Velarion · Company Intelligence
Compensation Brief
Fiscal year 2025 · Filings through 2026-08-13

Primo Brands (PRMB)

Fiscal year 2025 executive and director compensation, incentive-plan design, equity activity, and governance — every figure in this brief is traceable to its exact location in the company’s SEC filing — the document, the section, the page, and the table, linked directly.

$14,908,091
Eric Foss total, FY2025
43rd
CEO pay percentile vs peers
207:1
CEO-to-median pay ratio
98.92%
Say-on-pay support, latest vote
Companies that benchmark against PRMB
No companies currently name PRMB as a compensation peer in their most recent disclosure.

This is the complete answer, not a partial one — the list is never padded.

01

Summary Compensation Table — fiscal year 2025

Named executive officerSalaryBonusStock awardsOption awardsNon-equity incentivePension / NQDCAll otherTotal
Eric Foss$161,538$0$14,418,944$0$0$0$327,609$14,908,091
Executive Chairman and Chief Executive Officer
Robbert Rietbroek1,047,885000005,542,2776,590,162
Former Chief Executive Officer
Marni Morgan Poe445,97301,111,5180001,385,0772,942,568
Former General Counsel & Corporate Secretary
David Hass621,53801,929,13900026,0252,576,702
Chief Financial Officer
Hih Song Kim580,34650,0001,326,288000408,2372,364,871
Chief Legal Officer & Corporate Secretary
Robert Austin846,11301,024,862000475,1052,346,080
Chief Operating Officer
Jason Ausher429,319100,000343,61600012,655885,590
Chief Accounting Officer

A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.

Three-year trend — total compensation per named executive

Named executive officerFY2025 totalFY2024 totalFY2023 totalΔ FY20242025
Eric Foss$14,908,091
Robbert Rietbroek6,590,162
Marni Morgan Poe2,942,568
David Hass2,576,702
Hih Song Kim2,364,871
Robert Austin2,346,080
Jason Ausher885,590

Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.

02

Equity transactions since the proxy statement was filed

No insider equity transactions reported since the proxy statement.

03

Grants of plan-based awards — fiscal year 2025

ExecutiveAwardGrant dateThresholdTargetGrantedMaximumGrant-date fair value
Jason AusherRSU2025-12-106,164$96,898
Jason AusherPSU2025-12-104,78611,96523,930246,718
Robert AustinPSU2025-12-1014,27435,68771,374735,866
Robert AustinRSU2025-12-1018,384288,996
Eric FossRSU2025-12-10129,7702,039,984
Eric FossPSU2025-12-10100,763251,908503,8165,194,343
Eric FossPSU2025-11-0782,987207,468414,9364,184,630
Eric FossRSU2025-05-015,317175,000
Eric FossRSU2025-11-07207,4682,999,987
David HassRSU2025-12-1034,605543,991
David HassPSU2025-12-1026,87067,175134,3501,385,149
Hih Song KimPSU2025-12-1018,47346,18392,366952,293
Hih Song KimRSU2025-12-1023,791373,995
Marni Morgan PoePSU2025-08-061,111,518
03b

Vehicle mix — grant-date fair value by award type

Named executive officerTime-vested (RSU)Performance-vested (PSU)Options / SARs% performance-vested
Jason Ausher$96,898$246,718$071.8%
Robert Austin288,996735,866071.8%
Eric Foss5,214,9719,378,973064.3%
David Hass543,9911,385,149071.8%
Hih Song Kim373,995952,293071.8%
Marni Morgan Poe01,111,5180100.0%

% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.

04

Outstanding equity awards at fiscal year-end 2025

ExecutiveAwardShares unvestedExercise priceMarket value unvested
Eric FossRSU207,468$3,392,102
Eric FossPSU82,9871,356,837
Eric FossRSU129,7702,121,740
Eric FossPSU100,7631,647,475
David HassRSU50,933832,755
David HassRSU50,932832,738
David HassRSU48,224788,462
David HassRSU34,605565,792
Marni Morgan PoePSU29,987490,287
David HassPSU26,870439,325
Hih Song KimRSU23,791388,983
Hih Song KimPSU18,473302,034
Robert AustinRSU18,384300,578
David HassPSU17,447285,258
David HassRSU14,980244,923
Robert AustinPSU14,274233,380
David HassRSU13,434219,646
Jason AusherRSU13,434219,646
Hih Song KimRSU10,299168,389
Hih Song KimPSU11,994196,102
Marni Morgan PoeRSU10,299168,389
David HassRSU9,342152,742
Robert AustinPSU9,268151,532
Jason AusherRSU8,401137,356
Jason AusherRSU8,400137,340
Robert AustinRSU7,958130,113
David HassRSU6,289102,825
Jason AusherRSU6,164100,781
Jason AusherPSU4,78678,251
Jason AusherPSU3,88463,503
Jason AusherRSU2,66843,622
Jason AusherRSU1,54125,195
Robert AustinRSU75012,262
05

