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Companies Herc Holdings Inc

Herc (HRC): executive pay, fiscal 2025

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CEO total pay$8,289,126CEO Lawrence Silber · source
CEO vs. named peers53rd pct.Of 16 peer CEOs
CEO pay ratio84:1To the median employee · source

CEO pay, last three years

  • $6,117,875FY2023
  • $6,921,392FY2024
  • $8,289,126FY2025

CEO total pay was $8,289,126 in fiscal 2025, up from $6,921,392 in fiscal 2024.

FY2025: salary $1,056,538 · bonus $0 · stock awards $5,500,037 · option awards $0

Frequently asked questions

Who was the highest-paid executive at Herc Holdings Inc in fiscal 2025?
As disclosed, Lawrence Silber (Chief Executive Officer) was the highest-paid executive at Herc Holdings Inc in fiscal 2025, with total compensation of $8,289,126.
How does Herc Holdings Inc's chief executive pay compare to its disclosed peer group?
As disclosed, Lawrence Silber's total compensation ranked at the 53rd percentile of Herc Holdings Inc's disclosed peer group.
What is Herc Holdings Inc's CEO-to-median employee pay ratio?
As disclosed, Herc Holdings Inc's CEO-to-median employee pay ratio was 84:1.
How much does Herc Holdings Inc spend in total on board compensation for fiscal 2025?
As disclosed, Herc Holdings Inc reported total board compensation of $1,820,561 for fiscal 2025.

Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.

Full detail

Every table from the filing. Open any section.

Summary compensation table
Named executive officerSalaryBonusStock awardsOption awardsNon-equity incentivePension / NQDCAll otherTotal
Lawrence Silber$1,056,538$0$5,500,037$0$1,484,000$0$248,551$8,289,126
Chief Executive Officer
Aaron Birnbaum691,34602,350,3520595,00029,20094,5563,760,454
Chief Operating Officer
W. Mark Humphrey591,34601,000,0070480,000080,1482,151,501
Chief Financial Officer
Christian Cunningham532,11501,000,0070401,250075,2992,008,671
Chief Human Resources Officer
Tamir Peres532,11501,000,0070401,250064,8341,998,206
Chief Information Officer

A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.

Three-year trend — total compensation per named executive

Named executive officerFY2025 totalFY2024 totalFY2023 totalΔ FY2024→2025
Lawrence Silber$8,289,126$6,921,392$6,117,875↑ +1,367,734
Aaron Birnbaum3,760,4542,533,8462,303,208↑ +1,226,608
W. Mark Humphrey2,151,5011,715,1041,497,253↑ +436,397
Christian Cunningham2,008,6711,733,2021,630,571↑ +275,469
Tamir Peres1,998,2061,730,0821,906,836↑ +268,124

Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.

Incentive-plan design — the Compensation Discussion & Analysis

The compensation program is designed to align with the Company's business strategy and objectives, linking executive officer compensation with delivering results that support long-term stockholder value creation. The program emphasizes a pay-for-performance approach with a significant percentage of target total compensation being performance-based and long-term incentive compensation.

CEO STI target (% of salary)—
CEO LTI target (% of salary)—
Independent consultantFW Cook
Clawback policytrue
Anti-hedgingtrue
Anti-pledgingtrue
Equity grants and outstanding awards

Grants of plan-based awards — fiscal year 2025

ExecutiveAwardGrant dateThresholdTargetGrantedMaximumGrant-date fair value
Tamir PeresPSU2025-02-031,5213,042—6,084$600,004
Tamir PeresRSU2025-02-03——2,028—400,003
Lawrence SilberRSU2025-02-03——11,154—2,200,015
Lawrence SilberPSU2025-02-038,36616,731—33,4623,300,022
Aaron BirnbaumRSU2025-05-15——3,717—500,122
Aaron BirnbaumPSU2025-05-151,8593,717—7,434500,122
Christian CunninghamPSU2025-02-031,5213,042—6,084600,004
Aaron BirnbaumRSU2025-02-03——2,738—540,043
Aaron BirnbaumPSU2025-02-032,0544,107—8,214810,065
Christian CunninghamRSU2025-02-03——2,028—400,003
W. Mark HumphreyRSU2025-02-03——2,028—400,003
W. Mark HumphreyPSU2025-02-031,5213,042—6,084600,004

Vehicle mix — grant-date fair value by award type

Named executive officerTime-vested (RSU)Performance-vested (PSU)Options / SARs% performance-vested
Tamir Peres$400,003$600,004$060.0%
Lawrence Silber2,200,0153,300,022060.0%
Aaron Birnbaum1,040,1651,310,187055.7%
Christian Cunningham400,003600,004060.0%
W. Mark Humphrey400,003600,004060.0%

% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.

