Velarion · Company Intelligence
Compensation Brief
Fiscal year 2025 · Filings through 2026-07-02

Alta Equipment Group (ALTG)

Fiscal year 2025 executive and director compensation, incentive-plan design, equity activity, and governance — every figure in this brief is traceable to its exact location in the company’s SEC filing — the document, the section, the page, and the table, linked directly.

$3,794,312
Ryan Greenawalt total, FY2025
1st
CEO pay percentile vs peers
CEO-to-median pay ratio
97.56%
Say-on-pay support, latest vote
Companies that benchmark against ALTG
No companies currently name ALTG as a compensation peer in their most recent disclosure.

This is the complete answer, not a partial one — the list is never padded.

01

Summary Compensation Table — fiscal year 2025

Named executive officerSalaryBonusStock awardsOption awardsNon-equity incentivePension / NQDCAll otherTotal
Ryan Greenawalt$846,393$0$2,243,625$0$682,500$0$21,794$3,794,312
Chairman of the Board and CEO
Anthony Colucci500,9970326,3390351,000019,6471,197,983
Chief Financial Officer
Jeffrey Hoover439,2610483,3630146,016028,0371,096,678
CLO and General Counsel
Craig Brubaker334,0770221,9160132,600033,585722,178
COO

A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.

Three-year trend — total compensation per named executive

Named executive officerFY2025 totalFY2024 totalFY2023 totalΔ FY20242025
Ryan Greenawalt$3,794,312
Anthony Colucci1,197,983
Jeffrey Hoover1,096,678
Craig Brubaker722,178

Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.

02

Equity transactions since the proxy statement was filed

No insider equity transactions reported since the proxy statement.

03

Grants of plan-based awards — fiscal year 2025

ExecutiveAwardGrant dateThresholdTargetGrantedMaximumGrant-date fair value
Craig BrubakerPSU2025-03-1814,40828,81557,630$148,685
Craig BrubakerRSU2025-03-1814,19273,231
Anthony ColucciPSU2025-03-1821,18742,37484,748218,650
Anthony ColucciRSU2025-03-1820,870107,689
Ryan GreenawaltPSU2025-03-18145,662291,324582,6481,503,232
Ryan GreenawaltRSU2025-03-18143,487740,393
Jeffrey HooverPSU2025-03-1831,38262,763125,526323,857
Jeffrey HooverRSU2025-03-1830,912159,506
03b

Vehicle mix — grant-date fair value by award type

Named executive officerTime-vested (RSU)Performance-vested (PSU)Options / SARs% performance-vested
Craig Brubaker$73,231$148,685$067.0%
Anthony Colucci107,689218,650067.0%
Ryan Greenawalt740,3931,503,232067.0%
Jeffrey Hoover159,506323,857067.0%

% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.

04

Outstanding equity awards at fiscal year-end 2025

ExecutiveAwardShares unvestedExercise priceMarket value unvested
Ryan GreenawaltRSU143,487$660,040
Ryan GreenawaltRSU80,115368,529
Ryan GreenawaltRSU33,855155,733
Jeffrey HooverRSU30,912142,195
Ryan GreenawaltRSU25,804118,698
Anthony ColucciRSU20,87096,002
Jeffrey HooverRSU17,26179,401
Craig BrubakerRSU14,19265,283
Anthony ColucciRSU13,98864,345
Craig BrubakerRSU7,92436,450
Daniel ShribmanRSU8,42558,876
Katherine E. WhiteRSU8,42558,876
Anthony ColucciRSU11,65453,608
Anthony ColucciRSU10,66149,041
Andrew StuddertRSU8,42548,765
Ryan GreenawaltRSU8,55239,339
Jeffrey HooverRSU5,06823,313
Colin WilsonRSU8,42520,609
Anthony ColucciRSU3,53316,252
Craig BrubakerRSU3,41815,723
Craig BrubakerRSU2,68012,328
Craig BrubakerRSU8643,974
05

