peter Pappas | PSU | 10,301 | — | 326,851 |
| Peter Pappas | RSU | 11,513 | — | 365,307 |
| Russell Diez-Canseco | RSU | 12,192 | — | 386,852 |
| Joanne Bal | Option | 12,252 | 15.31 | — |
| Joanne Bal | RSU | 13,022 | — | 413,188 |
| Thilo Wrede | RSU | 14,292 | — | 453,485 |
| Thilo Wrede | RSU | 14,659 | — | 465,130 |
| Thilo Wrede | PSU | 14,659 | — | 465,130 |
| Peter Pappas | PSU | 17,270 | — | 547,977 |
| Joanne Bal | PSU | 19,533 | — | 619,782 |
| Thilo Wrede | PSU | 21,438 | — | 680,228 |
| Thilo Wrede | Option | 29,068 | 13.91 | — |
| Russell Diez-Canseco | PSU | 34,073 | — | 1,081,136 |
| Russell Diez-Canseco | Option | 44,930 | 15.31 | — |
| Russell Diez-Canseco | RSU | 63,522 | — | 2,015,553 |
| Russell Diez-Canseco | PSU | 95,283 | — | 3,023,330 |
Director compensation
| Director | Cash fees | Stock awards | Option awards | Non-equity incentive | All other | Total |
|---|---|---|---|---|---|---|
| Karl KhouryIndependent · Compensation · Nominating and Corporate Governance | $87,500 | $109,981 | — | — | — | $197,481 |
| Kelly J. KennedyIndependent · AUDIT COMMITTEE (Chair) | 87,500 | 109,981 | — | — | — | 197,481 |
| Gisel RuizIndependent · COMPENSATION COMMITTEE (Chair) | 80,000 | 109,981 | — | — | — | 189,981 |
| Denny Marie PostIndependent · Audit | 80,000 | 109,981 | — | — | — | 189,981 |
| Kofi Amoo-GottfriedIndependent · NOMINATING AND CORPORATE GOVERNANCE COMMITTEE (Chair) | 70,000 | 109,981 | — | — | — | 179,981 |
| Glenda FlanaganIndependent · Audit | 70,000 | 109,981 | — | — | — | 179,981 |
| William CyrIndependent · Audit | 35,000 | 119,994 | — | — | — | 154,994 |
| Russell Diez-CansecoEmployee director · Board Chair | — | — | — | — | — | 0 |
Board fee structure and ownership guideline
| Annual cash retainer | $60,000 |
|---|---|
| Annual equity retainer | $110,000 |
| Per board meeting fee | — |
| Committee chair fees (audit / comp / nom-gov) | 20,000 / 15,000 / 10,000 |
| Stock ownership guideline | overseeing compliance with our Stock Ownership Guidelines (as applicable to non-employee directors) and Pledging Policy; |
Total cost of the board
| Component | FY2025 |
|---|---|
| Cash retainers and fees | $510,000 |
| Equity awards (grant-date value) | $779,880 |
| All other compensation | $0 |
| Total cost of the board | $1,289,880 |
Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.
Peer group, and who names Vital Farms as a peer
Companies that benchmark against VITL
6 companies name VITL as a compensation peer
- BEYOND MEAT, INC.BYNDFY2025
- CAL-MAINE FOODS INCCALMFY2026
- CALAVO GROWERS INCCVGWFY2024
- FARMER BROTHERS COFARMFY2024
- Freshpet, Inc.FRPTFY2025
- Limoneira COLMNRFY2025
- Vita Coco Company, Inc.COCOFY2025
Each company listed discloses VITL in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named VITL in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.
Disclosed peer group — fiscal year 2025
The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.
