Companies Sally Beauty Holdings, Inc.
Sally Beauty (SBH): executive pay, fiscal 2025
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CEO vs. named peers38th pct.Of 17 peer CEOs
CEO pay, last three years
- $7,230,935FY2023
- $7,538,897FY2024
- $9,112,619FY2025
CEO total pay was $9,112,619 in fiscal 2025, up from $7,538,897 in fiscal 2024.
FY2025: salary $1,229,231 · bonus $0 · stock awards $6,000,116 · option awards $0
Executives and directors
Denise Paulonis · CEOMark Spinks · PresidentMarlo Cormier · CFOScott Sherman · General CounselJohn Goss · PresidentDebra Perelman · Independent DirectorDiana S. Ferguson · Chair of the BoardDorlisa K. Flur · Independent DirectorErin Nealy Cox · Independent DirectorJames M. Head · Independent DirectorJeffrey Boyer · Independent DirectorLawrence Chip P. Molloy · Independent DirectorMax Rangel · Independent DirectorRachel R. Bishop · Independent Director
Frequently asked questions
Who was the highest-paid executive at Sally Beauty Holdings, Inc. in fiscal 2025?
As disclosed, Denise Paulonis (President and Chief Executive Officer) was the highest-paid executive at Sally Beauty Holdings, Inc. in fiscal 2025, with total compensation of $9,112,619.
How does Sally Beauty Holdings, Inc.'s chief executive pay compare to its disclosed peer group?
As disclosed, Denise Paulonis's total compensation ranked at the 38th percentile of Sally Beauty Holdings, Inc.'s disclosed peer group.
What is Sally Beauty Holdings, Inc.'s CEO-to-median employee pay ratio?
As disclosed, Sally Beauty Holdings, Inc.'s CEO-to-median employee pay ratio was 534:1.
How did shareholders vote on Sally Beauty Holdings, Inc.'s executive compensation?
As disclosed, 89.02% of shareholders supported Sally Beauty Holdings, Inc.'s executive compensation in the latest say-on-pay vote.
How much does Sally Beauty Holdings, Inc. spend in total on board compensation for fiscal 2025?
As disclosed, Sally Beauty Holdings, Inc. reported total board compensation of $2,407,484 for fiscal 2025.
Answers are drawn only from the figures disclosed in this brief and cited to their location in the source filing. Where a figure required for an answer is not disclosed, that is stated rather than estimated.
Full detail
Every table from the filing. Open any section.
Summary compensation table
| Named executive officer | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension / NQDC | All other | Total |
|---|---|---|---|---|---|---|---|---|
| Denise Paulonis | $1,229,231 | $0 | $6,000,116 | $0 | $1,868,432 | $0 | $14,840 | $9,112,619 |
| President and Chief Executive Officer | ||||||||
| Marlo Cormier | 685,346 | 0 | 1,112,972 | 0 | 488,311 | 0 | 15,415 | 2,302,044 |
| Senior Vice President, Chief Financial Officer | ||||||||
| John Goss | 598,154 | 0 | 1,079,102 | 0 | 426,186 | 0 | 14,950 | 2,118,392 |
| President, Sally Beauty Supply | ||||||||
| Mark Spinks | 560,192 | 0 | 1,079,102 | 0 | 399,138 | 0 | 15,179 | 2,053,611 |
| President, Beauty Systems Group | ||||||||
| Scott Sherman | 553,846 | 0 | 794,909 | 0 | 368,309 | 0 | 15,166 | 1,732,230 |
| Senior Vice President, Chief Legal and Human Resources Officer | ||||||||
A dash means the company reported no figure in that column; 0 means it reported zero. Figures are as printed in the filing, without adjustment.
Three-year trend — total compensation per named executive
| Named executive officer | FY2025 total | FY2024 total | FY2023 total | Δ FY2024→2025 |
|---|---|---|---|---|
| Denise Paulonis | $9,112,619 | $7,538,897 | $7,230,935 | ↑ +1,573,722 |
| Marlo Cormier | 2,302,044 | 2,032,878 | 1,977,943 | ↑ +269,166 |
| John Goss | 2,118,392 | 1,797,029 | 1,662,493 | ↑ +321,363 |
| Mark Spinks | 2,053,611 | 1,691,363 | 1,576,104 | ↑ +362,248 |
| Scott Sherman | 1,732,230 | 1,323,246 | — | ↑ +408,984 |
Prior-year totals as disclosed in the corresponding proxy; deltas are computed values with the derivation shown in the register.
Incentive-plan design — the Compensation Discussion & Analysis
Target the 50th percentile of the market for all compensation components, adjusted by various factors such as individual performance, responsibilities, experience, internal parity, and expected future contributions.
