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Companies Alta Equipment Group

Alta Equipment (ALTG): executive pay, fiscal 2025

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CEO total pay$3,794,312CEO Ryan Greenawalt · source
Say-on-pay support97.56%Latest vote · source
CEO vs. named peers19th pct.Of 17 peer CEOs
CEO pay ratio38:1To the median employee · source

CEO pay, last three years

  • $2,859,613FY2023
  • $2,356,051FY2024
  • $3,794,312FY2025

CEO total pay was $3,794,312 in fiscal 2025, up from $2,356,051 in fiscal 2024.

FY2025: salary $846,393 · bonus $0 · stock awards $2,243,625 · option awards $0

Executives and directors

Frequently asked questions

Who was the highest-paid executive at Alta Equipment Group in fiscal 2025?
As disclosed, Ryan Greenawalt (Chairman of the Board and CEO) was the highest-paid executive at Alta Equipment Group in fiscal 2025, with total compensation of $3,794,312.
How does Alta Equipment Group's chief executive pay compare to its disclosed peer group?
As disclosed, Ryan Greenawalt's total compensation ranked at the 19th percentile of Alta Equipment Group's disclosed peer group.
What is Alta Equipment Group's CEO-to-median employee pay ratio?
As disclosed, Alta Equipment Group's CEO-to-median employee pay ratio was 38:1.
How did shareholders vote on Alta Equipment Group's executive compensation?
As disclosed, 97.56% of shareholders supported Alta Equipment Group's executive compensation in the latest say-on-pay vote.
How much does Alta Equipment Group spend in total on board compensation for fiscal 2025?
As disclosed, Alta Equipment Group reported total board compensation of $1,006,507 for fiscal 2025.

Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.

Full detail

Every table from the filing. Open any section.

Summary compensation table
Named executive officerSalaryBonusStock awardsOption awardsNon-equity incentivePension / NQDCAll otherTotal
Ryan Greenawalt$846,393$0$2,243,625$0$682,500$0$21,794$3,794,312
Chairman of the Board and CEO
Anthony Colucci500,997—326,3390351,000019,6471,197,983
Chief Financial Officer
Jeffrey Hoover439,2610483,3630146,016028,0371,096,678
CLO and General Counsel
Craig Brubaker334,0770221,9160132,600033,585722,178
COO

A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.

Three-year trend — total compensation per named executive

Named executive officerFY2025 totalFY2024 totalFY2023 totalΔ FY2024→2025
Ryan Greenawalt$3,794,312$2,356,051$2,859,613↑ +1,438,261
Anthony Colucci1,197,9831,163,1051,393,214↑ +34,878
Jeffrey Hoover1,096,678759,114—↑ +337,564
Craig Brubaker722,178521,812686,210↑ +200,366

Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.

Incentive-plan design — the Compensation Discussion & Analysis

Our compensation program is centered on a pay-for-performance philosophy and is designed to reward our named executive officers for their abilities, experience and efforts. The compensation programs we offer directly influence our ability to attract, retain and motivate the highly qualified and experienced professionals who are vital to our success as a Company. We believe that having compensation programs designed to align executive officers’ interests with those of the Company and its stockholders and to reinforce accountability is the cornerstone to successfully implementing and achieving our strategic plan. In determining the compensation of our named executive officers, we are guided by the following key principles: Attract, Retain, Motivate and Reward. Attract, retain, motivate and reward highly qualified and talented executives who possess the skills to achieve growth objectives in a competitive industry. Pay for Performance. Align executive’s compensation with performance against our short-term and long-term Company performance objectives by rewarding results that meet or exceed our growth and profitability goals. Competitive Compensation. Set executive compensation at levels competitive with peer companies and consistent with market practice. Stockholder Alignment. Align executive interests with those of our stockholders to create long-term value by rewarding our executives for their contributions to the Company. We seek to maintain a performance-oriented culture and a compensation approach that rewards our named executive officers when we achieve our goals and objectives, while putting at risk an appropriate portion of their compensation if our goals and objectives are not achieved. Consistent with this philosophy, we have sought to create an executive compensation package that balances short-term versus long-term components, cash versus equity elements and fixed versus contingent payments in ways that we believe are most appropriate to motivate our executives.

