Velarion · Company Intelligence
Compensation Brief
Fiscal year 2025 · Filings through 2026-09-16

Taboola.com (TBLA)

CEO Adam Singolda was paid $8,130,440 in fiscal year 2025, ↓ down 22.5% from fiscal year 2024, the 33rd percentile of its disclosed peer group (SEC filing 0001140361-26-018296 ↗): executive and director compensation, incentive-plan design, equity activity, and governance — every figure in this brief is traceable to its exact location in the company’s SEC filing — the document, the section, the page, and the table, linked directly.

$8,130,440 ↓
Adam Singolda total, FY2025
33rd
CEO pay percentile vs peers
64:1
CEO-to-median pay ratio
86.72%
Say-on-pay support, latest vote

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TBLA's next annual pay disclosure, estimated May 5, 2027.est. Filing ↗

01

Summary Compensation Table — fiscal year 2025

Named executive officerSalaryBonusStock awardsOption awardsNon-equity incentivePension / NQDCAll otherTotal
Adam Singolda$590,000$0$6,886,506$0$592,065$0$61,869$8,130,440
Founder and Chief Executive Officer
Eldad Maniv495,25503,797,1980356,243004,648,696
President and Chief Operating Officer
Stephen Walker465,00002,712,2840350,22203,4693,530,975
Chief Financial Officer
Lior Golan495,25502,621,6160356,243003,473,114
Chief Technology Officer
Kristy Sundjaja400,00001,162,4070220,77002,9011,786,078
Chief People Officer

A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.

Three-year trend — total compensation per named executive

Named executive officerFY2025 totalFY2024 totalFY2023 totalΔ FY2024→2025
Adam Singolda$8,130,440$10,491,344$6,165,107↓ −2,360,904
Eldad Maniv4,648,6967,010,796—↓ −2,362,100
Stephen Walker3,530,9755,651,7643,042,066↓ −2,120,789
Lior Golan3,473,1144,925,761—↓ −1,452,647
Kristy Sundjaja1,786,0782,251,3571,609,020↓ −465,279

Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.

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Companies that benchmark against TBLA
3 companies name TBLA as a compensation peer

The list of companies that name TBLA as a peer is temporarily unavailable — recheck shortly.

01b

Executives — the named officers

One page per officer: the same table above, read for one person at a time — his own figure and every fiscal year the register holds.

ExecutiveRoleFY2025 total
Adam SingoldaCEO$8,130,440
Kristy SundjajaChief People Officer$1,786,078
Lior GolanCTO$3,473,114
Stephen WalkerCFO$3,530,975
Eldad ManivPresident$4,648,696
01c

Board of directors

One page per director: the seat, the committees and the fee table, read for one person at a time.

DirectorRoleFY2025 total
Deirdre BigleyFormer director (through FY2025)$23,750
Erez ShacharIndependent Director$247,500
Gilad ShanyIndependent Director$242,500
Lynda ClarizioFormer director (through FY2025)$21,375
Monica MijaleskiDirector$228,750
Nechemia J. PeresIndependent Director$242,125
Richard ScanlonIndependent Director$248,750
Zvi LimonChair of the Board$340,375
02

Equity transactions since the proxy statement was filed

Every insider equity transaction reported on Form 4 after the 2025 proxy statement — acquisitions, dispositions, exercises, and withholdings — and therefore not reflected in any table in that document.