| CEO STI target (% of salary) | 160% |
|---|---|
| CEO LTI target (% of salary) | — |
| Independent consultant | FW Cook |
| Clawback policy | true |
| Anti-hedging | true |
| Anti-pledging | True |
Equity grants and outstanding awards
Grants of plan-based awards — fiscal year 2025
| Executive | Award | Grant date | Threshold | Target | Granted | Maximum | Grant-date fair value |
|---|---|---|---|---|---|---|---|
| John Goss | PSU | 2024-11-06 | 5,300 | 10,600 | — | 21,200 | $140,132 |
| Marlo Cormier | PSU | 2024-11-06 | 3,288 | 6,575 | — | 9,863 | 86,922 |
| Denise Paulonis | PSU | 2024-11-06 | 41,604 | 83,208 | — | 166,416 | 1,486,927 |
| Marlo Cormier | PSU | 2024-11-06 | 5,889 | 11,778 | — | 23,556 | 155,705 |
| Denise Paulonis | PSU | 2024-11-06 | 29,447 | 58,893 | — | 117,786 | 778,565 |
| Marlo Cormier | PSU | 2024-11-06 | 3,782 | 7,564 | — | 15,128 | 99,996 |
| Mark Spinks | PSU | 2024-11-06 | 7,565 | 15,129 | — | 30,258 | 270,355 |
| Scott Sherman | PSU | 2024-11-06 | 2,837 | 5,673 | — | 11,346 | 74,997 |
| John Goss | RSU | 2024-11-06 | — | — | 37,821 | — | 499,994 |
| Denise Paulonis | RSU | 2024-11-06 | — | — | 208,018 | — | 2,749,998 |
| Mark Spinks | PSU | 2024-11-06 | 2,596 | 5,191 | — | 7,787 | 68,625 |
| Scott Sherman | PSU | 2024-11-06 | 1,990 | 3,980 | — | 5,970 | 52,616 |
| John Goss | PSU | 2024-11-06 | 7,565 | 15,129 | — | 30,258 | 270,355 |
| John Goss | PSU | 2024-11-06 | 3,782 | 7,564 | — | 15,128 | 99,996 |
| Marlo Cormier | RSU | 2024-11-06 | — | — | 37,821 | — | 499,994 |
| Mark Spinks | RSU | 2024-11-06 | — | — | 37,821 | — | 499,994 |
| Scott Sherman | RSU | 2024-11-06 | — | — | 28,366 | — | 374,999 |
| Denise Paulonis | PSU | 2024-11-06 | 20,802 | 41,603 | — | 83,206 | 549,992 |
| Mark Spinks | PSU | 2024-11-06 | 3,782 | 7,564 | — | 15,128 | 99,996 |
| Mark Spinks | PSU | 2024-11-06 | 5,300 | 10,600 | — | 21,200 | 140,132 |
| John Goss | PSU | 2024-11-06 | 2,596 | 5,191 | — | 7,787 | 68,625 |
| Scott Sherman | PSU | 2024-11-06 | 3,386 | 6,772 | — | 13,544 | 89,526 |
| Denise Paulonis | PSU | 2024-11-06 | 16,439 | 32,877 | — | 49,316 | 434,634 |
| Scott Sherman | PSU | 2024-11-06 | 5,674 | 11,347 | — | 22,694 | 202,771 |
| Marlo Cormier | PSU | 2024-11-06 | 7,565 | 15,129 | — | 30,258 | 270,355 |
Vehicle mix — grant-date fair value by award type
| Named executive officer | Time-vested (RSU) | Performance-vested (PSU) | Options / SARs | % performance-vested |
|---|---|---|---|---|
| John Goss | $499,994 | $579,108 | $0 | 53.7% |
| Marlo Cormier | 499,994 | 612,978 | 0 | 55.1% |
| Denise Paulonis | 2,749,998 | 3,250,118 | 0 | 54.2% |
| Mark Spinks | 499,994 | 579,108 | 0 | 53.7% |
| Scott Sherman | 374,999 | 419,910 | 0 | 52.8% |
% performance-vested = PSU grant-date fair value ÷ (RSU + PSU + Options), a computed value with the derivation shown in the register.
Outstanding equity awards at fiscal year-end 2025
| Executive | Award | Shares unvested | Exercise price | Market value unvested |
|---|---|---|---|---|
| Scott Sherman | RSU | 2,950 | — | $48,026 |
| Scott Sherman | RSU | 3,299 | — | 53,708 |
| John Goss | RSU | 3,847 | — | 62,629 |
| Mark Spinks | RSU | 3,847 | — | 62,629 |
| Scott Sherman | RSU | 3,885 | — | 63,248 |
| John Goss | RSU | 4,304 | — | 70,069 |
| Mark Spinks | RSU | 4,304 | — | 70,069 |
| Marlo Cormier | RSU | 4,873 | — | 79,332 |
| Scott Sherman | RSU | 5,019 | — | 81,709 |
| John Goss | RSU | 5,067 | — | 82,491 |
| Mark Spinks | RSU | 5,067 | — | 82,491 |
| Marlo Cormier | RSU | 5,451 | — | 88,742 |
| Scott Sherman | RSU | 5,537 | — | 90,142 |
| Marlo Cormier | RSU | 6,418 | — | 104,485 |
| Scott Sherman | RSU | 6,610 | — | 107,611 |
| Marlo Cormier | RSU | 7,383 | — | 120,195 |
| John Goss | RSU | 7,383 | — | 120,195 |
| Mark Spinks | RSU | 7,383 | — | 120,195 |
| John Goss | RSU | 7,855 | — | 127,879 |
| Mark Spinks | RSU | 7,855 | — | 127,879 |
| Scott Sherman | RSU | 7,960 | — | 129,589 |
| Marlo Cormier | RSU | 8,728 | — | 142,092 |
| Scott Sherman | RSU | 9,301 | — | 151,420 |
| Scott Sherman | RSU | 9,455 | — | 153,927 |
| Scott Sherman | PSU | 9,456 | — | 153,944 |
| John Goss | RSU | 10,346 | — | 168,433 |
| Mark Spinks | RSU | 10,346 | — | 168,433 |
| John Goss | RSU | 10,383 | — | 169,035 |
| Mark Spinks | RSU | 10,383 | — | 169,035 |
| Scott Sherman | RSU | 11,288 | — | 183,768 |
| Scott Sherman | PSU | 11,347 | — | 184,729 |