Outstanding equity awards at fiscal year-end 2025

ExecutiveAwardShares unvestedExercise priceMarket value unvested
W. Mark HumphreyRSU293—$43,475
W. Mark HumphreyRSU326—48,372
Tamir PeresRSU587—87,099
Christian CunninghamRSU587—87,099
Aaron BirnbaumRSU922—136,806
W. Mark HumphreyRSU1,260—186,959
W. Mark HumphreyRSU1,321—196,010
Tamir PeresRSU1,351—200,461
Christian CunninghamRSU1,351—200,461
W. Mark HumphreyRSU1,467—217,673
W. Mark HumphreyRSU2,028—300,915
Tamir PeresRSU2,028—300,915
Christian CunninghamRSU2,028—300,915
Aaron BirnbaumRSU2,251—334,003
Tamir PeresPSU2,261—335,487
Tamir PeresRSU2,641—391,872
Christian CunninghamRSU2,641—391,872
Aaron BirnbaumRSU2,738—406,264
W. Mark HumphreyPSU2,837—420,954
Lawrence SilberRSU3,017—447,662
Tamir PeresPSU3,040—451,075
Christian CunninghamPSU3,040—451,075
W. Mark HumphreyPSU3,042—451,372
Tamir PeresPSU3,042—451,372
Christian CunninghamPSU3,042—451,372
Aaron BirnbaumPSU3,717—551,528
Aaron BirnbaumRSU3,717—551,528
Aaron BirnbaumPSU4,107—609,397
Aaron BirnbaumRSU4,149—615,629
Aaron BirnbaumPSU5,066—751,693
Lawrence SilberRSU7,564—1,122,346
Lawrence SilberRSU11,154—1,655,031
Lawrence SilberRSU13,578—2,014,704
Lawrence SilberPSU16,731—2,482,546
Lawrence SilberPSU17,019—2,525,279
Director compensation
DirectorCash feesStock awardsOption awardsNon-equity incentiveAll otherTotal
Patrick D. CampbellIndependent · Board Chair · Audit · Nominating and Governance$105,700$280,133———$385,833
James H. BrowningIndependent · Audit (Chair)127,906130,110———258,016
Michael A. KellyIndependent114,460130,110———244,570
Jean K. HolleyIndependent114,157130,110———244,267
Rakesh SachdevIndependent102,924130,110———233,034
Shari L. BurgessIndependent102,907130,110———233,017
John M. EngquistIndependent33,994149,486———183,480
Lorin CrenshawIndependent · Not standing for re-election38,3440———38,344

Board fee structure and ownership guideline

Annual cash retainer$90,000
Annual equity retainer$130,000
Per board meeting fee—
Committee chair fees (audit / comp / nom-gov)25,000 / 15,000 / 10,000
Stock ownership guideline$450,000

Total cost of the board

ComponentFY2025
Cash retainers and fees$740,392
Equity awards (grant-date value)$1,080,169
All other compensation$0
Total cost of the board$1,820,561

Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.

Peer group, and who names Herc as a peer

Companies that benchmark against HRC

Each company listed discloses HRC in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons.

Disclosed peer group — fiscal year 2025

The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.

Peer reciprocity

The companies Herc Holdings Inc names as compensation peers that name it back in their own disclosed peer groups.

Chief executive pay against the peer group

Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company’s own proxy statement.

RankCompanyFYChief executiveSalaryStock awardsOption awardsNon-equity incentiveTotal
1Ritchie Bros Auctioneers Inc.2025James Kessler$952,055$17,816,348$0$2,250,788$21,551,858
2United Rentals, Inc.2025Matthew Flannery1,187,6719,080,47401,767,65612,057,571
3Xylem Inc.2025Matthew Pine1,120,1936,190,3081,825,0341,937,25011,286,806
4Rush Enterprises, Inc.2025W.M. Rush1,762,8033,786,300665,350010,224,299
5WillScot Mobile Mini Holdings Corp.2025Bradley Soultz1,018,6185,293,9740501,7889,890,760
6Air Lease Corporation2025John Plueger1,000,0005,313,82902,820,0009,399,534
7Federal Signal Corporation2025Jennifer Sherman1,016,6173,635,6461,211,8522,255,0008,421,321
8Herc Holdings Inc2025Lawrence Silber1,056,5385,500,03701,484,0008,289,126
9Gatx Corp.2025Robert Lyons991,6672,281,8302,302,1051,012,0938,178,380
10Trinity Industries, Inc.2025E. Jean Savage1,000,0004,280,63502,136,0007,480,164
11Terex Corporation2025Simon Meester961,5385,203,3180840,6097,294,990
12McGrath Rentcorp2025Joseph Hanna875,0004,301,22801,118,8626,519,633
13Pool Corp.2025Peter Arvan900,0004,624,9420912,4236,514,002
14H&E Equipment Services2023Bradley W. Barber907,6923,599,9240—6,295,836
15Fastenal Company2025Daniel Florness750,0000861,3872,569,0004,183,328
16Custom Truck One Source Inc.2025Ryan McMonagle850,0001,024,9690495,0402,577,511