InsiderRoleTransaction dateCodeSharesPriceValueSecuritySource
Kristy SundjajaChief People Officer2026-05-07D40,878$5$204,390Common, open-market saleForm 4 ↗
Stephen WalkerChief Financial Officer2026-05-08D170,07000Derivative, Class A CommonForm 4 ↗
Stephen WalkerChief Financial Officer2026-05-08D132,5905668,254CommonForm 4 ↗
Stephen WalkerChief Financial Officer2026-05-08A170,0703447,284CommonForm 4 ↗
Monica MijaleskiDirector2026-05-08D61,0005307,440CommonForm 4 ↗
Kristy SundjajaChief People Officer2026-05-16D50,4165251,576CommonForm 4 ↗
Adam SingoldaDirector2026-05-16D251,13051,253,139CommonForm 4 ↗
Stephen WalkerChief Financial Officer2026-05-16D113,0715564,224CommonForm 4 ↗
Apollo Management Holdings GP, LLCGreater-than-10% holder2026-05-28D12,000,000452,800,000CommonForm 4 ↗
Apollo Management Holdings GP, LLCGreater-than-10% holder2026-05-28D12,000,000452,800,000CommonForm 4 ↗
Erez ShacharDirector2026-08-07A38,04600Common, indirectForm 4 ↗
Zvi LimonDirector2026-08-07A38,04600CommonForm 4 ↗
Monica MijaleskiDirector2026-08-07A38,04600CommonForm 4 ↗
Nechemia J. PeresDirector2026-08-07A38,04600Common, indirectForm 4 ↗
Gilad ShanyDirector2026-08-07A38,04600CommonForm 4 ↗
Kristy SundjajaChief People Officer2026-08-14D3,73800CommonForm 4 ↗
Kristy SundjajaChief People Officer2026-08-16D50,4154204,181CommonForm 4 ↗
Adam SingoldaDirector2026-08-16D251,12941,017,072CommonForm 4 ↗
Stephen WalkerChief Financial Officer2026-08-16D113,0734457,946CommonForm 4 ↗
Kristy SundjajaChief People Officer2026-08-17D3,00000CommonForm 4 ↗

Transaction codes per Form 4: A acquisition · S open-market sale · F tax withholding · M option exercise · G gift. Value = shares × price as reported. Dividend-equivalent and fractional-share accrual rows (derivative Class A, under $10,000 and under 2,000 shares) are aggregated per date; every row appears in full below.

03

Grants of plan-based awards — fiscal year 2025

ExecutiveAwardGrant dateThresholdTargetGrantedMaximumGrant-date fair value
Adam SingoldaRSU2025-02-27——1,923,605—$6,886,506
Kristy SundjajaRSU2025-02-27——412,201—1,162,407
Eldad ManivRSU2025-02-27——1,346,524—3,797,198
Lior GolanRSU2025-02-27——929,651—2,621,616
Stephen WalkerRSU2025-02-27——961,803—2,712,284
03b

Vehicle mix — grant-date fair value by award type

Named executive officerTime-vested (RSU)Performance-vested (PSU)Options / SARs% performance-vested
Adam Singolda$6,886,506$0$00.0%
Kristy Sundjaja1,162,407000.0%
Eldad Maniv3,797,198000.0%
Lior Golan2,621,616000.0%
Stephen Walker2,712,284000.0%

% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.

04

Outstanding equity awards at fiscal year-end 2025

ExecutiveAwardShares unvestedExercise priceMarket value unvested
Stephen WalkerRSU781,465—$3,602,554
Adam SingoldaRSU479,879—2,212,242
Kristy SundjajaRSU334,913—1,543,949
Kristy SundjajaRSU103,422—476,775
Stephen WalkerRSU26,841—123,737
Lior GolanRSU397,228—1,831,221
Lior GolanOption89,8288.21—
Lior GolanRSU755,341—3,482,122
Adam SingoldaOption89,8288.21—
Adam SingoldaRSU89,828—414,107
Stephen WalkerRSU361,117—1,664,749
Kristy SundjajaRSU17,255—79,546
Adam SingoldaRSU782,240—3,606,956
Adam SingoldaRSU1,562,929—7,205,103
Lior GolanRSU273,035—1,258,691
Stephen WalkerRSU186,160—858,198
Kristy SundjajaRSU162,503—749,139
05

Incentive-plan design — the Compensation Discussion & Analysis

Our executive compensation program is designed to build long-term value for our shareholders and stakeholders by driving employee engagement and retention. Our goal is to align our executive pay with the success of our business. We do this by providing competitive base salaries, calibrated to market median, and delivering the majority of compensation through pay elements that are designed to deliver short-term and long-term value creation for our shareholders as well as foster a culture of ownership.

CEO STI target (% of salary)100%
CEO LTI target (% of salary)—
Independent consultantPearl Meyer
Clawback policytrue
Anti-hedgingtrue
Anti-pledgingTrue
06

Say-on-pay — recent advisory votes

Meeting yearMeeting dateForAgainstAbstainSupportOutcome
20252025-06-04143,934,26822,032,315487,68486.72%Passed
20242024-05-28143,861,02021,246,6701,030,11887.13%Passed
20232023-06-01167,736,46514,261,4561,111,85892.16%Passed

Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year's compensation.

