Velarion · Company Intelligence
Compensation Brief
Fiscal year 2025 · Filings through 2026-06-16

Coupang (CPNG)

Fiscal year 2025 executive and director compensation, incentive-plan design, equity activity, and governance — every figure in this brief is traceable to its exact location in the company’s SEC filing — the document, the section, the page, and the table, linked directly.

$6,966,557
Harold Rogers total, FY2025
General Counsel and Chief Administrative Officerhighest-paid officer; CEO Bom Kim: $3,209,542
17th
CEO (Bom Kim) pay percentile vs peers
95:1
CEO-to-median pay ratio
98.14%
Say-on-pay support, latest vote
Companies that benchmark against CPNG
1 company names CPNG as a compensation peer

Each company listed discloses CPNG in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named CPNG in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.

01

Summary Compensation Table — fiscal year 2025

Named executive officerSalaryBonusStock awardsOption awardsNon-equity incentivePension / NQDCAll otherTotal
Harold Rogers$450,000$600,000$5,498,777$0$0$0$417,780$6,966,557
General Counsel and Chief Administrative Officer
Gaurav Anand420,0001,100,0004,230,569000809,4496,560,018
Chief Financial Officer
Hanseung Kang330,886175,7824,704,6670001,079,0486,290,383
Former Representative Director, Business Management
Bom Kim1,100,000000002,109,5423,209,542
Chief Executive Officer
Pranam Kolari356,25240,9491,275,21700061,2511,733,669
Former Vice President of Search and Recommendations

A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.

Three-year trend — total compensation per named executive

Named executive officerFY2025 totalFY2024 totalFY2023 totalΔ FY20242025
Harold Rogers$6,966,557$5,256,328$5,297,290+1,710,229
Gaurav Anand6,560,01810,287,3962,516,798−3,727,378
Hanseung Kang6,290,3834,795,4833,075,091+1,494,900
Bom Kim3,209,5422,071,4991,730,609+1,138,043
Pranam Kolari1,733,6691,118,595+615,074

Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.

02

Equity transactions since the proxy statement was filed

No insider equity transactions reported since the proxy statement.

03

Grants of plan-based awards — fiscal year 2025

ExecutiveAwardGrant dateThresholdTargetGrantedMaximumGrant-date fair value
Gaurav AnandRSU2025-04-01190,738$4,230,569
Hanseung KangRSU2025-07-01157,1894,704,667
Pranam KolariRSU2025-04-0157,4941,275,217
Harold RogersRSU2025-04-01247,9165,498,777
03b

Vehicle mix — grant-date fair value by award type

Named executive officerTime-vested (RSU)Performance-vested (PSU)Options / SARs% performance-vested
Gaurav Anand$4,230,569$0$00.0%
Hanseung Kang4,704,667000.0%
Pranam Kolari1,275,217000.0%
Harold Rogers5,498,777000.0%

% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.

04

Outstanding equity awards at fiscal year-end 2025

ExecutiveAwardShares unvestedExercise priceMarket value unvested
Gaurav AnandRSU290,245$6,846,880
Gaurav AnandPSU255,0376,016,323
Harold RogersPSU247,9165,848,338
Gaurav AnandPSU206,7724,877,751
Gaurav AnandPSU190,7384,499,509
Hanseung KangRSU157,1893,708,089
Harold RogersRSU127,8403,015,746
Harold RogersPSU21,672511,242
05

Incentive-plan design — the Compensation Discussion & Analysis

Coupang's pay-for-performance driven compensation philosophy is designed to be directly tied to increased stockholder value, with a heavy weighting toward multi-year equity awards to foster a founder's mentality and incentivize long-term stock price appreciation. The program aims to attract, retain, and incentivize highly qualified executives by providing competitive base salaries and long-term incentives that align with the company's mission to enhance long-term equity value.

