Companies Herc Holdings Inc
Herc (HRC): executive pay, fiscal 2025
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CEO pay, last three years
- $6,117,875FY2023
- $6,921,392FY2024
- $8,289,126FY2025
CEO total pay was $8,289,126 in fiscal 2025, up from $6,921,392 in fiscal 2024.
FY2025: salary $1,056,538 · bonus $0 · stock awards $5,500,037 · option awards $0
Frequently asked questions
Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.
Full detail
Every table from the filing. Open any section.
Summary compensation table
| Named executive officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|
| Lawrence Silber | $1,056,538 | $0 | $5,500,037 | $0 | $1,484,000 | $0 | $248,551 | $8,289,126 |
| Chief Executive Officer | ||||||||
| Aaron Birnbaum | 691,346 | 0 | 2,350,352 | 0 | 595,000 | 29,200 | 94,556 | 3,760,454 |
| Chief Operating Officer | ||||||||
| W. Mark Humphrey | 591,346 | 0 | 1,000,007 | 0 | 480,000 | 0 | 80,148 | 2,151,501 |
| Chief Financial Officer | ||||||||
| Christian Cunningham | 532,115 | 0 | 1,000,007 | 0 | 401,250 | 0 | 75,299 | 2,008,671 |
| Chief Human Resources Officer | ||||||||
| Tamir Peres | 532,115 | 0 | 1,000,007 | 0 | 401,250 | 0 | 64,834 | 1,998,206 |
| Chief Information Officer | ||||||||
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.
Three-year trend — total compensation per named executive
| Named executive officer | FY2025 total | FY2024 total | FY2023 total | Δ FY2024→2025 |
|---|---|---|---|---|
| Lawrence Silber | $8,289,126 | $6,921,392 | $6,117,875 | ↑ +1,367,734 |
| Aaron Birnbaum | 3,760,454 | 2,533,846 | 2,303,208 | ↑ +1,226,608 |
| W. Mark Humphrey | 2,151,501 | 1,715,104 | 1,497,253 | ↑ +436,397 |
| Christian Cunningham | 2,008,671 | 1,733,202 | 1,630,571 | ↑ +275,469 |
| Tamir Peres | 1,998,206 | 1,730,082 | 1,906,836 | ↑ +268,124 |
Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.
Incentive-plan design — the Compensation Discussion & Analysis
The compensation program is designed to align with the Company's business strategy and objectives, linking executive officer compensation with delivering results that support long-term stockholder value creation. The program emphasizes a pay-for-performance approach with a significant percentage of target total compensation being performance-based and long-term incentive compensation.
| CEO STI target (% of salary) | — |
|---|---|
| CEO LTI target (% of salary) | — |
| Independent consultant | FW Cook |
| Clawback policy | true |
| Anti-hedging | true |
| Anti-pledging | true |
Equity grants and outstanding awards
Grants of plan-based awards — fiscal year 2025
| Executive | Award | Grant date | Threshold | Target | Granted | Maximum | Grant-date fair value |
|---|---|---|---|---|---|---|---|
| Tamir Peres | PSU | 2025-02-03 | 1,521 | 3,042 | — | 6,084 | $600,004 |
| Tamir Peres | RSU | 2025-02-03 | — | — | 2,028 | — | 400,003 |
| Lawrence Silber | RSU | 2025-02-03 | — | — | 11,154 | — | 2,200,015 |
| Lawrence Silber | PSU | 2025-02-03 | 8,366 | 16,731 | — | 33,462 | 3,300,022 |
| Aaron Birnbaum | RSU | 2025-05-15 | — | — | 3,717 | — | 500,122 |
| Aaron Birnbaum | PSU | 2025-05-15 | 1,859 | 3,717 | — | 7,434 | 500,122 |
| Christian Cunningham | PSU | 2025-02-03 | 1,521 | 3,042 | — | 6,084 | 600,004 |
| Aaron Birnbaum | RSU | 2025-02-03 | — | — | 2,738 | — | 540,043 |
| Aaron Birnbaum | PSU | 2025-02-03 | 2,054 | 4,107 | — | 8,214 | 810,065 |
| Christian Cunningham | RSU | 2025-02-03 | — | — | 2,028 | — | 400,003 |
| W. Mark Humphrey | RSU | 2025-02-03 | — | — | 2,028 | — | 400,003 |
| W. Mark Humphrey | PSU | 2025-02-03 | 1,521 | 3,042 | — | 6,084 | 600,004 |
Vehicle mix — grant-date fair value by award type
| Named executive officer | Time-vested (RSU) | Performance-vested (PSU) | Options / SARs | % performance-vested |
|---|---|---|---|---|
| Tamir Peres | $400,003 | $600,004 | $0 | 60.0% |
| Lawrence Silber | 2,200,015 | 3,300,022 | 0 | 60.0% |
| Aaron Birnbaum | 1,040,165 | 1,310,187 | 0 | 55.7% |
| Christian Cunningham | 400,003 | 600,004 | 0 | 60.0% |
| W. Mark Humphrey | 400,003 | 600,004 | 0 | 60.0% |
% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.