| Scott Sherman | RSU | 11,347 | — | 184,729 |
| Marlo Cormier | RSU | 11,496 | — | 187,155 |
| John Goss | RSU | 12,132 | — | 197,509 |
| Mark Spinks | RSU | 12,132 | — | 197,509 |
| Marlo Cormier | RSU | 12,607 | — | 205,242 |
| Marlo Cormier | PSU | 12,607 | — | 205,242 |
| John Goss | RSU | 12,607 | — | 205,242 |
| John Goss | PSU | 12,607 | — | 205,242 |
| Mark Spinks | RSU | 12,607 | — | 205,242 |
| Mark Spinks | PSU | 12,607 | — | 205,242 |
| Marlo Cormier | RSU | 13,151 | — | 214,098 |
| Scott Sherman | PSU | 13,546 | — | 220,529 |
| Scott Sherman | RSU | 13,546 | — | 220,529 |
| Marlo Cormier | PSU | 15,129 | — | 246,300 |
| John Goss | PSU | 15,129 | — | 246,300 |
| Mark Spinks | PSU | 15,129 | — | 246,300 |
| Marlo Cormier | RSU | 15,129 | — | 246,300 |
| John Goss | RSU | 15,129 | — | 246,300 |
| Mark Spinks | RSU | 15,129 | — | 246,300 |
| Marlo Cormier | RSU | 15,366 | — | 250,158 |
| John Goss | RSU | 17,667 | — | 287,618 |
| Mark Spinks | RSU | 17,667 | — | 287,618 |
| Marlo Cormier | RSU | 19,630 | — | 319,576 |
| John Goss | PSU | 21,202 | — | 345,169 |
| Mark Spinks | PSU | 21,202 | — | 345,169 |
| John Goss | RSU | 21,202 | — | 345,169 |
| Mark Spinks | RSU | 21,202 | — | 345,169 |
| Scott Sherman | RSU | 22,576 | — | 367,537 |
| Marlo Cormier | PSU | 23,557 | — | 383,508 |
| Marlo Cormier | RSU | 23,557 | — | 383,508 |
| Denise Paulonis | RSU | 24,362 | — | 396,613 |
| Denise Paulonis | RSU | 27,255 | — | 443,711 |
| Scott Sherman | RSU | 28,366 | — | 461,798 |
| Denise Paulonis | RSU | 32,088 | — | 522,393 |
| John Goss | RSU | 35,336 | — | 575,270 |
| Mark Spinks | RSU | 35,336 | — | 575,270 |
| Marlo Cormier | RSU | 37,821 | — | 615,726 |
| John Goss | RSU | 37,821 | — | 615,726 |
| Mark Spinks | RSU | 37,821 | — | 615,726 |
| Marlo Cormier | RSU | 39,262 | — | 639,185 |
| Denise Paulonis | RSU | 40,605 | — | 661,049 |
| Denise Paulonis | RSU | 43,639 | — | 710,443 |
| Denise Paulonis | RSU | 57,480 | — | 935,774 |
| Denise Paulonis | RSU | 65,755 | — | 1,070,491 |
| Denise Paulonis | RSU | 69,339 | — | 1,128,838 |
| Denise Paulonis | PSU | 69,340 | — | 1,128,855 |
| Denise Paulonis | RSU | 76,832 | — | 1,250,825 |
| Denise Paulonis | PSU | 83,208 | — | 1,354,626 |
| Denise Paulonis | RSU | 83,208 | — | 1,354,626 |
Director compensation
| Director | Cash fees | Stock awards | Option awards | Non-equity incentive | All other | Total |
|---|---|---|---|---|---|---|
| Diana S. FergusonIndependent · Board Chair · Compensation and Talent (Chair) · Executive | $341,250 | $159,997 | $0 | $0 | $0 | $501,247 |
| Lawrence Chip P. MolloyIndependent · Audit (Chair) · Executive | 135,000 | 159,997 | 0 | 0 | 0 | 294,997 |
| Erin Nealy CoxIndependent · Nominating, Governance and Corporate Responsibility (Chair) · Executive | 127,500 | 159,997 | 0 | 0 | 0 | 287,497 |
| James M. HeadIndependent · Audit · Executive (Chair) | 105,000 | 159,997 | 0 | 0 | 0 | 264,997 |
| Jeffrey BoyerIndependent · Audit · Compensation and Talent | 105,000 | 159,997 | 0 | 0 | 0 | 264,997 |
| Rachel R. BishopIndependent · Compensation and Talent · Nominating, Governance and Corporate Responsibility | 105,000 | 159,997 | 0 | 0 | 0 | 264,997 |
| Dorlisa K. FlurIndependent · Audit · Nominating, Governance and Corporate Responsibility | 105,000 | 159,997 | 0 | 0 | 0 | 264,997 |
| Debra PerelmanIndependent · Compensation and Talent · Nominating, Governance and Corporate Responsibility · Newly elected | 72,042 | 159,997 | 0 | 0 | 0 | 232,039 |
| Max RangelIndependent · Compensation and Talent · Nominating, Governance and Corporate Responsibility · Newly elected | 31,716 | 0 | 0 | 0 | 0 | 31,716 |
| Denise A. PaulonisEmployee director · Executive | 0 | 0 | 0 | — | 0 | 0 |
Board fee structure and ownership guideline
| Annual cash retainer | $105,000 |
|---|---|
| Annual equity retainer | $160,000 |
| Per board meeting fee | — |
| Committee chair fees (audit / comp / nom-gov) | 30,000 / 25,000 / 22,500 |
| Stock ownership guideline | 5x base annual cash retainer |
Total cost of the board
| Component | FY2025 |
|---|---|
| Cash retainers and fees | $1,127,508 |
| Equity awards (grant-date value) | $1,279,976 |
| All other compensation | $0 |
| Total cost of the board | $2,407,484 |
Computed as the sum of the director compensation table rows above; inputs and formula shown in the register.