CEO STI target (% of salary)
CEO LTI target (% of salary)
Independent consultantCompensia, Inc.
Clawback policytrue
Anti-hedgingtrue
Anti-pledgingtrue
06

Say-on-pay — recent advisory votes

Meeting yearMeeting dateForAgainstAbstainSupportOutcome
20262026-06-115,489,926,81996,091,7127,889,35098.14%Passed
20252025-06-125,493,444,90181,597,9279,739,75198.36%Passed
20242024-06-135,893,467,35353,901,73829,196,65098.61%Passed
20232023-06-155,703,885,81496,027,9024,176,19598.27%Passed
20222022-06-165,707,562,101102,767,9712,435,12998.19%Passed

Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year's compensation.

Say-on-pay — history, company's computation

Meeting yearMeeting dateApproval — company's computation
20262026-06-1198.14%a
20252025-06-1298.36%b
20242024-06-1398.61%c

a. Approved under the standard stated in the filing — “Abstentions will have the effect of a vote "Against." We do not expect any broker non-votes on this proposal.”.

b. Approved under the standard stated in the filing — “Abstentions will have the effect of a vote "Against." We do not expect any broker non-votes on this proposal.”.

c. Approved under the standard stated in the filing — “Abstentions will have the effect of a vote "Against." We do not expect any broker non-votes on this proposal.”.

Approval percentages are the company's own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.

07

CEO pay ratio

Ratio (CEO : median employee)95 : 1
CEO total compensation
Median employee compensation$33,831
08

Director compensation — fiscal year 2025

DirectorCash feesStock awardsOption awardsNon-equity incentiveAll otherTotal
Bom KimEmployee director · Board Chair$0
09

Board fee structure and ownership guideline

Annual cash retainer$0
Annual equity retainer$300,000
Per board meeting fee
Committee chair fees (audit / comp / nom-gov)25,000 / 20,000 / 15,000
Stock ownership guideline
09b

Total cost of the board

ComponentFY2025
Cash retainers and fees$0
Equity awards (grant-date value)$0
All other compensation$0
Total cost of the board$0

Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.

10

Disclosed peer group — fiscal year 2025

The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.

10a

Peer reciprocity

Of the companies Coupang names as compensation peers, which name it back in their own disclosed peer groups. A peer set the market reciprocates reads differently from one selected in a single direction.

Reciprocity shown where the peer's own current proxy has been read — each mark is cited in the register to that peer's filing. A dash means the peer's current proxy was read and names no reciprocal group including Coupang.

10b

Chief executive pay against the peer group

Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company's own proxy statement.

RankCompanyFYChief executiveSalaryStock awardsOption awardsNon-equity incentiveTotal
1Wayfair2025Niraj Shah$80,000$280,557,500$0$0$280,847,068
2ServiceNow2025William McDermott1,516,66743,481,65103,522,37551,550,957
3Salesforce2026Marc Benioff1,550,00027,265,36010,743,0973,602,58849,379,252
4Pinterest2025Bill Ready620,83337,928,9270756,25039,312,010
5Intuit2025Sasan Goodarzi1,300,00024,285,3848,650,1682,600,00036,845,552
6Uber Technologies2025Dara Khosrowshahi1,083,33323,746,0987,373,1892,838,66035,595,826
7Shopify2025Tobias Lütke1035,000,026035,000,027
8Workday2026Carl Eschenbach1,037,80822,982,99301,556,71226,031,706
9Chewy2025Sumit Singh1,200,00020,004,00203,183,48025,721,751
10PayPal Holdings2025Alex Chriss1,325,34223,365,2940025,243,486
11Snowflake2026Sridhar Ramaswamy750,00020,787,4610772,40722,310,492
12Expedia Group2025Ariane Gorin1,254,80815,689,8000017,592,584
13MercadoLibre2025Marcos Galperin592,521008,177,17613,137,927
14Palantir Technologies2025Alexander Karp1,101,6370008,623,000
15Zillow Group2025Jeremy Wacksman850,2664,006,8002,249,53607,138,557
16Coupang2025Bom Kim1,100,0000003,209,542
17DoorDash2025Tony Xu300,000000431,864
18Airbnb2025Brian Chesky1000242,122
19Block2025Jack Dorsey30003

Each peer's compensation is from its most recently filed proxy; fiscal years differ by company. Each peer's figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.

