Fiscal year 2025 executive and director compensation, incentive-plan design, equity activity, and governance — every figure in this brief is traceable to its exact location in the company’s SEC filing — the document, the section, the page, and the table, linked directly.
This is the complete answer, not a partial one — the list is never padded.
| Named executive officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|
| Ryan Greenawalt | $846,393 | $0 | $2,243,625 | $0 | $682,500 | $0 | $21,794 | $3,794,312 |
| Chairman of the Board and CEO | ||||||||
| Anthony Colucci | 500,997 | 0 | 326,339 | 0 | 351,000 | 0 | 19,647 | 1,197,983 |
| Chief Financial Officer | ||||||||
| Jeffrey Hoover | 439,261 | 0 | 483,363 | 0 | 146,016 | 0 | 28,037 | 1,096,678 |
| CLO and General Counsel | ||||||||
| Craig Brubaker | 334,077 | 0 | 221,916 | 0 | 132,600 | 0 | 33,585 | 722,178 |
| COO | ||||||||
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.
| Named executive officer | FY2025 total | FY2024 total | FY2023 total | Δ FY2024→2025 |
|---|---|---|---|---|
| Ryan Greenawalt | $3,794,312 | — | — | — |
| Anthony Colucci | 1,197,983 | — | — | — |
| Jeffrey Hoover | 1,096,678 | — | — | — |
| Craig Brubaker | 722,178 | — | — | — |
Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.
No insider equity transactions reported since the proxy statement.
| Executive | Award | Grant date | Threshold | Target | Granted | Maximum | Grant-date fair value |
|---|---|---|---|---|---|---|---|
| Craig Brubaker | PSU | 2025-03-18 | 14,408 | 28,815 | — | 57,630 | $148,685 |
| Craig Brubaker | RSU | 2025-03-18 | — | — | 14,192 | — | 73,231 |
| Anthony Colucci | PSU | 2025-03-18 | 21,187 | 42,374 | — | 84,748 | 218,650 |
| Anthony Colucci | RSU | 2025-03-18 | — | — | 20,870 | — | 107,689 |
| Ryan Greenawalt | PSU | 2025-03-18 | 145,662 | 291,324 | — | 582,648 | 1,503,232 |
| Ryan Greenawalt | RSU | 2025-03-18 | — | — | 143,487 | — | 740,393 |
| Jeffrey Hoover | PSU | 2025-03-18 | 31,382 | 62,763 | — | 125,526 | 323,857 |
| Jeffrey Hoover | RSU | 2025-03-18 | — | — | 30,912 | — | 159,506 |
| Named executive officer | Time-vested (RSU) | Performance-vested (PSU) | Options / SARs | % performance-vested |
|---|---|---|---|---|
| Craig Brubaker | $73,231 | $148,685 | $0 | 67.0% |
| Anthony Colucci | 107,689 | 218,650 | 0 | 67.0% |
| Ryan Greenawalt | 740,393 | 1,503,232 | 0 | 67.0% |
| Jeffrey Hoover | 159,506 | 323,857 | 0 | 67.0% |
% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.