Outstanding equity awards at fiscal year-end 2025
| Executive | Award | Shares unvested | Exercise price | Market value unvested |
|---|---|---|---|---|
| W. Mark Humphrey | RSU | 293 | — | $43,475 |
| W. Mark Humphrey | RSU | 326 | — | 48,372 |
| Tamir Peres | RSU | 587 | — | 87,099 |
| Christian Cunningham | RSU | 587 | — | 87,099 |
| Aaron Birnbaum | RSU | 922 | — | 136,806 |
| W. Mark Humphrey | RSU | 1,260 | — | 186,959 |
| W. Mark Humphrey | RSU | 1,321 | — | 196,010 |
| Tamir Peres | RSU | 1,351 | — | 200,461 |
| Christian Cunningham | RSU | 1,351 | — | 200,461 |
| W. Mark Humphrey | RSU | 1,467 | — | 217,673 |
| W. Mark Humphrey | RSU | 2,028 | — | 300,915 |
| Tamir Peres | RSU | 2,028 | — | 300,915 |
| Christian Cunningham | RSU | 2,028 | — | 300,915 |
| Aaron Birnbaum | RSU | 2,251 | — | 334,003 |
| Tamir Peres | PSU | 2,261 | — | 335,487 |
| Tamir Peres | RSU | 2,641 | — | 391,872 |
| Christian Cunningham | RSU | 2,641 | — | 391,872 |
| Aaron Birnbaum | RSU | 2,738 | — | 406,264 |
| W. Mark Humphrey | PSU | 2,837 | — | 420,954 |
| Lawrence Silber | RSU | 3,017 | — | 447,662 |
| Tamir Peres | PSU | 3,040 | — | 451,075 |
| Christian Cunningham | PSU | 3,040 | — | 451,075 |
| W. Mark Humphrey | PSU | 3,042 | — | 451,372 |
| Tamir Peres | PSU | 3,042 | — | 451,372 |
| Christian Cunningham | PSU | 3,042 | — | 451,372 |
| Aaron Birnbaum | PSU | 3,717 | — | 551,528 |
| Aaron Birnbaum | RSU | 3,717 | — | 551,528 |
| Aaron Birnbaum | PSU | 4,107 | — | 609,397 |
| Aaron Birnbaum | RSU | 4,149 | — | 615,629 |
| Aaron Birnbaum | PSU | 5,066 | — | 751,693 |
| Lawrence Silber | RSU | 7,564 | — | 1,122,346 |
| Lawrence Silber | RSU | 11,154 | — | 1,655,031 |
| Lawrence Silber | RSU | 13,578 | — | 2,014,704 |
| Lawrence Silber | PSU | 16,731 | — | 2,482,546 |
| Lawrence Silber | PSU | 17,019 | — | 2,525,279 |
Director compensation
| Director | Cash fees | Stock awards | Option awards | Non-equity incentive | All other | Total |
|---|---|---|---|---|---|---|
| Patrick D. CampbellIndependent · Board Chair · Audit · Nominating and Governance | $105,700 | $280,133 | — | — | — | $385,833 |
| James H. BrowningIndependent · Audit (Chair) | 127,906 | 130,110 | — | — | — | 258,016 |
| Michael A. KellyIndependent | 114,460 | 130,110 | — | — | — | 244,570 |
| Jean K. HolleyIndependent | 114,157 | 130,110 | — | — | — | 244,267 |
| Rakesh SachdevIndependent | 102,924 | 130,110 | — | — | — | 233,034 |
| Shari L. BurgessIndependent | 102,907 | 130,110 | — | — | — | 233,017 |
| John M. EngquistIndependent | 33,994 | 149,486 | — | — | — | 183,480 |
| Lorin CrenshawIndependent · Not standing for re-election | 38,344 | 0 | — | — | — | 38,344 |
Board fee structure and ownership guideline
| Annual cash retainer | $90,000 |
|---|---|
| Annual equity retainer | $130,000 |
| Per board meeting fee | — |
| Committee chair fees (audit / comp / nom-gov) | 25,000 / 15,000 / 10,000 |
| Stock ownership guideline | $450,000 |
Total cost of the board
| Component | FY2025 |
|---|---|
| Cash retainers and fees | $740,392 |
| Equity awards (grant-date value) | $1,080,169 |
| All other compensation | $0 |
| Total cost of the board | $1,820,561 |
Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.