CEO STI target (% of salary)—
CEO LTI target (% of salary)—
Independent consultantFW Cook
Clawback policytrue
Anti-hedging—
Anti-pledging—
Equity grants and outstanding awards

Grants of plan-based awards — fiscal year 2025

ExecutiveAwardGrant dateThresholdTargetGrantedMaximumGrant-date fair value
Craig BrubakerRSU2025-03-18——14,192—$73,231
Anthony ColucciRSU2025-03-18——20,870—107,689
Jeffrey HooverPSU2025-03-1831,38262,763—125,526323,857
Ryan GreenawaltRSU2025-03-18——143,487—740,393
Jeffrey HooverRSU2025-03-18——30,912—159,506
Anthony ColucciPSU2025-03-1821,18742,374—84,748218,650
Ryan GreenawaltPSU2025-03-18145,662291,324—582,6481,503,232
Craig BrubakerPSU2025-03-1814,40828,815—57,630148,685

Vehicle mix — grant-date fair value by award type

Named executive officerTime-vested (RSU)Performance-vested (PSU)Options / SARs% performance-vested
Craig Brubaker$73,231$148,685$067.0%
Anthony Colucci107,689218,650067.0%
Jeffrey Hoover159,506323,857067.0%
Ryan Greenawalt740,3931,503,232067.0%

% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.

Outstanding equity awards at fiscal year-end 2025

ExecutiveAwardShares unvestedExercise priceMarket value unvested
Craig BrubakerRSU864—$3,974
Craig BrubakerRSU2,680—12,328
Craig BrubakerRSU3,418—15,723
Anthony ColucciRSU3,533—16,252
Jeffrey HooverRSU5,068—23,313
Craig BrubakerRSU7,924—36,450
Colin WilsonRSU8,425—20,609
Andrew StuddertRSU8,425—48,765
Daniel ShribmanRSU8,425—58,876
Katherine E. WhiteRSU8,425—58,876
Ryan GreenawaltRSU8,552—39,339
Anthony ColucciRSU10,661—49,041
Anthony ColucciRSU11,654—53,608
Anthony ColucciRSU13,988—64,345
Craig BrubakerRSU14,192—65,283
Jeffrey HooverRSU17,261—79,401
Anthony ColucciRSU20,870—96,002
Ryan GreenawaltRSU25,804—118,698
Jeffrey HooverRSU30,912—142,195
Ryan GreenawaltRSU33,855—155,733
Ryan GreenawaltRSU80,115—368,529
Ryan GreenawaltRSU143,487—660,040
Director compensation
DirectorCash feesStock awardsOption awardsNon-equity incentiveAll otherTotal
Colin WilsonIndependent · Audit Committee · Nominating and Corporate Governance Committee$84,375$137,912———$222,287
Andrew StuddertIndependent · Audit Committee (Chair) · Compensation Committee · Nominating and Corporate Governance Committee110,00096,055———206,055
Sidhartha NairIndependent · Audit Committee · Compensation Committee (Chair)102,50096,055———198,555
Katherine E. WhiteIndependent · Audit Committee · Nominating and Corporate Governance Committee (Chair)102,50096,055———198,555
Daniel ShribmanIndependent · Compensation Committee · Nominating and Corporate Governance Committee85,00096,055———181,055
Ryan GreenawaltEmployee director · Board Chair—————0

Board fee structure and ownership guideline

Annual cash retainer$80,000
Annual equity retainer$100,000
Per board meeting fee—
Committee chair fees (audit / comp / nom-gov)25,000 / 20,000 / 20,000
Stock ownership guideline—

Total cost of the board

ComponentFY2025
Cash retainers and fees$484,375
Equity awards (grant-date value)$522,132
All other compensation$0
Total cost of the board$1,006,507

Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.

Peer group, and who names Alta Equipment as a peer

Companies that benchmark against ALTG

2 companies name ALTG as a compensation peer

Each company listed discloses ALTG in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named ALTG in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.

Disclosed peer group — fiscal year 2025

The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.

Peer reciprocity

The companies Alta Equipment Group names as compensation peers that name it back in their own disclosed peer groups.

Chief executive pay against the peer group

Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company’s own proxy statement.

