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Companies Herc Holdings

Herc (HRI): executive pay, fiscal 2025

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CEO total pay$8,289,126CEO Lawrence Silber · source
Say-on-pay support97.7%Latest vote · source
CEO vs. named peers62nd pct.Of 16 peer CEOs
CEO pay ratio84:1To the median employee · source

CEO pay, last three years

  • $6,117,875FY2023
  • $6,921,392FY2024
  • $8,289,126FY2025

CEO total pay was $8,289,126 in fiscal 2025, up from $6,921,392 in fiscal 2024.

FY2025: salary $1,056,538 · bonus $0 · stock awards $5,500,037 · option awards $0

Executives and directors

Frequently asked questions

Who was the highest-paid executive at Herc Holdings in fiscal 2025?
As disclosed, Lawrence Silber (Chief Executive Officer) was the highest-paid executive at Herc Holdings in fiscal 2025, with total compensation of $8,289,126.
How does Herc Holdings's chief executive pay compare to its disclosed peer group?
As disclosed, Lawrence Silber's total compensation ranked at the 62nd percentile of Herc Holdings's disclosed peer group.
What is Herc Holdings's CEO-to-median employee pay ratio?
As disclosed, Herc Holdings's CEO-to-median employee pay ratio was 84:1.
How did shareholders vote on Herc Holdings's executive compensation?
As disclosed, 97.7% of shareholders supported Herc Holdings's executive compensation in the latest say-on-pay vote.
How much does Herc Holdings spend in total on board compensation for fiscal 2025?
As disclosed, Herc Holdings reported total board compensation of $1,820,561 for fiscal 2025.

Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.

Full detail

Every table from the filing. Open any section.

Summary compensation table
Named executive officerSalaryBonusStock awardsOption awardsNon-equity incentivePension / NQDCAll otherTotal
Lawrence Silber$1,056,538$0$5,500,037$0$1,484,000$0$248,551$8,289,126
Chief Executive Officer
Aaron Birnbaum691,34602,350,3520595,00029,20094,5563,760,454
Chief Operating Officer
W. Mark Humphrey591,34601,000,0070480,000080,1482,151,501
Chief Financial Officer
Christian Cunningham532,11501,000,0070401,250075,2992,008,671
Chief Human Resources Officer
Tamir Peres532,11501,000,0070401,250064,8341,998,206
Chief Information Officer

A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.

Three-year trend — total compensation per named executive

Named executive officerFY2025 totalFY2024 totalFY2023 totalΔ FY2024→2025
Lawrence Silber$8,289,126$6,921,392$6,117,875↑ +1,367,734
Aaron Birnbaum3,760,4542,533,8462,303,208↑ +1,226,608
W. Mark Humphrey2,151,5011,715,1041,497,253↑ +436,397
Christian Cunningham2,008,6711,733,2021,630,571↑ +275,469
Tamir Peres1,998,2061,730,0821,906,836↑ +268,124

Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.

Incentive-plan design — the Compensation Discussion & Analysis

The compensation program should be aligned with our financial performance, simple, transparent and clearly articulated to participants and our stockholders, provide short- and long-term components to drive performance over the long run, be competitive and market-based to attract and retain senior executives, and responsibly balance incentives with prudent risk management.

CEO STI target (% of salary)140%
CEO LTI target (% of salary)—
Independent consultantFW Cook
Clawback policytrue
Anti-hedgingtrue
Anti-pledgingTrue
Equity grants and outstanding awards

Grants of plan-based awards — fiscal year 2025

ExecutiveAwardGrant dateThresholdTargetGrantedMaximumGrant-date fair value
Aaron BirnbaumRSU2025-05-15——3,717—$500,122
W. Mark HumphreyRSU2025-02-03——2,028—400,003
Lawrence SilberRSU2025-02-03——11,154—2,200,015
Tamir PeresRSU2025-02-03——2,028—400,003
Christian CunninghamRSU2025-02-03——2,028—400,003
Tamir PeresPSU2025-02-031,5213,042—6,084600,004
Aaron BirnbaumPSU2025-02-032,0544,107—8,214810,065
W. Mark HumphreyPSU2025-02-031,5213,042—6,084600,004
Christian CunninghamPSU2025-02-031,5213,042—6,084600,004
Aaron BirnbaumRSU2025-02-03——2,738—540,043
Aaron BirnbaumPSU2025-05-151,8593,717—7,434500,122
Lawrence SilberPSU2025-02-038,36616,731—33,4623,300,022

