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Companies Vita Coco Company, Inc.

Vita Coco (COCO): executive pay, fiscal 2025

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CEO total pay$4,549,875CEO Martin Roper · source
Say-on-pay support95.36%Latest vote · source
CEO vs. named peers33rd pct.Of 16 peer CEOs
CEO pay ratio41.6:1To the median employee · source

CEO pay, last three years

  • $3,251,398FY2023
  • $3,582,394FY2024
  • $4,549,875FY2025

CEO total pay was $4,549,875 in fiscal 2025, up from $3,582,394 in fiscal 2024.

FY2025: salary $625,000 · bonus $0 · stock awards $1,879,998 · option awards $920,002

Executives and directors

Frequently asked questions

Who was the highest-paid executive at Vita Coco Company, Inc. in fiscal 2025?
As disclosed, Michael Kirban (Co-Founder and Executive Chairman) was the highest-paid executive at Vita Coco Company, Inc. in fiscal 2025, with total compensation of $4,549,875.
How does Vita Coco Company, Inc.'s chief executive pay compare to its disclosed peer group?
As disclosed, Martin Roper's total compensation ranked at the 33rd percentile of Vita Coco Company, Inc.'s disclosed peer group.
What is Vita Coco Company, Inc.'s CEO-to-median employee pay ratio?
As disclosed, Vita Coco Company, Inc.'s CEO-to-median employee pay ratio was 41.6:1.
How did shareholders vote on Vita Coco Company, Inc.'s executive compensation?
As disclosed, 95.36% of shareholders supported Vita Coco Company, Inc.'s executive compensation in the latest say-on-pay vote.
How much does Vita Coco Company, Inc. spend in total on board compensation for fiscal 2025?
As disclosed, Vita Coco Company, Inc. reported total board compensation of $1,283,260 for fiscal 2025.

Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.

Full detail

Every table from the filing. Open any section.

Summary compensation table
Named executive officerSalaryBonusStock awardsOption awardsNon-equity incentivePension / NQDCAll otherTotal
Michael Kirban$625,000$0$1,879,998$920,002$1,114,375$0$10,500$4,549,875
Co-Founder and Executive Chairman
Martin Roper625,00001,879,998920,0021,114,375010,5004,549,875
Chief Executive Officer
Jonathan Burth390,000600,000284,995175,006417,222010,5001,877,723
Chief Operating Officer
Corey Baker385,000600,000284,995175,006411,873010,5001,867,374
Chief Financial Officer
Charles van Es385,000600,000284,995175,006411,873010,5001,867,374
Chief Commercial Officer

A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.

Three-year trend — total compensation per named executive

Named executive officerFY2025 totalFY2024 totalFY2023 totalΔ FY2024→2025
Michael Kirban$4,549,875$3,573,863$3,245,733↑ +976,012
Martin Roper4,549,8753,582,3943,251,398↑ +967,481
Jonathan Burth1,877,7231,218,0181,211,162↑ +659,705
Corey Baker1,867,3741,205,4192,175,668↑ +661,955
Charles van Es1,867,3741,208,0441,200,537↑ +659,330

Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.

Incentive-plan design — the Compensation Discussion & Analysis

The executive compensation program is designed to motivate executives to achieve strategic, operational, and financial goals, reward performance, and attract and retain exceptional talent. The program emphasizes a pay mix primarily comprised of equity and performance-based compensation to align executive interests with long-term shareholder value creation, with a significant portion of total compensation at risk.

CEO STI target (% of salary)—
CEO LTI target (% of salary)—
Independent consultantPearl Meyer
Clawback policytrue
Anti-hedgingtrue
Anti-pledgingtrue
Equity grants and outstanding awards

Grants of plan-based awards — fiscal year 2025

ExecutiveAwardGrant dateThresholdTargetGrantedMaximumGrant-date fair value
Martin RoperOPTION2025-03-03——70,715—$920,002
Michael KirbanRSU2025-03-03——28,676—939,999
Martin RoperRSU2025-03-03——28,676—939,999
Charles van EsPSU2025-03-04——3,447—114,992
Michael KirbanOPTION2025-03-03——70,715—920,002
Corey BakerPSU2025-03-04——3,447—114,992
Corey BakerRSU2025-03-04——5,096—170,003
Jonathan BurthRSU2025-03-04——5,096—170,003
Jonathan BurthPSU2025-03-04——3,447—114,992
Charles van EsRSU2025-03-04——5,096—170,003
Charles van EsOPTION2025-03-04——13,218—175,006
Corey BakerOPTION2025-03-04——13,218—175,006
Jonathan BurthOPTION2025-03-04——13,218—175,006
Martin RoperRSU2025-03-03——28,676—939,999
Michael KirbanRSU2025-03-03——28,676—939,999