| Executive | Award | Shares unvested | Exercise price | Market value unvested |
|---|---|---|---|---|
| Ryan Greenawalt | RSU | 143,487 | — | $660,040 |
| Ryan Greenawalt | RSU | 80,115 | — | 368,529 |
| Ryan Greenawalt | RSU | 33,855 | — | 155,733 |
| Jeffrey Hoover | RSU | 30,912 | — | 142,195 |
| Ryan Greenawalt | RSU | 25,804 | — | 118,698 |
| Anthony Colucci | RSU | 20,870 | — | 96,002 |
| Jeffrey Hoover | RSU | 17,261 | — | 79,401 |
| Craig Brubaker | RSU | 14,192 | — | 65,283 |
| Anthony Colucci | RSU | 13,988 | — | 64,345 |
| Craig Brubaker | RSU | 7,924 | — | 36,450 |
| Daniel Shribman | RSU | 8,425 | — | 58,876 |
| Katherine E. White | RSU | 8,425 | — | 58,876 |
| Anthony Colucci | RSU | 11,654 | — | 53,608 |
| Anthony Colucci | RSU | 10,661 | — | 49,041 |
| Andrew Studdert | RSU | 8,425 | — | 48,765 |
| Ryan Greenawalt | RSU | 8,552 | — | 39,339 |
| Jeffrey Hoover | RSU | 5,068 | — | 23,313 |
| Colin Wilson | RSU | 8,425 | — | 20,609 |
| Anthony Colucci | RSU | 3,533 | — | 16,252 |
| Craig Brubaker | RSU | 3,418 | — | 15,723 |
| Craig Brubaker | RSU | 2,680 | — | 12,328 |
| Craig Brubaker | RSU | 864 | — | 3,974 |
Our compensation program is centered on a pay-for-performance philosophy and is designed to reward our named executive officers for their abilities, experience and efforts. The compensation programs we offer directly influence our ability to attract, retain and motivate the highly qualified and experienced professionals who are vital to our success as a Company. We believe that having compensation programs designed to align executive officers’ interests with those of the Company and its stockholders and to reinforce accountability is the cornerstone to successfully implementing and achieving our strategic plan. In determining the compensation of our named executive officers, we are guided by the following key principles: Attract, Retain, Motivate and Reward. Attract, retain, motivate and reward highly qualified and talented executives who possess the skills to achieve growth objectives in a competitive industry. Pay for Performance. Align executive’s compensation with performance against our short-term and long-term Company performance objectives by rewarding results that meet or exceed our growth and profitability goals. Competitive Compensation. Set executive compensation at levels competitive with peer companies and consistent with market practice. Stockholder Alignment. Align executive interests with those of our stockholders to create long-term value by rewarding our executives for their contributions to the Company. We seek to maintain a performance-oriented culture and a compensation approach that rewards our named executive officers when we achieve our goals and objectives, while putting at risk an appropriate portion of their compensation if our goals and objectives are not achieved. Consistent with this philosophy, we have sought to create an executive compensation package that balances short-term versus long-term components, cash versus equity elements and fixed versus contingent payments in ways that we believe are most appropriate to motivate our executives.
| CEO STI target (% of salary) | — |
|---|---|
| CEO LTI target (% of salary) | — |
| Independent consultant | FW Cook |
| Clawback policy | true |
| Anti-hedging | — |
| Anti-pledging | — |
| Meeting year | Meeting date | For | Against | Abstain | Support | Outcome |
|---|---|---|---|---|---|---|
| 2026 | 2026-05-29 | 22,808,254 | 569,464 | 3,346 | 97.56% | Passed |
| 2025 | 2025-05-30 | 22,254,698 | 371,180 | 19,746 | 98.36% | Passed |
| 2024 | 2024-06-07 | 24,101,256 | 501,728 | 3,037 | 97.96% | Passed |
| 2023 | 2023-06-09 | 27,121,439 | 196,718 | 2,454 | 99.28% | Passed |
| 2022 | 2022-06-09 | 22,223,293 | 256,301 | 6,661 | 98.86% | Passed |
Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year's compensation.
| Meeting year | Meeting date | Approval — company's computation |
|---|---|---|
| 2026 | 2026-05-29 | 97.56%a |
| 2025 | 2025-05-30 | 98.36%b |
| 2024 | 2024-06-07 | 97.96%c |
a. Voting standard not stated in the filing.
b. Voting standard not stated in the filing.
c. Voting standard not stated in the filing.