Vehicle mix — grant-date fair value by award type

Named executive officerTime-vested (RSU)Performance-vested (PSU)Options / SARs% performance-vested
Aaron Birnbaum$1,040,165$1,310,187$055.7%
W. Mark Humphrey400,003600,004060.0%
Lawrence Silber2,200,0153,300,022060.0%
Tamir Peres400,003600,004060.0%
Christian Cunningham400,003600,004060.0%

% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.

Outstanding equity awards at fiscal year-end 2025

ExecutiveAwardShares unvestedExercise priceMarket value unvested
W. Mark HumphreyRSU293—$43,475
W. Mark HumphreyRSU326—48,372
Tamir PeresRSU587—87,099
Christian CunninghamRSU587—87,099
Aaron BirnbaumRSU922—136,806
W. Mark HumphreyRSU1,260—186,959
W. Mark HumphreyRSU1,321—196,010
Tamir PeresRSU1,351—200,461
Christian CunninghamRSU1,351—200,461
W. Mark HumphreyRSU1,467—217,673
W. Mark HumphreyRSU2,028—300,915
Tamir PeresRSU2,028—300,915
Christian CunninghamRSU2,028—300,915
Aaron BirnbaumRSU2,251—334,003
Tamir PeresRSU2,261—335,487
Tamir PeresRSU2,641—391,872
Christian CunninghamRSU2,641—391,872
Aaron BirnbaumRSU2,738—406,264
W. Mark HumphreyRSU2,837—420,954
Lawrence SilberRSU3,017—447,662
Tamir PeresRSU3,040—451,075
Christian CunninghamRSU3,040—451,075
W. Mark HumphreyRSU3,042—451,372
Tamir PeresRSU3,042—451,372
Christian CunninghamRSU3,042—451,372
Aaron BirnbaumRSU3,717—551,528
Aaron BirnbaumRSU4,107—609,397
Aaron BirnbaumRSU4,149—615,629
Aaron BirnbaumRSU5,066—751,693
Lawrence SilberRSU7,564—1,122,346
Lawrence SilberRSU11,154—1,655,031
Lawrence SilberRSU13,578—2,014,704
Lawrence SilberRSU16,731—2,482,546
Lawrence SilberRSU17,019—2,525,279
Director compensation
DirectorCash feesStock awardsOption awardsNon-equity incentiveAll otherTotal
Patrick D. CampbellIndependent · Board Chair · Audit · Nominating/Governance$105,700$280,133$0$0$0$385,833
James H. BrowningIndependent · Audit · Not standing for re-election127,906130,110000258,016
Michael A. KellyIndependent · Compensation · Nominating/Governance (Chair)114,460130,110000244,570
Jean K. HolleyIndependent · Compensation (Chair) · Nominating/Governance114,157130,110000244,267
Rakesh SachdevIndependent · Compensation · Nominating/Governance102,924130,110000233,034
Shari L. BurgessIndependent · Audit102,907130,110000233,017
John M. EngquistIndependent33,994149,486000183,480
Lorin CrenshawIndependent · Not standing for re-election38,344000038,344
John A. OlinIndependent · Audit · Newly elected000000
Patrick S. ShannonIndependent · Audit · Newly elected000000
Lawrence H. SilberEmployee director000000

Board fee structure and ownership guideline

Annual cash retainer$90,000
Annual equity retainer$130,000
Per board meeting fee—
Committee chair fees (audit / comp / nom-gov)25,000 / 15,000 / 10,000
Stock ownership guideline$5

Total cost of the board

ComponentFY2025
Cash retainers and fees$740,392
Equity awards (grant-date value)$1,080,169
All other compensation$0
Total cost of the board$1,820,561

Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.