Peer group, and who names Sally Beauty as a peer
Companies that benchmark against SBH
10 companies name SBH as a compensation peer
- Academy Sports & Outdoors, Inc.ASOFY2025
- Bath & Body Works, Inc.BBWIFY2025
- Boot Barn Holdings, Inc.BOOTFY2026
- FirstCash Holdings, Inc.FCFSFY2025
- KinderCare Learning Companies, Inc.KLCFY2025
- NU SKIN ENTERPRISES, INC.NUSFY2025
- ODP CorpODPFY2024
- Petco Health & Wellness Company, Inc.WOOFFY2026
- SkinHealth Systems Inc.SKINFY2025
- Sprouts Farmers Market, Inc.SFMFY2025
- UPBOUND GROUP, INC.UPBDFY2025
Each company listed discloses SBH in its own benchmarking peer group, as disclosed in each company's most recent proxy statement within the last two proxy seasons. Two companies are therefore absent by design: one that named SBH in an earlier year and no longer does, and one whose own most recent disclosure is older than the last two seasons.
Disclosed peer group — fiscal year 2025
The compensation peer group as the company disclosed it in its own proxy — the reference set behind the percentile above.
AEO American Eagle Outfitters Guess?BBWI Bath & Body WorksANF Abercrombie & FitchURBN Urban OutfittersWWW Wolverine World WideWOOF Petco Health & WellnessSFM Sprouts Farmers MarketSIG Signet Jewelers HibbettULTA Ulta BeautyCAL CaleresNUS Nu Skin EnterprisesCRI Carter’sFL Foot LockerGCO GenescoKTB Kontoor Brands
Peer reciprocity
Of the companies Sally Beauty Holdings, Inc. names as compensation peers, which name it back in their own disclosed peer groups. A peer set the market reciprocates reads differently from one selected in a single direction.
— American Eagle Outfitters (AEO)93✓ Bath & Body Works (BBWI)94— Abercrombie & Fitch (ANF)95— Urban Outfitters (URBN)96— Wolverine World Wide (WWW)97✓ Petco Health & Wellness (WOOF)98✓ Sprouts Farmers Market (SFM)99— Signet Jewelers (SIG)100— Ulta Beauty (ULTA)101 Caleres (CAL)✓ Nu Skin Enterprises (NUS)102— Carter’s (CRI)103— Foot Locker (FL)104— Genesco (GCO)105— Kontoor Brands (KTB)106
Reciprocity shown where the peer’s own current proxy has been read — each mark is cited in the register to that peer’s filing. A dash means the peer’s current proxy was read and names no reciprocal group including Sally Beauty Holdings, Inc..
Chief executive pay against the peer group
Most recent fiscal-year chief executive compensation at each disclosed peer, taken from that company’s own proxy statement.
| Rank | Company | FY | Chief executive | Salary | Stock awards | Option awards | Non-equity incentive | Total |
|---|---|---|---|---|---|---|---|---|
| 1 | Ulta Beauty | 2025 | Kecia Steelman | $1,350,003 | $4,792,877 | $4,792,556 | $4,383,972 | $15,403,663 |
| 2 | Petco Health & Wellness | 2025 | Joel Anderson | 1,300,000 | 8,875,004 | 2,125,000 | 2,056,997 | 14,366,907 |
| 3 | Abercrombie & Fitch | 2025 | Fran Horowitz | 1,400,000 | 10,456,903 | 0 | 1,372,000 | 13,300,257 |
| 4 | Kontoor Brands | 2025 | Scott Baxter | 1,287,500 | 7,986,319 | 0 | 3,462,409 | 13,203,878 |
| 5 | American Eagle Outfitters | 2025 | Jay Schottenstein | 1,750,000 | 6,650,011 | 2,850,001 | 1,071,875 | 12,662,838 |
| 6 | Foot Locker | 2024 | Mary Dillon | 1,431,250 | 11,000,047 | 0 | 0 | 12,501,074 |
| 7 | Signet Jewelers | 2026 | J.k. Symancyk | 1,400,000 | 7,627,984 | 0 | 2,206,022 | 12,016,187 |
| 8 | Sprouts Farmers Market | 2025 | Jack Sinclair | 1,289,000 | 4,888,121 | 1,700,085 | 3,615,645 | 11,517,223 |
| 9 | Wolverine World Wide | 2025 | Christopher Hufnagel | 1,192,308 | 5,800,023 | 0 | 2,663,854 | 10,854,729 |
| 10 | Sally Beauty Holdings, Inc. | 2025 | Denise Paulonis | 1,229,231 | 6,000,116 | 0 | 1,868,432 | 9,112,619 |
| 11 | Carter’s | 2025 | Douglas Palladini | 882,803 | 4,955,424 | 0 | 1,225,200 | 7,496,679 |
| 12 | Bath & Body Works | 2025 | Daniel Heaf | 913,846 | 5,043,771 | 0 | 358,953 | 6,587,902 |
| 13 | Nu Skin Enterprises | 2025 | Ryan Napierski | 1,008,082 | 4,616,823 | 0 | 219,250 | 5,965,206 |
| 14 | Genesco | 2026 | Mimi Vaughn | 1,025,000 | 2,717,422 | 0 | 653,310 | 4,444,023 |
| 15 | Caleres | 2025 | John Schmidt | 1,150,000 | 2,500,016 | 0 | 0 | 4,143,930 |
| 16 | Urban Outfitters | 2026 | Richard A. Hayne | 1 | 0 | 0 | 1,000,000 | 1,042,012 |
Each peer’s compensation is from its most recently filed proxy; fiscal years differ by company. Each peer’s figures come from its own filings; the subject company is highlighted. Peers whose chief executive compensation is outside our coverage universe are stated as such, never left blank.