Approval percentages are the company's own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.
| Director | Cash fees | Stock awards | Option awards | Non-equity incentive | All other | Total |
|---|---|---|---|---|---|---|
| Colin WilsonIndependent · Audit Committee · Nominating and Corporate Governance Committee | $84,375 | $137,912 | — | — | — | $222,287 |
| Andrew StuddertIndependent · Audit Committee (Chair) · Compensation Committee · Nominating and Corporate Governance Committee | 110,000 | 96,055 | — | — | — | 206,055 |
| Sidhartha NairIndependent · Audit Committee · Compensation Committee (Chair) | 102,500 | 96,055 | — | — | — | 198,555 |
| Katherine E. WhiteIndependent · Audit Committee · Nominating and Corporate Governance Committee (Chair) | 102,500 | 96,055 | — | — | — | 198,555 |
| Daniel ShribmanIndependent · Compensation Committee · Nominating and Corporate Governance Committee | 85,000 | 96,055 | — | — | — | 181,055 |
| Ryan GreenawaltEmployee director · Board Chair | — | — | — | — | — | 0 |
| Annual cash retainer | $80,000 |
|---|---|
| Annual equity retainer | $100,000 |
| Per board meeting fee | — |
| Committee chair fees (audit / comp / nom-gov) | 25,000 / 20,000 / 20,000 |
| Stock ownership guideline | — |
| Component | FY2025 |
|---|---|
| Cash retainers and fees | $484,375 |
| Equity awards (grant-date value) | $522,132 |
| All other compensation | $0 |
| Total cost of the board | $1,006,507 |
Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.
The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.
Of the companies Alta Equipment Group names as compensation peers, which name it back in their own disclosed peer groups. A peer set the market reciprocates reads differently from one selected in a single direction.
Reciprocity shown where the peer's own current proxy has been read — each mark is cited in the register to that peer's filing. A dash means the peer's current proxy was read and names no reciprocal group including Alta Equipment Group.
Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company's own proxy statement.
| Rank | Company | FY | Chief executive | Salary | Stock awards | Option awards | Non-equity incentive | Total |
|---|---|---|---|---|---|---|---|---|
| 1 | Herc Holdings | 2025 | Lawrence Silber | $1,056,538 | $5,500,037 | $0 | $1,484,000 | $8,289,126 |
| 2 | Monro, Inc. | 2026 | Peter Fitzsimmons | 290,769 | 3,802,400 | 0 | 107,251 | 6,539,830 |
| 3 | H&E Equipment Services, Inc. | 2023 | Bradley W. Barber | 907,692 | 3,599,924 | 0 | — | 6,295,836 |
| 4 | MRC Global Inc. | 2024 | Robert Saltiel | 860,000 | 4,446,383 | 0 | 658,657 | 5,992,594 |
| 5 | OneWater Marine Inc. | 2025 | Anthony Aisquith | 800,000 | 2,520,040 | 0 | 1,180,000 | 4,545,986 |
| 6 | Alta Equipment Group | 2025 | Ryan Greenawalt | 846,393 | 2,243,625 | 0 | 682,500 | 3,794,312 |
| — | McGrath RentCorp | — | — | — | — | — | — | not in coverage universe |
| — | Titan Machinery Inc. | — | — | — | — | — | — | not in coverage universe |
| — | MarineMax, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | Custom Truck One Source, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | Trinity Industries | — | — | — | — | — | — | not in coverage universe |
| — | DNOW Inc. | — | — | — | — | — | — | not in coverage universe |
| — | DXP Enterprises | — | — | — | — | — | — | not in coverage universe |
| — | Global Industrial Company | — | — | — | — | — | — | not in coverage universe |
| — | The Manitowoc Company, Inc. | — | — | — | — | — | — | not in coverage universe |
| — | BlueLinx Holdings Inc. | — | — | — | — | — | — | not in coverage universe |
| — | Astec Industries, Inc. | — | — | — | — | — | — | not in coverage universe |
Each peer's compensation is from its most recently filed proxy; fiscal years differ by company. Each peer's figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.
