Companies Simply Good Foods Co
Simply Good Foods (SMPL): executive pay, fiscal 2025
Free brief. Every figure links to the company’s own filing.
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CEO pay, last three years
- $4,334,743FY2023
- $4,089,493FY2024
- $4,330,633FY2025
CEO total pay was $4,330,633 in fiscal 2025, up from $4,089,493 in fiscal 2024.
FY2025: salary $816,667 · stock awards $2,747,758
Executives and directors
Frequently asked questions
Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.
Full detail
Every table from the filing. Open any section.
Summary compensation table
| Named executive officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|
| Geoff Tanner | $816,667 | — | $2,747,758 | — | $748,000 | $0 | $18,208 | $4,330,633 |
| President and Chief Executive Officer | ||||||||
| Christopher Bealer | 210,256 | 250,000 | 840,000 | 560,556 | 158,100 | 0 | 7,864 | 2,026,776 |
| Chief Financial Officer | ||||||||
| Shaun Mara | 447,518 | — | 892,971 | — | 308,200 | 0 | 16,912 | 1,665,601 |
| Former Chief Financial Officer | ||||||||
| Timothy Kraft | 469,333 | — | 789,958 | — | 261,600 | 0 | 16,953 | 1,537,844 |
| Chief Legal and Corporate Development Officer | ||||||||
| Amy Held | 448,667 | — | 629,664 | — | 291,700 | 0 | 21,897 | 1,391,928 |
| SVP and Chief Human Resources Officer | ||||||||
| Ryan Thomas | 393,000 | — | 330,521 | — | 200,900 | 0 | 19,388 | 943,809 |
| SVP and General Manager Atkins and OWYN | ||||||||
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.
Three-year trend — total compensation per named executive
| Named executive officer | FY2025 total | FY2024 total | FY2023 total | Δ FY2024→2025 |
|---|---|---|---|---|
| Geoff Tanner | $4,330,633 | $4,089,493 | $4,334,743 | ↑ +241,140 |
| Christopher Bealer | 2,026,776 | — | — | — |
| Shaun Mara | 1,665,601 | 1,822,861 | 2,446,476 | ↓ −157,260 |
| Timothy Kraft | 1,537,844 | 1,741,073 | 1,316,565 | ↓ −203,229 |
| Amy Held | 1,391,928 | 1,469,779 | — | ↓ −77,851 |
| Ryan Thomas | 943,809 | 1,279,783 | — | ↓ −335,974 |
Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.
Incentive-plan design — the Compensation Discussion & Analysis
Our compensation program for our NEOs and other executive officers is designed to attract, retain and motivate individuals of superior ability and managerial talent to develop, grow and manage our business by offering competitive compensation opportunities with both short-term and significant long-term components, and to align executive officer compensation with the achievement of our business goals.
| CEO STI target (% of salary) | — |
|---|---|
| CEO LTI target (% of salary) | — |
| Independent consultant | Mercer |
| Clawback policy | — |
| Anti-hedging | — |
| Anti-pledging | — |
Equity grants and outstanding awards
No plan-based awards are on file for this fiscal year.