Incentive design against the same peers
| Company | Annual incentive payout | Long-term vehicle mix | PSU measures include TSR | Compensation consultant |
|---|---|---|---|---|
| Sally Beauty Holdings, Inc. | 95% | PSU 50 · RSU 50 | Yes — rTSR | FW Cook |
| Abercrombie & Fitch | 49% | PSU 50 · RSU 50 | Yes — Relative TSR vs. compensation peer group | Semler Brossy Consulting Group, LLC |
| American Eagle Outfitters | not disclosed | PSU 50 · Option 30 · RSU 20 | not disclosed | FW Cook |
| Bath & Body Works | 32.2% | not disclosed | Yes — relative TSR assessed against the companies listed in the S&P Composite 1500 Consumer Discretionary Distribution & Retail Index | Meridian Compensation Partners, LLC |
| Caleres | not disclosed | Cash LTI 55 · RSU 45 | No | Meridian Compensation Partners LLC |
| Carter’s | 91% | RSU 100 | No | Meridian Compensation Partners, LLC |
| Foot Locker | not disclosed | PSU 60 · RSU 40 | Yes — rTSR | Compensation Advisory Partners |
| Genesco | not disclosed | RSU 50 · PSU 50 | not disclosed | F.W. Cook |
| Kontoor Brands | not disclosed | PRSU 60 · RSU 40 | not disclosed | Frederic W. Cook & Co. Inc |
| Nu Skin Enterprises | not disclosed | RSU 50 · PRSU 50 | not disclosed | Semler Brossy |
| Petco Health & Wellness | not disclosed | RSU 50 · PSU 25 · Option 25 | not disclosed | Exequity |
| Signet Jewelers | 92.69% | PSU 50 · RSU 50 | No | Semler Brossy |
| Sprouts Farmers Market | 187% | PSU 50 · RSU 25 · Option 25 | No | Meridian |
| Ulta Beauty | not disclosed | Option 50 · RSU 50 | not disclosed | Pay Governance LLC |
| Urban Outfitters | 100% | PSU 50 · RSU 50 | No | Korn Ferry Hay Group |
| Wolverine World Wide | 172.4% | PSU 70 · RSU 30 | Yes — Absolute TSR | Frederic W. Cook & Co. |
Read from each company’s Compensation Discussion and Analysis: annual incentive payout as a percentage of target, the disclosed long-term vehicle mix, whether performance-share measures include a total shareholder return component, and the retained compensation consultant. “Not disclosed” appears only where the company’s filing does not state the item.
Say-on-pay history and pay ratio
| Meeting year | Meeting date | For | Against | Abstain | Support | Outcome |
|---|---|---|---|---|---|---|
| 2026 | 2026-01-22 | 75,355,571 | 9,292,917 | 238,768 | 89.02% | Passed |
| 2025 | 2025-01-24 | 88,633,909 | 3,377,723 | 605,607 | 96.33% | Passed |
| 2024 | 2024-01-25 | 83,496,225 | 6,885,386 | 687,116 | 92.38% | Passed |
| 2023 | 2023-01-26 | 92,874,033 | 2,690,746 | 215,241 | 97.18% | Passed |
| 2022 | 2022-01-27 | 100,597,759 | 1,938,558 | 220,477 | 98.11% | Passed |
| 2020 | 2020-01-30 | 104,477,723 | 4,727,553 | 82,880 | 95.67% | Passed |
Rows are labeled by annual-meeting year, with the meeting date beside each; the vote held in a given year acts on the prior fiscal year’s compensation.
Say-on-pay — history, company’s computation
| Meeting year | Meeting date | Approval — company’s computation |
|---|---|---|
| 2026 | 2026-01-22 | 89.02%a |
| 2025 | 2025-01-24 | 96.33%b |
| 2024 | 2024-01-25 | 92.38%c |
a. Approved under the standard stated in the filing — “Abstentions and broker non-votes (as defined below) will be counted for purposes of establishing a quorum but will not affect the outcome of the vote on any proposal.”.
b. Approved under the standard stated in the filing — “Abstentions and broker non-votes (as defined below) will be counted for purposes of establishing a quorum but will not affect the outcome of the vote on any proposal.”.
c. Approved under the standard stated in the filing — “Abstentions and broker non-votes (as defined below) will be counted for purposes of establishing a quorum but will not affect the outcome of the vote on any proposal.”.
Approval percentages are the company’s own reported computations under its own stated standard, not recomputed by Velarion. Where a company does not state a standard, none is assumed.