Peer group, and who names Herc as a peer
Companies that benchmark against HRC
- WillScot Holdings CorpWSCFY2025
Each company listed discloses HRC in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons.
Disclosed peer group — fiscal year 2025
The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.
Peer reciprocity
The companies Herc Holdings Inc names as compensation peers that name it back in their own disclosed peer groups.
Chief executive pay against the peer group
Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company’s own proxy statement.
| Rank | Company | FY | Chief executive | Salary | Stock awards | Option awards | Non-equity incentive | Total |
|---|---|---|---|---|---|---|---|---|
| 1 | Ritchie Bros Auctioneers Inc. | 2025 | James Kessler | $952,055 | $17,816,348 | $0 | $2,250,788 | $21,551,858 |
| 2 | United Rentals, Inc. | 2025 | Matthew Flannery | 1,187,671 | 9,080,474 | 0 | 1,767,656 | 12,057,571 |
| 3 | Xylem Inc. | 2025 | Matthew Pine | 1,120,193 | 6,190,308 | 1,825,034 | 1,937,250 | 11,286,806 |
| 4 | Rush Enterprises, Inc. | 2025 | W.M. Rush | 1,762,803 | 3,786,300 | 665,350 | 0 | 10,224,299 |
| 5 | WillScot Mobile Mini Holdings Corp. | 2025 | Bradley Soultz | 1,018,618 | 5,293,974 | 0 | 501,788 | 9,890,760 |
| 6 | Air Lease Corporation | 2025 | John Plueger | 1,000,000 | 5,313,829 | 0 | 2,820,000 | 9,399,534 |
| 7 | Federal Signal Corporation | 2025 | Jennifer Sherman | 1,016,617 | 3,635,646 | 1,211,852 | 2,255,000 | 8,421,321 |
| 8 | Herc Holdings Inc | 2025 | Lawrence Silber | 1,056,538 | 5,500,037 | 0 | 1,484,000 | 8,289,126 |
| 9 | Gatx Corp. | 2025 | Robert Lyons | 991,667 | 2,281,830 | 2,302,105 | 1,012,093 | 8,178,380 |
| 10 | Trinity Industries, Inc. | 2025 | E. Jean Savage | 1,000,000 | 4,280,635 | 0 | 2,136,000 | 7,480,164 |
| 11 | Terex Corporation | 2025 | Simon Meester | 961,538 | 5,203,318 | 0 | 840,609 | 7,294,990 |
| 12 | McGrath Rentcorp | 2025 | Joseph Hanna | 875,000 | 4,301,228 | 0 | 1,118,862 | 6,519,633 |
| 13 | Pool Corp. | 2025 | Peter Arvan | 900,000 | 4,624,942 | 0 | 912,423 | 6,514,002 |
| 14 | H&E Equipment Services | 2023 | Bradley W. Barber | 907,692 | 3,599,924 | 0 | — | 6,295,836 |
| 15 | Fastenal Company | 2025 | Daniel Florness | 750,000 | 0 | 861,387 | 2,569,000 | 4,183,328 |
| 16 | Custom Truck One Source Inc. | 2025 | Ryan McMonagle | 850,000 | 1,024,969 | 0 | 495,040 | 2,577,511 |
Each peer’s compensation is from its most recently filed proxy; fiscal years differ by company. Each peer’s figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.