Incentive-plan design — the Compensation Discussion & Analysis

Our compensation program is centered on a pay-for-performance philosophy and is designed to reward our named executive officers for their abilities, experience and efforts. The compensation programs we offer directly influence our ability to attract, retain and motivate the highly qualified and experienced professionals who are vital to our success as a Company. We believe that having compensation programs designed to align executive officers’ interests with those of the Company and its stockholders and to reinforce accountability is the cornerstone to successfully implementing and achieving our strategic plan. In determining the compensation of our named executive officers, we are guided by the following key principles: Attract, Retain, Motivate and Reward. Attract, retain, motivate and reward highly qualified and talented executives who possess the skills to achieve growth objectives in a competitive industry. Pay for Performance. Align executive’s compensation with performance against our short-term and long-term Company performance objectives by rewarding results that meet or exceed our growth and profitability goals. Competitive Compensation. Set executive compensation at levels competitive with peer companies and consistent with market practice. Stockholder Alignment. Align executive interests with those of our stockholders to create long-term value by rewarding our executives for their contributions to the Company. We seek to maintain a performance-oriented culture and a compensation approach that rewards our named executive officers when we achieve our goals and objectives, while putting at risk an appropriate portion of their compensation if our goals and objectives are not achieved. Consistent with this philosophy, we have sought to create an executive compensation package that balances short-term versus long-term components, cash versus equity elements and fixed versus contingent payments in ways that we believe are most appropriate to motivate our executives.

CEO STI target (% of salary)
CEO LTI target (% of salary)
Independent consultantFW Cook
Clawback policytrue
Anti-hedging
Anti-pledging
06

Say-on-pay — recent advisory votes

Meeting yearMeeting dateForAgainstAbstainSupportOutcome
20262026-05-2922,808,254569,4643,34697.56%Passed
20252025-05-3022,254,698371,18019,74698.36%Passed
20242024-06-0724,101,256501,7283,03797.96%Passed
20232023-06-0927,121,439196,7182,45499.28%Passed
20222022-06-0922,223,293256,3016,66198.86%Passed

Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year's compensation.

Say-on-pay — history, company's computation

Meeting yearMeeting dateApproval — company's computation
20262026-05-2997.56%a
20252025-05-3098.36%b
20242024-06-0797.96%c

a. Voting standard not stated in the filing.

b. Voting standard not stated in the filing.

c. Voting standard not stated in the filing.

Approval percentages are the company's own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.

08

Director compensation — fiscal year 2025

DirectorCash feesStock awardsOption awardsNon-equity incentiveAll otherTotal
Colin WilsonIndependent · Audit Committee · Nominating and Corporate Governance Committee$84,375$137,912$222,287
Andrew StuddertIndependent · Audit Committee (Chair) · Compensation Committee · Nominating and Corporate Governance Committee110,00096,055206,055
Sidhartha NairIndependent · Audit Committee · Compensation Committee (Chair)102,50096,055198,555
Katherine E. WhiteIndependent · Audit Committee · Nominating and Corporate Governance Committee (Chair)102,50096,055198,555
Daniel ShribmanIndependent · Compensation Committee · Nominating and Corporate Governance Committee85,00096,055181,055
Ryan GreenawaltEmployee director · Board Chair0
09

Board fee structure and ownership guideline

Annual cash retainer$80,000
Annual equity retainer$100,000
Per board meeting fee
Committee chair fees (audit / comp / nom-gov)25,000 / 20,000 / 20,000
Stock ownership guideline
09b

Total cost of the board

ComponentFY2025
Cash retainers and fees$484,375
Equity awards (grant-date value)$522,132
All other compensation$0
Total cost of the board$1,006,507

Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.

10

Disclosed peer group — fiscal year 2025

The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.

MGRC McGrath RentCorpTITN Titan Machinery Inc.HZO MarineMax, Inc.CTOS Custom Truck One Source, Inc.TRN Trinity IndustriesDNOW DNOW Inc.DXPE DXP EnterprisesONEW OneWater Marine Inc.HEES H&E Equipment Services, Inc.MRC MRC Global Inc.GIC Global Industrial CompanyMTW The Manitowoc Company, Inc.BXC BlueLinx Holdings Inc.ASTE Astec Industries, Inc.HRI Herc HoldingsMNRO Monro, Inc. America’s Car-Mart
10a

Peer reciprocity

Of the companies Alta Equipment Group names as compensation peers, which name it back in their own disclosed peer groups. A peer set the market reciprocates reads differently from one selected in a single direction.

McGrath RentCorp (MGRC) Titan Machinery Inc. (TITN) MarineMax, Inc. (HZO) Custom Truck One Source, Inc. (CTOS) Trinity Industries (TRN) DNOW Inc. (DNOW) DXP Enterprises (DXPE) OneWater Marine Inc. (ONEW) H&E Equipment Services, Inc. (HEES) MRC Global Inc. (MRC)30 Global Industrial Company (GIC) The Manitowoc Company, Inc. (MTW) BlueLinx Holdings Inc. (BXC) Astec Industries, Inc. (ASTE) Herc Holdings (HRI)31 Monro, Inc. (MNRO)32

Reciprocity shown where the peer's own current proxy has been read — each mark is cited in the register to that peer's filing. A dash means the peer's current proxy was read and names no reciprocal group including Alta Equipment Group.

10b

Chief executive pay against the peer group

Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company's own proxy statement.