CEO pay ratio
| Ratio (CEO : median employee) | 534 : 1 |
|---|---|
| CEO total compensation | $9,112,619 |
| Median employee compensation | $17,080 |
Insider trades since the proxy
Every insider equity transaction reported on Form 4 after the 2025 proxy statement — acquisitions, dispositions, exercises, and withholdings — and therefore not reflected in any table in that document.
| Insider | Role | Transaction date | Code | Shares | Price | Value | Security | Source |
|---|---|---|---|---|---|---|---|---|
| Kim McIntosh | GVP, Controller & CAO | 2025-12-11 | D | 5,900 | $16 | $92,698 | Common, open-market sale | Form 4 ↗ |
| Dorlisa K. Flur | Director | 2026-01-22 | D | 14,532 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Rachel R. Bishop | Director | 2026-01-22 | A | 9,975 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Lawrence Chip P. Molloy | Director | 2026-01-22 | D | 14,532 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Lawrence Chip P. Molloy | Director | 2026-01-22 | A | 9,975 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Dorlisa K. Flur | Director | 2026-01-22 | A | 9,975 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Lawrence Chip P. Molloy | Director | 2026-01-22 | A | 14,532 | 0 | 0 | Common | Form 4 ↗ |
| Dorlisa K. Flur | Director | 2026-01-22 | A | 14,532 | 0 | 0 | Common | Form 4 ↗ |
| Rachel R. Bishop | Director | 2026-01-22 | D | 14,532 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Jeffrey Boyer | Director | 2026-01-22 | A | 9,975 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| James M. Head | Director | 2026-01-22 | A | 9,975 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Rachel R. Bishop | Director | 2026-01-22 | A | 14,532 | 0 | 0 | Common | Form 4 ↗ |
| Erin Nealy Cox | Director | 2026-01-22 | A | 9,975 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Max Rangel | Director | 2026-01-22 | A | 9,975 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Diana S. Ferguson | Director | 2026-01-22 | A | 9,975 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Debra Perelman | Director | 2026-01-22 | A | 9,975 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Jeffrey Boyer | Director | 2026-01-22 | D | 14,532 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Jeffrey Boyer | Director | 2026-01-22 | A | 14,532 | 0 | 0 | Common | Form 4 ↗ |
| Erin Nealy Cox | Director | 2026-04-21 | D | 14,532 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Erin Nealy Cox | Director | 2026-04-21 | A | 50,505 | 0 | 0 | Common | Form 4 ↗ |
| Erin Nealy Cox | Director | 2026-04-21 | D | 15,470 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Erin Nealy Cox | Director | 2026-04-21 | D | 12,458 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Erin Nealy Cox | Director | 2026-04-21 | D | 8,045 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Adrianne Lee | SVP & CFO | 2026-05-13 | A | 98,280 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Platz Marlo Michelle Cormier | Former SVP & CFO | 2026-06-08 | D | 11,747 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Platz Marlo Michelle Cormier | Former SVP & CFO | 2026-06-08 | D | 31,024 | 0 | 0 | Derivative, Class A Common | Form 4 ↗ |
| Platz Marlo Michelle Cormier | Former SVP & CFO | 2026-06-08 | A | 11,747 | 12 | 138,380 | Common | Form 4 ↗ |
| Platz Marlo Michelle Cormier | Former SVP & CFO | 2026-06-08 | A | 31,024 | 9 | 282,008 | Common | Form 4 ↗ |
| Platz Marlo Michelle Cormier | Former SVP & CFO | 2026-06-08 | D | 42,771 | 13 | 543,192 | Common, open-market sale | Form 4 ↗ |
Transaction codes per Form 4: A acquisition · S open-market sale · F tax withholding · M option exercise · G gift. Value = shares × price as reported. Dividend-equivalent and fractional-share accrual rows (derivative Class A, under $10,000 and under 2,000 shares) are aggregated per date; every row appears in full below.
Sources (106 citations)
Each figure is listed with the filing it comes from, where it appears in that filing, and the value as printed. Any figure can be independently confirmed against the source.
- Section 01, Denise Paulonis. DEF 14A, filed 2025-12-10. Section “SUMMARY COMPENSATION TABLE”. As printed: 9,112,619. View filing ↗
- Section 01, Marlo Cormier. DEF 14A, filed 2025-12-10. Section “SUMMARY COMPENSATION TABLE”. As printed: 2,302,044. View filing ↗
- Section 01, John Goss. DEF 14A, filed 2025-12-10. Section “SUMMARY COMPENSATION TABLE”. As printed: 2,118,392. View filing ↗
- Section 01, Mark Spinks. DEF 14A, filed 2025-12-10. Section “SUMMARY COMPENSATION TABLE”. As printed: 2,053,611. View filing ↗
- Section 01, Scott Sherman. DEF 14A, filed 2025-12-10. Section “SUMMARY COMPENSATION TABLE”. As printed: 1,732,230. View filing ↗
- Section 03, John Goss PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Marlo Cormier PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Denise Paulonis PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Marlo Cormier PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Denise Paulonis PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Marlo Cormier PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Mark Spinks PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Scott Sherman PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, John Goss RSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Denise Paulonis RSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Mark Spinks PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Scott Sherman PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, John Goss PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, John Goss PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Marlo Cormier RSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Mark Spinks RSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Scott Sherman RSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Denise Paulonis PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Mark Spinks PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Mark Spinks PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, John Goss PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Scott Sherman PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Denise Paulonis PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Scott Sherman PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 03, Marlo Cormier PSU. DEF 14A, filed 2025-12-10. Section “Executive Compensation” · grants of plan-based awards table. View filing ↗