Incentive design against the same peers
| Company | Annual incentive payout | Long-term vehicle mix | PSU measures include TSR | Compensation consultant |
|---|---|---|---|---|
| Herc Holdings Inc | not disclosed | PSU 60 · RSU 40 | not disclosed | FW Cook |
| Air Lease Corporation | not disclosed | PRSU 50 · RSU 25 | not disclosed | Exequity |
| Custom Truck One Source Inc. | not disclosed | not disclosed | not disclosed | Farient Advisors, LLC |
| Fastenal Company | 342% | Options 100 | not disclosed | not disclosed |
| Federal Signal Corporation | not disclosed | PSU 50 · Option 25 · Restricted Stock 25 | not disclosed | Meridian |
| Gatx Corp. | not disclosed | not disclosed | not disclosed | Pay Governance LLC |
| H&E Equipment Services | not disclosed | not disclosed | not disclosed | not disclosed |
| McGrath Rentcorp | not disclosed | PSU 50 · RSU 50 | not disclosed | Semler Brossy |
| Pool Corp. | not disclosed | RSU 50 · PRSU 50 | not disclosed | Meridian Compensation Partners |
| Ritchie Bros Auctioneers Inc. | 153.9% | PSU 75 · RSU 25 | Yes — rTSR | FW Cook |
| Rush Enterprises, Inc. | not disclosed | not disclosed | not disclosed | Compensation Advisory Partners LLC |
| Terex Corporation | not disclosed | PRSU 65 · RSU 35 | Yes — total shareholder return (TSR) | Pay Governance LLC |
| Trinity Industries, Inc. | not disclosed | PSU 60 · RSU 40 | not disclosed | Meridian Compensation Partners, LLC |
| United Rentals, Inc. | 99.2% | PSU 80 · RSU 20 | No | Pearl Meyer & Partners, LLC |
| WillScot Mobile Mini Holdings Corp. | not disclosed | PRSU 70 · RSU 30 | not disclosed | Pay Governance |
| Xylem Inc. | 123% | PSU 50 · RSU 25 · Options 25 | Yes — Relative TSR | Meridian Compensation Partners |
Read from each company’s Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company’s filing does not state the item.
Say-on-pay history and pay ratio
No say-on-pay vote is on file for this company.
CEO pay ratio
| Ratio (CEO : median employee) | 84 : 1 |
|---|---|
| CEO total compensation | $8,301,040 |
| Median employee compensation | $98,269 |
Insider trades since the proxy
No insider equity transactions reported since the proxy statement.
Sources (46 citations)
Each figure is listed with the filing it comes from, where it appears in that filing, and the value as printed. Any figure can be independently confirmed against the source.
- Section 01, Lawrence Silber. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · page 28. As printed: 8,289,126. View filing ↗
- Section 01, Aaron Birnbaum. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · page 28. As printed: 3,760,454. View filing ↗
- Section 01, W. Mark Humphrey. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · page 28. As printed: 2,151,501. View filing ↗
- Section 01, Christian Cunningham. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · page 28. As printed: 2,008,671. View filing ↗
- Section 01, Tamir Peres. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · page 28. As printed: 1,998,206. View filing ↗
- Section 03, Tamir Peres PSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Tamir Peres RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Lawrence Silber RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Lawrence Silber PSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Aaron Birnbaum RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Aaron Birnbaum PSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Christian Cunningham PSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Aaron Birnbaum RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Aaron Birnbaum PSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Christian Cunningham RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, W. Mark Humphrey RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, W. Mark Humphrey PSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 07, pay ratio. DEF 14A, filed 2026-03-27. Section “CEO Pay Ratio”. As printed: 84 : 1. View filing ↗
- Section 08, Patrick D. Campbell. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 385,833. View filing ↗
- Section 08, James H. Browning. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 258,016. View filing ↗
- Section 08, Michael A. Kelly. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 244,570. View filing ↗
- Section 08, Jean K. Holley. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 244,267. View filing ↗
- Section 08, Rakesh Sachdev. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 233,034. View filing ↗
- Section 08, Shari L. Burgess. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 233,017. View filing ↗
- Section 08, John M. Engquist. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 183,480. View filing ↗
- Section 08, Lorin Crenshaw. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 38,344. View filing ↗
- Section 01 trend, Δ column (computed). Computed. Δ = current-FY total − prior-FY total per named officer.