10c

Incentive design against the same peers

CompanyAnnual incentive payoutLong-term vehicle mixPSU measures include TSRCompensation consultant
Coupangnot disclosednot disclosednot disclosedCompensia, Inc.
Airbnbnot disclosednot disclosednot disclosedSemler Brossy Consulting Group
Blocknot disclosednot disclosednot disclosedPay Governance LLC
Chewy176.86%RSU 50 · PSU 50NoSemler Brossy
DoorDashnot disclosedRSU 100not disclosedSemler Brossy Consulting Group LLC
Expedia Groupnot disclosedPSU 50 · RSU 50NoCompensia, Inc.
Intuitnot disclosedPSU 50 · RSU 25 · Options 25Yes — Relative TSR (60th percentile target)Frederic W. Cook & Co. (FW Cook)
MercadoLibrenot disclosedCash LTI 100not disclosedMercer
Palantir Technologiesnot disclosednot disclosednot disclosedSemler Brossy
PayPal Holdings98%PSU 50 · RSU 50Yes — rTSR vs S&P 500Compensia
Pinterest121%PSU 60 · RSU 40Yes — relative total shareholder return (rTSR)Compensia, Inc.
Salesforce103.3%PSU 67 · Options 33Yes — Relative TSRSemler Brossy
ServiceNownot disclosedPSU 60 · RSU 40Yes — rTSR vs. S&P 500Pay Governance, LLC
Shopifynot disclosednot disclosednot disclosednot disclosed
Snowflake103.0%PSU 70 · RSU 30NoCompensia
Uber Technologies129.03%PSU 55 · RSU 22.5 · Options 22.5Yes — Relative TSRSemler Brossy Consulting Group
Wayfairnot disclosednot disclosedNoCompensia
Workday101.8%RSU 75 · PSU 25NoSemler Brossy
Zillow Groupnot disclosednot disclosednot disclosedEquilar

Read from each company's Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company's filing does not state the item.

11

Source register

Each figure's location is given both for the eye (section · page · table · row · column) and for a script (table/row/column index and exact character span in the filed document). Any figure can be independently confirmed against the source.