Incentive-plan design — the Compensation Discussion & Analysis

To appropriately compensate our non-employee directors for the time, expertise and effort required to serve as a director of a large and complex company, and to align the interests of our directors with those of our stockholders.

CEO STI target (% of salary)
CEO LTI target (% of salary)
Independent consultant
Clawback policytrue
Anti-hedging
Anti-pledging
06

Say-on-pay — recent advisory votes

Meeting yearMeeting dateForAgainstAbstainSupportOutcome
20262026-04-28334,569,7913,646,73848,80998.92%Passed
20252025-05-01356,453,9472,767,164581,71499.23%Passed

Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year's compensation.

Say-on-pay — history, company's computation

Meeting yearMeeting dateApproval — company's computation
20262026-04-2898.92%a
20252025-05-0199.23%b

a. Voting standard not stated in the filing.

b. Voting standard not stated in the filing.

Approval percentages are the company's own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.

07

CEO pay ratio

Ratio (CEO : median employee)207 : 1
CEO total compensation
Median employee compensation
08

Director compensation — fiscal year 2025

DirectorCash feesStock awardsOption awardsNon-equity incentiveAll otherTotal
C. Dean MetropoulosNot independent · Board Chair$110,000$350,000$460,000
Michael CramerNot independent · Audit · Compensation (Chair) · Nominating and Governance246,603175,000421,603
Steven P. StanbrookIndependent · Compensation · Sustainability**170,870175,000345,870
Jerry FowdenIndependent · Lead Independent Director · Nominating and Governance (Chair)162,500175,000337,500
Susan E. CatesIndependent · Audit (Chair)140,000175,000315,000
Britta BomhardIndependent · Audit · Sustainability** (Chair)115,761175,000290,761
Billy D. PrimIndependent · Compensation · Nominating and Governance115,761175,000290,761
Kurtis BarkerNot independent · Departed during FY44,068175,000219,068
Eric J. FossEmployee director0
Tony W. LeeNot independent · Compensation · Newly elected
Minsok PakNot independent · Audit · Sustainability** · Newly elected
09

Board fee structure and ownership guideline

Annual cash retainer
Annual equity retainer$175,000
Per board meeting fee
Committee chair fees (audit / comp / nom-gov)
Stock ownership guideline
09b

Total cost of the board

ComponentFY2025
Cash retainers and fees$1,105,563
Equity awards (grant-date value)$1,575,000
All other compensation$0
Total cost of the board$2,680,563

Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.

10

Disclosed peer group — fiscal year 2025

The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.

10a

Peer reciprocity

Of the companies Primo Brands names as compensation peers, which name it back in their own disclosed peer groups. A peer set the market reciprocates reads differently from one selected in a single direction.

Reciprocity shown where the peer's own current proxy has been read — each mark is cited in the register to that peer's filing. A dash means the peer's current proxy was read and names no reciprocal group including Primo Brands.

10b

Chief executive pay against the peer group

Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company's own proxy statement.

RankCompanyFYChief executiveSalaryStock awardsOption awardsNon-equity incentiveTotal
1Monster Beverage Corporation2025Hilton Schlosberg$1,250,000$10,687,460$3,493,351$3,750,000$19,282,630
2The Hershey Company2025Kirk Tanner456,73114,674,11301,358,05216,806,399
3Coca-Cola Consolidated, Inc.2025J. Frank Harrison, III1,406,3680012,905,30516,712,541
4Post Holdings, Inc.2025Robert Vitale1,281,25014,811,2950016,621,445
5Primo Brands2025Eric Foss161,53814,418,9440014,908,091
6General Mills, Inc.2026Jeffrey Harmening1,350,0007,326,4052,279,9731,404,54014,018,052
7Clean Harbors, Inc.2025Eric Gerstenberg1,000,0003,197,11001,719,0005,929,422
8The Boston Beer Company, Inc.2025C. James Koch00005,695

Each peer's compensation is from its most recently filed proxy; fiscal years differ by company. Each peer's figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.