Say-on-pay — history, company's computation

Meeting yearMeeting dateApproval — company's computation
20252025-06-0486.72%a
20242024-05-2887.13%b
20232023-06-0192.16%c

a. Approved under the standard stated in the filing — “Abstentions and broker non-votes will have no effect on the outcome of this proposal.”.

b. Approved under the standard stated in the filing — “Abstentions and broker non-votes will have no effect on the outcome of this proposal.”.

c. Approved under the standard stated in the filing — “Abstentions and broker non-votes will have no effect on the outcome of the vote.”.

Approval percentages are the company's own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.

07

CEO pay ratio

Ratio (CEO : median employee)64 : 1
CEO total compensation$8,130,440
Median employee compensation$126,826
08

Director compensation — fiscal year 2025

DirectorCash feesStock awardsOption awardsNon-equity incentiveAll otherTotal
Zvi LimonIndependent · Board Chair · Audit · Compensation$150,375$190,000$0$0$0$340,375
Richard ScanlonIndependent · Audit (Chair) · Not standing for re-election58,750190,000000248,750
Erez ShacharIndependent · Compensation (Chair) · Nominating/Governance57,500190,000000247,500
Gilad ShanyIndependent · Audit · Nominating/Governance52,500190,000000242,500
Nechemia J. PeresIndependent · Compensation · Nominating/Governance (Chair)52,125190,000000242,125
Monica MijaleskiNot independent38,750190,000000228,750
Deirdre BigleyIndependent · Departed during FY23,750—00023,750
Lynda ClarizioIndependent · Departed during FY21,375—00021,375
Adam SingoldaEmployee director000—00
09

Board fee structure and ownership guideline

Annual cash retainer$40,000
Annual equity retainer$190,000
Per board meeting fee—
Committee chair fees (audit / comp / nom-gov)20,000 / 15,000 / 8,000
Stock ownership guideline4x annual cash retainer ($160,000)
09b

Total cost of the board

ComponentFY2025
Cash retainers and fees$455,125
Equity awards (grant-date value)$1,140,000
All other compensation$0
Total cost of the board$1,595,125

Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.

10

Disclosed peer group — fiscal year 2025

The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.

10a

Peer reciprocity

Of the companies Taboola.com names as compensation peers, which name it back in their own disclosed peer groups. A peer set the market reciprocates reads differently from one selected in a single direction.

Reciprocity shown where the peer's own current proxy has been read — each mark is cited in the register to that peer's filing. A dash means the peer's current proxy was read and names no reciprocal group including Taboola.com.

10b

Chief executive pay against the peer group

Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company's own proxy statement.

RankCompanyFYChief executiveSalaryStock awardsOption awardsNon-equity incentiveTotal
1The Trade Desk, Inc.2025Jeff Green$1,350,000$11,589,471$11,590,864$2,804,775$27,431,583
2Five9, Inc.2025Michael Burkland585,00016,186,6380621,27017,403,709
3JFrog, Ltd.2025Shlomi Ben Haim620,83315,200,8310913,58116,808,937
4Criteo S.A.2025Michael Komasinski657,53410,043,9940660,00012,477,560
5DoubleVerify Holdings, Inc.2025Mark Zagorski670,00010,323,7210797,30011,814,232
6Integral Ad Science Holding Corp.2024Lisa Utzschneider525,0008,476,7680528,4139,564,149
7Pubmatic, Inc.2025Rajeev Goel622,0004,533,6023,259,374655,6809,070,656
8Yext, Inc.2026Michael Walrath482,3087,675,0000503,6088,693,973
9Taboola.com2025Adam Singolda590,0006,886,5060592,0658,130,440
10QuinStreet, Inc.2026Douglas Valenti604,7506,156,000006,760,750
11Zeta Global Holdings Corp.2025David Steinberg750,0001,869,57701,500,0006,083,236
12Magnite, Inc.2025Michael Barrett650,0003,601,632927,883629,4605,842,620
13Digital Turbine, Inc.2026William Stone650,0001,500,0001,500,000874,6734,789,499
—Monday.com Ltd.——————not in coverage universe
—Outbrain, Inc. (Teads Holding Co.)——————not in coverage universe
—Wix.com Ltd.——————not in coverage universe
—Fiverr International Ltd.——————not in coverage universe

Each peer's compensation is from its most recently filed proxy; fiscal years differ by company. Each peer's figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.