Outstanding equity awards at fiscal year-end 2025
| Executive | Award | Shares unvested | Exercise price | Market value unvested |
|---|---|---|---|---|
| Timothy Kraft | RSU | 962 | — | $27,542 |
| Shaun Mara | RSU | 1,371 | — | 39,252 |
| Timothy Kraft | Option | 2,192 | 38.61 | — |
| Ryan Thomas | RSU | 2,615 | — | 74,867 |
| Amy Held | RSU | 2,656 | — | 76,041 |
| Ryan Thomas | PSU | 3,017 | — | 86,377 |
| Amy Held | PSU | 3,065 | — | 87,751 |
| Shaun Mara | Option | 3,123 | 38.61 | — |
| Ryan Thomas | PSU | 3,256 | — | 93,219 |
| Timothy Kraft | PSU | 3,713 | — | 106,303 |
| Shaun Mara | Option | 4,063 | 40.88 | — |
| Ryan Thomas | RSU | 4,233 | — | 121,191 |
| Timothy Kraft | RSU | 4,520 | — | 129,408 |
| Timothy Kraft | PSU | 5,215 | — | 149,305 |
| Shaun Mara | PSU | 5,291 | — | 151,481 |
| Ryan Thomas | PSU | 5,878 | — | 168,287 |
| Amy Held | PSU | 6,203 | — | 177,592 |
| Geoff Tanner | RSU | 6,667 | — | 190,876 |
| Timothy Kraft | Option | 6,669 | 40.88 | — |
| Shaun Mara | RSU | 7,063 | — | 202,214 |
| Timothy Kraft | PSU | 7,782 | — | 222,799 |
| Amy Held | RSU | 8,064 | — | 230,872 |
| Shaun Mara | PSU | 8,150 | — | 233,335 |
| Shaun Mara | PSU | 8,797 | — | 251,858 |
| Shaun Mara | Option | 8,922 | 20.28 | — |
| Timothy Kraft | RSU | 10,117 | — | 289,650 |
| Timothy Kraft | RSU | 10,884 | — | 311,609 |
| Amy Held | RSU | 11,107 | — | 317,993 |
| Shaun Mara | RSU | 11,436 | — | 327,413 |
| Timothy Kraft | Option | 15,055 | 24.15 | — |
| Timothy Kraft | Option | 15,089 | 20.28 | — |
| Geoff Tanner | RSU | 19,922 | — | 570,367 |
| Geoff Tanner | PSU | 22,988 | — | 658,146 |
| Christopher Bealer | RSU | 23,020 | — | 659,063 |
| Geoff Tanner | PSU | 27,069 | — | 774,985 |
| Shaun Mara | Option | 33,848 | 24.08 | — |
| Christopher Bealer | Option | 34,035 | 36.49 | — |
| Geoff Tanner | RSU | 35,190 | — | 1,007,490 |
| Timothy Kraft | Option | 50,000 | 16.75 | — |
| Geoff Tanner | Option | 150,000 | 36.94 | — |
Director compensation
No director compensation table is on file for fiscal year 2025.
Board fee structure and ownership guideline
| Annual cash retainer | $85,000 |
|---|---|
| Annual equity retainer | $125,000 |
| Per board meeting fee | — |
| Committee chair fees (audit / comp / nom-gov) | 15,000 / 15,000 / 15,000 |
| Stock ownership guideline | Each of our presently serving non-employee directors is currently in compliance with the stock ownership guidelines or is still within the time frame to meet their respective ownership guidelines by the required deadline. |
Peer group, and who names Simply Good Foods as a peer
Companies that benchmark against SMPL
20 companies name SMPL as a compensation peer
- B&G Foods, Inc.BGSFY2025
- BALCHEM CORPBCPCFY2025
- BELLRING BRANDS, INC.BRBRFY2025
- BEYOND MEAT, INC.BYNDFY2025
- CAL-MAINE FOODS INCCALMFY2026
- Celsius Holdings, Inc.CELHFY2025
- e.l.f. Beauty, Inc.ELFFY2026
- EDGEWELL PERSONAL CARE CoEPCFY2025
- Freshpet, Inc.FRPTFY2025
- HAIN CELESTIAL GROUP INCHAINFY2025
- MARZETTI COMZTIFY2026
- Mission Produce, Inc.AVOFY2025
- Prestige Consumer Healthcare Inc.PBHFY2026
- SANFILIPPO JOHN B & SON INCJBSSFY2026
- Tilray Brands, Inc.TLRYFY2026
- TOOTSIE ROLL INDUSTRIES INCTRFY2025
- USANA HEALTH SCIENCES INCUSNAFY2025
- Vita Coco Company, Inc.COCOFY2025
- Vital Farms, Inc.VITLFY2025
Each company listed discloses SMPL in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named SMPL in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.
Disclosed peer group — fiscal year 2025
The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.
Peer reciprocity
Of the companies Simply Good Foods Co names as compensation peers, which name it back in their own disclosed peer groups. A peer set the market reciprocates reads differently from one selected in a single direction.