10c

Incentive design against the same peers

CompanyAnnual incentive payoutLong-term vehicle mixPSU measures include TSRCompensation consultant
Primo Brandsnot disclosednot disclosednot disclosednot disclosed
Clean Harbors, Inc.not disclosednot disclosedNoMeridian Compensation Partners
Coca-Cola Consolidated, Inc.170%Cash LTI 100NoKorn Ferry
General Mills, Inc.58%PSU 50 · RSU 25 · Options 25Yes — Relative TSR ModifierFW Cook
Monster Beverage Corporation188%PSU 50 · RSU 25 · Options 25NoFrederic W. Cook & Co., Inc. (FW Cook)
Post Holdings, Inc.124.4%PRSU 50 · RSU 50Yes — Relative Total Shareholder Return (TSR)Aon
The Boston Beer Company, Inc.not disclosedRSU 50 · PSU 50NoFrederic W. Cook & Co., Inc.
The Hershey Company165.19%PSU 65 · RSU 35NoFrederic W. Cook & Co., Inc.

Read from each company's Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company's filing does not state the item.

11

Source register

Each figure's location is given both for the eye (section · page · table · row · column) and for a script (table/row/column index and exact character span in the filed document). Any figure can be independently confirmed against the source.

#SupportsDocumentFiledAccessionLocation in document
1Section 01, Eric FossDEF 14A2026-03-180001140361-26-009985Section “SUMMARY COMPENSATION TABLE” · page 40. As printed: 14,908,091. Filing ↗machine: r2 · c24 · span 735084–735094
2Section 01, Robbert RietbroekDEF 14A2026-03-180001140361-26-009985Section “SUMMARY COMPENSATION TABLE” · page 40. As printed: 6,590,162. Filing ↗machine: r15 · c24 · span 789226–789235
3Section 01, Marni Morgan PoeDEF 14A2026-03-180001140361-26-009985Section “SUMMARY COMPENSATION TABLE” · page 40. As printed: 2,942,568. Filing ↗machine: r18 · c24 · span 801392–801401
4Section 01, David HassDEF 14A2026-03-180001140361-26-009985Section “SUMMARY COMPENSATION TABLE” · page 40. As printed: 2,576,702. Filing ↗machine: r4 · c24 · span 743204–743213
5Section 01, Hih Song KimDEF 14A2026-03-180001140361-26-009985Section “SUMMARY COMPENSATION TABLE” · page 40. As printed: 2,364,871. Filing ↗machine: r10 · c24 · span 768129–768138
6Section 01, Robert AustinDEF 14A2026-03-180001140361-26-009985Section “SUMMARY COMPENSATION TABLE” · page 40. As printed: 2,346,080. Filing ↗machine: r7 · c24 · span 755937–755946
7Section 01, Jason AusherDEF 14A2026-03-180001140361-26-009985Section “SUMMARY COMPENSATION TABLE” · page 40. As printed: 885,590. Filing ↗machine: r13 · c24 · span 780737–780744
8Section 03, Jason Ausher RSUDEF 14A2026-03-180001140361-26-009985Section “GRANTS OF PLAN-BASED AWARDS IN FISCAL 2025” · grants of plan-based awards table. Filing ↗machine: span 949846–949852
9Section 03, Jason Ausher PSUDEF 14A2026-03-180001140361-26-009985Section “GRANTS OF PLAN-BASED AWARDS IN FISCAL 2025” · grants of plan-based awards table. Filing ↗machine: span 944287–944294
10Section 03, Robert Austin PSUDEF 14A2026-03-180001140361-26-009985Section “GRANTS OF PLAN-BASED AWARDS IN FISCAL 2025” · grants of plan-based awards table. Filing ↗machine: span 907541–907548
11Section 03, Robert Austin RSUDEF 14A2026-03-180001140361-26-009985Section “GRANTS OF PLAN-BASED AWARDS IN FISCAL 2025” · grants of plan-based awards table. Filing ↗machine: span 913102–913109
12Section 03, Eric Foss RSUDEF 14A2026-03-180001140361-26-009985Section “GRANTS OF PLAN-BASED AWARDS IN FISCAL 2025” · grants of plan-based awards table. Filing ↗machine: span 876562–876571
13Section 03, Eric Foss PSUDEF 14A2026-03-180001140361-26-009985Section “GRANTS OF PLAN-BASED AWARDS IN FISCAL 2025” · grants of plan-based awards table. Filing ↗machine: span 871126–871135