- Section 07, pay ratio. DEF 14A, filed 2025-12-10. Section “CEO Pay Ratio”. As printed: 534 : 1. View filing ↗
- Section 08, Diana S. Ferguson. DEF 14A, filed 2025-12-10. Section “Director Compensation”. As printed: 501,247. View filing ↗
- Section 08, Lawrence Chip P. Molloy. DEF 14A, filed 2025-12-10. Section “Director Compensation”. As printed: 294,997. View filing ↗
- Section 08, Erin Nealy Cox. DEF 14A, filed 2025-12-10. Section “Director Compensation”. As printed: 287,497. View filing ↗
- Section 08, James M. Head. DEF 14A, filed 2025-12-10. Section “Director Compensation”. As printed: 264,997. View filing ↗
- Section 08, Jeffrey Boyer. DEF 14A, filed 2025-12-10. Section “Director Compensation”. As printed: 264,997. View filing ↗
- Section 08, Rachel R. Bishop. DEF 14A, filed 2025-12-10. Section “Director Compensation”. As printed: 264,997. View filing ↗
- Section 08, Dorlisa K. Flur. DEF 14A, filed 2025-12-10. Section “Director Compensation”. As printed: 264,997. View filing ↗
- Section 08, Debra Perelman. DEF 14A, filed 2025-12-10. Section “Director Compensation”. As printed: 232,039. View filing ↗
- Section 08, Max Rangel. DEF 14A, filed 2025-12-10. Section “Director Compensation”. As printed: 31,716. View filing ↗
- Section 08, Denise A. Paulonis. DEF 14A, filed 2025-12-10. Section “Director Compensation”. As printed: 0. View filing ↗
- Section 02, Kim McIntosh 2025-12-11. Form 4, filed 2025-12-12. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Dorlisa K. Flur 2026-01-22. Form 4, filed 2026-01-26. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Rachel R. Bishop 2026-01-22. Form 4, filed 2026-01-26. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Lawrence Chip P. Molloy 2026-01-22. Form 4, filed 2026-01-26. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Lawrence Chip P. Molloy 2026-01-22. Form 4, filed 2026-01-26. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Dorlisa K. Flur 2026-01-22. Form 4, filed 2026-01-26. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Lawrence Chip P. Molloy 2026-01-22. Form 4, filed 2026-01-26. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Dorlisa K. Flur 2026-01-22. Form 4, filed 2026-01-26. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Rachel R. Bishop 2026-01-22. Form 4, filed 2026-01-26. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Jeffrey Boyer 2026-01-22. Form 4, filed 2026-01-26. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, James M. Head 2026-01-22. Form 4, filed 2026-01-26. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Rachel R. Bishop 2026-01-22. Form 4, filed 2026-01-26. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Erin Nealy Cox 2026-01-22. Form 4, filed 2026-01-26. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Max Rangel 2026-01-22. Form 4, filed 2026-01-26. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Diana S. Ferguson 2026-01-22. Form 4, filed 2026-01-26. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Debra Perelman 2026-01-22. Form 4, filed 2026-01-26. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Jeffrey Boyer 2026-01-22. Form 4, filed 2026-01-26. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Jeffrey Boyer 2026-01-22. Form 4, filed 2026-01-26. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Erin Nealy Cox 2026-04-21. Form 4, filed 2026-04-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Erin Nealy Cox 2026-04-21. Form 4, filed 2026-04-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Erin Nealy Cox 2026-04-21. Form 4, filed 2026-04-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Erin Nealy Cox 2026-04-21. Form 4, filed 2026-04-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Erin Nealy Cox 2026-04-21. Form 4, filed 2026-04-22. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Adrianne Lee 2026-05-13. Form 4, filed 2026-05-15. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Platz Marlo Michelle Cormier 2026-06-08. Form 4, filed 2026-06-09. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Platz Marlo Michelle Cormier 2026-06-08. Form 4, filed 2026-06-09. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Platz Marlo Michelle Cormier 2026-06-08. Form 4, filed 2026-06-09. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Platz Marlo Michelle Cormier 2026-06-08. Form 4, filed 2026-06-09. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 02, Platz Marlo Michelle Cormier 2026-06-08. Form 4, filed 2026-06-09. Insider equity transaction reported since the proxy statement. View filing ↗
- Section 06, 2026 vote. Form 8-K, filed 2026-01-26. Item 5.07 · say-on-pay result. As reported: 89.02% (votes for as printed: 75,355,571). View filing ↗
- Section 06, 2025 vote. Form 8-K, filed 2025-01-29. Item 5.07 · say-on-pay result. As reported: 96.33% (votes for as printed: 88,633,909). View filing ↗
- Section 06, 2024 vote. Form 8-K, filed 2024-01-31. Item 5.07 · say-on-pay result. As reported: 92.38% (votes for as printed: 83,496,225). View filing ↗
- Section 01 trend, Δ column (computed). Computed. Δ = current-FY total − prior-FY total per named officer.
- Section 03b vehicle mix (computed). Computed. RSU / PSU / Options grant-date fair values summed per officer from the grants table; % performance-vested = PSU ÷ (RSU+PSU+Options).
- Section 09b board cost (computed). Computed. Cash 1,127,508 + equity 1,279,976 + all other 0 = 2,407,484, summed across the director compensation table rows.