10c

Incentive design against the same peers

CompanyAnnual incentive payoutLong-term vehicle mixPSU measures include TSRCompensation consultant
Taboola.com100%RSU 100not disclosedPearl Meyer
Criteo S.A.96%PSU 45 · RSU 43Yes — Relative TSRCompensia, Inc.
Digital Turbine, Inc.not disclosedPSU 50 · Options 50NoPearl Meyer
DoubleVerify Holdings, Inc.119%PSU 50 · RSU 50Yes — Relative TSRCompensia
Five9, Inc.106%RSU 50 · PSU 50Yes — Relative Total Shareholder Return (RTSR) versus the companies of the S&P Software and Services Select IndexCompensia
Fiverr International Ltd.not disclosednot disclosednot disclosednot disclosed
Integral Ad Science Holding Corp.91.5%PSU 100NoCompensation Advisory Partners LLC
JFrog, Ltd.147.2%RSU 58 · PSU 42Yes — Relative Total Shareholder Return (rTSR)Compensia
Magnite, Inc.100.38%PSU 50 · RSU 30 · Options 20Yes — TSR performance relative to the Russell 2000 indexSemler Brossy Consulting Group, LLC
Monday.com Ltd.not disclosednot disclosednot disclosednot disclosed
Outbrain, Inc. (Teads Holding Co.)not disclosednot disclosednot disclosednot disclosed
Pubmatic, Inc.97.6%RSU 75 · Options 25not disclosedFrederic W. Cook & Co., Inc.
QuinStreet, Inc.not disclosedRSU 50 · PSU 50NoCompensia
The Trade Desk, Inc.not disclosedRSA 50 · Option 50not disclosedCompensia, Inc.
Wix.com Ltd.not disclosednot disclosednot disclosednot disclosed
Yext, Inc.102.83%RSU 50 · PSU 50NoCompensia
Zeta Global Holdings Corp.200%not disclosedNoFW Cook

Read from each company's Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company's filing does not state the item.

10d

Frequently asked questions

Who was the highest-paid executive at Taboola.com in fiscal 2025?
As disclosed, Adam Singolda (Founder and Chief Executive Officer) was the highest-paid executive at Taboola.com in fiscal 2025, with total compensation of $8,130,440.
How does Taboola.com's chief executive pay compare to its disclosed peer group?
As disclosed, Adam Singolda's total compensation ranked at the 33rd percentile of Taboola.com's disclosed peer group.
What is Taboola.com's CEO-to-median employee pay ratio?
As disclosed, Taboola.com's CEO-to-median employee pay ratio was 64:1.
How did shareholders vote on Taboola.com's executive compensation?
As disclosed, 86.72% of shareholders supported Taboola.com's executive compensation in the latest say-on-pay vote.
How much does Taboola.com spend in total on board compensation for fiscal 2025?
As disclosed, Taboola.com reported total board compensation of $1,595,125 for fiscal 2025.

Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.

11

Source register

Each figure's location is given both for the eye (section · page · table · row · column) and for a script (table/row/column index and exact character span in the filed document). Any figure can be independently confirmed against the source.