| Company | Annual incentive payout | Long-term vehicle mix | PSU measures include TSR | Compensation consultant |
|---|---|---|---|---|
| Alta Equipment Group | not disclosed | not disclosed | not disclosed | FW Cook |
| Astec Industries, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| BlueLinx Holdings Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| Custom Truck One Source, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| DNOW Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| DXP Enterprises | not disclosed | not disclosed | not disclosed | not disclosed |
| Global Industrial Company | not disclosed | not disclosed | not disclosed | not disclosed |
| H&E Equipment Services, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| Herc Holdings | 100% | PSU 60 · RSU 40 | No | FW Cook |
| MarineMax, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| McGrath RentCorp | not disclosed | not disclosed | not disclosed | not disclosed |
| Monro, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| MRC Global Inc. | 61.3% | RSU 50 · PSU 50 | Yes — Relative TSR (OIH index + DNOW Inc. + Russell 2000 Index) | Meridian |
| OneWater Marine Inc. | not disclosed | not disclosed | not disclosed | Aon |
| The Manitowoc Company, Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| Titan Machinery Inc. | not disclosed | not disclosed | not disclosed | not disclosed |
| Trinity Industries | not disclosed | not disclosed | not disclosed | not disclosed |
Read from each company's Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company's filing does not state the item.
Each figure's location is given both for the eye (section · page · table · row · column) and for a script (table/row/column index and exact character span in the filed document). Any figure can be independently confirmed against the source.
| # | Supports | Document | Filed | Accession | Location in document |
|---|---|---|---|---|---|
| 1 | Section 01, Ryan Greenawalt | DEF 14A | 2026-04-15 | 0001193125-26-157108 | Section “Summary Compensation Table”. As printed: 3,794,312. Filing ↗machine: r5 · c36 · span 997633–997642 |
| 2 | Section 01, Anthony Colucci | DEF 14A | 2026-04-15 | 0001193125-26-157108 | Section “Summary Compensation Table”. As printed: 1,197,983. Filing ↗machine: r8 · c36 · span 1038960–1038969 |
| 3 | Section 01, Jeffrey Hoover | DEF 14A | 2026-04-15 | 0001193125-26-157108 | Section “Summary Compensation Table”. As printed: 1,096,678. Filing ↗machine: r14 · c36 · span 1122551–1122560 |
| 4 | Section 01, Craig Brubaker | DEF 14A | 2026-04-15 | 0001193125-26-157108 | Section “Summary Compensation Table”. As printed: 722,178. Filing ↗machine: r11 · c36 · span 1080625–1080632 |
| 5 | Section 03, Craig Brubaker PSU | DEF 14A | 2026-04-15 | 0001193125-26-157108 | Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. Filing ↗machine: span 1439578–1439586 |
| 6 | Section 03, Craig Brubaker RSU | DEF 14A | 2026-04-15 | 0001193125-26-157108 | Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. Filing ↗machine: span 1416615–1416622 |
| 7 | Section 03, Anthony Colucci PSU | DEF 14A | 2026-04-15 | 0001193125-26-157108 | Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. Filing ↗machine: span 1358586–1358594 |
| 8 | Section 03, Anthony Colucci RSU | DEF 14A | 2026-04-15 | 0001193125-26-157108 | Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. Filing ↗machine: span 1334068–1334076 |
| 9 | Section 03, Ryan Greenawalt PSU | DEF 14A | 2026-04-15 | 0001193125-26-157108 | Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. Filing ↗machine: span 1272984–1272994 |
| 10 | Section 03, Ryan Greenawalt RSU | DEF 14A | 2026-04-15 | 0001193125-26-157108 | Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. Filing ↗machine: span 1250013–1250021 |
| 11 | Section 03, Jeffrey Hoover PSU | DEF 14A | 2026-04-15 | 0001193125-26-157108 | Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. Filing ↗machine: span 1513082–1513090 |