#SupportsDocumentFiledAccessionLocation in document
1Section 01, Harold RogersDEF 14A2026-04-270001140361-26-017102Section “Compensation Tables” · page 40. As printed: 6,966,557. Filing ↗machine: r8 · c21 · span 569100–569109
2Section 01, Gaurav AnandDEF 14A2026-04-270001140361-26-017102Section “Compensation Tables” · page 40. As printed: 6,560,018. Filing ↗machine: r5 · c21 · span 558692–558701
3Section 01, Hanseung KangDEF 14A2026-04-270001140361-26-017102Section “Compensation Tables” · page 40. As printed: 6,290,383. Filing ↗machine: r11 · c21 · span 579572–579581
4Section 01, Bom KimDEF 14A2026-04-270001140361-26-017102Section “Compensation Tables” · page 40. As printed: 3,209,542. Filing ↗machine: r2 · c21 · span 548315–548324
5Section 01, Pranam KolariDEF 14A2026-04-270001140361-26-017102Section “Compensation Tables” · page 40. As printed: 1,733,669. Filing ↗machine: r14 · c21 · span 589948–589957
6Section 03, Gaurav Anand RSUDEF 14A2026-04-270001140361-26-017102Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 626583–626592
7Section 03, Hanseung Kang RSUDEF 14A2026-04-270001140361-26-017102Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 632531–632540
8Section 03, Pranam Kolari RSUDEF 14A2026-04-270001140361-26-017102Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 634822–634831
9Section 03, Harold Rogers RSUDEF 14A2026-04-270001140361-26-017102Section “Executive Compensation” · grants of plan-based awards table. Filing ↗machine: span 629557–629566
10Section 07, pay ratioDEF 14A2026-04-270001140361-26-017102Section “CEO Pay Ratio”. As printed: 95 : 1. Filing ↗machine: span 908329–908331
11Section 08, Bom KimDEF 14A2026-04-270001140361-26-017102Section “Director Compensation”. As printed: 0. Filing ↗
12Section 06, 2026 voteForm 8-K2026-06-120001834584-26-000061Item 5.07 · say-on-pay result. As reported: 98.14% (votes for as printed: 5,489,926,819). Filing ↗
13Section 06, 2025 voteForm 8-K2025-06-130001834584-25-000111Item 5.07 · say-on-pay result. As reported: 98.36% (votes for as printed: 5,493,444,901). Filing ↗
14Section 06, 2024 voteForm 8-K2024-06-170001834584-24-000049Item 5.07 · say-on-pay result. As reported: 98.61% (votes for as printed: 5,893,467,353). Filing ↗
15Section 01 trend, Δ column (computed)ComputedcomputedΔ = current-FY total − prior-FY total per named officer.machine: formula: Δ = FY(n) − FY(n−1)
16Section 03b vehicle mix (computed)ComputedcomputedRSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).machine: formula: sums + PSU ratio
17Section 09b board cost (computed)ComputedcomputedCash 0 + equity 0 + all other 0 = 0, summed across the director compensation table rows.machine: formula: Σ = 0
18Wayfair, Section 10b CEO totalDEF 14A2026-03-310001616707-26-000074CEO total compensation as printed in Wayfair's own proxy. As printed: 280,847,068. Filing ↗machine: t137 · r2 · c15 · span 682385–682396
19ServiceNow, Section 10b CEO totalDEF 14A2026-04-060001373715-26-000039CEO total compensation as printed in ServiceNow's own proxy. As printed: 51,550,957. Filing ↗machine: r2 · c8 · span 2636904–2636914
20Salesforce, Section 10b CEO totalDEF 14A2026-04-160001108524-26-000085CEO total compensation as printed in Salesforce's own proxy. As printed: 49,379,252. Filing ↗machine: r4 · c24 · span 1710833–1710843
21Pinterest, Section 10b CEO totalDEF 14A2026-04-080001506293-26-000058CEO total compensation as printed in Pinterest's own proxy. As printed: 39,312,010. Filing ↗machine: t133 · r2 · c17 · span 781657–781667
22Intuit, Section 10b CEO totalDEF 14A2025-11-260000896878-25-000057CEO total compensation as printed in Intuit's own proxy. As printed: 36,845,552. Filing ↗machine: span 1544523–1544533
23Uber Technologies, Section 10b CEO totalDEF 14A2026-04-200001308179-26-000303CEO total compensation as printed in Uber Technologies's own proxy. As printed: 35,595,826. Filing ↗machine: t257 · r2 · c29 · span 883016–883026
24Shopify, Section 10b CEO total10-K2026-06-160001594805-26-000030CEO total compensation as printed in Shopify's own proxy. As printed: 35,000,027. Filing ↗
25Workday, Section 10b CEO totalDEF 14A2026-05-050001104659-26-055687CEO total compensation as printed in Workday's own proxy. As printed: 26,031,706. Filing ↗machine: r4 · c42 · span 1684714–1684724
26Chewy, Section 10b CEO totalDEF 14A2026-05-220001140361-26-022529CEO total compensation as printed in Chewy's own proxy. As printed: 25,721,751. Filing ↗machine: r2 · c19 · span 771274–771284