Each peer’s compensation is from its most recently filed proxy; fiscal years differ by company. Each peer’s figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.

Incentive design against the same peers

CompanyAnnual incentive payoutLong-term vehicle mixPSU measures include TSRCompensation consultant
Herc Holdings Incnot disclosedPSU 60 · RSU 40not disclosedFW Cook
Air Lease Corporationnot disclosedPRSU 50 · RSU 25not disclosedExequity
Custom Truck One Source Inc.not disclosednot disclosednot disclosedFarient Advisors, LLC
Fastenal Company342%Options 100not disclosednot disclosed
Federal Signal Corporationnot disclosedPSU 50 · Option 25 · Restricted Stock 25not disclosedMeridian
Gatx Corp.not disclosednot disclosednot disclosedPay Governance LLC
H&E Equipment Servicesnot disclosednot disclosednot disclosednot disclosed
McGrath Rentcorpnot disclosedPSU 50 · RSU 50not disclosedSemler Brossy
Pool Corp.not disclosedRSU 50 · PRSU 50not disclosedMeridian Compensation Partners
Ritchie Bros Auctioneers Inc.153.9%PSU 75 · RSU 25Yes — rTSRFW Cook
Rush Enterprises, Inc.not disclosednot disclosednot disclosedCompensation Advisory Partners LLC
Terex Corporationnot disclosedPRSU 65 · RSU 35Yes — total shareholder return (TSR)Pay Governance LLC
Trinity Industries, Inc.not disclosedPSU 60 · RSU 40not disclosedMeridian Compensation Partners, LLC
United Rentals, Inc.99.2%PSU 80 · RSU 20NoPearl Meyer & Partners, LLC
WillScot Mobile Mini Holdings Corp.not disclosedPRSU 70 · RSU 30not disclosedPay Governance
Xylem Inc.123%PSU 50 · RSU 25 · Options 25Yes — Relative TSRMeridian Compensation Partners

Read from each company’s Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company’s filing does not state the item.

Say-on-pay history and pay ratio

No say-on-pay vote is on file for this company.

CEO pay ratio

Ratio (CEO : median employee)84 : 1
CEO total compensation$8,301,040
Median employee compensation$98,269
Insider trades since the proxy

No insider equity transactions reported since the proxy statement.

Sources (46 citations)

Each figure is listed with the filing it comes from, where it appears in that filing, and the value as printed. Any figure can be independently confirmed against the source.