Vehicle mix — grant-date fair value by award type

Named executive officerTime-vested (RSU)Performance-vested (PSU)Options / SARs% performance-vested
Martin Roper$1,879,998$0$920,0020.0%
Michael Kirban1,879,9980920,0020.0%
Charles van Es170,003114,992175,00625.0%
Corey Baker170,003114,992175,00625.0%
Jonathan Burth170,003114,992175,00625.0%

% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.

Outstanding equity awards at fiscal year-end 2025

ExecutiveAwardShares unvestedExercise priceMarket value unvested
Jonathan BurthRSU2,957—$156,751
Charles van EsRSU2,957—156,751
Corey BakerRSU3,447—182,725
Jonathan BurthRSU3,447—182,725
Charles van EsRSU3,447—182,725
Corey BakerOption3,46527.59—
Corey BakerRSU3,514—186,277
Jonathan BurthRSU3,514—186,277
Charles van EsRSU3,514—186,277
Corey BakerOption4,04524.35—
Corey BakerRSU4,077—216,122
Corey BakerRSU4,620—244,906
Corey BakerRSU5,096—270,139
Jonathan BurthRSU5,096—270,139
Charles van EsRSU5,096—270,139
Jonathan BurthRSU5,914—313,501
Charles van EsRSU5,914—313,501
Corey BakerOption6,55926.18—
Jonathan BurthOption6,55926.18—
Charles van EsOption6,55927.59—
Corey BakerOption7,10216.91—
Jonathan BurthOption7,10216.91—
Charles van EsOption7,10216.91—
Corey BakerRSU7,906—419,097
Jonathan BurthRSU7,906—419,097
Charles van EsRSU7,906—419,097
Corey BakerRSU8,870—470,199
Jonathan BurthOption11,75010.18—
Corey BakerOption13,21833.36—
Jonathan BurthOption13,21833.36—
Charles van EsOption13,21833.36—
Jonathan BurthOption14,02516.91—
Charles van EsOption14,02516.91—
Michael KirbanRSU16,807—890,939
Martin RoperRSU16,807—890,939
Michael KirbanOption23,43716.91—
Martin RoperOption23,43716.91—
Jonathan BurthOption28,65315.36—
Charles van EsOption28,65315.36—
Michael KirbanRSU28,676—1,520,115
Martin RoperRSU28,676—1,520,115
Michael KirbanRSU31,513—1,670,504
Martin RoperRSU31,513—1,670,504
Jonathan BurthRSU39,063—2,070,730
Charles van EsRSU39,063—2,070,730
Michael KirbanOption47,05726.18—
Martin RoperOption47,05726.18—
Michael KirbanOption70,71532.78—
Martin RoperOption70,71532.78—
Michael KirbanOption185,13316.91—
Martin RoperOption185,13316.91—
Director compensation
DirectorCash feesStock awardsOption awardsNon-equity incentiveAll otherTotal
Jane C. MorreauIndependent · Audit (Chair)$94,882$115,010$0$0$0$209,892
Aishetu Fatima DozieIndependent · Audit · Nominating and ESG71,522115,010000186,532
John LeahyIndependent · Audit · Compensation · Not standing for re-election71,522115,010000186,532
Kenneth SadowskyIndependent · Nominating and ESG (Chair)69,448115,010000184,458
John ZupoIndependent · Compensation (Chair)64,022115,010000179,032
Ira LiranIndependent · Nominating and ESG60,272115,010000175,282
Eric MelloulIndependent · Lead Independent Director · Compensation46,522115,010000161,532

Board fee structure and ownership guideline

Annual cash retainer$60,000
Annual equity retainer$115,000
Per board meeting fee—
Committee chair fees (audit / comp / nom-gov)35,000 / 10,000 / 10,000
Stock ownership guideline$300,000

Total cost of the board

ComponentFY2025
Cash retainers and fees$478,190
Equity awards (grant-date value)$805,070
All other compensation$0
Total cost of the board$1,283,260

Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.