RankCompanyFYChief executiveSalaryStock awardsOption awardsNon-equity incentiveTotal
1Herc Holdings2025Lawrence Silber$1,056,538$5,500,037$0$1,484,000$8,289,126
2Monro, Inc.2026Peter Fitzsimmons290,7693,802,4000107,2516,539,830
3H&E Equipment Services, Inc.2023Bradley W. Barber907,6923,599,92406,295,836
4MRC Global Inc.2024Robert Saltiel860,0004,446,3830658,6575,992,594
5OneWater Marine Inc.2025Anthony Aisquith800,0002,520,04001,180,0004,545,986
6Alta Equipment Group2025Ryan Greenawalt846,3932,243,6250682,5003,794,312
McGrath RentCorpnot in coverage universe
Titan Machinery Inc.not in coverage universe
MarineMax, Inc.not in coverage universe
Custom Truck One Source, Inc.not in coverage universe
Trinity Industriesnot in coverage universe
DNOW Inc.not in coverage universe
DXP Enterprisesnot in coverage universe
Global Industrial Companynot in coverage universe
The Manitowoc Company, Inc.not in coverage universe
BlueLinx Holdings Inc.not in coverage universe
Astec Industries, Inc.not in coverage universe

Each peer's compensation is from its most recently filed proxy; fiscal years differ by company. Each peer's figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.

10c

Incentive design against the same peers

CompanyAnnual incentive payoutLong-term vehicle mixPSU measures include TSRCompensation consultant
Alta Equipment Groupnot disclosednot disclosednot disclosedFW Cook
Astec Industries, Inc.not disclosednot disclosednot disclosednot disclosed
BlueLinx Holdings Inc.not disclosednot disclosednot disclosednot disclosed
Custom Truck One Source, Inc.not disclosednot disclosednot disclosednot disclosed
DNOW Inc.not disclosednot disclosednot disclosednot disclosed
DXP Enterprisesnot disclosednot disclosednot disclosednot disclosed
Global Industrial Companynot disclosednot disclosednot disclosednot disclosed
H&E Equipment Services, Inc.not disclosednot disclosednot disclosednot disclosed
Herc Holdings100%PSU 60 · RSU 40NoFW Cook
MarineMax, Inc.not disclosednot disclosednot disclosednot disclosed
McGrath RentCorpnot disclosednot disclosednot disclosednot disclosed
Monro, Inc.not disclosednot disclosednot disclosednot disclosed
MRC Global Inc.61.3%RSU 50 · PSU 50Yes — Relative TSR (OIH index + DNOW Inc. + Russell 2000 Index)Meridian
OneWater Marine Inc.not disclosednot disclosednot disclosedAon
The Manitowoc Company, Inc.not disclosednot disclosednot disclosednot disclosed
Titan Machinery Inc.not disclosednot disclosednot disclosednot disclosed
Trinity Industriesnot disclosednot disclosednot disclosednot disclosed

Read from each company's Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company's filing does not state the item.

11

Source register

Each figure's location is given both for the eye (section · page · table · row · column) and for a script (table/row/column index and exact character span in the filed document). Any figure can be independently confirmed against the source.