- Ulta Beauty, Section 10b CEO total. DEF 14A, filed 2026-04-22. CEO total compensation as printed in Ulta Beauty's own proxy. As printed: 15,403,663. View filing ↗
- Petco Health & Wellness, Section 10b CEO total. DEF 14A, filed 2026-05-14. CEO total compensation as printed in Petco Health & Wellness's own proxy. As printed: 14,366,907. View filing ↗
- Abercrombie & Fitch, Section 10b CEO total. DEF 14A, filed 2026-04-20. CEO total compensation as printed in Abercrombie & Fitch's own proxy. As printed: 13,300,257. View filing ↗
- Kontoor Brands, Section 10b CEO total. DEF 14A, filed 2026-03-09. CEO total compensation as printed in Kontoor Brands's own proxy. As printed: 13,203,878. View filing ↗
- American Eagle Outfitters, Section 10b CEO total. DEF 14A, filed 2026-05-15. CEO total compensation as printed in American Eagle Outfitters's own proxy. As printed: 12,662,838. View filing ↗
- Foot Locker, Section 10b CEO total. DEF 14A, filed 2025-04-10. CEO total compensation as printed in Foot Locker's own proxy. As printed: 12,501,074. View filing ↗
- Signet Jewelers, Section 10b CEO total. DEF 14A, filed 2026-05-14. CEO total compensation as printed in Signet Jewelers's own proxy. As printed: 12,016,187. View filing ↗
- Sprouts Farmers Market, Section 10b CEO total. DEF 14A, filed 2026-04-07. CEO total compensation as printed in Sprouts Farmers Market's own proxy. As printed: 11,517,223. View filing ↗
- Wolverine World Wide, Section 10b CEO total. DEF 14A, filed 2026-03-25. CEO total compensation as printed in Wolverine World Wide's own proxy. As printed: 10,854,729. View filing ↗
- Sally Beauty Holdings, Inc. (subject), Section 10b CEO total. DEF 14A, filed 2025-12-10. CEO total compensation as printed in Sally Beauty Holdings, Inc.'s own proxy. As printed: 9,112,619. View filing ↗
- Carter’s, Section 10b CEO total. DEF 14A, filed 2026-04-01. CEO total compensation as printed in Carter’s's own proxy. As printed: 7,496,679. View filing ↗
- Bath & Body Works, Section 10b CEO total. DEF 14A, filed 2026-04-28. CEO total compensation as printed in Bath & Body Works's own proxy. As printed: 6,587,902. View filing ↗
- Nu Skin Enterprises, Section 10b CEO total. DEF 14A, filed 2026-04-03. CEO total compensation as printed in Nu Skin Enterprises's own proxy. As printed: 5,965,206. View filing ↗
- Genesco, Section 10b CEO total. DEF 14A, filed 2026-06-15. CEO total compensation as printed in Genesco's own proxy. As printed: 4,444,023. View filing ↗
- Caleres, Section 10b CEO total. DEF 14A, filed 2026-04-16. CEO total compensation as printed in Caleres's own proxy. As printed: 4,143,930. View filing ↗
- Urban Outfitters, Section 10b CEO total. DEF 14A, filed 2026-04-01. CEO total compensation as printed in Urban Outfitters's own proxy. As printed: 1,042,012. View filing ↗
- Section 10a, American Eagle Outfitters reciprocity. DEF 14A. American Eagle Outfitters's most recent proxy was read; its disclosed peer group does not include Sally Beauty Holdings, Inc.. View filing ↗
- Section 10a, Bath & Body Works reciprocity. DEF 14A. Bath & Body Works names Sally Beauty Holdings, Inc. in its own disclosed peer group (read from its most recent proxy). View filing ↗
- Section 10a, Abercrombie & Fitch reciprocity. DEF 14A. Abercrombie & Fitch's most recent proxy was read; its disclosed peer group does not include Sally Beauty Holdings, Inc.. View filing ↗
- Section 10a, Urban Outfitters reciprocity. DEF 14A. Urban Outfitters's most recent proxy was read; its disclosed peer group does not include Sally Beauty Holdings, Inc.. View filing ↗
- Section 10a, Wolverine World Wide reciprocity. DEF 14A. Wolverine World Wide's most recent proxy was read; its disclosed peer group does not include Sally Beauty Holdings, Inc.. View filing ↗
- Section 10a, Petco Health & Wellness reciprocity. DEF 14A. Petco Health & Wellness names Sally Beauty Holdings, Inc. in its own disclosed peer group (read from its most recent proxy). View filing ↗
- Section 10a, Sprouts Farmers Market reciprocity. DEF 14A. Sprouts Farmers Market names Sally Beauty Holdings, Inc. in its own disclosed peer group (read from its most recent proxy). View filing ↗
- Section 10a, Signet Jewelers reciprocity. DEF 14A. Signet Jewelers's most recent proxy was read; its disclosed peer group does not include Sally Beauty Holdings, Inc.. View filing ↗
- Section 10a, Ulta Beauty reciprocity. DEF 14A. Ulta Beauty's most recent proxy was read; its disclosed peer group does not include Sally Beauty Holdings, Inc.. View filing ↗
- Section 10a, Nu Skin Enterprises reciprocity. DEF 14A. Nu Skin Enterprises names Sally Beauty Holdings, Inc. in its own disclosed peer group (read from its most recent proxy). View filing ↗
- Section 10a, Carter’s reciprocity. DEF 14A. Carter’s's most recent proxy was read; its disclosed peer group does not include Sally Beauty Holdings, Inc.. View filing ↗
- Section 10a, Foot Locker reciprocity. DEF 14A. Foot Locker's most recent proxy was read; its disclosed peer group does not include Sally Beauty Holdings, Inc.. View filing ↗
- Section 10a, Genesco reciprocity. DEF 14A. Genesco's most recent proxy was read; its disclosed peer group does not include Sally Beauty Holdings, Inc.. View filing ↗
- Section 10a, Kontoor Brands reciprocity. DEF 14A. Kontoor Brands's most recent proxy was read; its disclosed peer group does not include Sally Beauty Holdings, Inc.. View filing ↗