Peer group, and who names Vita Coco as a peer

Companies that benchmark against COCO

6 companies name COCO as a compensation peer

Each company listed discloses COCO in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named COCO in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.

Disclosed peer group — fiscal year 2025

The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.

Peer reciprocity

The companies Vita Coco Company, Inc. names as compensation peers that name it back in their own disclosed peer groups.

Chief executive pay against the peer group

Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company’s own proxy statement.

RankCompanyFYChief executiveSalaryStock awardsOption awardsNon-equity incentiveTotal
1Beyond Meat, Inc.2025Ethan Brown$587,500$26,701,431$0$2,500,425$29,846,850
2Freshpet, Inc.2025William Cyr712,30811,599,8460187,34412,513,498
3Celsius Holdings, Inc.2025John Fieldly1,016,5006,648,39601,899,2409,607,616
4Warby Parker Inc.2025Neil Blumenthal575,0008,408,680009,000,180
5e.l.f. Beauty, Inc.2026Tarang Amin475,0007,399,8670950,0008,834,367
6Tootsie Roll Industries, Inc.2025Ellen Gordon999,000———7,150,512
7BellRing Brands, Inc.2025Darcy Horn Davenport950,0254,400,00001,055,7156,563,539
8BRC Inc.2026Vineet Nargolwala115,3855,200,0690245,1925,770,770
9Vita Coco Company, Inc.2025Martin Roper625,0001,879,998920,0021,114,3754,549,875
10The Simply Good Foods Company2025Geoff Tanner816,6672,747,758—748,0004,330,633
11Nature’s Sunshine Products, Inc.2025Ken Romanzi107,8853,600,5620147,8363,863,880
12Vital Farms, Inc.2025Russell Diez-Canseco749,8082,149,975—697,5003,616,512
13Sweetgreen, Inc.2025Jonathan Neman550,00002,675,93703,226,081
—MGP Ingredients, Inc.——————not in coverage universe
—The Duckhorn Portfolio, Inc.——————not in coverage universe
—Oatly Group AB——————not in coverage universe

Each peer’s compensation is from its most recently filed proxy; fiscal years differ by company. Each peer’s figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.

Incentive design against the same peers

CompanyAnnual incentive payoutLong-term vehicle mixPSU measures include TSRCompensation consultant
Vita Coco Company, Inc.not disclosednot disclosednot disclosedPearl Meyer
BellRing Brands, Inc.88.9% of target for corporate level NEOs; 92.9% of target for business unit level NEO (Mr. Singh).%PRSUs 80 · RSUs 20Yes — Relative TSRAon
Beyond Meat, Inc.not disclosedRSU 55 · PSU 45not disclosedWTW
BRC Inc.not disclosedRSU 50 · PRSU 50not disclosedPearl Meyer
Celsius Holdings, Inc.not disclosedPSU 50 · RSU 50not disclosedFarient Advisors
e.l.f. Beauty, Inc.200%PSU 50 · RSU 50NoAon (Aon's Human Capital Solutions practice, a division of Aon plc.)
Freshpet, Inc.not disclosedPSU 50 · RSU 50not disclosedWTW
MGP Ingredients, Inc.not disclosednot disclosednot disclosednot disclosed
Nature’s Sunshine Products, Inc.not disclosednot disclosednot disclosedFredric W. Cook & Co., Inc. (F.W. Cook)
Oatly Group ABnot disclosednot disclosednot disclosednot disclosed
Sweetgreen, Inc.not disclosednot disclosednot disclosedSemler Brossy
The Duckhorn Portfolio, Inc.not disclosednot disclosednot disclosednot disclosed
The Simply Good Foods Companynot disclosedPSU 50 · RSU 50not disclosedMercer
Tootsie Roll Industries, Inc.not disclosednot disclosednot disclosedCompensation Strategies, Inc.
Vital Farms, Inc.not disclosednot disclosednot disclosedFW Cook
Warby Parker Inc.73.0%PSU 50 · RSU 50Yes — Relative TSRSemler Brossy

Read from each company’s Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company’s filing does not state the item.