14Section 03, Eric Foss PSUDEF 14A2026-03-180001140361-26-009985Section “GRANTS OF PLAN-BASED AWARDS IN FISCAL 2025” · grants of plan-based awards table. Filing ↗machine: span 859032–859041
15Section 03, Eric Foss RSUDEF 14A2026-03-180001140361-26-009985Section “GRANTS OF PLAN-BASED AWARDS IN FISCAL 2025” · grants of plan-based awards table. Filing ↗
16Section 03, Eric Foss RSUDEF 14A2026-03-180001140361-26-009985Section “GRANTS OF PLAN-BASED AWARDS IN FISCAL 2025” · grants of plan-based awards table. Filing ↗machine: span 864564–864573
17Section 03, David Hass RSUDEF 14A2026-03-180001140361-26-009985Section “GRANTS OF PLAN-BASED AWARDS IN FISCAL 2025” · grants of plan-based awards table. Filing ↗machine: span 895307–895314
18Section 03, David Hass PSUDEF 14A2026-03-180001140361-26-009985Section “GRANTS OF PLAN-BASED AWARDS IN FISCAL 2025” · grants of plan-based awards table. Filing ↗machine: span 888752–888761
19Section 03, Hih Song Kim PSUDEF 14A2026-03-180001140361-26-009985Section “GRANTS OF PLAN-BASED AWARDS IN FISCAL 2025” · grants of plan-based awards table. Filing ↗machine: span 925417–925424
20Section 03, Hih Song Kim RSUDEF 14A2026-03-180001140361-26-009985Section “GRANTS OF PLAN-BASED AWARDS IN FISCAL 2025” · grants of plan-based awards table. Filing ↗machine: span 931977–931984
21Section 03, Marni Morgan Poe PSUDEF 14A2026-03-180001140361-26-009985Section “GRANTS OF PLAN-BASED AWARDS IN FISCAL 2025” · grants of plan-based awards table. Filing ↗machine: span 968047–968056
22Section 07, pay ratioDEF 14A2026-03-180001140361-26-009985Section “CEO Pay Ratio”. As printed: 207 : 1. Filing ↗machine: span 1547072–1547075
23Section 08, C. Dean MetropoulosDEF 14A2026-03-180001140361-26-009985Section “Director Compensation”. As printed: 460,000. Filing ↗machine: span 1520888–1520895
24Section 08, Michael CramerDEF 14A2026-03-180001140361-26-009985Section “Director Compensation”. As printed: 421,603. Filing ↗machine: span 1528411–1528418
25Section 08, Steven P. StanbrookDEF 14A2026-03-180001140361-26-009985Section “Director Compensation”. As printed: 345,870. Filing ↗machine: span 1533805–1533812
26Section 08, Jerry FowdenDEF 14A2026-03-180001140361-26-009985Section “Director Compensation”. As printed: 337,500. Filing ↗machine: span 1530134–1530141
27Section 08, Susan E. CatesDEF 14A2026-03-180001140361-26-009985Section “Director Compensation”. As printed: 315,000. Filing ↗machine: span 1526416–1526423
28Section 08, Britta BomhardDEF 14A2026-03-180001140361-26-009985Section “Director Compensation”. As printed: 290,761. Filing ↗machine: span 1524691–1524698
29Section 08, Billy D. PrimDEF 14A2026-03-180001140361-26-009985Section “Director Compensation”. As printed: 290,761. Filing ↗machine: span 1532171–1532178
30Section 08, Kurtis BarkerDEF 14A2026-03-180001140361-26-009985Section “Director Compensation”. As printed: 219,068. Filing ↗machine: span 1522653–1522660
31Section 08, Eric J. FossDEF 14A2026-03-180001140361-26-009985Section “Director Compensation”. As printed: 0. Filing ↗
32Section 08, Tony W. LeeDEF 14A2026-03-180001140361-26-009985Section “Director Compensation”. As printed: —. Filing ↗
33Section 08, Minsok PakDEF 14A2026-03-180001140361-26-009985Section “Director Compensation”. As printed: —. Filing ↗
34Section 06, 2026 voteForm 8-K2026-04-300001193125-26-197326Item 5.07 · say-on-pay result. As reported: 98.92% (votes for as printed: 334,569,791). Filing ↗
35Section 06, 2025 voteForm 8-K2025-05-020001193125-25-111634Item 5.07 · say-on-pay result. As reported: 99.23% (votes for as printed: 356,453,947). Filing ↗