#SupportsDocumentFiledAccessionLocation in document
1Section 01, Adam SingoldaDEF 14A2026-04-300001140361-26-018296Section “2025 Summary Compensation Table” · page 29. As printed: 8,130,440. Filing ↗machine: t72 · r2 · c25 · span 579204–579213
2Section 01, Eldad ManivDEF 14A2026-04-300001140361-26-018296Section “2025 Summary Compensation Table” · page 29. As printed: 4,648,696. Filing ↗machine: r8 · c25 · span 606248–606257
3Section 01, Stephen WalkerDEF 14A2026-04-300001140361-26-018296Section “2025 Summary Compensation Table” · page 29. As printed: 3,530,975. Filing ↗machine: r5 · c25 · span 593018–593027
4Section 01, Lior GolanDEF 14A2026-04-300001140361-26-018296Section “2025 Summary Compensation Table” · page 29. As printed: 3,473,114. Filing ↗machine: r11 · c25 · span 620031–620040
5Section 01, Kristy SundjajaDEF 14A2026-04-300001140361-26-018296Section “2025 Summary Compensation Table” · page 29. As printed: 1,786,078. Filing ↗machine: t72 · r14 · c25 · span 633186–633195
6Section 03, Adam Singolda RSUDEF 14A2026-04-300001140361-26-018296Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗machine: t79 · r5 · c16 · span 671221–671230
7Section 03, Kristy Sundjaja RSUDEF 14A2026-04-300001140361-26-018296Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗machine: t79 · r17 · c16 · span 712971–712978
8Section 03, Eldad Maniv RSUDEF 14A2026-04-300001140361-26-018296Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗machine: t79 · r11 · c16 · span 692150–692159
9Section 03, Lior Golan RSUDEF 14A2026-04-300001140361-26-018296Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗machine: t79 · r14 · c16 · span 701577–701584
10Section 03, Stephen Walker RSUDEF 14A2026-04-300001140361-26-018296Section “Grants of Plan-Based Awards” · grants of plan-based awards table. Filing ↗machine: t79 · r8 · c16 · span 680652–680659
11Section 07, pay ratioDEF 14A2026-04-300001140361-26-018296Section “CEO Pay Ratio”. As printed: 64 : 1. Filing ↗machine: t95 · span 888395–888481
12Section 08, Zvi LimonDEF 14A2026-04-300001140361-26-018296Section “Director Compensation”. As printed: 340,375. Filing ↗machine: t22 · r4 · c10 · span 265286–265465
13Section 08, Richard ScanlonDEF 14A2026-04-300001140361-26-018296Section “Director Compensation”. As printed: 248,750. Filing ↗machine: t22 · r7 · c10 · span 271559–271566
14Section 08, Erez ShacharDEF 14A2026-04-300001140361-26-018296Section “Director Compensation”. As printed: 247,500. Filing ↗machine: t22 · r8 · c10 · span 273606–273785
15Section 08, Gilad ShanyDEF 14A2026-04-300001140361-26-018296Section “Director Compensation”. As printed: 242,500. Filing ↗machine: t22 · r9 · c10 · span 275465–275643
16Section 08, Nechemia J. PeresDEF 14A2026-04-300001140361-26-018296Section “Director Compensation”. As printed: 242,125. Filing ↗machine: t22 · r6 · c10 · span 269452–269631
17Section 08, Monica MijaleskiDEF 14A2026-04-300001140361-26-018296Section “Director Compensation”. As printed: 228,750. Filing ↗machine: t22 · r5 · c10 · span 267235–267414
18Section 08, Deirdre BigleyDEF 14A2026-04-300001140361-26-018296Section “Director Compensation”. As printed: 23,750. Filing ↗machine: t22 · r2 · c4 · span 259848–260068
19Section 08, Lynda ClarizioDEF 14A2026-04-300001140361-26-018296Section “Director Compensation”. As printed: 21,375. Filing ↗machine: t22 · r3 · c4 · span 262055–262275
20Section 08, Adam SingoldaDEF 14A2026-04-300001140361-26-018296Section “Director Compensation”. As printed: 0. Filing ↗
21Section 02, Kristy Sundjaja 2026-05-07Form 42026-05-080001628280-26-032828Insider equity transaction reported since the proxy statement. Filing ↗
22Section 02, Stephen Walker 2026-05-08Form 42026-05-080001628280-26-032855Insider equity transaction reported since the proxy statement. Filing ↗
23Section 02, Stephen Walker 2026-05-08Form 42026-05-080001628280-26-032855Insider equity transaction reported since the proxy statement. Filing ↗
24Section 02, Stephen Walker 2026-05-08Form 42026-05-080001628280-26-032855Insider equity transaction reported since the proxy statement. Filing ↗