COCO The Vita Coco Company, Inc.NAPA The Duckhorn Portfolio, Inc.SMPL The Simply Good Foods CompanySTKL SunOpta Inc.AVO Misson Produce, Inc.ELF e.l.f. Beauty, Inc.FRPT Freshpet, Inc.CELH Celsius Holdings, Inc.BYND Beyond Meat, Inc.PETS PetMed Express, Inc.LMNR Limoneira CompanyNATR Nature’s Sunshine Products, Inc.MGPI MGP Ingredients, Inc.BROS Dutch Bros Inc.
Peer reciprocity
Of the companies Vital Farms names as compensation peers, which name it back in their own disclosed peer groups. A peer set the market reciprocates reads differently from one selected in a single direction.
✓ The Vita Coco Company, Inc. (COCO)43 The Duckhorn Portfolio, Inc. (NAPA)— The Simply Good Foods Company (SMPL)44 SunOpta Inc. (STKL)— Misson Produce, Inc. (AVO)45— e.l.f. Beauty, Inc. (ELF)46✓ Freshpet, Inc. (FRPT)47— Celsius Holdings, Inc. (CELH)48✓ Beyond Meat, Inc. (BYND)49— PetMed Express, Inc. (PETS)50✓ Limoneira Company (LMNR)51— Nature’s Sunshine Products, Inc. (NATR)52— MGP Ingredients, Inc. (MGPI)53— Dutch Bros Inc. (BROS)54
Reciprocity shown where the peer’s own current proxy has been read — each mark is cited in the register to that peer’s filing. A dash means the peer’s current proxy was read and names no reciprocal group including Vital Farms.
Chief executive pay against the peer group
Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company’s own proxy statement.
| Rank | Company | FY | Chief executive | Salary | Stock awards | Option awards | Non-equity incentive | Total |
|---|---|---|---|---|---|---|---|---|
| 1 | Beyond Meat, Inc. | 2025 | Ethan Brown | $587,500 | $26,701,431 | $0 | $2,500,425 | $29,846,850 |
| 2 | Freshpet, Inc. | 2025 | William Cyr | 712,308 | 11,599,846 | 0 | 187,344 | 12,513,498 |
| 3 | Celsius Holdings, Inc. | 2025 | John Fieldly | 1,016,500 | 6,648,396 | 0 | 1,899,240 | 9,607,616 |
| 4 | e.l.f. Beauty, Inc. | 2026 | Tarang Amin | 475,000 | 7,399,867 | 0 | 950,000 | 8,834,367 |
| 5 | Dutch Bros Inc. | 2025 | Christine Barone | 850,000 | 3,931,225 | 0 | 1,870,000 | 6,668,231 |
| 6 | MGP Ingredients, Inc. | 2025 | Julie Francis | 398,077 | 2,300,008 | 1,655,571 | 384,164 | 4,980,533 |
| 7 | The Vita Coco Company, Inc. | 2025 | Martin Roper | 625,000 | 1,879,998 | 920,002 | 1,114,375 | 4,549,875 |
| 8 | The Simply Good Foods Company | 2025 | Geoff Tanner | 816,667 | 2,747,758 | — | 748,000 | 4,330,633 |
| 9 | Nature’s Sunshine Products, Inc. | 2025 | Ken Romanzi | 107,885 | 3,600,562 | 0 | 147,836 | 3,863,880 |
| 10 | Vital Farms | 2025 | Russell Diez-Canseco | 749,808 | 2,149,975 | — | 697,500 | 3,616,512 |
| 11 | Misson Produce, Inc. | 2025 | Stephen Barnard | 825,850 | 1,157,891 | 0 | 1,010,880 | 3,050,746 |
| 12 | Limoneira Company | 2025 | Harold Edwards | 719,250 | 499,997 | 0 | 0 | 1,277,951 |
| 13 | PetMed Express, Inc. | 2026 | Leslie Campbell | 815,845 | 0 | 0 | 0 | 830,219 |
| — | The Duckhorn Portfolio, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | SunOpta Inc. | — | — | — | — | — | — | not in coverage universe |
Each peer’s compensation is from its most recently filed proxy; fiscal years differ by company. Each peer’s figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.