36Section 03b vehicle mix (computed)ComputedcomputedRSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).machine: formula: sums + PSU ratio
37Section 09b board cost (computed)ComputedcomputedCash 1,105,563 + equity 1,575,000 + all other 0 = 2,680,563, summed across the director compensation table rows.machine: formula: Σ = 2,680,563
38Monster Beverage Corporation, Section 10b CEO totalDEF 14A2026-03-270001104659-26-035990CEO total compensation as printed in Monster Beverage Corporation's own proxy. As printed: 19,282,630. Filing ↗machine: span 327775–327785
39The Hershey Company, Section 10b CEO totalDEF 14A2026-03-250001628280-26-021065CEO total compensation as printed in The Hershey Company's own proxy. As printed: 16,806,399. Filing ↗machine: t70 · r3 · c16 · span 1119047–1119057
40Coca-Cola Consolidated, Inc., Section 10b CEO totalDEF 14A2026-03-230001628280-26-020505CEO total compensation as printed in Coca-Cola Consolidated, Inc.'s own proxy. As printed: 16,712,541. Filing ↗machine: t33 · r2 · c19 · span 601035–601045
41Post Holdings, Inc., Section 10b CEO totalDEF 14A2025-12-150001530950-25-000284CEO total compensation as printed in Post Holdings, Inc.'s own proxy. As printed: 16,621,445. Filing ↗machine: r2 · c54 · span 657892–657902
42Primo Brands (subject), Section 10b CEO totalDEF 14A2026-03-180001140361-26-009985CEO total compensation as printed in Primo Brands's own proxy. As printed: 14,908,091. Filing ↗machine: r2 · c24 · span 735084–735094
43General Mills, Inc., Section 10b CEO totalDEF 14A2026-08-130001628280-26-056619CEO total compensation as printed in General Mills, Inc.'s own proxy. As printed: 14,018,052. Filing ↗machine: t159 · r2 · c8 · span 1890686–1890696
44Clean Harbors, Inc., Section 10b CEO totalDEF 14A2026-04-100000822818-26-000013CEO total compensation as printed in Clean Harbors, Inc.'s own proxy. As printed: 5,929,422. Filing ↗machine: r5 · c45 · span 683235–683244
45The Boston Beer Company, Inc., Section 10b CEO totalDEF 14A2026-04-100001308179-26-000249CEO total compensation as printed in The Boston Beer Company, Inc.'s own proxy. As printed: 5,695. Filing ↗machine: r1 · c23 · span 463828–463833
46Section 10a, Coca-Cola Consolidated, Inc. reciprocityDEF 14A0001628280-26-020505Coca-Cola Consolidated, Inc.'s most recent proxy was read; its disclosed peer group does not include Primo Brands. Filing ↗
47Section 10a, Post Holdings, Inc. reciprocityDEF 14A0001530950-25-000284Post Holdings, Inc.'s most recent proxy was read; its disclosed peer group does not include Primo Brands. Filing ↗
48Section 10a, The Hershey Company reciprocityDEF 14A0001628280-26-021065The Hershey Company's most recent proxy was read; its disclosed peer group does not include Primo Brands. Filing ↗
49Section 10a, General Mills, Inc. reciprocityDEF 14A0001628280-26-056619General Mills, Inc.'s most recent proxy was read; its disclosed peer group does not include Primo Brands. Filing ↗
50Section 10a, Monster Beverage Corporation reciprocityDEF 14A0001104659-26-035990Monster Beverage Corporation's most recent proxy was read; its disclosed peer group does not include Primo Brands. Filing ↗
51Section 10a, Clean Harbors, Inc. reciprocityDEF 14A0000822818-26-000013Clean Harbors, Inc.'s most recent proxy was read; its disclosed peer group does not include Primo Brands. Filing ↗
52Section 10a, The Boston Beer Company, Inc. reciprocityDEF 14A0001308179-26-000249The Boston Beer Company, Inc.'s most recent proxy was read; its disclosed peer group does not include Primo Brands. Filing ↗