RankCompanyFYChief executiveSalaryStock awardsOption awardsNon-equity incentiveTotal
1Herc Holdings2025Lawrence Silber$1,056,538$5,500,037$0$1,484,000$8,289,126
2Trinity Industries2025E. Jean Savage1,000,0004,280,63502,136,0007,480,164
3Dnow Inc.2025David Cherechinsky999,1734,555,07101,550,5487,118,605
4Monro, Inc.2026Peter Fitzsimmons290,7693,802,4000107,2516,539,830
5H&E Equipment Services, Inc.2023Bradley W. Barber907,6923,599,9240—6,295,836
6MarineMax, Inc.2025W. Brett McGill1,025,0004,510,0020727,6806,270,195
7MRC Global Inc.2024Robert Saltiel860,0004,446,3830658,6575,992,594
8BlueLinx Holdings Inc.2025Shyam Reddy838,1544,086,804005,369,222
9The Manitowoc Company, Inc.2025Aaron Ravenscroft1,005,3853,184,4070785,2555,052,437
10DXP Enterprises2025David Little808,5001,856,22301,617,0004,594,369
11OneWater Marine Inc.2025Anthony Aisquith800,0002,520,04001,180,0004,545,986
12Global Industrial Company2025Anesa Chaibi826,9231,500,023254,3111,255,0004,413,641
13Astec Industries, Inc.2025Jaco van der Merwe836,5392,244,3700779,4554,030,731
14Alta Equipment Group2025Ryan Greenawalt846,3932,243,6250682,5003,794,312
15Custom Truck One Source, Inc.2025Ryan McMonagle850,0001,024,9690495,0402,577,511
16McGrath RentCorp2025Philip Hawkins500,000801,2340374,8721,718,813
17Titan Machinery Inc.2026Bryan Knutson575,000574,9950373,8511,535,836

Each peer’s compensation is from its most recently filed proxy; fiscal years differ by company. Each peer’s figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.

Incentive design against the same peers

CompanyAnnual incentive payoutLong-term vehicle mixPSU measures include TSRCompensation consultant
Alta Equipment Groupnot disclosednot disclosednot disclosedFW Cook
Astec Industries, Inc.not disclosedPSU 65 · RSU 35not disclosedFrederic W. Cook & Co., Inc.
BlueLinx Holdings Inc.not disclosedRSU 50 · PRSU 50not disclosedMeridian Compensation Partners, LLC
Custom Truck One Source, Inc.not disclosednot disclosednot disclosedFarient Advisors, LLC
Dnow Inc.not disclosedRSU 50 · PSU 50not disclosedZayla Partners
DXP Enterprisesnot disclosedRestricted Stock 100not disclosedNFP Compensation Consulting
Global Industrial Companynot disclosedPRSU 50 · RSU 50not disclosedKorn Ferry, US
H&E Equipment Services, Inc.not disclosednot disclosednot disclosednot disclosed
Herc Holdings100%PSU 60 · RSU 40NoFW Cook
MarineMax, Inc.not disclosedPBRSU 60 · TBRSU 40not disclosedCompensation Advisory Partners
McGrath RentCorpnot disclosedPSU 50 · RSU 50not disclosedSemler Brossy
Monro, Inc.not disclosednot disclosednot disclosednot disclosed
MRC Global Inc.not disclosednot disclosednot disclosedMeridian Compensation Partners
OneWater Marine Inc.not disclosednot disclosednot disclosedAon
The Manitowoc Company, Inc.not disclosedPSU 50 · RSU 50not disclosedWillis Towers Watson (WTW)
Titan Machinery Inc.not disclosedRestricted Stock 100not disclosedMercer LLC
Trinity Industriesnot disclosedPSU 60 · RSU 40not disclosedMeridian Compensation Partners, LLC

Read from each company’s Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company’s filing does not state the item.

Say-on-pay history and pay ratio
Meeting yearMeeting dateForAgainstAbstainSupportOutcome
20262026-05-2922,808,254569,4643,34697.56%Passed
20252025-05-3022,254,698371,18019,74698.36%Passed
20242024-06-0724,101,256501,7283,03797.96%Passed
20232023-06-0927,121,439196,7182,45499.28%Passed
20222022-06-0922,223,293256,3016,66198.86%Passed

Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year’s compensation.