Say-on-pay history and pay ratio
Meeting yearMeeting dateForAgainstAbstainSupportOutcome
20262026-06-0344,532,9482,168,37831,04495.36%Passed
20252025-06-0341,060,4592,011,29974,67795.33%Passed
20242024-06-0441,902,786180,29045,64699.57%Passed

Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year’s compensation.

Say-on-pay — history, company’s computation

Meeting yearMeeting dateApproval — company’s computation
20262026-06-0395.36%a
20252025-06-0395.33%b
20242024-06-0499.57%c

a. Voting standard not stated in the filing.

b. Voting standard not stated in the filing.

c. Approved under the standard stated in the filing — “​ ​ Abstentions and broker non-votes will have no effect.”.

Approval percentages are the company’s own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.

CEO pay ratio

Ratio (CEO : median employee)41.6 : 1
CEO total compensation$4,549,876
Median employee compensation$109,379
Insider trades since the proxy

No insider equity transactions reported since the proxy statement.

Sources (49 citations)

Each figure is listed with the filing it comes from, where it appears in that filing, and the value as printed. Any figure can be independently confirmed against the source.

  • Section 01, Michael Kirban. DEF 14A, filed 2026-04-22. Section “Summary Compensation Table” · page 47. As printed: 4,549,875. View filing ↗
  • Section 01, Martin Roper. DEF 14A, filed 2026-04-22. Section “Summary Compensation Table” · page 47. As printed: 4,549,875. View filing ↗
  • Section 01, Jonathan Burth. DEF 14A, filed 2026-04-22. Section “Summary Compensation Table” · page 47. As printed: 1,877,723. View filing ↗
  • Section 01, Corey Baker. DEF 14A, filed 2026-04-22. Section “Summary Compensation Table” · page 47. As printed: 1,867,374. View filing ↗
  • Section 01, Charles van Es. DEF 14A, filed 2026-04-22. Section “Summary Compensation Table” · page 47. As printed: 1,867,374. View filing ↗
  • Section 03, Martin Roper OPTION. DEF 14A, filed 2026-04-22. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
  • Section 03, Michael Kirban RSU. DEF 14A, filed 2026-04-22. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
  • Section 03, Martin Roper RSU. DEF 14A, filed 2026-04-22. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
  • Section 03, Charles van Es PSU. DEF 14A, filed 2026-04-22. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
  • Section 03, Michael Kirban OPTION. DEF 14A, filed 2026-04-22. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
  • Section 03, Corey Baker PSU. DEF 14A, filed 2026-04-22. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
  • Section 03, Corey Baker RSU. DEF 14A, filed 2026-04-22. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
  • Section 03, Jonathan Burth RSU. DEF 14A, filed 2026-04-22. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
  • Section 03, Jonathan Burth PSU. DEF 14A, filed 2026-04-22. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
  • Section 03, Charles van Es RSU. DEF 14A, filed 2026-04-22. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
  • Section 03, Charles van Es OPTION. DEF 14A, filed 2026-04-22. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
  • Section 03, Corey Baker OPTION. DEF 14A, filed 2026-04-22. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
  • Section 03, Jonathan Burth OPTION. DEF 14A, filed 2026-04-22. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
  • Section 03, Martin Roper RSU. DEF 14A, filed 2026-04-22. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
  • Section 03, Michael Kirban RSU. DEF 14A, filed 2026-04-22. Section “Grants of Plan-Based Awards for Fiscal 202” · grants of plan-based awards table. View filing ↗
  • Section 07, pay ratio. DEF 14A, filed 2026-04-22. Section “CEO Pay Ratio”. As printed: 41.6 : 1. View filing ↗
  • Section 08, Jane C. Morreau. DEF 14A, filed 2026-04-22. Section “Director Compensation”. As printed: 209,892. View filing ↗
  • Section 08, Aishetu Fatima Dozie. DEF 14A, filed 2026-04-22. Section “Director Compensation”. As printed: 186,532. View filing ↗
  • Section 08, John Leahy. DEF 14A, filed 2026-04-22. Section “Director Compensation”. As printed: 186,532. View filing ↗