Peer group, and who names Herc as a peer

Companies that benchmark against HRI

9 companies name HRI as a compensation peer

The list of companies that name HRI as a peer is temporarily unavailable — recheck shortly.

Disclosed peer group — fiscal year 2025

The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.

Peer reciprocity

The companies Herc Holdings names as compensation peers that name it back in their own disclosed peer groups.

Chief executive pay against the peer group

Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company’s own proxy statement.

RankCompanyFYChief executiveSalaryStock awardsOption awardsNon-equity incentiveTotal
1United Rentals, Inc.2025Matthew Flannery$1,187,671$9,080,474$0$1,767,656$12,057,571
2Xylem Inc.2025Matthew Pine1,120,1936,190,3081,825,0341,937,25011,286,806
3WillScot Mobile Mini Holdings Corp.2025Bradley Soultz1,018,6185,293,9740501,7889,890,760
4Air Lease Corporation2025John Plueger1,000,0005,313,82902,820,0009,399,534
5Federal Signal Corporation2025Jennifer Sherman1,016,6173,635,6461,211,8522,255,0008,421,321
6Herc Holdings2025Lawrence Silber1,056,5385,500,03701,484,0008,289,126
7Gatx Corp.2025Robert Lyons991,6672,281,8302,302,1051,012,0938,178,380
8Trinity Industries, Inc.2025E. Jean Savage1,000,0004,280,63502,136,0007,480,164
9Terex Corporation2025Simon Meester961,5385,203,3180840,6097,294,990
10Pool Corp.2025Peter Arvan900,0004,624,9420912,4236,514,002
11H&E Equipment Services2023Bradley W. Barber907,6923,599,9240—6,295,836
12Fastenal Company2025Daniel Florness750,0000861,3872,569,0004,183,328
13Custom Truck One Source Inc.2025Ryan McMonagle850,0001,024,9690495,0402,577,511
14McGrath Rentcorp2025Philip Hawkins500,000801,2340374,8721,718,813
—Rush Enterprises, Inc.——————not in coverage universe

Each peer’s compensation is from its most recently filed proxy; fiscal years differ by company. Each peer’s figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.

Incentive design against the same peers

CompanyAnnual incentive payoutLong-term vehicle mixPSU measures include TSRCompensation consultant
Herc Holdings100%PSU 60 · RSU 40NoFW Cook
Air Lease Corporationnot disclosedPRSU 50 · RSU 25not disclosedExequity
Custom Truck One Source Inc.not disclosednot disclosednot disclosedFarient Advisors, LLC
Fastenal Company342%Options 100not disclosednot disclosed
Federal Signal Corporationnot disclosedPSU 50 · Option 25 · Restricted Stock 25not disclosedMeridian
Gatx Corp.not disclosednot disclosednot disclosedPay Governance LLC
H&E Equipment Servicesnot disclosednot disclosednot disclosednot disclosed
McGrath Rentcorpnot disclosedPSU 50 · RSU 50not disclosedSemler Brossy
Pool Corp.not disclosedRSU 50 · PRSU 50not disclosedMeridian Compensation Partners
Rush Enterprises, Inc.not disclosednot disclosednot disclosednot disclosed
Terex Corporationnot disclosedPRSU 65 · RSU 35Yes — total shareholder return (TSR)Pay Governance LLC
Trinity Industries, Inc.not disclosedPSU 60 · RSU 40not disclosedMeridian Compensation Partners, LLC
United Rentals, Inc.99.2%PSU 80 · RSU 20NoPearl Meyer & Partners, LLC
WillScot Mobile Mini Holdings Corp.not disclosedPRSU 70 · RSU 30not disclosedPay Governance
Xylem Inc.123%PSU 50 · RSU 25 · Options 25Yes — Relative TSRMeridian Compensation Partners

Read from each company’s Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company’s filing does not state the item.