Reciprocity shown where the peer’s own current proxy has been read — each mark is cited in the register to that peer’s filing. A dash means the peer’s current proxy was read and names no reciprocal group including Simply Good Foods Co.
Chief executive pay against the peer group
Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company’s own proxy statement.
| Rank | Company | FY | Chief executive | Salary | Stock awards | Option awards | Non-equity incentive | Total |
|---|---|---|---|---|---|---|---|---|
| 1 | Freshpet, Inc. | 2025 | William Cyr | $712,308 | $11,599,846 | $0 | $187,344 | $12,513,498 |
| 2 | Edgewell Personal Care Company | 2025 | Rod Little | 1,100,000 | 7,576,100 | — | 907,500 | 9,754,366 |
| 3 | Celsius Holdings, Inc. | 2025 | John Fieldly | 1,016,500 | 6,648,396 | 0 | 1,899,240 | 9,607,616 |
| 4 | Tootsie Roll Industries | 2025 | Ellen Gordon | 999,000 | — | — | — | 7,150,512 |
| 5 | BellRing Brands | 2025 | Darcy Horn Davenport | 950,025 | 4,400,000 | 0 | 1,055,715 | 6,563,539 |
| 6 | B G Foods | 2025 | Kenneth Keller | 1,224,258 | 2,625,864 | 0 | 710,437 | 4,589,619 |
| 7 | The Hain Celestial Group | 2025 | Wendy Davidson | 789,808 | 3,530,682 | 0 | 0 | 4,546,417 |
| 8 | Utz Brands, Inc. | 2025 | Howard Friedman | 968,289 | 2,699,044 | 0 | 609,936 | 4,391,269 |
| 9 | Simply Good Foods Co | 2025 | Geoff Tanner | 816,667 | 2,747,758 | — | 748,000 | 4,330,633 |
| 10 | J J Snack Foods | 2025 | Daniel Fachner | 1,021,923 | 2,059,974 | 0 | 834,300 | 3,978,648 |
| 11 | Inter Parfums, Inc. | 2025 | Jean Madar | 2,000,000 | 97,316 | 0 | 0 | 2,097,316 |
| 12 | Central Garden Pet Company | 2025 | Nicholas Lahanas | 893,365 | 1,000,022 | 0 | — | 1,905,762 |
| 13 | The Boston Beer Company | 2025 | C. James Koch | 0 | 0 | 0 | 0 | 5,695 |
Each peer’s compensation is from its most recently filed proxy; fiscal years differ by company. Each peer’s figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.
Incentive design against the same peers
| Company | Annual incentive payout | Long-term vehicle mix | PSU measures include TSR | Compensation consultant |
|---|---|---|---|---|
| Simply Good Foods Co | not disclosed | not disclosed | not disclosed | Mercer |
| B G Foods | not disclosed | not disclosed | not disclosed | Meridian Compensation Partners |
| BellRing Brands | 88.9% of target for corporate level NEOs; 92.9% of target for business unit level NEO (Mr. Singh).% | PRSUs 80 · RSUs 20 | Yes — Relative TSR | Aon |
| Celsius Holdings, Inc. | not disclosed | PSU 50 · RSU 50 | not disclosed | Farient Advisors |
| Central Garden Pet Company | not disclosed | not disclosed | not disclosed | Pay Governance |
| Edgewell Personal Care Company | 66% | not disclosed | No | Meridian |
| Freshpet, Inc. | not disclosed | PSU 50 · RSU 50 | not disclosed | WTW |
| Inter Parfums, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| J J Snack Foods | not disclosed | not disclosed | not disclosed | not disclosed |
| The Boston Beer Company | 90% | RSU 50 · PSU 50 | No | Frederic W. Cook & Co., Inc. |
| The Hain Celestial Group | not disclosed | RSU 50 · PSU 50 | Yes — Relative TSR versus the S&P Food & Beverage Select Industry Index | ClearBridge Compensation Group, LLC |
| Tootsie Roll Industries | not disclosed | not disclosed | not disclosed | Compensation Strategies, Inc. |
| Utz Brands, Inc. | not disclosed | not disclosed | not disclosed | F.W. Cook |
Read from each company’s Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company’s filing does not state the item.