- Section 03b vehicle mix (computed). Computed. RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).
- Section 09b board cost (computed). Computed. Cash 740,392 + equity 1,080,169 + all other 0 = 1,820,561, summed across the director compensation table rows.
- Ritchie Bros Auctioneers Inc., Section 10b CEO total. DEF 14A, filed 2026-03-19. CEO total compensation as printed in Ritchie Bros Auctioneers Inc.'s own proxy. As printed: 21,551,858. View filing ↗
- United Rentals, Inc., Section 10b CEO total. DEF 14A, filed 2026-03-25. CEO total compensation as printed in United Rentals, Inc.'s own proxy. As printed: 12,057,571. View filing ↗
- Xylem Inc., Section 10b CEO total. DEF 14A, filed 2026-03-30. CEO total compensation as printed in Xylem Inc.'s own proxy. As printed: 11,286,806. View filing ↗
- Rush Enterprises, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-07. CEO total compensation as printed in Rush Enterprises, Inc.'s own proxy. As printed: 10,224,299. View filing ↗
- WillScot Mobile Mini Holdings Corp., Section 10b CEO total. DEF 14A, filed 2026-04-22. CEO total compensation as printed in WillScot Mobile Mini Holdings Corp.'s own proxy. As printed: 9,890,760. View filing ↗
- Air Lease Corporation, Section 10b CEO total. 10-K/A, filed 2026-04-30. CEO total compensation as printed in Air Lease Corporation's own proxy. As printed: 9,399,534. View filing ↗
- Federal Signal Corporation, Section 10b CEO total. DEF 14A, filed 2026-03-06. CEO total compensation as printed in Federal Signal Corporation's own proxy. As printed: 8,421,321. View filing ↗
- Herc Holdings Inc (subject), Section 10b CEO total. DEF 14A, filed 2026-03-27. CEO total compensation as printed in Herc Holdings Inc's own proxy. As printed: 8,289,126. View filing ↗
- Gatx Corp., Section 10b CEO total. DEF 14A, filed 2026-03-13. CEO total compensation as printed in Gatx Corp.'s own proxy. As printed: 8,178,380. View filing ↗
- Trinity Industries, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-09. CEO total compensation as printed in Trinity Industries, Inc.'s own proxy. As printed: 7,480,164. View filing ↗
- Terex Corporation, Section 10b CEO total. DEF 14A, filed 2026-04-29. CEO total compensation as printed in Terex Corporation's own proxy. As printed: 7,294,990. View filing ↗
- McGrath Rentcorp, Section 10b CEO total. DEF 14A, filed 2026-04-24. CEO total compensation as printed in McGrath Rentcorp's own proxy. As printed: 6,519,633. View filing ↗
- Pool Corp., Section 10b CEO total. DEF 14A, filed 2026-03-26. CEO total compensation as printed in Pool Corp.'s own proxy. As printed: 6,514,002. View filing ↗
- H&E Equipment Services, Section 10b CEO total. DEF 14A, filed 2024-04-02. CEO total compensation as printed in H&E Equipment Services's own proxy. As printed: 6,295,836. View filing ↗
- Fastenal Company, Section 10b CEO total. DEF 14A, filed 2026-02-25. CEO total compensation as printed in Fastenal Company's own proxy. As printed: 4,183,328. View filing ↗
- Custom Truck One Source Inc., Section 10b CEO total. DEF 14A, filed 2026-04-29. CEO total compensation as printed in Custom Truck One Source Inc.'s own proxy. As printed: 2,577,511. View filing ↗
- Section 10a, WillScot Mobile Mini Holdings Corp. reciprocity. DEF 14A. WillScot Mobile Mini Holdings Corp. names Herc Holdings Inc in its own disclosed peer group (read from its most recent proxy). View filing ↗