Say-on-pay — history, company’s computation

Meeting yearMeeting dateApproval — company’s computation
20262026-05-2997.56%a
20252025-05-3098.36%b
20242024-06-0797.96%c

a. Voting standard not stated in the filing.

b. Voting standard not stated in the filing.

c. Approved under the standard stated in the filing — “Proposal 3 - Say-on-Pay Proposal -- Majority of votes cast”.

Approval percentages are the company’s own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.

CEO pay ratio

Ratio (CEO : median employee)38 : 1
CEO total compensation$2,859,613
Median employee compensation$75,965
Insider trades since the proxy

No insider equity transactions reported since the proxy statement.

Sources (44 citations)

Each figure is listed with the filing it comes from, where it appears in that filing, and the value as printed. Any figure can be independently confirmed against the source.

  • Section 01, Ryan Greenawalt. DEF 14A, filed 2026-04-15. Section “Summary Compensation Table” · page 28. As printed: 3,794,312. View filing ↗
  • Section 01, Anthony Colucci. DEF 14A, filed 2026-04-15. Section “Summary Compensation Table”. As printed: 1,197,983. View filing ↗
  • Section 01, Jeffrey Hoover. DEF 14A, filed 2026-04-15. Section “Summary Compensation Table”. As printed: 1,096,678. View filing ↗
  • Section 01, Craig Brubaker. DEF 14A, filed 2026-04-15. Section “Summary Compensation Table”. As printed: 722,178. View filing ↗
  • Section 03, Craig Brubaker RSU. DEF 14A, filed 2026-04-15. Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. View filing ↗
  • Section 03, Anthony Colucci RSU. DEF 14A, filed 2026-04-15. Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. View filing ↗
  • Section 03, Jeffrey Hoover PSU. DEF 14A, filed 2026-04-15. Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. View filing ↗
  • Section 03, Ryan Greenawalt RSU. DEF 14A, filed 2026-04-15. Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. View filing ↗
  • Section 03, Jeffrey Hoover RSU. DEF 14A, filed 2026-04-15. Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. View filing ↗
  • Section 03, Anthony Colucci PSU. DEF 14A, filed 2026-04-15. Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. View filing ↗
  • Section 03, Ryan Greenawalt PSU. DEF 14A, filed 2026-04-15. Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. View filing ↗
  • Section 03, Craig Brubaker PSU. DEF 14A, filed 2026-04-15. Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. View filing ↗
  • Section 07, pay ratio. DEF 14A, filed 2024-04-25. Section “CEO Pay Ratio”. As printed: 38 : 1. View filing ↗
  • Section 08, Colin Wilson. DEF 14A, filed 2026-04-15. Section “Director Compensation”. As printed: 222,287. View filing ↗
  • Section 08, Andrew Studdert. DEF 14A, filed 2026-04-15. Section “Director Compensation”. As printed: 206,055. View filing ↗
  • Section 08, Sidhartha Nair. DEF 14A, filed 2026-04-15. Section “Director Compensation”. As printed: 198,555. View filing ↗
  • Section 08, Katherine E. White. DEF 14A, filed 2026-04-15. Section “Director Compensation”. As printed: 198,555. View filing ↗
  • Section 08, Daniel Shribman. DEF 14A, filed 2026-04-15. Section “Director Compensation”. As printed: 181,055. View filing ↗
  • Section 08, Ryan Greenawalt. DEF 14A, filed 2026-04-15. Section “Director Compensation”. As printed: 0. View filing ↗
  • Section 06, 2026 vote. Form 8-K, filed 2026-05-29. Item 5.07 · say-on-pay result. As reported: 97.56% (votes for as printed: 22,808,254). View filing ↗
  • Section 06, 2025 vote. Form 8-K, filed 2025-06-03. Item 5.07 · say-on-pay result. As reported: 98.36% (votes for as printed: 22,254,698). View filing ↗
  • Section 06, 2024 vote. Form 8-K, filed 2024-06-10. Item 5.07 · say-on-pay result. As reported: 97.96% (votes for as printed: 24,101,256). View filing ↗