25Section 02, Monica Mijaleski 2026-05-08Form 42026-05-110001628280-26-033430Insider equity transaction reported since the proxy statement. Filing ↗
26Section 02, Kristy Sundjaja 2026-05-16Form 42026-05-190001628280-26-036419Insider equity transaction reported since the proxy statement. Filing ↗
27Section 02, Adam Singolda 2026-05-16Form 42026-05-190001628280-26-036424Insider equity transaction reported since the proxy statement. Filing ↗
28Section 02, Stephen Walker 2026-05-16Form 42026-05-190001628280-26-036434Insider equity transaction reported since the proxy statement. Filing ↗
29Section 02, Apollo Management Holdings GP, LLC 2026-05-28Form 42026-06-010001104659-26-069128Insider equity transaction reported since the proxy statement. Filing ↗
30Section 02, Apollo Management Holdings GP, LLC 2026-05-28Form 42026-06-010001104659-26-069129Insider equity transaction reported since the proxy statement. Filing ↗
31Section 02, Erez Shachar 2026-08-07Form 42026-08-100001628280-26-055237Insider equity transaction reported since the proxy statement. Filing ↗
32Section 02, Zvi Limon 2026-08-07Form 42026-08-100001628280-26-055204Insider equity transaction reported since the proxy statement. Filing ↗
33Section 02, Monica Mijaleski 2026-08-07Form 42026-08-100001628280-26-055212Insider equity transaction reported since the proxy statement. Filing ↗
34Section 02, Nechemia J. Peres 2026-08-07Form 42026-08-100001628280-26-055228Insider equity transaction reported since the proxy statement. Filing ↗
35Section 02, Gilad Shany 2026-08-07Form 42026-08-100001628280-26-055239Insider equity transaction reported since the proxy statement. Filing ↗
36Section 02, Kristy Sundjaja 2026-08-14Form 42026-08-180001628280-26-057665Insider equity transaction reported since the proxy statement. Filing ↗
37Section 02, Kristy Sundjaja 2026-08-16Form 42026-08-180001628280-26-057665Insider equity transaction reported since the proxy statement. Filing ↗
38Section 02, Adam Singolda 2026-08-16Form 42026-08-180001628280-26-057671Insider equity transaction reported since the proxy statement. Filing ↗
39Section 02, Stephen Walker 2026-08-16Form 42026-08-180001628280-26-057674Insider equity transaction reported since the proxy statement. Filing ↗
40Section 02, Kristy Sundjaja 2026-08-17Form 42026-08-180001628280-26-057665Insider equity transaction reported since the proxy statement. Filing ↗
41Section 06, 2025 voteForm 8-K2025-06-040001140361-25-021424Item 5.07 · say-on-pay result. As reported: 86.72% (votes for as printed: 143,934,268). Filing ↗
42Section 06, 2024 voteForm 8-K2024-05-290001140361-24-027915Item 5.07 · say-on-pay result. As reported: 87.13% (votes for as printed: 143,861,020). Filing ↗
43Section 06, 2023 voteForm 8-K2023-06-050001140361-23-028367Item 5.07 · say-on-pay result. As reported: 92.16% (votes for as printed: 167,736,465). Filing ↗
44Section 01 trend, Δ column (computed)Computed——Δ = current-FY total − prior-FY total per named officer.machine: formula: Δ = FY(n) − FY(n−1)
45Section 03b vehicle mix (computed)Computed——RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).machine: formula: sums + PSU ratio
46Section 09b board cost (computed)Computed——Cash 455,125 + equity 1,140,000 + all other 0 = 1,595,125, summed across the director compensation table rows.machine: formula: Σ = 1,595,125
47The Trade Desk, Inc., Section 10b CEO totalDEF 14A2026-04-090001671933-26-000034CEO total compensation as printed in The Trade Desk, Inc.'s own proxy. As printed: 27,431,583. Filing ↗machine: r2 · c54 · span 418098–418108
48Five9, Inc., Section 10b CEO totalDEF 14A2026-04-070001288847-26-000055CEO total compensation as printed in Five9, Inc.'s own proxy. As printed: 17,403,709. Filing ↗machine: r4 · c24 · span 919196–919206
49JFrog, Ltd., Section 10b CEO totalDEF 14A2026-04-070001193125-26-145562CEO total compensation as printed in JFrog, Ltd.'s own proxy. As printed: 16,808,937. Filing ↗machine: t179 · r3 · c21 · span 1986840–1986850
50Criteo S.A., Section 10b CEO totalDEF 14A2026-05-080001576427-26-000058CEO total compensation as printed in Criteo S.A.'s own proxy. As printed: 12,477,560. Filing ↗machine: r2 · c16 · span 2118921–2118931