Say-on-pay history and pay ratio
Meeting yearMeeting dateForAgainstAbstainSupportOutcome
20262026-05-1429,517,952695,48915,94997.7%Passed
20252025-05-1524,194,1381,564,844129,39293.93%Passed
20242024-05-1625,381,609304,73432,21398.81%Passed
20232023-05-1123,668,1662,013,67939,49392.16%Passed
20222022-05-1226,635,316392,86921,90998.55%Passed
20212021-05-1325,712,7811,141,41459,95695.75%Passed

Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year’s compensation.

Say-on-pay — history, company’s computation

Meeting yearMeeting dateApproval — company’s computation
20262026-05-1497.7%a
20252025-05-1593.93%b
20242024-05-1698.81%c

a. Voting standard not stated in the filing.

b. Voting standard not stated in the filing.

c. Voting standard not stated in the filing.

Approval percentages are the company’s own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.

CEO pay ratio

Ratio (CEO : median employee)84 : 1
CEO total compensation$8,301,040
Median employee compensation$98,269
Insider trades since the proxy

No insider equity transactions reported since the proxy statement.

Sources (53 citations)

Each figure is listed with the filing it comes from, where it appears in that filing, and the value as printed. Any figure can be independently confirmed against the source.

  • Section 01, Lawrence Silber. DEF 14A, filed 2026-03-27. Section “2025 SUMMARY COMPENSATION TABLE” · page 28. As printed: 8,289,126. View filing ↗
  • Section 01, Aaron Birnbaum. DEF 14A, filed 2026-03-27. Section “2025 SUMMARY COMPENSATION TABLE”. As printed: 3,760,454. View filing ↗
  • Section 01, W. Mark Humphrey. DEF 14A, filed 2026-03-27. Section “2025 SUMMARY COMPENSATION TABLE”. As printed: 2,151,501. View filing ↗
  • Section 01, Christian Cunningham. DEF 14A, filed 2026-03-27. Section “2025 SUMMARY COMPENSATION TABLE”. As printed: 2,008,671. View filing ↗
  • Section 01, Tamir Peres. DEF 14A, filed 2026-03-27. Section “2025 SUMMARY COMPENSATION TABLE”. As printed: 1,998,206. View filing ↗
  • Section 03, Aaron Birnbaum RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, W. Mark Humphrey RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, Lawrence Silber RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, Tamir Peres RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, Christian Cunningham RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, Tamir Peres PSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, Aaron Birnbaum PSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, W. Mark Humphrey PSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, Christian Cunningham PSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, Aaron Birnbaum RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, Aaron Birnbaum PSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, Lawrence Silber PSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 07, pay ratio. DEF 14A, filed 2026-03-27. Section “CEO Pay Ratio”. As printed: 84 : 1. View filing ↗
  • Section 08, Patrick D. Campbell. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 385,833. View filing ↗
  • Section 08, James H. Browning. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 258,016. View filing ↗
  • Section 08, Michael A. Kelly. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 244,570. View filing ↗
  • Section 08, Jean K. Holley. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 244,267. View filing ↗
  • Section 08, Rakesh Sachdev. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 233,034. View filing ↗
  • Section 08, Shari L. Burgess. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 233,017. View filing ↗
  • Section 08, John M. Engquist. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 183,480. View filing ↗
  • Section 08, Lorin Crenshaw. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 38,344. View filing ↗
  • Section 08, John A. Olin. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 0. View filing ↗
  • Section 08, Patrick S. Shannon. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 0. View filing ↗
  • Section 08, Lawrence H. Silber. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 0. View filing ↗