Incentive design against the same peers
| Company | Annual incentive payout | Long-term vehicle mix | PSU measures include TSR | Compensation consultant |
|---|---|---|---|---|
| Vital Farms | not disclosed | not disclosed | not disclosed | FW Cook |
| Beyond Meat, Inc. | not disclosed | RSU 55 · PSU 45 | not disclosed | WTW |
| Celsius Holdings, Inc. | not disclosed | PSU 50 · RSU 50 | not disclosed | Farient Advisors |
| Dutch Bros Inc. | not disclosed | RSU 50 · PSU 50 | not disclosed | Semler Brossy |
| e.l.f. Beauty, Inc. | 200% | PSU 50 · RSU 50 | No | Aon (Aon's Human Capital Solutions practice, a division of Aon plc.) |
| Freshpet, Inc. | not disclosed | PSU 50 · RSU 50 | not disclosed | WTW |
| Limoneira Company | not disclosed | PSU 50 · RSU 50 | No | Pearl Meyer |
| MGP Ingredients, Inc. | 95%% | PSUs 75 · RSUs 25 | No | FW Cook |
| Misson Produce, Inc. | not disclosed | PSU 50 · RSU 50 | not disclosed | Pearl Meyer |
| Nature’s Sunshine Products, Inc. | not disclosed | not disclosed | not disclosed | Fredric W. Cook & Co., Inc. (F.W. Cook) |
| PetMed Express, Inc. | not disclosed | not disclosed | not disclosed | Meridian Compensation Partners, LLC |
| SunOpta Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| The Duckhorn Portfolio, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| The Simply Good Foods Company | not disclosed | not disclosed | not disclosed | Mercer |
| The Vita Coco Company, Inc. | not disclosed | not disclosed | not disclosed | Pearl Meyer |
Read from each company’s Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company’s filing does not state the item.
Say-on-pay history and pay ratio
| Meeting year | Meeting date | For | Against | Abstain | Support | Outcome |
|---|---|---|---|---|---|---|
| 2026 | 2026-06-10 | 25,303,758 | 2,246,660 | 298,218 | 91.85% | Passed |
| 2025 | 2025-06-11 | 34,318,470 | 2,248,282 | 297,302 | 93.85% | Passed |
Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year’s compensation.
Say-on-pay — history, company’s computation
| Meeting year | Meeting date | Approval — company’s computation |
|---|---|---|
| 2026 | 2026-06-10 | 91.85%a |
| 2025 | 2025-06-11 | 93.85%b |
a. Voting standard not stated in the filing.
b. Voting standard not stated in the filing.
Approval percentages are the company’s own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.
CEO pay ratio
| Ratio (CEO : median employee) | 44 : 1 |
|---|---|
| CEO total compensation | $3,616,512 |
| Median employee compensation | $81,259 |
Insider trades since the proxy
No insider equity transactions reported since the proxy statement.
Sources (54 citations)
Each figure is listed with the filing it comes from, where it appears in that filing, and the value as printed. Any figure can be independently confirmed against the source.