  • Section 08, Kenneth Sadowsky. DEF 14A, filed 2026-04-22. Section “Director Compensation”. As printed: 184,458. View filing ↗
  • Section 08, John Zupo. DEF 14A, filed 2026-04-22. Section “Director Compensation”. As printed: 179,032. View filing ↗
  • Section 08, Ira Liran. DEF 14A, filed 2026-04-22. Section “Director Compensation”. As printed: 175,282. View filing ↗
  • Section 08, Eric Melloul. DEF 14A, filed 2026-04-22. Section “Director Compensation”. As printed: 161,532. View filing ↗
  • Section 06, 2026 vote. Form 8-K, filed 2026-06-04. Item 5.07 · say-on-pay result. As reported: 95.36% (votes for as printed: 44,532,948). View filing ↗
  • Section 06, 2025 vote. Form 8-K, filed 2025-06-04. Item 5.07 · say-on-pay result. As reported: 95.33% (votes for as printed: 41,060,459). View filing ↗
  • Section 06, 2024 vote. Form 8-K, filed 2024-06-06. Item 5.07 · say-on-pay result. As reported: 99.57% (votes for as printed: 41,902,786). View filing ↗
  • Section 01 trend, Δ column (computed). Computed. Δ = current-FY total − prior-FY total per named officer.
  • Section 03b vehicle mix (computed). Computed. RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).
  • Section 09b board cost (computed). Computed. Cash 478,190 + equity 805,070 + all other 0 = 1,283,260, summed across the director compensation table rows.
  • Beyond Meat, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-10. CEO total compensation as printed in Beyond Meat, Inc.'s own proxy. As printed: 29,846,850. View filing ↗
  • Freshpet, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-27. CEO total compensation as printed in Freshpet, Inc.'s own proxy. As printed: 12,513,498. View filing ↗
  • Celsius Holdings, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-14. CEO total compensation as printed in Celsius Holdings, Inc.'s own proxy. As printed: 9,607,616. View filing ↗
  • Warby Parker Inc., Section 10b CEO total. DEF 14A, filed 2026-04-28. CEO total compensation as printed in Warby Parker Inc.'s own proxy. As printed: 9,000,180. View filing ↗
  • e.l.f. Beauty, Inc., Section 10b CEO total. DEF 14A, filed 2026-07-08. CEO total compensation as printed in e.l.f. Beauty, Inc.'s own proxy. As printed: 8,834,367. View filing ↗
  • Tootsie Roll Industries, Inc., Section 10b CEO total. DEF 14A, filed 2026-03-27. CEO total compensation as printed in Tootsie Roll Industries, Inc.'s own proxy. As printed: 7,150,512. View filing ↗
  • BellRing Brands, Inc., Section 10b CEO total. DEF 14A, filed 2025-12-16. CEO total compensation as printed in BellRing Brands, Inc.'s own proxy. As printed: 6,563,539. View filing ↗
  • BRC Inc., Section 10b CEO total. 10-K, filed 2026-09-03. CEO total compensation as printed in BRC Inc.'s own proxy. As printed: 5,770,770. View filing ↗
  • Vita Coco Company, Inc. (subject), Section 10b CEO total. DEF 14A, filed 2026-04-22. CEO total compensation as printed in Vita Coco Company, Inc.'s own proxy. As printed: 4,549,875. View filing ↗
  • The Simply Good Foods Company, Section 10b CEO total. DEF 14A, filed 2025-12-17. CEO total compensation as printed in The Simply Good Foods Company's own proxy. As printed: 4,330,633. View filing ↗
  • Nature’s Sunshine Products, Inc., Section 10b CEO total. DEF 14A, filed 2026-03-27. CEO total compensation as printed in Nature’s Sunshine Products, Inc.'s own proxy. As printed: 3,863,880. View filing ↗
  • Vital Farms, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-27. CEO total compensation as printed in Vital Farms, Inc.'s own proxy. As printed: 3,616,512. View filing ↗
  • Sweetgreen, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-23. CEO total compensation as printed in Sweetgreen, Inc.'s own proxy. As printed: 3,226,081. View filing ↗
  • Section 10a, Beyond Meat, Inc. reciprocity. DEF 14A. Beyond Meat, Inc. names Vita Coco Company, Inc. in its own disclosed peer group (read from its most recent proxy). View filing ↗
  • Section 10a, Vital Farms, Inc. reciprocity. DEF 14A. Vital Farms, Inc. names Vita Coco Company, Inc. in its own disclosed peer group (read from its most recent proxy). View filing ↗
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