#SupportsDocumentFiledAccessionLocation in document
1Section 01, Ryan GreenawaltDEF 14A2026-04-150001193125-26-157108Section “Summary Compensation Table”. As printed: 3,794,312. Filing ↗machine: r5 · c36 · span 997633–997642
2Section 01, Anthony ColucciDEF 14A2026-04-150001193125-26-157108Section “Summary Compensation Table”. As printed: 1,197,983. Filing ↗machine: r8 · c36 · span 1038960–1038969
3Section 01, Jeffrey HooverDEF 14A2026-04-150001193125-26-157108Section “Summary Compensation Table”. As printed: 1,096,678. Filing ↗machine: r14 · c36 · span 1122551–1122560
4Section 01, Craig BrubakerDEF 14A2026-04-150001193125-26-157108Section “Summary Compensation Table”. As printed: 722,178. Filing ↗machine: r11 · c36 · span 1080625–1080632
5Section 03, Craig Brubaker PSUDEF 14A2026-04-150001193125-26-157108Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. Filing ↗machine: span 1439578–1439586
6Section 03, Craig Brubaker RSUDEF 14A2026-04-150001193125-26-157108Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. Filing ↗machine: span 1416615–1416622
7Section 03, Anthony Colucci PSUDEF 14A2026-04-150001193125-26-157108Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. Filing ↗machine: span 1358586–1358594
8Section 03, Anthony Colucci RSUDEF 14A2026-04-150001193125-26-157108Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. Filing ↗machine: span 1334068–1334076
9Section 03, Ryan Greenawalt PSUDEF 14A2026-04-150001193125-26-157108Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. Filing ↗machine: span 1272984–1272994
10Section 03, Ryan Greenawalt RSUDEF 14A2026-04-150001193125-26-157108Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. Filing ↗machine: span 1250013–1250021
11Section 03, Jeffrey Hoover PSUDEF 14A2026-04-150001193125-26-157108Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. Filing ↗machine: span 1513082–1513090
12Section 03, Jeffrey Hoover RSUDEF 14A2026-04-150001193125-26-157108Section “Grants of Plan-Based Awards in Fiscal” · grants of plan-based awards table. Filing ↗machine: span 1488547–1488555
13Section 08, Colin WilsonDEF 14A2026-04-150001193125-26-157108Section “Director Compensation”. As printed: 222,287. Filing ↗
14Section 08, Andrew StuddertDEF 14A2026-04-150001193125-26-157108Section “Director Compensation”. As printed: 206,055. Filing ↗
15Section 08, Sidhartha NairDEF 14A2026-04-150001193125-26-157108Section “Director Compensation”. As printed: 198,555. Filing ↗
16Section 08, Katherine E. WhiteDEF 14A2026-04-150001193125-26-157108Section “Director Compensation”. As printed: 198,555. Filing ↗
17Section 08, Daniel ShribmanDEF 14A2026-04-150001193125-26-157108Section “Director Compensation”. As printed: 181,055. Filing ↗
18Section 08, Ryan GreenawaltDEF 14A2026-04-150001193125-26-157108Section “Director Compensation”. As printed: 0. Filing ↗
19Section 06, 2026 voteForm 8-K2026-05-290001193125-26-248503Item 5.07 · say-on-pay result. As reported: 97.56% (votes for as printed: 22,808,254). Filing ↗
20Section 06, 2025 voteForm 8-K2025-06-030000950170-25-080984Item 5.07 · say-on-pay result. As reported: 98.36% (votes for as printed: 22,254,698). Filing ↗
21Section 06, 2024 voteForm 8-K2024-06-100000950170-24-071058Item 5.07 · say-on-pay result. As reported: 97.96% (votes for as printed: 24,101,256). Filing ↗
22Section 03b vehicle mix (computed)ComputedcomputedRSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).machine: formula: sums + PSU ratio
23Section 09b board cost (computed)ComputedcomputedCash 484,375 + equity 522,132 + all other 0 = 1,006,507, summed across the director compensation table rows.machine: formula: Σ = 1,006,507
24Herc Holdings, Section 10b CEO totalDEF 14A2026-03-270001364479-26-000076CEO total compensation as printed in Herc Holdings's own proxy. As printed: 8,289,126. Filing ↗machine: r3 · c42 · span 424311–424320
25Monro, Inc., Section 10b CEO totalDEF 14A2026-07-020001193125-26-293555CEO total compensation as printed in Monro, Inc.'s own proxy. As printed: 6,539,830. Filing ↗machine: r4 · c39 · span 623569–623578
26H&E Equipment Services, Inc., Section 10b CEO totalDEF 14A2024-04-020000950170-24-039778CEO total compensation as printed in H&E Equipment Services, Inc.'s own proxy. As printed: 6,295,836. Filing ↗machine: r5 · c25 · span 671019–671028
27MRC Global Inc., Section 10b CEO totalDEF 14A2025-04-170001193125-25-083481CEO total compensation as printed in MRC Global Inc.'s own proxy. As printed: 5,992,594. Filing ↗machine: r3 · c23 · span 1015729–1015738
28OneWater Marine Inc., Section 10b CEO totalDEF 14A2026-01-090001772921-26-000010CEO total compensation as printed in OneWater Marine Inc.'s own proxy. As printed: 4,545,986. Filing ↗machine: span 272162–272171
29Alta Equipment Group (subject), Section 10b CEO totalDEF 14A2026-04-150001193125-26-157108CEO total compensation as printed in Alta Equipment Group's own proxy. As printed: 3,794,312. Filing ↗machine: r5 · c36 · span 997633–997642
30Section 10a, MRC Global Inc. reciprocityDEF 14A0001193125-25-083481MRC Global Inc.'s most recent proxy was read; its disclosed peer group does not include Alta Equipment Group. Filing ↗
31Section 10a, Herc Holdings reciprocityDEF 14A0001364479-26-000076Herc Holdings's most recent proxy was read; its disclosed peer group does not include Alta Equipment Group. Filing ↗
32Section 10a, Monro, Inc. reciprocityDEF 14A0001193125-26-293555Monro, Inc.'s most recent proxy was read; its disclosed peer group does not include Alta Equipment Group. Filing ↗