51DoubleVerify Holdings, Inc., Section 10b CEO totalDEF 14A2026-04-070001104659-26-040372CEO total compensation as printed in DoubleVerify Holdings, Inc.'s own proxy. As printed: 11,814,232. Filing ↗machine: r1 · c48 · span 753872–753882
52Integral Ad Science Holding Corp., Section 10b CEO totalDEF 14A2025-03-280001842718-25-000029CEO total compensation as printed in Integral Ad Science Holding Corp.'s own proxy. As printed: 9,564,149. Filing ↗machine: t20 · r2 · c30 · span 383230–383239
53Pubmatic, Inc., Section 10b CEO totalDEF 14A2026-04-150001140361-26-014825CEO total compensation as printed in Pubmatic, Inc.'s own proxy. As printed: 9,070,656. Filing ↗machine: r2 · c22 · span 802324–802333
54Yext, Inc., Section 10b CEO totalDEF 14A2026-04-270001628280-26-027491CEO total compensation as printed in Yext, Inc.'s own proxy. As printed: 8,693,973. Filing ↗machine: t15 · r2 · c19 · span 368568–368577
55Taboola.com (subject), Section 10b CEO totalDEF 14A2026-04-300001140361-26-018296CEO total compensation as printed in Taboola.com's own proxy. As printed: 8,130,440. Filing ↗machine: t72 · r2 · c25 · span 579204–579213
56QuinStreet, Inc., Section 10b CEO totalDEF 14A2026-09-160002077096-26-000254CEO total compensation as printed in QuinStreet, Inc.'s own proxy. As printed: 6,760,750. Filing ↗machine: r1 · c12 · span 1106011–1106020
57Zeta Global Holdings Corp., Section 10b CEO totalDEF 14A2026-04-240001193125-26-177408CEO total compensation as printed in Zeta Global Holdings Corp.'s own proxy. As printed: 6,083,236. Filing ↗machine: r2 · c7 · span 409554–409563
58Magnite, Inc., Section 10b CEO totalDEF 14A2026-04-210001999371-26-008635CEO total compensation as printed in Magnite, Inc.'s own proxy. As printed: 5,842,620. Filing ↗machine: r2 · c8 · span 419913–419922
59Digital Turbine, Inc., Section 10b CEO totalDEF 14A2026-07-130001628280-26-048037CEO total compensation as printed in Digital Turbine, Inc.'s own proxy. As printed: 4,789,499. Filing ↗machine: span 290402–290411
60Section 10a, QuinStreet, Inc. reciprocityDEF 14A—0002077096-26-000254QuinStreet, Inc.'s most recent proxy was read; its disclosed peer group does not include Taboola.com. Filing ↗
61Section 10a, Digital Turbine, Inc. reciprocityDEF 14A—0001628280-26-048037Digital Turbine, Inc.'s most recent proxy was read; its disclosed peer group does not include Taboola.com. Filing ↗
62Section 10a, DoubleVerify Holdings, Inc. reciprocityDEF 14A—0001104659-26-040372DoubleVerify Holdings, Inc.'s most recent proxy was read; its disclosed peer group does not include Taboola.com. Filing ↗
63Section 10a, Five9, Inc. reciprocityDEF 14A—0001288847-26-000055Five9, Inc.'s most recent proxy was read; its disclosed peer group does not include Taboola.com. Filing ↗
64Section 10a, JFrog, Ltd. reciprocityDEF 14A—0001193125-26-145562JFrog, Ltd.'s most recent proxy was read; its disclosed peer group does not include Taboola.com. Filing ↗
65Section 10a, Pubmatic, Inc. reciprocityDEF 14A—0001140361-26-014825Pubmatic, Inc.'s most recent proxy was read; its disclosed peer group does not include Taboola.com. Filing ↗
66Section 10a, The Trade Desk, Inc. reciprocityDEF 14A—0001671933-26-000034The Trade Desk, Inc.'s most recent proxy was read; its disclosed peer group does not include Taboola.com. Filing ↗
67Section 10a, Zeta Global Holdings Corp. reciprocityDEF 14A—0001193125-26-177408Zeta Global Holdings Corp.'s most recent proxy was read; its disclosed peer group does not include Taboola.com. Filing ↗
68Section 10a, Criteo S.A. reciprocityDEF 14A—0001576427-26-000058Criteo S.A.'s most recent proxy was read; its disclosed peer group does not include Taboola.com. Filing ↗
69Section 10a, Integral Ad Science Holding Corp. reciprocityDEF 14A—0001842718-25-000029Integral Ad Science Holding Corp.'s most recent proxy was read; its disclosed peer group does not include Taboola.com. Filing ↗
70Section 10a, Magnite, Inc. reciprocityDEF 14A—0001999371-26-008635Magnite, Inc. names Taboola.com in its own disclosed peer group (read from its most recent proxy). Filing ↗

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