  • Section 06, 2026 vote. Form 8-K, filed 2026-05-20. Item 5.07 · say-on-pay result. As reported: 97.7% (votes for as printed: 29,517,952). View filing ↗
  • Section 06, 2025 vote. Form 8-K, filed 2025-05-20. Item 5.07 · say-on-pay result. As reported: 93.93% (votes for as printed: 24,194,138). View filing ↗
  • Section 06, 2024 vote. Form 8-K, filed 2024-05-21. Item 5.07 · say-on-pay result. As reported: 98.81% (votes for as printed: 25,381,609). View filing ↗
  • Section 01 trend, Δ column (computed). Computed. Δ = current-FY total − prior-FY total per named officer.
  • Section 03b vehicle mix (computed). Computed. RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).
  • Section 09b board cost (computed). Computed. Cash 740,392 + equity 1,080,169 + all other 0 = 1,820,561, summed across the director compensation table rows.
  • United Rentals, Inc., Section 10b CEO total. DEF 14A, filed 2026-03-25. CEO total compensation as printed in United Rentals, Inc.'s own proxy. As printed: 12,057,571. View filing ↗
  • Xylem Inc., Section 10b CEO total. DEF 14A, filed 2026-03-30. CEO total compensation as printed in Xylem Inc.'s own proxy. As printed: 11,286,806. View filing ↗
  • WillScot Mobile Mini Holdings Corp., Section 10b CEO total. DEF 14A, filed 2026-04-22. CEO total compensation as printed in WillScot Mobile Mini Holdings Corp.'s own proxy. As printed: 9,890,760. View filing ↗
  • Air Lease Corporation, Section 10b CEO total. DEF 14A, filed 2026-04-30. CEO total compensation as printed in Air Lease Corporation's own proxy. As printed: 9,399,534. View filing ↗
  • Federal Signal Corporation, Section 10b CEO total. DEF 14A, filed 2026-03-06. CEO total compensation as printed in Federal Signal Corporation's own proxy. As printed: 8,421,321. View filing ↗
  • Herc Holdings (subject), Section 10b CEO total. DEF 14A, filed 2026-03-27. CEO total compensation as printed in Herc Holdings's own proxy. As printed: 8,289,126. View filing ↗
  • Gatx Corp., Section 10b CEO total. DEF 14A, filed 2026-03-13. CEO total compensation as printed in Gatx Corp.'s own proxy. As printed: 8,178,380. View filing ↗
  • Trinity Industries, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-09. CEO total compensation as printed in Trinity Industries, Inc.'s own proxy. As printed: 7,480,164. View filing ↗
  • Terex Corporation, Section 10b CEO total. DEF 14A, filed 2026-04-29. CEO total compensation as printed in Terex Corporation's own proxy. As printed: 7,294,990. View filing ↗
  • Pool Corp., Section 10b CEO total. DEF 14A, filed 2026-03-26. CEO total compensation as printed in Pool Corp.'s own proxy. As printed: 6,514,002. View filing ↗
  • H&E Equipment Services, Section 10b CEO total. DEF 14A, filed 2024-04-02. CEO total compensation as printed in H&E Equipment Services's own proxy. As printed: 6,295,836. View filing ↗
  • Fastenal Company, Section 10b CEO total. DEF 14A, filed 2026-02-25. CEO total compensation as printed in Fastenal Company's own proxy. As printed: 4,183,328. View filing ↗
  • Custom Truck One Source Inc., Section 10b CEO total. DEF 14A, filed 2026-04-29. CEO total compensation as printed in Custom Truck One Source Inc.'s own proxy. As printed: 2,577,511. View filing ↗
  • McGrath Rentcorp, Section 10b CEO total. DEF 14A, filed 2026-04-24. CEO total compensation as printed in McGrath Rentcorp's own proxy. As printed: 1,718,813. View filing ↗
  • Section 10a, McGrath Rentcorp reciprocity. DEF 14A. McGrath Rentcorp names Herc Holdings in its own disclosed peer group (read from its most recent proxy). View filing ↗
  • Section 10a, Trinity Industries, Inc. reciprocity. DEF 14A. Trinity Industries, Inc. names Herc Holdings in its own disclosed peer group (read from its most recent proxy). View filing ↗
  • Section 10a, Air Lease Corporation reciprocity. DEF 14A. Air Lease Corporation names Herc Holdings in its own disclosed peer group (read from its most recent proxy). View filing ↗
  • Section 10a, Custom Truck One Source Inc. reciprocity. DEF 14A. Custom Truck One Source Inc. names Herc Holdings in its own disclosed peer group (read from its most recent proxy). View filing ↗
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