- Section 01, Russell Diez-Canseco. DEF 14A, filed 2026-04-27. Section “Executive Compensation” · page 59. As printed: 3,616,512. View filing ↗
- Section 01, Thilo Wrede. DEF 14A, filed 2026-04-27. Section “Executive Compensation”. As printed: 1,647,391. View filing ↗
- Section 01, Peter Pappas. DEF 14A, filed 2026-04-27. Section “Executive Compensation”. As printed: 1,341,212. View filing ↗
- Section 01, Joanne Bal. DEF 14A, filed 2026-04-27. Section “Executive Compensation”. As printed: 1,159,688. View filing ↗
- Section 01, Joseph Holland. DEF 14A, filed 2026-04-27. Section “Executive Compensation”. As printed: 1,158,558. View filing ↗
- Section 03, Joanne Bal PSU. DEF 14A, filed 2026-04-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Joanne Bal RSU. DEF 14A, filed 2026-04-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Peter Pappas RSU. DEF 14A, filed 2026-04-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Thilo Wrede RSU. DEF 14A, filed 2026-04-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Russell Diez-Canseco RSU. DEF 14A, filed 2026-04-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Joseph Holland RSU. DEF 14A, filed 2026-04-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Russell Diez-Canseco PSU. DEF 14A, filed 2026-04-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Joseph Holland PSU. DEF 14A, filed 2026-04-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Thilo Wrede PSU. DEF 14A, filed 2026-04-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Peter Pappas PSU. DEF 14A, filed 2026-04-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 07, pay ratio. DEF 14A, filed 2026-04-27. Section “CEO Pay Ratio”. As printed: 44 : 1. View filing ↗
- Section 08, Karl Khoury. DEF 14A, filed 2026-04-27. Section “Director Compensation”. As printed: 197,481. View filing ↗
- Section 08, Kelly J. Kennedy. DEF 14A, filed 2026-04-27. Section “Director Compensation”. As printed: 197,481. View filing ↗
- Section 08, Gisel Ruiz. DEF 14A, filed 2026-04-27. Section “Director Compensation”. As printed: 189,981. View filing ↗
- Section 08, Denny Marie Post. DEF 14A, filed 2026-04-27. Section “Director Compensation”. As printed: 189,981. View filing ↗
- Section 08, Kofi Amoo-Gottfried. DEF 14A, filed 2026-04-27. Section “Director Compensation”. As printed: 179,981. View filing ↗
- Section 08, Glenda Flanagan. DEF 14A, filed 2026-04-27. Section “Director Compensation”. As printed: 179,981. View filing ↗
- Section 08, William Cyr. DEF 14A, filed 2026-04-27. Section “Director Compensation”. As printed: 154,994. View filing ↗
- Section 08, Russell Diez-Canseco. DEF 14A, filed 2026-04-27. Section “Director Compensation”. As printed: 0. View filing ↗
- Section 06, 2026 vote. Form 8-K, filed 2026-06-16. Item 5.07 · say-on-pay result. As reported: 91.85% (votes for as printed: 25,303,758). View filing ↗
- Section 06, 2025 vote. Form 8-K, filed 2025-06-17. Item 5.07 · say-on-pay result. As reported: 93.85% (votes for as printed: 34,318,470). View filing ↗
- Section 01 trend, Δ column (computed). Computed. Δ = current-FY total − prior-FY total per named officer.
- Section 03b vehicle mix (computed). Computed. RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).
- Section 09b board cost (computed). Computed. Cash 510,000 + equity 779,880 + all other 0 = 1,289,880, summed across the director compensation table rows.