27PayPal Holdings, Section 10b CEO totalDEF 14A2026-04-070001193125-26-145721CEO total compensation as printed in PayPal Holdings's own proxy. As printed: 25,243,486. Filing ↗machine: t411 · r4 · c27 · span 1387299–1387309
28Snowflake, Section 10b CEO totalDEF 14A2026-05-180001640147-26-000019CEO total compensation as printed in Snowflake's own proxy. As printed: 22,310,492. Filing ↗machine: r4 · c24 · span 835052–835062
29Expedia Group, Section 10b CEO totalDEF 14A2026-04-290001324424-26-000022CEO total compensation as printed in Expedia Group's own proxy. As printed: 17,592,584. Filing ↗machine: t142 · r6 · c10 · span 775351–775361
30MercadoLibre, Section 10b CEO totalDEF 14A2026-04-230001099590-26-000010CEO total compensation as printed in MercadoLibre's own proxy. As printed: 13,137,927. Filing ↗machine: t396 · r5 · c11 · span 1157333–1157343
31Palantir Technologies, Section 10b CEO totalDEF 14A2026-04-240001321655-26-000019CEO total compensation as printed in Palantir Technologies's own proxy. As printed: 8,623,000. Filing ↗machine: span 519802–519811
32Zillow Group, Section 10b CEO totalDEF 14A2026-04-150001617640-26-000031CEO total compensation as printed in Zillow Group's own proxy. As printed: 7,138,557. Filing ↗machine: r2 · c39 · span 618709–618718
33Coupang (subject), Section 10b CEO totalDEF 14A2026-04-270001140361-26-017102CEO total compensation as printed in Coupang's own proxy. As printed: 3,209,542. Filing ↗machine: r2 · c21 · span 548315–548324
34DoorDash, Section 10b CEO totalDEF 14A2026-04-200001792789-26-000018CEO total compensation as printed in DoorDash's own proxy. As printed: 431,864. Filing ↗machine: r3 · c21 · span 677820–677827
35Airbnb, Section 10b CEO totalDEF 14A2026-04-240001193125-26-175062CEO total compensation as printed in Airbnb's own proxy. As printed: 242,122. Filing ↗machine: r2 · c31 · span 402084–402091
36Block, Section 10b CEO totalDEF 14A2026-04-240001628280-26-027203CEO total compensation as printed in Block's own proxy. As printed: 3. Filing ↗
37Section 10a, PayPal Holdings reciprocityDEF 14A0001193125-26-145721PayPal Holdings's most recent proxy was read; its disclosed peer group does not include Coupang. Filing ↗
38Section 10a, Intuit reciprocityDEF 14A0000896878-25-000057Intuit's most recent proxy was read; its disclosed peer group does not include Coupang. Filing ↗
39Section 10a, Expedia Group reciprocityDEF 14A0001324424-26-000022Expedia Group's most recent proxy was read; its disclosed peer group does not include Coupang. Filing ↗
40Section 10a, Pinterest reciprocityDEF 14A0001506293-26-000058Pinterest's most recent proxy was read; its disclosed peer group does not include Coupang. Filing ↗
41Section 10a, Airbnb reciprocityDEF 14A0001193125-26-175062Airbnb's most recent proxy was read; its disclosed peer group does not include Coupang. Filing ↗
42Section 10a, Salesforce reciprocityDEF 14A0001108524-26-000085Salesforce's most recent proxy was read; its disclosed peer group does not include Coupang. Filing ↗
43Section 10a, Uber Technologies reciprocityDEF 14A0001308179-26-000303Uber Technologies's most recent proxy was read; its disclosed peer group does not include Coupang. Filing ↗
44Section 10a, Chewy reciprocityDEF 14A0001140361-26-022529Chewy's most recent proxy was read; its disclosed peer group does not include Coupang. Filing ↗
45Section 10a, Block reciprocityDEF 14A0001628280-26-027203Block's most recent proxy was read; its disclosed peer group does not include Coupang. Filing ↗
46Section 10a, Snowflake reciprocityDEF 14A0001640147-26-000019Snowflake's most recent proxy was read; its disclosed peer group does not include Coupang. Filing ↗
47Section 10a, DoorDash reciprocityDEF 14A0001792789-26-000018DoorDash's most recent proxy was read; its disclosed peer group does not include Coupang. Filing ↗
48Section 10a, Workday reciprocityDEF 14A0001104659-26-055687Workday's most recent proxy was read; its disclosed peer group does not include Coupang. Filing ↗
49Section 10a, Palantir Technologies reciprocityDEF 14A0001321655-26-000019Palantir Technologies's most recent proxy was read; its disclosed peer group does not include Coupang. Filing ↗
50Section 10a, MercadoLibre reciprocityDEF 14A0001099590-26-000010MercadoLibre names Coupang in its own disclosed peer group (read from its most recent proxy). Filing ↗