Say-on-pay history and pay ratio
| Meeting year | Meeting date | For | Against | Abstain | Support | Outcome |
|---|---|---|---|---|---|---|
| 2026 | 2026-01-28 | 76,530,934 | 2,777,254 | 76,275 | 96.5% | Passed |
| 2025 | 2025-01-23 | 88,355,820 | 2,403,744 | 46,424 | 97.35% | Passed |
| 2024 | 2024-01-18 | 92,321,485 | 1,797,600 | 16,866 | 98.09% | Passed |
| 2023 | 2023-01-19 | 89,899,026 | 653,122 | 9,980 | 99.28% | Passed |
| 2022 | 2022-01-20 | 72,696,201 | 18,914,402 | 62,268 | 79.35% | Passed |
| 2021 | 2021-01-21 | 87,682,926 | 817,596 | 14,729 | 99.08% | Passed |
Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year’s compensation.
Say-on-pay — history, company’s computation
| Meeting year | Meeting date | Approval — company’s computation |
|---|---|---|
| 2026 | 2026-01-28 | 96.5%a |
| 2025 | 2025-01-23 | 97.35%b |
| 2024 | 2024-01-18 | 98.09%c |
a. Voting standard not stated in the filing.
b. Voting standard not stated in the filing.
c. Voting standard not stated in the filing.
Approval percentages are the company’s own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.
Insider trades since the proxy
No insider equity transactions reported since the proxy statement.
Sources (34 citations)
Each figure is listed with the filing it comes from, where it appears in that filing, and the value as printed. Any figure can be independently confirmed against the source.
- Section 01, Geoff Tanner. DEF 14A, filed 2025-12-17. Section “Executive Compensation” · page 54. As printed: 4,330,633. View filing ↗
- Section 01, Christopher Bealer. DEF 14A, filed 2025-12-17. Section “Executive Compensation”. As printed: 2,026,776. View filing ↗
- Section 01, Shaun Mara. DEF 14A, filed 2025-12-17. Section “Executive Compensation”. As printed: 1,665,601. View filing ↗
- Section 01, Timothy Kraft. DEF 14A, filed 2025-12-17. Section “Executive Compensation”. As printed: 1,537,844. View filing ↗
- Section 01, Amy Held. DEF 14A, filed 2025-12-17. Section “Executive Compensation”. As printed: 1,391,928. View filing ↗
- Section 01, Ryan Thomas. DEF 14A, filed 2025-12-17. Section “Executive Compensation”. As printed: 943,809. View filing ↗
- Section 06, 2026 vote. Form 8-K, filed 2026-02-02. Item 5.07 · say-on-pay result. As reported: 96.5% (votes for as printed: 76,530,934). View filing ↗
- Section 06, 2025 vote. Form 8-K, filed 2025-01-28. Item 5.07 · say-on-pay result. As reported: 97.35% (votes for as printed: 88,355,820). View filing ↗
- Section 06, 2024 vote. Form 8-K, filed 2024-01-23. Item 5.07 · say-on-pay result. As reported: 98.09% (votes for as printed: 92,321,485). View filing ↗
- Section 01 trend, Δ column (computed). Computed. Δ = current-FY total − prior-FY total per named officer.