  • Section 01 trend, Δ column (computed). Computed. Δ = current-FY total − prior-FY total per named officer.
  • Section 03b vehicle mix (computed). Computed. RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).
  • Section 09b board cost (computed). Computed. Cash 484,375 + equity 522,132 + all other 0 = 1,006,507, summed across the director compensation table rows.
  • Herc Holdings, Section 10b CEO total. DEF 14A, filed 2026-03-27. CEO total compensation as printed in Herc Holdings's own proxy. As printed: 8,289,126. View filing ↗
  • Trinity Industries, Section 10b CEO total. DEF 14A, filed 2026-04-09. CEO total compensation as printed in Trinity Industries's own proxy. As printed: 7,480,164. View filing ↗
  • Dnow Inc., Section 10b CEO total. DEF 14A, filed 2026-04-09. CEO total compensation as printed in Dnow Inc.'s own proxy. As printed: 7,118,605. View filing ↗
  • Monro, Inc., Section 10b CEO total. DEF 14A, filed 2026-07-02. CEO total compensation as printed in Monro, Inc.'s own proxy. As printed: 6,539,830. View filing ↗
  • H&E Equipment Services, Inc., Section 10b CEO total. DEF 14A, filed 2024-04-02. CEO total compensation as printed in H&E Equipment Services, Inc.'s own proxy. As printed: 6,295,836. View filing ↗
  • MarineMax, Inc., Section 10b CEO total. DEF 14A, filed 2026-01-21. CEO total compensation as printed in MarineMax, Inc.'s own proxy. As printed: 6,270,195. View filing ↗
  • MRC Global Inc., Section 10b CEO total. DEF 14A, filed 2025-04-17. CEO total compensation as printed in MRC Global Inc.'s own proxy. As printed: 5,992,594. View filing ↗
  • BlueLinx Holdings Inc., Section 10b CEO total. DEF 14A, filed 2026-04-09. CEO total compensation as printed in BlueLinx Holdings Inc.'s own proxy. As printed: 5,369,222. View filing ↗
  • The Manitowoc Company, Inc., Section 10b CEO total. DEF 14A, filed 2026-03-20. CEO total compensation as printed in The Manitowoc Company, Inc.'s own proxy. As printed: 5,052,437. View filing ↗
  • DXP Enterprises, Section 10b CEO total. DEF 14A, filed 2026-04-30. CEO total compensation as printed in DXP Enterprises's own proxy. As printed: 4,594,369. View filing ↗
  • OneWater Marine Inc., Section 10b CEO total. DEF 14A, filed 2026-01-09. CEO total compensation as printed in OneWater Marine Inc.'s own proxy. As printed: 4,545,986. View filing ↗
  • Global Industrial Company, Section 10b CEO total. DEF 14A, filed 2026-04-22. CEO total compensation as printed in Global Industrial Company's own proxy. As printed: 4,413,641. View filing ↗
  • Astec Industries, Inc., Section 10b CEO total. DEF 14A, filed 2026-03-13. CEO total compensation as printed in Astec Industries, Inc.'s own proxy. As printed: 4,030,731. View filing ↗
  • Alta Equipment Group (subject), Section 10b CEO total. DEF 14A, filed 2026-04-15. CEO total compensation as printed in Alta Equipment Group's own proxy. As printed: 3,794,312. View filing ↗
  • Custom Truck One Source, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-29. CEO total compensation as printed in Custom Truck One Source, Inc.'s own proxy. As printed: 2,577,511. View filing ↗
  • McGrath RentCorp, Section 10b CEO total. DEF 14A, filed 2026-04-24. CEO total compensation as printed in McGrath RentCorp's own proxy. As printed: 1,718,813. View filing ↗
  • Titan Machinery Inc., Section 10b CEO total. DEF 14A, filed 2026-04-29. CEO total compensation as printed in Titan Machinery Inc.'s own proxy. As printed: 1,535,836. View filing ↗
  • Section 10a, Global Industrial Company reciprocity. DEF 14A. Global Industrial Company names Alta Equipment Group in its own disclosed peer group (read from its most recent proxy). View filing ↗
  • Section 10a, Titan Machinery Inc. reciprocity. DEF 14A. Titan Machinery Inc. names Alta Equipment Group in its own disclosed peer group (read from its most recent proxy). View filing ↗
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