| 12 | Section 03, Jeffrey Hoover RSU | DEF 14A | 2026-04-15 | 0001193125-26-157108 | Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. Filing ↗machine: span 1488547–1488555 |
| 13 | Section 08, Colin Wilson | DEF 14A | 2026-04-15 | 0001193125-26-157108 | Section “Director Compensation”. As printed: 222,287. Filing ↗ |
| 14 | Section 08, Andrew Studdert | DEF 14A | 2026-04-15 | 0001193125-26-157108 | Section “Director Compensation”. As printed: 206,055. Filing ↗ |
| 15 | Section 08, Sidhartha Nair | DEF 14A | 2026-04-15 | 0001193125-26-157108 | Section “Director Compensation”. As printed: 198,555. Filing ↗ |
| 16 | Section 08, Katherine E. White | DEF 14A | 2026-04-15 | 0001193125-26-157108 | Section “Director Compensation”. As printed: 198,555. Filing ↗ |
| 17 | Section 08, Daniel Shribman | DEF 14A | 2026-04-15 | 0001193125-26-157108 | Section “Director Compensation”. As printed: 181,055. Filing ↗ |
| 18 | Section 08, Ryan Greenawalt | DEF 14A | 2026-04-15 | 0001193125-26-157108 | Section “Director Compensation”. As printed: 0. Filing ↗ |
| 19 | Section 06, 2026 vote | Form 8-K | 2026-05-29 | 0001193125-26-248503 | Item 5.07 · say-on-pay result. As reported: 97.56% (votes for as printed: 22,808,254). Filing ↗ |
| 20 | Section 06, 2025 vote | Form 8-K | 2025-06-03 | 0000950170-25-080984 | Item 5.07 · say-on-pay result. As reported: 98.36% (votes for as printed: 22,254,698). Filing ↗ |
| 21 | Section 06, 2024 vote | Form 8-K | 2024-06-10 | 0000950170-24-071058 | Item 5.07 · say-on-pay result. As reported: 97.96% (votes for as printed: 24,101,256). Filing ↗ |
| 22 | Section 03b vehicle mix (computed) | Computed | — | computed | RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).machine: formula: sums + PSU ratio |
| 23 | Section 09b board cost (computed) | Computed | — | computed | Cash 484,375 + equity 522,132 + all other 0 = 1,006,507, summed across the director compensation table rows.machine: formula: Σ = 1,006,507 |
| 24 | Herc Holdings, Section 10b CEO total | DEF 14A | 2026-03-27 | 0001364479-26-000076 | CEO total compensation as printed in Herc Holdings's own proxy. As printed: 8,289,126. Filing ↗machine: r3 · c42 · span 424311–424320 |
| 25 | Monro, Inc., Section 10b CEO total | DEF 14A | 2026-07-02 | 0001193125-26-293555 | CEO total compensation as printed in Monro, Inc.'s own proxy. As printed: 6,539,830. Filing ↗machine: r4 · c39 · span 623569–623578 |
| 26 | H&E Equipment Services, Inc., Section 10b CEO total | DEF 14A | 2024-04-02 | 0000950170-24-039778 | CEO total compensation as printed in H&E Equipment Services, Inc.'s own proxy. As printed: 6,295,836. Filing ↗machine: r5 · c25 · span 671019–671028 |
| 27 | MRC Global Inc., Section 10b CEO total | DEF 14A | 2025-04-17 | 0001193125-25-083481 | CEO total compensation as printed in MRC Global Inc.'s own proxy. As printed: 5,992,594. Filing ↗machine: r3 · c23 · span 1015729–1015738 |
| 28 | OneWater Marine Inc., Section 10b CEO total | DEF 14A | 2026-01-09 | 0001772921-26-000010 | CEO total compensation as printed in OneWater Marine Inc.'s own proxy. As printed: 4,545,986. Filing ↗machine: span 272162–272171 |
| 29 | Alta Equipment Group (subject), Section 10b CEO total | DEF 14A | 2026-04-15 | 0001193125-26-157108 | CEO total compensation as printed in Alta Equipment Group's own proxy. As printed: 3,794,312. Filing ↗machine: r5 · c36 · span 997633–997642 |
| 30 | Section 10a, MRC Global Inc. reciprocity | DEF 14A | — | 0001193125-25-083481 | MRC Global Inc.'s most recent proxy was read; its disclosed peer group does not include Alta Equipment Group. Filing ↗ |
| 31 | Section 10a, Herc Holdings reciprocity | DEF 14A | — | 0001364479-26-000076 | Herc Holdings's most recent proxy was read; its disclosed peer group does not include Alta Equipment Group. Filing ↗ |
| 32 | Section 10a, Monro, Inc. reciprocity | DEF 14A | — | 0001193125-26-293555 | Monro, Inc.'s most recent proxy was read; its disclosed peer group does not include Alta Equipment Group. Filing ↗ |