- Beyond Meat, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-10. CEO total compensation as printed in Beyond Meat, Inc.'s own proxy. As printed: 29,846,850. View filing ↗
- Freshpet, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-27. CEO total compensation as printed in Freshpet, Inc.'s own proxy. As printed: 12,513,498. View filing ↗
- Celsius Holdings, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-14. CEO total compensation as printed in Celsius Holdings, Inc.'s own proxy. As printed: 9,607,616. View filing ↗
- e.l.f. Beauty, Inc., Section 10b CEO total. DEF 14A, filed 2026-07-08. CEO total compensation as printed in e.l.f. Beauty, Inc.'s own proxy. As printed: 8,834,367. View filing ↗
- Dutch Bros Inc., Section 10b CEO total. DEF 14A, filed 2026-03-31. CEO total compensation as printed in Dutch Bros Inc.'s own proxy. As printed: 6,668,231. View filing ↗
- MGP Ingredients, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-09. CEO total compensation as printed in MGP Ingredients, Inc.'s own proxy. As printed: 4,980,533. View filing ↗
- The Vita Coco Company, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-22. CEO total compensation as printed in The Vita Coco Company, Inc.'s own proxy. As printed: 4,549,875. View filing ↗
- The Simply Good Foods Company, Section 10b CEO total. DEF 14A, filed 2025-12-17. CEO total compensation as printed in The Simply Good Foods Company's own proxy. As printed: 4,330,633. View filing ↗
- Nature’s Sunshine Products, Inc., Section 10b CEO total. DEF 14A, filed 2026-03-27. CEO total compensation as printed in Nature’s Sunshine Products, Inc.'s own proxy. As printed: 3,863,880. View filing ↗
- Vital Farms (subject), Section 10b CEO total. DEF 14A, filed 2026-04-27. CEO total compensation as printed in Vital Farms's own proxy. As printed: 3,616,512. View filing ↗
- Misson Produce, Inc., Section 10b CEO total. DEF 14A, filed 2026-02-24. CEO total compensation as printed in Misson Produce, Inc.'s own proxy. As printed: 3,050,746. View filing ↗
- Limoneira Company, Section 10b CEO total. DEF 14A, filed 2026-02-18. CEO total compensation as printed in Limoneira Company's own proxy. As printed: 1,277,951. View filing ↗
- PetMed Express, Inc., Section 10b CEO total. DEF 14A, filed 2026-06-25. CEO total compensation as printed in PetMed Express, Inc.'s own proxy. As printed: 830,219. View filing ↗
- Section 10a, The Vita Coco Company, Inc. reciprocity. DEF 14A. The Vita Coco Company, Inc. names Vital Farms in its own disclosed peer group (read from its most recent proxy). View filing ↗
- Section 10a, The Simply Good Foods Company reciprocity. DEF 14A. The Simply Good Foods Company's most recent proxy was read; its disclosed peer group does not include Vital Farms. View filing ↗
- Section 10a, Misson Produce, Inc. reciprocity. DEF 14A. Misson Produce, Inc.'s most recent proxy was read; its disclosed peer group does not include Vital Farms. View filing ↗
- Section 10a, e.l.f. Beauty, Inc. reciprocity. DEF 14A. e.l.f. Beauty, Inc.'s most recent proxy was read; its disclosed peer group does not include Vital Farms. View filing ↗
- Section 10a, Freshpet, Inc. reciprocity. DEF 14A. Freshpet, Inc. names Vital Farms in its own disclosed peer group (read from its most recent proxy). View filing ↗
- Section 10a, Celsius Holdings, Inc. reciprocity. DEF 14A. Celsius Holdings, Inc.'s most recent proxy was read; its disclosed peer group does not include Vital Farms. View filing ↗
- Section 10a, Beyond Meat, Inc. reciprocity. DEF 14A. Beyond Meat, Inc. names Vital Farms in its own disclosed peer group (read from its most recent proxy). View filing ↗
- Section 10a, PetMed Express, Inc. reciprocity. DEF 14A. PetMed Express, Inc.'s most recent proxy was read; its disclosed peer group does not include Vital Farms. View filing ↗
- Section 10a, Limoneira Company reciprocity. DEF 14A. Limoneira Company names Vital Farms in its own disclosed peer group (read from its most recent proxy). View filing ↗
- Section 10a, Nature’s Sunshine Products, Inc. reciprocity. DEF 14A. Nature’s Sunshine Products, Inc.'s most recent proxy was read; its disclosed peer group does not include Vital Farms. View filing ↗
- Section 10a, MGP Ingredients, Inc. reciprocity. DEF 14A. MGP Ingredients, Inc.'s most recent proxy was read; its disclosed peer group does not include Vital Farms. View filing ↗
- Section 10a, Dutch Bros Inc. reciprocity. DEF 14A. Dutch Bros Inc.'s most recent proxy was read; its disclosed peer group does not include Vital Farms. View filing ↗