  • Section 01, Lawrence Silber. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · page 28. As printed: 8,289,126. View filing ↗
  • Section 01, Aaron Birnbaum. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · page 28. As printed: 3,760,454. View filing ↗
  • Section 01, W. Mark Humphrey. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · page 28. As printed: 2,151,501. View filing ↗
  • Section 01, Christian Cunningham. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · page 28. As printed: 2,008,671. View filing ↗
  • Section 01, Tamir Peres. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · page 28. As printed: 1,998,206. View filing ↗
  • Section 03, Tamir Peres PSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, Tamir Peres RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, Lawrence Silber RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, Lawrence Silber PSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, Aaron Birnbaum RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, Aaron Birnbaum PSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, Christian Cunningham PSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, Aaron Birnbaum RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, Aaron Birnbaum PSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, Christian Cunningham RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, W. Mark Humphrey RSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 03, W. Mark Humphrey PSU. DEF 14A, filed 2026-03-27. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
  • Section 07, pay ratio. DEF 14A, filed 2026-03-27. Section “CEO Pay Ratio”. As printed: 84 : 1. View filing ↗
  • Section 08, Patrick D. Campbell. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 385,833. View filing ↗
  • Section 08, James H. Browning. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 258,016. View filing ↗
  • Section 08, Michael A. Kelly. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 244,570. View filing ↗
  • Section 08, Jean K. Holley. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 244,267. View filing ↗
  • Section 08, Rakesh Sachdev. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 233,034. View filing ↗
  • Section 08, Shari L. Burgess. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 233,017. View filing ↗
  • Section 08, John M. Engquist. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 183,480. View filing ↗
  • Section 08, Lorin Crenshaw. DEF 14A, filed 2026-03-27. Section “Director Compensation”. As printed: 38,344. View filing ↗
  • Section 01 trend, Δ column (computed). Computed. Δ = current-FY total − prior-FY total per named officer.
  • Section 03b vehicle mix (computed). Computed. RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).
  • Section 09b board cost (computed). Computed. Cash 740,392 + equity 1,080,169 + all other 0 = 1,820,561, summed across the director compensation table rows.
  • Ritchie Bros Auctioneers Inc., Section 10b CEO total. DEF 14A, filed 2026-03-19. CEO total compensation as printed in Ritchie Bros Auctioneers Inc.'s own proxy. As printed: 21,551,858. View filing ↗
  • United Rentals, Inc., Section 10b CEO total. DEF 14A, filed 2026-03-25. CEO total compensation as printed in United Rentals, Inc.'s own proxy. As printed: 12,057,571. View filing ↗
  • Xylem Inc., Section 10b CEO total. DEF 14A, filed 2026-03-30. CEO total compensation as printed in Xylem Inc.'s own proxy. As printed: 11,286,806. View filing ↗
  • Rush Enterprises, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-07. CEO total compensation as printed in Rush Enterprises, Inc.'s own proxy. As printed: 10,224,299. View filing ↗
  • WillScot Mobile Mini Holdings Corp., Section 10b CEO total. DEF 14A, filed 2026-04-22. CEO total compensation as printed in WillScot Mobile Mini Holdings Corp.'s own proxy. As printed: 9,890,760. View filing ↗
  • Air Lease Corporation, Section 10b CEO total. 10-K/A, filed 2026-04-30. CEO total compensation as printed in Air Lease Corporation's own proxy. As printed: 9,399,534. View filing ↗
  • Federal Signal Corporation, Section 10b CEO total. DEF 14A, filed 2026-03-06. CEO total compensation as printed in Federal Signal Corporation's own proxy. As printed: 8,421,321. View filing ↗
  • Herc Holdings Inc (subject), Section 10b CEO total. DEF 14A, filed 2026-03-27. CEO total compensation as printed in Herc Holdings Inc's own proxy. As printed: 8,289,126. View filing ↗
  • Gatx Corp., Section 10b CEO total. DEF 14A, filed 2026-03-13. CEO total compensation as printed in Gatx Corp.'s own proxy. As printed: 8,178,380. View filing ↗
  • Trinity Industries, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-09. CEO total compensation as printed in Trinity Industries, Inc.'s own proxy. As printed: 7,480,164. View filing ↗
  • Terex Corporation, Section 10b CEO total. DEF 14A, filed 2026-04-29. CEO total compensation as printed in Terex Corporation's own proxy. As printed: 7,294,990. View filing ↗
  • McGrath Rentcorp, Section 10b CEO total. DEF 14A, filed 2026-04-24. CEO total compensation as printed in McGrath Rentcorp's own proxy. As printed: 6,519,633. View filing ↗
  • Pool Corp., Section 10b CEO total. DEF 14A, filed 2026-03-26. CEO total compensation as printed in Pool Corp.'s own proxy. As printed: 6,514,002. View filing ↗
  • H&E Equipment Services, Section 10b CEO total. DEF 14A, filed 2024-04-02. CEO total compensation as printed in H&E Equipment Services's own proxy. As printed: 6,295,836. View filing ↗
  • Fastenal Company, Section 10b CEO total. DEF 14A, filed 2026-02-25. CEO total compensation as printed in Fastenal Company's own proxy. As printed: 4,183,328. View filing ↗
  • Custom Truck One Source Inc., Section 10b CEO total. DEF 14A, filed 2026-04-29. CEO total compensation as printed in Custom Truck One Source Inc.'s own proxy. As printed: 2,577,511. View filing ↗
  • Section 10a, WillScot Mobile Mini Holdings Corp. reciprocity. DEF 14A. WillScot Mobile Mini Holdings Corp. names Herc Holdings Inc in its own disclosed peer group (read from its most recent proxy). View filing ↗
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