- Freshpet, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-27. CEO total compensation as printed in Freshpet, Inc.'s own proxy. As printed: 12,513,498. View filing ↗
- Edgewell Personal Care Company, Section 10b CEO total. DEF 14A, filed 2025-12-22. CEO total compensation as printed in Edgewell Personal Care Company's own proxy. As printed: 9,754,366. View filing ↗
- Celsius Holdings, Inc., Section 10b CEO total. DEF 14A, filed 2026-04-14. CEO total compensation as printed in Celsius Holdings, Inc.'s own proxy. As printed: 9,607,616. View filing ↗
- Tootsie Roll Industries, Section 10b CEO total. DEF 14A, filed 2026-03-27. CEO total compensation as printed in Tootsie Roll Industries's own proxy. As printed: 7,150,512. View filing ↗
- BellRing Brands, Section 10b CEO total. DEF 14A, filed 2025-12-16. CEO total compensation as printed in BellRing Brands's own proxy. As printed: 6,563,539. View filing ↗
- B G Foods, Section 10b CEO total. DEF 14A, filed 2026-04-03. CEO total compensation as printed in B G Foods's own proxy. As printed: 4,589,619. View filing ↗
- The Hain Celestial Group, Section 10b CEO total. DEF 14A, filed 2025-09-18. CEO total compensation as printed in The Hain Celestial Group's own proxy. As printed: 4,546,417. View filing ↗
- Utz Brands, Inc., Section 10b CEO total. DEF 14A, filed 2026-03-12. CEO total compensation as printed in Utz Brands, Inc.'s own proxy. As printed: 4,391,269. View filing ↗
- Simply Good Foods Co (subject), Section 10b CEO total. DEF 14A, filed 2025-12-17. CEO total compensation as printed in Simply Good Foods Co's own proxy. As printed: 4,330,633. View filing ↗
- J J Snack Foods, Section 10b CEO total. DEF 14A, filed 2026-01-02. CEO total compensation as printed in J J Snack Foods's own proxy. As printed: 3,978,648. View filing ↗
- Inter Parfums, Inc., Section 10b CEO total. DEF 14A, filed 2026-07-31. CEO total compensation as printed in Inter Parfums, Inc.'s own proxy. As printed: 2,097,316. View filing ↗
- Central Garden Pet Company, Section 10b CEO total. DEF 14A, filed 2025-12-22. CEO total compensation as printed in Central Garden Pet Company's own proxy. As printed: 1,905,762. View filing ↗
- The Boston Beer Company, Section 10b CEO total. DEF 14A, filed 2026-04-10. CEO total compensation as printed in The Boston Beer Company's own proxy. As printed: 5,695. View filing ↗
- Section 10a, The Boston Beer Company reciprocity. DEF 14A. The Boston Beer Company's most recent proxy was read; its disclosed peer group does not include Simply Good Foods Co. View filing ↗
- Section 10a, BellRing Brands reciprocity. DEF 14A. BellRing Brands names Simply Good Foods Co in its own disclosed peer group (read from its most recent proxy). View filing ↗
- Section 10a, Central Garden Pet Company reciprocity. DEF 14A. Central Garden Pet Company's most recent proxy was read; its disclosed peer group does not include Simply Good Foods Co. View filing ↗
- Section 10a, B G Foods reciprocity. DEF 14A. B G Foods names Simply Good Foods Co in its own disclosed peer group (read from its most recent proxy). View filing ↗
- Section 10a, Utz Brands, Inc. reciprocity. DEF 14A. Utz Brands, Inc.'s most recent proxy was read; its disclosed peer group does not include Simply Good Foods Co. View filing ↗
- Section 10a, Edgewell Personal Care Company reciprocity. DEF 14A. Edgewell Personal Care Company names Simply Good Foods Co in its own disclosed peer group (read from its most recent proxy). View filing ↗
- Section 10a, Inter Parfums, Inc. reciprocity. DEF 14A. Inter Parfums, Inc.'s most recent proxy was read; its disclosed peer group does not include Simply Good Foods Co. View filing ↗
- Section 10a, Tootsie Roll Industries reciprocity. DEF 14A. Tootsie Roll Industries names Simply Good Foods Co in its own disclosed peer group (read from its most recent proxy). View filing ↗
- Section 10a, Freshpet, Inc. reciprocity. DEF 14A. Freshpet, Inc. names Simply Good Foods Co in its own disclosed peer group (read from its most recent proxy). View filing ↗
- Section 10a, Celsius Holdings, Inc. reciprocity. DEF 14A. Celsius Holdings, Inc. names Simply Good Foods Co in its own disclosed peer group (read from its most recent proxy). View filing ↗
- Section 10a, The Hain Celestial Group reciprocity. DEF 14A. The Hain Celestial Group names Simply Good Foods Co in its own disclosed peer group (read from its most recent proxy). View filing ↗